Dipo Olowookere
The increased penetration of cell phones on the African continent led to the higher popularity of both mobile gaming and gambling. And since the beginning of the pandemic, people started spending even more time on their smartphones, looking for new ways to have fun.
The demand for mobile betting is higher than ever, and operators like Springbok casino are trying hard to provide the players with exciting promotions and offers.
Greater Access to Mobile Devices in Africa…
The expansion of cell phone accessibility is skyrocketing in Africa, especially in the Sub-Saharan region which is considered one of the fastest-growing markets in the world. By 2025, it is expected that 84% of the population will have a cell phone.
Kenya, South Africa, Nigeria, Ghana, and Senegal are some of the countries with the highest use of mobile devices. This all led to changes in higher demands for mobile games and apps of every kind.
…Let to The Rise of Mobile Gaming and Gambling
In the last two years, people all over the world were forced to start spending more time at home, which led them to start finding new forms of home entertainment. It is projected that the global smartphone gaming market will rise above the revenue of $116 billion by 2024. As people started using their smartphones more than before, game apps and online gambling found their way to the homes of many Africans.
The growth of such forms of entertainment was supported by the fact that Africa is the only area in the world where the young population is expected to grow, which creates a possible customer base of at least 200 million players (just imagine the potential!).
Why Should Mobile Gamblers Consider Springbok Casino?
If you are an online casino user located in South Africa, the best operator you can join is Springbok casino. Springbok’s website is fully responsive so the players can enjoy it using both computers and mobile devices, or they can download and install the smartphone app.
The casino offers a wide variety of popular games such as slots, baccarat, video poker, blackjack, and many others. Springbok’s players are particularly happy with their regular rewards and promotions, with no deposit bonus being one of the most popular offers on the site. Other promotions they provide are 300% Bonus, 25% Cashback, 100% Lucky 7 Bonus, and Comp Points which lets you accumulate points as you play and can later redeem them as casino credits.
Also, there are many other benefits to choosing Springbok like their system being secured with SSL encryption, outstanding gaming collection from RTG, convenient banking, availability in African languages and English, excellent customer support, and many more.
Regional Market Leaders in Mobile Gaming
In the end, it’s worth mentioning which countries have the highest demand for mobile gaming and gambling due to the increased penetration of cellular devices:
Kenya
The penetration rate of cell phones in Kenya stands at an incredible 91%. Not only that the people in Kenya are active users of mobile devices, but the majority of them use some quite advanced options. Namely, 79% of basic phone users and 88% of smartphone owners reported that they used the devices to either send or receive money.
Moreover, at least 30% of Kenya’s cell phone users own more than just one SIM card. The high purchase rate of mobile devices was significantly boosted by the rise in popularity of social media since 8.3 million people in Kenya are active on social media networks.
Kenya and Nigeria have the same proportions of gamers that pay for the games they play, which is 32%.
Kenyans are also great fans of gambling and the country holds 30 land-based casino venues. The people of Kenya also enjoy sports betting, and according to Google, around 11 out of 20 searches in the country in 2019 were related to betting.
South Africa
A total of 80% of the South African population owns a smartphone, which translates to somewhere between 20 and 22 million people. In addition to that, the number of smartphone owners is expected to grow by more than 5 million by the year 2023.
There are currently approximately 24 million gamers in South Africa, which is the highest number in the region. The proportion of users that pay for the games they play is also the highest in South Africa, standing at 43%. In 2021, South African consumers spent $290 million within the market. The players in the country spend more than four hours on their devices.
Nigeria
A large indicator of the market’s growth in Nigeria is the Information and Communications Technology sector that grew from just 1% in 2017 and achieved a growth rate of 9.7% in the following year, becoming the second-fastest-growing sector in the country. In 2018, the sub-sector of digital telecommunications contributed 7.4% to Nigeria’s total GDP, which is a significant increase compared to 5.5% in 2017.
At the moment, 44% of the country’s consumers use 3G technology, while 4% of them use 4G. A total of 23% of Nigeria’s population engage in gaming using their phones, and 32% of them are paying real money for that kind of entertainment.
Africa is heading towards an exciting future for fans of online gambling. The number of smartphone users is constantly on the rise, and players are faced with interesting new mobile betting platforms such as Springbok and many others.
