The festive season is approaching, so consumers are preparing to splurge on a holiday and spend hard-earned money on much-needed items. But how are Nigerian consumers...
Millions of Nigerians will be glued to their screens, cheering on their favourite athletes in Paris, but over three-quarters of the audience won’t be content with...
By Adedapo Adesanya The acting Executive Vice-Chairman/Chief Executive of the Federal Competition and Consumer Protection Commission (FCCPC), Mr Adamu Abdullahi, has expressed concerns over the integration...
A report by Nielsen Holdings Plc has revealed that the Consumer Confidence Index (CCI) for West Africa presented a more positive picture in the fourth quarter...
‘Money’s too tight to mention’ for Nigerian shoppers who are highly price conscious and are taking several measures to mitigate rising food prices including cutting down...
By Modupe Gbadeyanka A new report released by Nielsen Holdings Plc, a a global performance management firm providing a comprehensive understanding of what consumers watch and...
