By Dipo Olowookere A renowned Public Relations (PR) measurement and evaluation practitioner in Nigeria, Mr Austin Ayaosi, has highlighted some common mistakes organisations made when measuring...
By Queen Nwabueze In public relations, just as you and I can’t deny that PR starts and ends with research, we have agreed that Ad value...
The year 2018 has been quite an eventful, especially in the areas of growth and education in the Independent PR Monitoring and Measurement Industry in Nigeria....
The year 2017 saw a lot of events, growth and education in the Independent PR Monitoring and Measurement Industry in Nigeria. Here are some of the...
By Modupe Gbadeyanka P+ Measurement Services, the first Independent Communications/PR Measurement Agency in Nigeria and also the only member of the International Association for the Measurement...
