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Rite Foods Thrills at Elegushi Peace Cup in Lagos

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By Aduragbemi Omiyale

Last Friday will remain memorable in the minds of sports lovers, guests and residents of Lagos, who attended the 11:45 edition of Elegushi Peace Cup.

The event was put in place to commemorate the 11th coronation anniversary and 45th birthday celebration of the Elegushi of Ikateland, Oba Saheed Ademola Elegushi (Kusenla III).

Rite Foods Limited, a Nigerian foods and beverages company, was at the venue of the celebrity football matches held at the Campus Mini Stadium, Lagos Island to add to the excitement.

It was an exciting experience for all as four teams which comprised team Nollywood, team Music, team Comedy and team Soccer, played a novelty tournament to promote peace and unity among Nigerians, especially the youths.

Team Nollywood players were top actors and filmmakers in the movie industry like AY, Fred Amata, IK Ogbonna, Rykardo Agbor amongst others. The music team comprised performing music stars and music makers like Zlatan, TG Omori, Praiz, Spyz etc.

Ex-super Eagles stars like Jay Jay Okocha, Kanu Nwankwo, Daniel Amokachi, Ikpeba, Garba Lawal made up team soccer while team comedy includes top comedians like Akpororo, I go Save, Maleke, AY etc.

In the tournament, Team Nollywood emerged winners, thus clinching the trophy, with the next edition dubbed 12:46.

Speaking at the event, the monarch explained that the tournament was put together to promote peace and unity through passion.

He said it is his belief that for peace to reign in Nigeria, every stakeholder must rise up at this critical period with good initiatives that will complement the existing efforts by the various arms of government, and that “the traditional institution, as the custodians of the nation’s history and heritage must be supported to lead this new drive.”

Also commenting, the Assistant Brand Manager of Rite Foods Limited, Ms Bolu Adedugbe, stated that the company remains committed to promoting the cultural values and heritage of the people as well as youth and sports development by creating valuable experiences through such platforms, hence, it has decided to celebrate with the Oba who is keenly interested in youth and sports development.

“Elegushi Peace Cup created the platform for us to emotionally connect with our consumers and actively engage in community development to encourage sports and promote peace.

“The Fearless energy drinks brand, being the frontline sponsor, shows the brand is on the right platform as it has created its desired experience for consumers.”

She further congratulated the Oba for being a pillar of support for youths by championing causes to promote peace and unity.

The Fearless energy brand as well as other Rite Foods products were readily available to keep all players, guests and fans refreshed and energized for the occasion that was spiced up by entertaining moments of football played by A-list celebrities and ex-international award-winning players, leaving fans clamouring for more enjoyment already created by the Rite Foods brand.

Aduragbemi Omiyale is a journalist with Business Post Nigeria, who has passion for news writing. In her leisure time, she loves to read.

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