Sports
The Cost of Missing Out on the FIFA World Cup
The FIFA World Cup is one of the biggest sporting events around, and there is a certain sadness and disappointment when you do not get to participate.
Footballers rue missing the chance to showcase their talents alongside the best in the world, while it is also a downer for fans who are unable to feel the passion of cheering their country at the global showpiece.
However, while fans and players are mourning Nigeria’s absence from the Qatar 2022 World Cup, there is also a financial cost to consider. The World Cup is big business and provides several avenues for making money.
The World Cup is more than just 32 teams vying for a golden trophy. It is also about tourism, culture and investment, all of which are revenue-generating ventures both for the host nation and participating countries.
Financial Implications of Nigeria’s Absence From the World Cup
While Nigerians were reeling from the shock of missing out on the World Cup, one man’s attention was drifting elsewhere. According to the then NFF president Amaju Pinnick, one of his first thoughts after the final whistle was the financial loss on groups who had direct or indirect plans on leveraging on the Super Eagles’ qualification.
Nigeria is a country accustomed to attending the World Cup, and the consequence of missing the tournament is substantial. One group that will be counting the loss of the Super Eagles’ absence from Qatar is sportswear maker Nike, who had a plan worth millions of dollars linked to the release of a new National team jersey.
Although Nigeria failed to impress at the 2018 World Cup in Russia, there was still a buzz around the team. The team jersey for the World Cup that year was one of the highlights of the entire tournament, creating a frenzy more suited to one of the game’s bigger names.
Featuring a design that set it apart from all the others, Nigeria’s jersey in Russia was a big hit. It became a must-have that summer and sold out almost immediately.
There were reports that Nike received at least three million pre-orders for the jersey, which was worth $90. There were also long queues at the company’s stores all over the world on the day of its release, and it sold out minutes after it was made available.
Fast forward four years and Nigeria’s absence from the World Cup means a major loss in what could have accrued to the NFF. Nike has released the jerseys, but there was less fanfare than in 2018, which automatically means lesser sales.
It is believed that the contract with Nike gives Nigeria about 8% of royalties from each shirt sold plus a further $1 million in bonus fees if they had made the group stage. All this just means the Super Eagles’ absence has cost the NFF and Nike a massive windfall.
Beyond shirt sales, FIFA also provides a certain amount to all the qualified teams just for playing in the World Cup. That figure is believed to be around $12.5 million, which is made available long before the tournament and is expected to help with preparations, camping and other expenses.
Individual Cost of Nigeria’s Absence From Qatar
It is not just big corporations like Nike and the NFF who are counting the loss of Nigeria’s absence from Qatar. There are small and private businesses that are now set to miss out on increased customer traffic both in Nigeria and Qatar.
There’s also the average Nigerian football betting fan who would have been looking forward to profiting off the team by betting on their matches at the World Cup.
Nigerians searching for the best betting apps for outright odds can make a pick from the options available on websites like Betting Apps Nigeria.
From makers of World Cup gear and paraphernalia to sports bars and travel agencies, all of whom would have benefited from an increase in patronage, everyone is looking at diminished income with Nigeria missing the tournament.
And then there are Nigerians in Qatar, who would have provided certain services for their compatriots travelling for the tournament. From hospitality, cuisine and even transportation services, a lot of people are set to take a financial hit.
Conclusion
Football is a money-generating sport, and the World Cup is at the top of that particular pyramid. Beyond pride and passion, the consequences of not having your country at the global showpiece cannot be overlooked.
Both individually and on a wider scale, from small businesses to major corporations, everyone will feel the effect of Nigeria’s absence from the World Cup.
By Modupe Gbadeyanka
The deal between Arsenal Football Club and Emirates has been renewed, making it one of the longest-running and most recognisable partnerships in world sport.
Both parties first came together as partners in 2006 and have since built one of football’s defining partnerships. Spanning the entire Emirates Stadium era, the relationship has evolved alongside the club – supporting Arsenal’s ambitions, strengthening both organisations’ global reach and creating new ways for supporters around the world to connect with Arsenal.
The latest deal will see Emirates continue as the Champions’ front-of-shirt, training kit and stadium naming rights partner through to 2033.
The renewal comes at a pivotal moment in the club’s history following its recent Premier League title. The new agreement will build on many of the flagship initiatives that have defined the partnership, including the Emirates Cup, which brings world-class football to Emirates Stadium each summer, and Global Gooners, which gives supporters from around the world the opportunity to experience Arsenal in North London for the first time.
The next chapter of the partnership will begin this weekend as Arsenal welcome Borussia Dortmund to North London for the Emirates Cup, with a programme of anniversary activity celebrating more than two decades of shared history while looking ahead to the next chapter still to be written. Sir Tim Clark, President of Emirates Airline, will attend alongside Arsenal senior leadership as part of the celebrations.
Launching alongside the partnership renewal is a new cinematic film featuring Arsenal legend Per Mertesacker. Set inside an antique shop filled with objects from across the Emirates era, the film celebrates two decades of shared memories between Arsenal, Emirates and our supporters, reflecting on the history we’ve made together and the moments still to come.
“Winning the Premier League is an incredibly proud moment in our club’s history and one that belongs to everyone connected with Arsenal. Emirates has been an integral part of this success – standing alongside us throughout this journey and sharing in the defining moments, challenges and successes that have shaped our club over the past two decades,” the chief executive of Arsenal, Mr Richard Garlick, stated.
On his part, the President of Emirates Airline, Sir Tim Clark, said, “Over the last two decades, Emirates and Arsenal have built something that goes far beyond a traditional partnership, and one we are immensely proud of. We have grown alongside the club through changes of era and ambition, united by a shared goal of bringing people closer to what they love.
“In practice, that has meant reaching the millions who follow Arsenal across the Emirates network and beyond and creating experiences for them that neither of us could have done alone.”
Nigeria’s Super Falcons will look to secure their place in the quarter-finals when they face Egypt in their final Group C match on Wednesday at 9:00 pm at the ongoing WAFCON 2026 in Morocco.
The defending champions bounced back from their disappointing 3-2 defeat to Malawi with a crucial 1-0 victory over Zambia and will now be aiming to finish the group stage strongly. All the matches of the tournament air live on SuperSport via DStv and GOtv.
The final matchday of Group A saw hosts Morocco play out a goalless draw with Senegal, a result that was enough to send Morocco through to the quarter-finals in first position in their group. Algeria also secured their place in the knockout stages after a 2-0 victory over Kenya, bringing their group-stage campaign to a strong close.
Tuesday, Group B will conclude with Burkina Faso facing South Africa before Tanzania takes on Ivory Coast. South Africa and Ivory Coast played out a 2-2 draw in their previous match, while Burkina Faso bounced back from their opening defeat with a 2-1 victory over Tanzania. With the group still to be decided, the final results will determine which teams join the quarter-final line-up.
All eyes will then turn to Group C on Wednesday, where Egypt will face Nigeria, and Malawi will take on Zambia, with both matches kicking off at 9:00 pm. The Super Falcons will be hoping to build on their victory over Zambia and secure the result they need to advance to the knockout stages, while Egypt will be looking to end their campaign on a positive note after suffering a 3-1 defeat to Malawi in their previous game.
Nigeria’s final group match comes after a difficult start to their title defence. The Super Falcons were stunned 3-2 by Malawi in their opening game but responded with a 1-0 victory over Zambia to revive their campaign. The ten-time champions will now need to complete the job against Egypt as they look to keep their hopes of retaining the continental crown alive.
The final group-stage fixtures on Thursday will see Ghana take on Mali, and Cape Verde face Cameroon on Thursday, with both matches also scheduled for 9:00 pm. Ghana suffered a 1-0 defeat to Cameroon in their previous outing, while Mali secured a 3-2 victory over Cape Verde. The final results will determine which teams progress to the knockout stages from Group D.
Matchday 3 Fixtures
Tuesday, August 4
Burkina Faso vs South Africa – 9:00 pm
Tanzania vs Ivory Coast – 9:00 pm
Wednesday, August 5
Egypt vs Nigeria – 9:00 pm
Malawi vs Zambia – 9:00 pm
Thursday, August 6
Cape Verde vs Cameroon – 9:00 pm
Mali vs Ghana – 9:00 pm
SuperSport Brings All the Live Action
Catch every match of WAFCON Morocco 2026 live on SS Football (Ch. 202, GOtv Ch. 61) and SS Football Plus (DStv Ch. 202) on DStv and GOtv. Fans can also stream every match live on DStv Stream from ₦6,000, with no decoder or dish required.
By Aduragbemi Omiyale
At least for the next four seasons, DStv and GOtv subscribers are guaranteed access to all UEFA men’s club matches on SuperSport.
This is because CANAL+, the parent company of MultiChoice, which owns DStv and GOtv, has secured the exclusive broadcast rights to all UEFA men’s club competitions across Sub-Saharan Africa through 2031, ensuring SuperSport will continue to broadcast the UEFA Champions, Europa and Conference Leagues live to DStv and GOtv subscribers.
The four-season agreement, which begins with the 2027/28 campaign, covers more than 40 countries across the region and includes exclusive rights to the UEFA Champions League, UEFA Europa League and UEFA Conference League.
In English- and Portuguese-speaking Africa, SuperSport will continue as the exclusive broadcaster of UEFA club competitions, bringing the continent’s biggest European club matches to DStv and GOtv subscribers. The agreement also restores full UEFA Champions League coverage on CANAL+ Sport channels in French-speaking Africa, alongside the UEFA Europa League and UEFA Conference League.
The rights deal further strengthens CANAL+’s sports portfolio, which already includes major football competitions such as the Premier League, LALIGA EA SPORTS, Ligue 1, the Betway Premiership and the ongoing TotalEnergies CAF Women’s Africa Cup of Nations Morocco 2026.
The agreement ensures football fans across Sub-Saharan Africa will continue to enjoy live coverage of Europe’s premier club competitions on SuperSport when the new rights cycle begins in 2027.
“We are very proud of this new partnership, which gives us exclusive rights to all UEFA Men’s Club competitions across more than 40 countries in Sub-Saharan Africa.
“For four seasons, until 2031, our subscribers will enjoy the thrill of the UEFA Champions League, UEFA Europa League and UEFA Conference League’s biggest matches. Today, CANAL+ offers the most attractive sports line-up across Sub-Saharan Africa, and the acquisition of these rights is a perfect illustration of that.
“We would like to extend our sincere thanks to UC3 and to the teams at Relevent for once again placing their trust in CANAL+, following our recent agreements in France, Switzerland, Belgium, Poland and Austria,” the chief executive of CANAL+, Mr Maxime Saada, stated.
