Beyond the Algorithm: How Human Analysts Bring Real Value to PR Measurement
Business Post Contributor By Philip Odiakose In public relations, data-driven decision-making has become a pivotal element of PR success. The ability…
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The Secret Reason Your Media Monitoring Misses Key Stories: Low SEO Blogs
By Philip Odiakose In the most recent times, media monitoring has become an indispensable tool for brands aiming…
The Role of Media Monitoring in Shaping Government Communication Strategies
By Philip Odiakose In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that…
Unbiased Truths: How Independent PR Auditors Reveal Real Media Performance
By Philip Odiakose The role of public relations has evolved into a crucial component of brand management, reputation…
Why Measurement and Evaluation is Necessary for Growth of PR Industry: A Nigerian Perspective
By Philip Odiakose As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria,…
Navigating Uncertainty: The Enduring Value of OOH Advertising in Challenging Times
By Philip Odiakose In an era marked by economic volatility and shifting consumer behaviors, businesses are grappling with…
Maximizing Out-of-Home Advertising ROI: The Role of OOH Monitoring and Audit
By Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity…
TMKG Consulting, P+ Measurement Merge to Become MMAG
Aduragbemi Omiyale By Aduragbemi Omiyale Two Nigerian firms, TMKG Consulting and P+ Measurement Services have merged to become a new…
Mastering the Art of Pitching Media Monitoring and Intelligence to Clients: A Guide for PR Agencies
By Philip Odiakose In today’s rapidly evolving digital landscape, effective public relations strategies are more critical than ever…
A Call for Regulation of Nigerian Media Monitoring and Intelligence Industry
By Philip Odiakose The Nigerian media monitoring and intelligence industry has witnessed significant growth and development in recent…