Business Post Contributor
By Sodeinde Temidayo David
In order to reaffirm its commitment to sports development in the country, Rite Food Limited, makers of Bigi drinks, Rite sausages and leading energy drink brand, Fearless, has announced its sponsorship of the second edition of the King’s Cup Golf Tournament.
The fast-moving consumer goods company will be the top brander at the event scheduled for October 10, 2021, in Abeokuta, Ogun State.
The Assistant Brand Manager, Beverage and Bakery, Rite Foods, Ms Boluwatife Adedugbe, while confirming this development, said the company will continue to support sports development to connect with its consumers.
Speaking at a press conference organized by Nilayo Sports Management Limited (NSML) in Abeokuta, she stated that the company’s operations were centred on consumer satisfaction, noting that sports create a unifying platform for consumers to connect with their various brands.
“As a company, we ensure we throw our weight and support for such sporting platforms like the King’s Cup Golf Tournament because it helps us connect and get closer to our consumers.
“The golf tournament creates a unifying platform to help us unite consumers with our brands and the people of Abeokuta, hence, the reason for sponsoring this golf tournament,” she noted.
Four teams will compete at the second edition of the King’s Cup golf tournament. The four teams represent the four kingdoms in Egbaland. They are Team Alake, Team Gbagura, Team Owu and Team Oke-Ona, all battling for the prize.
Rite Foods Limited has assured all golfers and athletes participating in the competition of adequate refreshment with the provision of water points at the golf course to help revitalize the participants during the competition.
Also, on his part, the Managing Director/CEO of NSML, Mr Bukola Olopade, expressed his sincere appreciation to Rite Foods throwing its weight behind the golf tournament and called on the action of other organisations to emulate the firm, also stressing that Rite Foods is the leading brand that refreshes consumers all over the country.
Rite Foods also receive commendations from the Chairman of the Local Organizing Committee of the King’s Cup Golf Tournament, Mr Wale Adeogun, who welcomed all stakeholders to the press conference, applauding the effort of the company for backing the competition.
“We must applaud Rite Foods Limited for their giant strides in supporting sporting events of this nature that seek to unite the people at the grassroots level. We appreciate you for believing in this course that would empower our people and communities,” he said.
Rite Foods Limited has been a great supporter of people-oriented platforms where it significantly supports causes that add value to people and use existing platforms to innovate and create a uniting point for its consumers across the country.
