By Philip Odiakose As a public relations measurement and evaluation expert with more than a decade of experience advocating the integration of measurement and evaluation into...
By Philip Odiakose Welcome to my first LinkedIn Newsletter in 2025, where I share insights as a public relations measurement professional with more than a decade...
By Philip Odiakose In public relations, data-driven decision-making has become a pivotal element of PR success. The ability to accurately monitor and measure media coverage is...
By Philip Odiakose In the most recent times, media monitoring has become an indispensable tool for brands aiming to stay on top of their public image,...
By Philip Odiakose In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine the success of public administration. The modern...
By Philip Odiakose The role of public relations has evolved into a crucial component of brand management, reputation building, and strategic communication. However, the growing complexity...
By Philip Odiakose As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have had the privilege of witnessing the...
By Philip Odiakose In an era marked by economic volatility and shifting consumer behaviors, businesses are grappling with tough decisions regarding their advertising budgets. As a...
By Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations where they...
By Aduragbemi Omiyale Two Nigerian firms, TMKG Consulting and P+ Measurement Services have merged to become a new entity known as Media Monitoring and Audit Group...
