Tag: philip odiakose

By Philip Odiakose In public relations, data-driven decision-making has become a pivotal element of PR success. The ability to accurately ...

By Philip Odiakose In the most recent times, media monitoring has become an indispensable tool for brands aiming to stay ...

By Philip Odiakose In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine the ...

By Philip Odiakose The role of public relations has evolved into a crucial component of brand management, reputation building, and ...

By Philip Odiakose As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have ...

By Philip Odiakose In an era marked by economic volatility and shifting consumer behaviors, businesses are grappling with tough decisions ...

By Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach ...

By Aduragbemi Omiyale Two Nigerian firms, TMKG Consulting and P+ Measurement Services have merged to become a new entity known ...

By Philip Odiakose In today's rapidly evolving digital landscape, effective public relations strategies are more critical than ever for maintaining ...

By Philip Odiakose The Nigerian media monitoring and intelligence industry has witnessed significant growth and development in recent years. With ...