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Johannesburg Hosts Football Africa Forum November 30

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By Dipo Olowookere

Next month, Africa’s premier football business event, the Football Africa Forum will take place in Johannesburg, South Africa.

Organisers say the Forum will be a non-aligned gathering with the key objective to come up with the most workable strategies on how to make the continent a force to be reckoned with on the global stage both on and off the field of play.

The agenda will be determined by the delegates submitting their points for discussion prior to Forum to ensure that it does not become another “talk shop”.

The Forum will also adopt the “African Football Development Charter”, which will promote broader commitment of people involved in the sport across the continent.

According to Gerrit Davids, CEO of Gerom Media (GeromMedia.co.za), organisers of the Forum, “the main reason for hosting the event, is for the custodians of African football to start realising that it is in danger of been overtaken by the development and growth of the game in Asia with some experts countering Pele’s statement, when he said that, ‘soon an African country will win the FIFA World Cup’.” With the investment made in Asian football, others are of the view that it looks more likely that a country from that region would win it before Africa does.

The Forum’s objective is to create a platform for interest groups to debate challenges, which are specific and relative to Africa.

It will also launch the Africa-European Football Partnership (AEFA) project wherein clubs, academies; leagues and FA’s from Europe will be encouraged to adopt accredited academies in Africa with the “objective to bring a balance between football development on the continent and the high levels of talented youth leaving for greener pastures in Europe”.

In February 2016, Gerom Media facilitated the successful launch of the first ever association for football agents on the continent when it hosted the African Football Intermediaries Association (AFIA) Forum, which was addressed by Mel Stein, Chairman of the Association of Football Agents (UK). AFIA will also host its first Annual General Meeting (AGM) at the Forum.

The Forum will also host the Elite Coaches Seminar allowing the continent’s best coaching minds to debate the future trends of managing teams as well as their role to advance the technical ability of African players and the competitiveness of our teams on the international stage.

The Football Player Exchange for agents and clubs debating on how as a collective they could ensure the welfare the football players will also be a key feature of the Forum. An Agent’s Poster Board will also be displayed featuring players on their rosters and one on one meetings with clubs will also be arranged wherein players could show video clips of their players to prospective clubs.

Africa’s first ever continental Football Africa Awards will also be held during the Forum with more than 30 awards to be handed out to the best performing national teams, leagues, clubs, coaches and sponsors on the continent.

According to Davids, the Forum will also have a distinctive feature with international service and product providers showcasing their offerings by means of “table top” presentations, a format which is successfully used at tourism exhibitions. Exhibitors will be matched with clubs, leagues, etc. to expand their market into Africa.

Conference themes include International Football Trends and Africa’s Response; Managing Sustainable Football Leagues; Club Football Strategies for Success; The Club vs. Country Debate; Building Tomorrow’s Football Academies; Player Welfare and the Role of Commercial Agency; and Sponsorship and Marketing Strategies: What are the Lessons.

Others are Coaching For Success: Panel Discussion with Elite Coaches; Engaging the Digitally Connected Fan; and The Role of Broadcasters in building African Football.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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FIFA Picks Saudi Arabia to Host 2034 World Cup

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saudi arabia 2034 fifa world cup bid

By Adedapo Adesanya

Saudi Arabia has been confirmed as the host nation for the 2034 FIFA World Cup.

Also confirmed were the hosts for the 2030 World Cup, which was awarded to six countries and will take place across three continents to celebrate 100 years of the tournament.

Saudi Arabia was the sole bidder for the 2034 competition. Its host status was confirmed on Wednesday after an online meeting of the 211 members of the International Federation of Association Football (FIFA).

The members confirmed the unchallenged bids by acclamation – simply clapping during the virtual meeting led by FIFA president, Mr Gianni Infantino.

As well as the World Cup, Saudi Arabia is hosting football’s 2027 Asian Cup, the 2029 Asian Winter Games and the 2034 Asian Games. It also has long-term ambitions to host more major events, including the Women’s World Cup.

The 2030 tournament will be led by co-hosts Spain and Portugal in Europe, and Morocco in North Africa. Uruguay, Paraguay and Argentina will each hold an opening match to mark 100 years since the first World Cup took place in Uruguay in 1930, a tournament that the South American nation won.

The next World Cup in 2026 will be co-hosted by three proximal nations in North America— the US, Canada, and Mexico.

Saudi Arabia first published its bid for the World Cup back in August 2024 after FIFA controversially fast-tracked the process for hosting the tournaments in 2030 and 2034.

The bid for the 2034 tournament has led to criticism from activist groups, who argue that Saudi laws will not protect workers overseas.

Some of the issues echoed that of the 2022 tournament held in Qatar.

The tournament will require the construction of eight new stadiums, for a total of 15 hosting venues, plus the addition of 175,000 hotel rooms, which will rely heavily on migrant labour.

Critics of FIFA also insist a Saudi-based World Cup risks a repeat of the rights abuses seen during a decade of similar preparations for the 2022 World Cup in Qatar.

FIFA previously praised the Saudi bid in an in-house evaluation, noting that the 48-team, 104-game tournament offers “significant opportunities for positive human rights impact”.

However, it added that Saudi Arabia must invest “significant effort and time” to comply with international standards.

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Brila FM Suspends Operations in Port Harcourt, Abuja Over N200m Fraud

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brila FM

By Aduragbemi Omiyale

Leading sports radio station in Nigeria, Brila FM, owned by a veteran sports journalist, Mr Larry Izamoje, has suspended its operations in Abuja and Port Harcourt in Rivers State.

The broadcast stations in these two prominent cities of the country are currently not on air as a result of the directive of Mr Izamoje.

He took the action after uncovering fraudulent activities by employees of the company.

It was alleged that Brila FM’s Head of the Port Harcourt branch, Mr Sam Victor Mpong Akakan, has not been remitting funds to the company’s account.

In a statement made available to Business Post, it was stated that Mr Akakan has been arrested by the police in connection with the issue alongside the organisation’s former Chief Accountant, Mr Ekerete Sunday.

Mr Akakan was accused of opening a company, Bricast Communications, only two months after Brila FM Port Harcourt began operations with him as the Head of Station.

It was claimed that he took the first three letters of Brila and the word ‘CAST’ from ‘BroadCASTing’ to register his business name, which he allegedly used to issue invoices meant for Brila FM.

It was said that in connivance with others, Mr Akakan issued several Bricast Communications invoices with Bricast account details to several Brila FM clients instead of the company’s invoice bearing Brila Broadcasting Services Ltd for the diversion of payments for adverts and sponsored programmes aired on Brila FM stations in Abuja and Port Harcourt particularly.

He is also being investigated for forging certificates of broadcasts of Brila FM, tendering the same to clients using his Bricast invoices and getting payments into his Bricast account from such activities.

Mr Akakan was said to have presented himself on several occasions to unsuspecting clients including churches as Brila FM’s marketer and once convinced to do business on Brila FM gave them Bricast invoices for payments to his company (Bricast) repeatedly.

It was claimed that a fraud case involving over N200 million led to the temporary suspension of the Abuja and Port Harcourt branches.

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Analysis Reveals Wilfried Zaha as Africa’s Most Handsome Athlete for 2024

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Wilfried Zaha

By Dipo Olowookere

An analysis has shown that an Ivorian footballer, Wilfried Zaha, is the most handsome African sportsperson in 2024.

Zaha, who opted to play for Cote d’Ivoire after the Three Lions of England snubbed by him, currently plies his trade in Turkey for Galatasaray.

He moved to Turkey from England, where he played for Crystal Palace, and was one of the stars of the football outfit.

In research conducted by Bettors, Zaha topped the list as the most attractive African male athlete of 2024, closely followed by Odion Ighalo, a former Nigerian striker, and Akani Simbine, a South African sprinter.

The Most Handsome African Athletes of 2024 rankings used the golden ratio as a benchmark for facial attractiveness.

This study carefully analysed high-quality images of athletes from various sports, offering a fresh perspective on their aesthetic appeal.

The methodology involved selecting three high-quality images per athlete, sourced from official sports archives, media outlets, and verified athlete profiles, ensuring accuracy and clarity, according to the results of the research made available to Business Post.

Fourth on the list is Alex Iwobi of Nigeria, who plays for Fulham FC in England, and a Tanzanian footballer with Greece’s PAOK, Ally Samatta, is the fifth Most Handsome Athlete in Africa.

Ghana and Arsenal’s midfielder, Thomas Partey, is sixth, Senegalese Kalidou Koulibaly is seventh, Pierre-Emerick Aubameyang of Garbon is eight, Ivorian Cheick Sallah-Cisse is ninth and Senegalese Reug Reug is number 10 on the list.

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