By Kehinde Ogundare Establishing and managing a business in Nigeria can be very challenging, especially when competing for customer attention and scarce resources. Delivering
By Hyther Nizam In today’s hyperconnected world, a bad shopping experience can drive a potential consumer to a competitor. While product and pricing used
By Prashanth Krishnaswami It’s no secret that customer experience (CX) is a major point of differentiation between organisations. “One in three consumers (32%) say