How Football Agents Are Influencing the Beautiful Game

July 1, 2021
Football Agents

On 17 June 2021, it was announced in the Mirror that Italian top-flight club ACF Fiorentina had parted ways with head coach Gennaro Gattuso after just 23 days in charge.

The decision sent shockwaves through the football world; not because of the brevity of his tenure but because of the revelations of disagreements between the club and Gattuso’s agent, Jorge Mendes, regarding recruitment policy.

The club’s hierarchy thought they were simply signing a coach but in fact, they were also linking up with an agent intent on bringing his own clients to the club.

When Gattuso revealed this to his new bosses, it became clear that this concept clashed with their own transfer policy – and budget – and relationships began to break down.

The reluctance of the club to work with Mendes ended with Gattuso leaving the club and again highlighted the growing influence agents have on the game.

Wider Effects of Agent Behaviour

Gattuso’s sudden departures came as a blow to Fiorentina fans who have not had much luck with managerial appointments in recent years.

It may have also had a knock-on effect on punters who were looking to back Fiorentina to finish in the top six or to win a trophy under Gatusso.

Backing a team so early often means better odds, but it can also mean that unknown factors such as sudden player or managerial departures are not taken into account.

A similar situation happened in 2016 when Lazio appointed Marcelo Bielsa only for the Argentine to quit two days later. Sometimes it is better to wait until the start of the season to see the bigger picture before wagering on outcomes. That’s where betting guides such as asiabet.org can be useful in helping punters decide where, when, and how to wager.

The other knock-on effect from this saga will be the financial cost to the club who will now have to begin a new recruitment process with less time available and other potential candidates now signed up elsewhere.

How an Agent Can Transform a Single Club

Jorge Mendes kick-started his career as a football agent when he began representing former Wolves manager Nuno Espirito Santo when he was still a player back in 1996. He had also been a long-time representative of Jose Mourinho who businesspost.ng recently reported had joined as the new coach of AS Roma.

https://twitter.com/asromaen/status/1389567974097530881

The Lisbon-born negotiator has since gone on to become one of the most powerful figures in the game. So much so, that his influence extends far beyond just brokering transfers. In 2016, he oversaw the recruitment of 12 players in six weeks to English Championship side Wolverhampton Wanderers after forming a close relationship with the club’s new owners.

He also helped bring in Espirito Santo as head coach and together the pair transformed the club, bringing in many more of Mendes’ clients and achieving promotion and then consolidation in the Premier League. During this spell, the club’s transfer record was broken more than half a dozen times. No other club in the English top-flight has ever been so influenced by a single agent.

Treading a Fine Line

Before Wolves were promoted to the Premier League, the Football League (EFL) conducted an investigation into Mendes’s involvement but the club were cleared of any wrongdoing despite claims from other clubs that Mendes was working as a de facto Director of Football.

Under league rules, agents are not permitted to hold such roles at clubs. Despite the findings, there is no doubt that so-called “super agents” such as Mendes wield immense power in the modern game.

For Wolves the outcome was positive as the club returned to the top flight and finished 7th for two straight seasons, reaching an FA Cup semi-final in 2019 and the quarter-finals of the Europa League in 2020. This was followed by a 13th-place finish in 2020/21 after which Espirito Santo left the club.

Agents’ Influence over Players

A great example of the influence and power an agent can have over a single player is the transfer of Paul Pogba from Manchester United to Juventus. Sir Alex Ferguson was one of the most powerful figures in the game but even he could not prevent Pogba’s agent Mino Raiola from convincing the player to leave for Italy.

Ferguson later used expletive terms to describe Raiola’s role in unsettling the player. As if to rub salt in the wounds, the same agent later sold Pogba back to the Red Devils for a world record fee of £89.3 million of which he pocketed a 40% commission fee.

Another super-agent, Pini Zahavi, introduced the concept of third-party ownership to the English game. The most famous example was Carlos Tevez and Javier Mascherano’s joint move to West Ham United in 2006. This practice, where investment groups buy and sell players’ rights like commodities, has since been banned by FIFA and the European Parliament but still exists in certain countries.

The influx of money into modern sport has made the role of the agent more crucial than ever. But there are genuine concerns about the amount of influence they hold over the players and whether they are truly acting in the best interests of their clients. In most cases, the player now has little influence over their own career paths and simply ends up signing whatever deal is most lucrative for their agent.

Dipo Olowookere

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan.

Mr Olowookere can be reached via [email protected]

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