By Philip Odiakose In public relations, data-driven decision-making has become a pivotal element of PR success. The ability to accurately monitor and measure media coverage is...
By Philip Odiakose In the most recent times, media monitoring has become an indispensable tool for brands aiming to stay on top of their public image,...
By Philip Odiakose In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine the success of public administration. The modern...
By Philip Odiakose The role of public relations has evolved into a crucial component of brand management, reputation building, and strategic communication. However, the growing complexity...
By Philip Odiakose As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have had the privilege of witnessing the...
By Philip Odiakose In an era marked by economic volatility and shifting consumer behaviors, businesses are grappling with tough decisions regarding their advertising budgets. As a...
By Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations where they...
By Aduragbemi Omiyale Two Nigerian firms, TMKG Consulting and P+ Measurement Services have merged to become a new entity known as Media Monitoring and Audit Group...
By Philip Odiakose In today’s rapidly evolving digital landscape, effective public relations strategies are more critical than ever for maintaining a strong brand presence and reputation....
By Philip Odiakose The Nigerian media monitoring and intelligence industry has witnessed significant growth and development in recent years. With the proliferation of digital media platforms,...
