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9 Ways AI is Powering Google Products

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Google AI

The past few years have seen huge breakthroughs in the use and application of artificial intelligence — and AI holds major promise for people around the world.  AI already powers Google’s core products that help billions of people every day.

Here are nine ways we use AI today to make our products even more helpful, including some of our recently announced features:

Search: When Google was founded, most searches happened on computers in homes, computer labs or libraries. Twenty-five years later, AI is making it possible to search in new languages, with new inputs (like searching with your camera or even humming a tune) and even multiple inputs at once. And now, thanks to multisearch, you can search with images and text at the same time with the Google app. So next time you’re inspired by an interesting wallpaper pattern, you can just snap a photo and add text to find that pattern on a shirt. The ability to multisearch is powered by the latest in computer vision and language understanding techniques.

Maps: Google Maps uses AI to analyze data and provide up-to-date information about traffic conditions and delays — sometimes helping you avoid a traffic jam altogether. Now with an immersive view, Google Maps fuses together billions of Street View and aerial images to create a rich, digital model of the world – letting you truly experience a place before you ever step foot inside. With AI, we use 2D images of a venue to generate a highly accurate 3D representation that models the true complexity of what a place is like – so you can see if a restaurant has great lighting for a date night or an awesome outdoor seating area.

Translate: uses AI and machine learning to break down language barriers and allow people to connect across the world. We’re continuing to push state-of-the-art ML-driven translation, now with 133 languages supported. And we’ve expanded the number of languages available on-device in the Translate app as well, with 33 new ones available to use whether you have a network connection or are travelling without one, including Basque, Corsican, Hawaiian, Hmong, Kurdish, Latin, Luxembourgish, Sundanese, Yiddish and Zulu, among others, to make helpful translations more accessible and less network-dependent.

Pixel: AI helps your Pixel phone instantly translate between 21 languages in chat, as well as facilitates a verbal conversation between 6 different languages in Interpreter Mode. It’s also what enables Magic Eraser to remove distractions from photos.

Photos: People take a lot of photos, but an abundance of pics makes it easy for memories to get buried. So back in 2015, we developed AI in Google Photos to help you search for photos by what’s in them. And more recently, we’ve used AI in Photos to help you revisit forgotten “Memories.”

YouTube: YouTube uses AI to automatically generate captions for videos, making them more accessible to a wider audience, including those who are deaf or hard of hearing.

Assistant: Human beings speak like…human beings. For a long time, computers did not. The Natural Language Processing (NLP) AI technology developed for Assistant allows it to understand and respond in a way that mimics human communication — which allows it to parse the text of your question that tries to identify the meaning of your question. So AI is what enables your phone, your Home, your TV, or your car to understand what you mean by “Hey Google, where’s the closest dog park” — and quickly get you directions.

Gmail: We’re all familiar with features like autocomplete and spell check, both of which are powered by AI. But if you’ve ever wondered why Gmail is less spammy than other email services — look to AI. Our spam-filtering capabilities are powered by AI, and they block nearly 10 million spam emails every minute — and prevent more than 99.9% of spam, phishing attempts and malware from reaching you.

Google Arts & Culture’s “Woolaroo” helps 17 global language communities to preserve, expand and share their language with you. By applying machine learning, Woolaroo can recognize objects in front of your camera and propose translations for them – promoting language learning and preservation of heritage, including Mãori, Louisiana Creole and Yiddish.

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Our Goal is to Meet Soaring Demand for Connectivity—MTN

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MTN Nigeria commercial paper sales

By Dipo Olowookere

The Chief Strategy and Innovation Officer for MTN Nigeria, Mr Babalola Oyeleye, has disclosed that the telecommunications company intends to expand its infrastructure to give its customers quality service.

The demand for connectivity in Nigeria is growing, and with a new forecast predicting the Internet of Things (IoT) market to reach $38.7 billion by 2030, stakeholders, especially operators, are already positioning themselves to dominate the space

Government and private sector investments in digital transformation have created an ecosystem that includes system integrators and security specialists. Industries such as utilities and agriculture are leading the charge, adopting IoT to solve localised problems like power theft and low crop yields.

Currently, 4G coverage has reached approximately 80 per cent of Nigeria’s population, with 5G services already in major cities like Lagos, Abuja, Port Harcourt, and Kano. This connectivity backbone is essential for the low-latency communication required by millions of connected devices.

“Reaching the $38.7 billion mark isn’t just about the numbers; it’s about the millions of data points helping Nigerian SMEs and large corporations make smarter decisions every day. Our goal is to ensure the connectivity is there to meet this soaring demand,” Mr Oyeleye noted.

As the ecosystem matures, the focus is shifting toward all-in-one solutions that simplify the user experience. With ongoing investments in NB-IoT (Narrowband IoT) and other low-power connectivity options, the next five years are set to see an explosion in smart city and smart home applications across the country.

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Refiant AI Raises $5m to Cut AI Energy Use

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Refiant AI

By Adedapo Adesanya

South African-founded Refiant AI has raised $5 million to slash the energy footprint of artificial intelligence (AI) in a seed round led by VoLo Earth Ventures, a top climate technology fund.

The startup uses nature-inspired algorithms to radically compress AI models, slashing the hardware and energy required to run them. The new fund will be used to scale Refiant’s team – which already includes a former Google Cloud architect, a Cambridge PhD researcher, and an engineer with NASA experience – to build out a platform and to accelerate enterprise partnerships.

According to a statement shared with Business Post, the company is in active conversations with several multinational technology firms exploring how Refiant’s approach could reduce their AI compute costs while maintaining data and energy sovereignty.

“AI’s growing energy footprint is one of the most urgent and underappreciated challenges in the climate space,” said Mr Sid Gutta, the company’s co-founder. “The industry’s default answer is to build more data centres and consume more power. Ours is to make the AI itself dramatically more efficient.”

The company said it has already successfully demonstrated it can compress a 120 billion parameter AI model to run on a standard laptop, reducing energy requirements by over 80 per cent while preserving near-identical quality. It achieved this to run on a MacBook Pro with just 12GB of RAM. The same model would normally require hardware with at least 80GB of memory. The model retained 95-99 per cent of its fidelity, ran alongside a second AI model on the same machine, and the entire process took four hours with no cloud computing required.

For Refiant, its approach will help businesses reduce their carbon footprint and adopt AI to stay competitive. The energy required to process a single AI prompt on standard infrastructure could power roughly 100 equivalent prompts using Refiant’s approach.

The current breakthrough results were attained at the end of last year, and since then, the team have been gearing up to demonstrate successfully exceeding these results with further compression, longer context windows and model traceability.

“The AI industry is spending hundreds of billions scaling infrastructure when the real breakthrough is the ability to do more with radically less,” said Mr Viroshan Naicker, co-Founder and a mathematician with published research in networks and quantum systems. “Nature doesn’t build by brute force. Evolution optimises. We’ve applied that principle to AI – and the results speak for themselves.”

“AI’s biggest constraint isn’t demand – it’s energy,” added Mr Joseph Goodman, Managing Partner, VoLo Earth. “What’s been missing is a fundamentally more efficient way to compute. Refiant’s architecture replaces brute-force scaling with a far more efficient, nature-inspired approach that lowers energy use while increasing capability. That’s the kind of breakthrough needed to make AI sustainable on a global scale.”

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Google, UpSkill Universe Revamp Hustle Academy to Bring Free AI Skills to Africans

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Google Hustle Academy

By Adedapo Adesanya

Google and UpSkill Universe, Sub-Saharan Africa’s leading AI and business skills training partner, have announced a major redesign of the Google Hustle Academy programme. For the first time, the free training initiative is open to everyone, not just business owners.

The new curriculum is focused on equipping individuals and entrepreneurs with practical AI skills and comes at a time when small businesses have become the engine of Africa’s economy, creating over 80 per cent of jobs on the continent. To help them grow, the Hustle Academy was launched in 2022, providing bootcamp-style training on business strategy, digital skills, AI, and leadership. The program has since trained over 18,000 SMEs, with many reporting increased revenue and job creation.

Now, as AI reshapes the job market, the program is evolving. The 2026 edition is built for anyone in Sub-Saharan Africa, including employees, students, and job seekers, who want to use AI to advance their careers. To meet the needs of a diverse audience, the new format includes short, 60-minute webinars and more immersive, high-impact bootcamps. These sessions are laser-focused on putting AI to work immediately in areas like digital commerce, marketing, and growth strategy.

Speaking about the academy, Mr Gori Yahaya, Founder & CEO of UpSkill Universe, said, “The 2026 Hustle Academy is designed to close the AI Skills gap with hands-on training that is short, focused, and immediately useful. AI is reshaping how businesses win and how careers are built, right across this continent. We’re excited to renew our partnership, now in its fifth year with Google, combining their global AI leadership with our deep regional AI expertise. The next wave of AI leaders will come from this continent. We are making sure they are ready.”

The Hustle Academy initiative has strengthened digital competitiveness across emerging African economies by enabling SMEs to move beyond AI awareness to practical implementation, positioning them for sustained growth in an increasingly AI-driven business environment.

“We believe that the future of Africa’s digital economy lies in the hands of individuals and entrepreneurs alike. Our new strategy focuses on scaling reach by training individuals in the latest AI-centred tools and techniques,” said a Google representative.

Applications for the 2026 cohort are now open. Interested participants can apply at: https://rsvp.withgoogle.com/events/hustle-academy

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