Connect with us

Sports

Manchester United, Marriott Int’l Seal Global Marketing Deal

Published

on

Manchester United, Marriott Int’l Seal Global Marketing Deal

By Modupe Gbadeyanka

Marriott International and Manchester United have announced a multi-year marketing partnership, giving the 120 million members of the Marriott Bonvoy travel programme exclusive opportunities for once-in-a-lifetime Manchester United football experiences, including the chance to become the club’s Stadium Announcer or Kit Manager for the day.

The new partnership launches with a film that features familiar faces from the Manchester United first team and team management, bringing these magical moments to life.

Group Managing Director of Manchester United, Mr Richard Arnold, stated that, “Marriott International is the leader in its field and we’re excited to be partnering with them as Marriott launches its new travel programme, Marriott Bonvoy. Together we look forward to creating some unforgettable moments for Marriott Bonvoy members, inspired by the thrill and excitement that only Manchester United can create for fans around the world.”

With the Marriott Bonvoy travel programme, members have access to its extraordinary portfolio of global brands and properties in 130 countries and territories, as well as unmatched member benefits and exclusive Marriott Bonvoy Moments’ experiences.

Marriott International,Global Marketing Officer, Karin Timpone, commented that, “We are thrilled to offer compelling benefits to Marriott Bonvoy members, now expanded to include unique Manchester United experiences. This marketing partnership enables our members to access special VIP game experiences by using the points they’ve accumulated during hotel stays for unprecedented, exclusive experiences.”

Marriott Bonvoy Moments enables members to redeem points to purchase any of 8,000 lifestyle, entertainment, sport, culinary and more experiences globally. Exclusive Manchester United Moments that members can bid points for include ‘Stadium Announcer’ Experience – Marriott Bonvoy members will have the chance to go behind the scenes at the iconic ‘Theatre of Dreams,’ shadowing the stadium announcer with their pre-match preparations. Prior to the game, the member and a guest will soak up the atmosphere pitch side, before enjoying VIP hospitality, including match tickets and a meet and greet with a former player.

Welcome the Team on arrival at Old Trafford – Members and their guest arriving at Old Trafford on matchday will head pitch side to meet a Manchester United legend before making their way to the player’s tunnel to be in prime position to welcome the team as they step off the coach and head into the dressing room to prepare for the game.

‘Kit Manager’ Experience – Members will be able to add a final finesse to the home dressing room at Old Trafford pre-game as they shadow the first team Kit Manager.

The member and a guest will help prepare the match kit ahead of the players’ arrival before heading pitchside to be met by a Manchester United Legend. After the hard work is done, the member will be able to sit back and relax whilst enjoying pre and post-match VIP hospitality.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

Click to comment

Leave a Reply

Sports

Saudi Plans Acquisition of Inter Milan After Newcastle Fallout

Published

on

Inter Milan

By Adedapo Adesanya

Following a setback suffered from the failure to acquire English top-flight side, Newcastle United, the Kingdom of Saudi Arabia has reportedly moved its sight to Italian giants, Inter Milan FC.

Italian media are reporting that Saudi Arabia’s Public Investment Fund (PIF) – among the largest sovereign wealth funds in the world with total estimated assets of at least $500 billion is moving its focus on a takeover of the struggling Italian champions.

Saudi Arabia has been making attempts to secure the European football market and is said to be looking to complete a flagship deal with the purchase of the Nerazzurri so it can compete with its Gulf neighbours, the UAE and Qatar have been in the footballing business for over a decade through their purchase of Manchester City and PSG respectively.

Under Crown Prince Mohamed Bin Salman, Saudi Arabia has embarked on a similar economic development strategy which includes multi-billion-dollar investments in sports.

Inter Milan’s current owners, the China-based Suning group, are looking to sell at least half of their shares in the club as it faces financial difficulties since completing their own purchase of a controlling interest in the club from an Indonesian businessman, Mr Erick Thohir five years ago.

Inter is reportedly losing around $14 million a month, and even though they raised around $152 million in transfer fees in the summer, primarily through the sale of Belgian striker Romelu Lukaku and Moroccan Achraf Hakimi, the Chinese firm is looking to significantly reduce its shareholding.

Meanwhile, after the failed Saudi bid, owner of Newcastle United Mike Ashley filed an anti-competition claim against the Premier League due to its failure to make a timely decision on the approval of the proposed $447 million takeover last year.

Continue Reading

Sports

Reps Summon Sports Minister Over Funds for Doping Tests, Others

Published

on

Sunday Dare sports minister

By Sodeinde Temidayo David

The House of Representatives has mandated its committee on sports to investigate the immediate and remote cause of the failed doping test in order to prevent the future occurrence of such an incident.

The House also called for an investigation into the activities of the Federal Ministry of Sports and Youth Development on failed doping tests by Nigerian athletes at the recently concluded Olympic Games in Tokyo, Japan.

In competitive sports, doping is the alleged use of banned athletic performance-enhancing drugs by athletic competitors or to illegally improve athletic performance in competitions.

Nigeria is set to examine and prevent the wrong drugs used by athletes in a bid to meet the regulations set by the International Association of Athletics Federations (IAAF) and the independent anti-doping arm, Athletics Integrity Unit (AIU).

This followed the implementation of a gesticulation by a member of the house, Mr Lawrence Ayeni, on the floor of the House on Wednesday in Abuja, where he noted that the Nigeria delegation to the Olympic games progressed well in terms of performance, thereby raising the country’s rating the in the comity of Nations.

He denounced the incident of July 20, where the Athletics Integrity Unit of the International Association of Athletics Federations barred 10 Nigerian athletes.

It could be recalled that this included the highly-rated Ms Blessing Okagbare, from the Tokyo Olympics for failing to meet requirements for out-of-competition drug testing.

The Nigerian sprinter, who won the opening heat of the women’s 100m, had tested positive for human growth hormone as alleged by the Athletics Integrity Unit, and the allegation affirmed that the affected athletes failed to comply with the rules.

According to Mr Ayeni, countries deemed to be at high risk of doping were meant to undergo three no-notice out-of-competition tests in a 10 months’ period leading up to a major event.

He added that despite the huge funds being made available yearly for the regulatory agencies in the sports sector, adequate efforts have not been made to get Nigeria into the category.

This category, according to him, is where they would be deemed to have made significant improvements in anti-doping tests.

The Minister of Sports and Youth Development was, therefore, summoned to brief the Committee on Sports.

The House also urged the Federal Ministry of Youth and Sports Development to put necessary measures in place to ensure compliance with extant regulations at both local and international competitions.

Continue Reading

Sports

Rite Foods to Refresh Athletes at Abeokuta 10km Marathon

Published

on

Abeokuta 10km Marathon

By Modupe Gbadeyanka

Athletes participating in the Abeokuta 10km Marathon scheduled for November 13, 2021, will be refreshed, one of the sponsors, Rite Foods Limited, has assured.

The international event, specifically for Nigerians within the country and in the diaspora will start from Oba Alake’s palace and end at the M.K.O Abiola International Stadium, Abeokuta, Ogun State.

It will have five water points at the 2.5km, 5km, 7.5km, and the finishing area, likewise two refreshing points along the route, Rite Foods, makers of the popular Bigi brand, disclosed.

It was learned that the winning prize for the elite category would be $2,000, while the first runner-up and second runner-up will receive $1,500 and $1,000, respectively.

In addition, the overall winner of the special category will go home with N500,000, while the first runner-up and second runner-up will receive N300,000 and N100,000, respectively.

Speaking ahead of the event, the Brand Manager of Rite Foods, Ms Boluwatife Adedugbe, stated that, “The Bigi Table water will be available at all water points to rejuvenate our runners.”

“As we market our products, we have to demonstrate the Bigi brands’ closeness to them; hence Bigi is sponsoring the competition,” Ms Adedugbe further said at a press conference held in Abeokuta on Tuesday, September 14, 2021.

She also noted that the company was ready for the big sporting event, adding that this year’s edition would be different because it will serve as a platform for promoting Nigerian talents that would make the nation proud at the international level.

She stated that since consumers are at the core of the Bigi brand, sponsoring a worthy initiative like the Abeokuta marathon shows Rite Foods care about their wellbeing, disclosing that the brand was the refreshing sponsor in 2019 and has taken the step further as the title sponsor for this year’s event.

Also speaking, the Ogun State Commissioner for Youths and Sports, Mr Kehinde Oluwadare, expressed Governor Dapo Abiodun’s goodwill message of commendation to Rite Foods, applauding its gesture of nurturing skills in athletics.

He said the Ogun State government was proud to identify with the sponsors, especially Rite Foods, in creating a platform of social value that would not only build talents but also youth engagement.

“The race will not only discover budding talents but will develop them to greatness, as it is another golden opportunity for youths to engrave their names on the world map,” the Commissioner affirmed.

On his part, Mr Bukola Olopade, the CEO of Nilayo Sports Management Limited, the organisers of the race, extolled Rite Foods’ Bigi for promoting a Nigerian cause and urged other organizations to follow suit.

Continue Reading

Like Our Facebook Page

Latest News on Business Post

Trending

%d bloggers like this: