Technology
Amazon Web Services to Open Data Centres in South Africa
By Dipo Olowookere
In the first half of 2020, Amazon Web Services will open an infrastructure region in South Africa that will consist of three Availability Zones.
Currently, AWS provides 55 Availability Zones across 19 infrastructure regions worldwide, with another 12 Availability Zones across four AWS Regions in Bahrain, Hong Kong SAR, Sweden, and a second GovCloud Region in the U.S. expected to come online in the coming months. For more information on AWS’s global infrastructure, go to: https://aws.amazon.com/about-aws/global-infrastructure/.
“Having built the original version of Amazon EC2 in our Cape Town development center 14 years ago, and with thousands of African companies using AWS for years, we’ve been able to witness first-hand the technical talent and potential in Africa,” said Andy Jassy, CEO, Amazon Web Services, Inc. “Technology has the opportunity to transform lives and economies across Africa and we’re excited about AWS and the Cloud being a meaningful part of that transformation.”
The new region is the latest in a series of AWS investments in South Africa. In 2004, Amazon opened a development centre in Cape Town that focuses on building pioneering networking technologies, next generation software for customer support, and the technology behind Amazon EC2. AWS has also built a number of local teams including account managers, customer services representatives, partner managers, solutions architects, and more to help customers of all sizes as they move to the cloud.
In 2015, AWS opened an office in Johannesburg, and in 2017 brought the Amazon Global Network to Africa through AWS Direct Connect. In May of 2018, AWS continued its investment in South Africa, launching infrastructure points of presence in Cape Town and Johannesburg, bringing Amazon CloudFront, Amazon Route 53, AWS Shield, and AWS WAF to the continent and adding to the 138 points of presence AWS has around the world.
The addition of the AWS Africa (Cape Town) Region will enable organizations to provide lower latency to end users across Sub-Saharan Africa and will enable more African organizations to leverage advanced technologies such as Artificial Intelligence, Machine Learning, Internet of Things (IoT), mobile services, and more to drive innovation. Local AWS customers will also be able to store their data in South Africa with the assurance that their content will not move without consent, while those looking to comply with the upcoming Protection of Personal Information Act (POPIA) will have access to secure infrastructure that meets the most rigorous international compliance standards.
African organizations already moving to AWS
Organizations across the African continent have been increasingly moving their applications to AWS. Enterprises such as Absa, Investec, MedScheme, MiX Telematics, Old Mutual, Pick n Pay, Standard Bank, Travelstart, and many more are using AWS to drive cost savings, accelerate innovation, and speed up time-to-market. African startups choosing AWS as the foundation for their businesses include Aerobotics, Apex Innovation, Asoriba, BusinessOptics, ColonyHQ, Custos Media, DPO PayGate, EMS Invirotel, Entersekt, graylink, HealthQ, JourneyApps, JUMO, Luno, Mukuru, NicheStreem, Parcelninja, Simfy Africa, Zanibal, Zapper, and Zoona. The African Public Sector, including researchers, museums, and health sciences organizations, are also choosing AWS. For example, The National Museums of Kenya (NMK), is using AWS to digitize their most precious and valuable artifacts, which make up one of the largest collections of archaeology and paleontology in the world.
Absa, one of the largest and most innovative banks in Africa, welcomes the news of an AWS Region. “AWS has been Absa’s primary cloud provider for the past three years. The reduction in latencies that will accompany their expansion to South Africa will further enable us to scale our cloud consumption,” said Andy Baker, CIO at Absa. “We no longer deploy bespoke hardware, SAN storage, or high-cost proprietary database solutions. Instead, our new tech stack utilizes low cost, fully automated, logically partitioned, open source software, with real-time security and application monitoring. AWS’s track record of delivering enterprise ready and South African regulator-approved services to Absa has given us confidence to deploy services aimed at further reducing our operational costs and improving our cyber risk profile.”
Another well-known South African enterprise using AWS for their mission critical workloads is MiX Telematics, a global provider of fleet management, driver safety, and vehicle tracking services and solutions. “We started working with AWS in 2015 and decided to go ‘all-in,’ including migrating our full fleet and mobile asset management stack to AWS and shutting down our on-premises data centres over a period of 18 months,” said Catherine Lewis, Executive VP (Technology) at MiX Telematics. “Through moving to AWS, we have been able to speed up innovation and increase system reliability, while reducing the time to get new ideas into production from months to minutes. While we already use AWS globally in Ireland, Australia, and the U.S., an AWS infrastructure region in Africa will accelerate our innovation even further, improve our service, and ultimately reduce the costs of supporting our base of over 700,000 vehicles. We are also in the process of migrating over 7,000 costly Microsoft SQL Server databases to Amazon Aurora and Amazon RDS PostgreSQL, and adopting new technologies, such as AWS’s Artificial Intelligence and Machine Learning services, to help more intelligently manage vehicle efficiency, improve driver safety, and ultimately enable us to drive greater value for our customers.”
Pick n Pay is one of the largest retailers in Africa, with over 80,000 staff across 1,560 stores, and is moving their eCommerce and data analytics systems to AWS. “By moving our eCommerce and mobile customer application to AWS, from our previous managed services model, we estimate we have saved significantly on our total cost of ownership over the past year,” said Chris Shortt, General Manager of Information Services, Pick n Pay. “The relationship, performance, reliability, and cost savings has been positive and has led us to move our SAP Business Warehouse systems to certified AWS X1 instances. Selecting AWS highlights the differentiated, cloud-first thinking they bring to us as opposed to more traditional, and less agile, service providers. The scale, security, speed, and customer focused nature of AWS is something we’ve become accustomed to and look forward to expanding our use of their services as the South African Region becomes a reality.”
In the startup space, Entersekt, an authentication and mobile application security company, is leveraging the scalability of AWS to support world-renowned financial services organizations including Absa, Capitec Bank, Nedbank, Swisscard, and more. The company is using AWS to send fully encrypted data from their banking customer’s on-premises environments to the cloud. This high level of security helps Entersekt’s customers across 45 countries to secure over 150 million transactions per month, drastically reducing online and mobile banking and payment fraud rates. “As a South African headquartered company and long-term customer, we are proud to be among the first to welcome the news of an AWS Region,” said Schalk Nolte, CEO of Entersekt. “Our customers are large financial institutions for whom even minutes of downtime are unacceptable. They experience significant spikes in transaction volumes during the course of a month and AWS provides the elasticity and availability they demand, without having to build, operate, and protect a system of this kind themselves. AWS has ensured extremely high service levels even as transactions continue to double every six months. An AWS infrastructure region in South Africa is great news as it will give us the opportunity to continue this rapid growth and offer South African financial institutes localised data control and protection with increased system performance and reduced latency.”
Another startup using AWS to speed up their work is South African-based Hyrax Biosciences. Originating from the South African National Bioinformatics Institute at the University of the Western Cape, Hyrax Biosciences has developed a technology on AWS called Exatype that rapidly and accurately tests HIV and tuberculosis drug resistance. “When we were developing Exatype, we naturally turned to AWS because it allows us to provide patients with secure, timely, and reliable results. We knew that with the ability to quickly scale up our technology on AWS, our solution had the potential to influence the lives of millions of people,” said Professor Simon Travers, Co-Founder and CEO of Hyrax Biosciences. “Currently 10 percent of patients on HIV antiretroviral treatment do not respond to the drugs provided to them because of drug resistance. The Exatype system solves this problem by showing clinicians which drugs would be most effective for each individual patient in order to increase their response and improve treatment. Traditionally, it can cost as much as $300 to $500 to do a single resistance test. Now, thanks to AWS, Exatype can do this at a fraction of the cost. HIV still affects millions of people, so knowing an AWS Region is coming to South Africa is great news as it will help us to speed up research and take us a step nearer to ensuring all HIV positive people get the standard of care they need.”
AWS also has a vibrant ecosystem in South Africa, including AWS Partner Network (APN) Partners that have built cloud practices and innovative technology solutions on AWS. APN Consulting and Technology Partners in South Africa helping customers to migrate to the cloud include Autumn Leaf, BBD, Dimension Data, EOH, First Distribution, Silicon Overdrive, Servol Software, Symbiotics, Synthesis Software Technologies, and others.
AWS supports South African development
As well as supporting existing customers, AWS is also investing in the future of the South African technology community, taking part in a number of philanthropic and charity activities. Amazon supports organizations such as AfricaTeenGeeks, an NGO that teaches children to code, Code4CT, a charity set up to inspire and empower young girls by equipping them with technical skills, DjangoGirls, which introduces women to coding, and GirlCode, which supports the empowerment of women through technology. Amazon engineers work with these and other charities to provide coaching, mentoring, and AWS credits. Amazon also supports Africa-focused non-profit organization World Reader by donating cloud technology and Kindle devices, filled with e-books, to tackle illiteracy in Sub-Saharan Africa. As a result of the support from Amazon, World Reader has deployed over 27,000 Kindles to 396 schools and 109 libraries across 16 African countries.
In the education space, AWS supports the Explore Data Science Academy to educate students on data analytics skills in order to produce the next generation of data scientists in Africa. AWS is also working with education institutions in South Africa, such as the University of Cape Town and Stellenbosch University, to help train the next generation of cloud professionals through AWS Educate. Another program for higher education institutes is AWS Academy, which provides AWS-authorized courses for students to acquire in-demand cloud computing skills. The program has already attracted the country’s major academic institutions, including the University of Cape Town, University of Johannesburg, and Durban University of Technology.
To help grow the next generation of African businesses, AWS works with the venture capital community as well as accelerators and incubators in South Africa to provide resources to startups through programs such as AWS Activate. In Cape Town, AWS works with organizations such as 4Di Capital, AngelHub Ventures, Crossfin, Knife Capital, LaunchLab, MTN Solution Space, Mzansi Commons, and Silicon Cape as well as co-working hubs, such as Workshop17, to provide coaching and mentorship as well as technical support and resources to help African startups launch their businesses and go global.
The rules have changed. How companies actually know their customers — really know them — looks almost nothing like it did ten years ago. Old-school research methods are drowning. Too slow, too narrow, too dependent on humans manually stitching together datasets that have already gone cold. Markets shift in days now, not quarters. And the cost of a slow read on consumer behavior keeps climbing. This isn’t just a tooling upgrade. The underlying logic of how businesses decide what to build, what to charge, and who to reach has been gutted and rebuilt from scratch. Staying reactive isn’t a strategy anymore. It’s a liability.
1. Real-Time Data Processing and Pattern Recognition
Consumer intelligence used to run on stale numbers. Analysts dug into data weeks — sometimes months — after whatever actually happened. Modern AI kills that lag. Entirely. These systems chew through enormous volumes of behavioral data on the fly, surfacing patterns that human teams couldn’t find in the same timeframe with ten times the headcount. Machine learning algorithms can process millions of customer interactions, transactions, and behavioral signals simultaneously — pulling clean signal out of what would otherwise be undifferentiated noise. A retailer can track sentiment across social media, reviews, and support tickets right now, catching a brewing problem or an emerging trend in hours rather than weeks. Inventory shifts, pricing moves, message pivots — all of it happens before a trend fully crystallizes. That’s a different game entirely.
2. Predictive Analytics and Consumer Behavior Forecasting
Here’s what actually changed: AI stops consumer intelligence from being a backward-looking exercise. Instead of cataloguing what customers already did, companies can now forecast what they’re likely to do next — and with striking accuracy. Advanced ML models thread together historical patterns and live behavioral signals to predict churn, flag high-value prospects, and project demand across entire product lines. A telecom company can spot which customers are quietly drifting toward a competitor before they ever make the switch — and intervene first. That’s not a marginal improvement. It’s a fundamentally different posture. Resources flow toward the segments that actually matter, rather than spreading thin across the whole base and hoping something sticks.
3. Personalization at Scale
Consumers expect personalized experiences. Full stop. Meeting that expectation at scale — for millions of people at once — is simply beyond what human analysts and traditional segmentation can deliver. Machine learning models read individual purchase histories, browsing patterns, preferences, and demographic signals to build dynamic profiles that drive product recommendations, custom messaging, and tailored interfaces. When building and refining these individualized profiles, marketers who need to enrich their first-party data with verified behavioral signals rely on audience data providers to ensure their models are trained on accurate, high-quality consumer information. An e-commerce platform can serve each visitor a genuinely different experience — different layouts, different offers, different content — all built around that visitor’s unique fingerprint. Conversion lifts. Lifetime value climbs. People respond when recommendations actually fit their lives, not just the average of everyone else’s.
4. Sentiment Analysis and Brand Perception Monitoring
Knowing how consumers feel about a brand means wading through unstructured mess. Reviews, comment threads, support tickets, social posts, video captions — none of it parses cleanly by hand at any useful speed. Natural language processing handles it. NLP systems automatically scan text-based content across digital channels, classifying sentiment as positive, negative, or neutral while bucketing feedback by topic, product feature, or customer segment. An automaker can track online conversations about a specific reliability concern and catch it before it snowballs into a full-blown reputation crisis. No waiting for quarterly surveys. No lag. Brand perception monitoring becomes continuous — and decisions about product fixes, messaging shifts, or service interventions get grounded in real signal rather than gut instinct.
5. Competitive Intelligence and Market Positioning Analysis
Competitive intelligence used to mean manual tracking, sprawling spreadsheets, and perpetually incomplete pictures. AI automates the entire collection-and-analysis loop. ML models watch competitor pricing moves, product launches, promotions, and messaging shifts across digital channels — then stack that data against a company’s own position. Gaps surface. Threats register earlier. A financial services firm can monitor exactly which themes competitors are pushing on social media and which ones are actually generating engagement — then sharpen their own positioning accordingly. Real-time visibility into competitive dynamics means strategic calls about where to invest, which markets to enter, and how to stand apart in crowded categories aren’t made blind anymore.
Conclusion
What AI has done to consumer intelligence isn’t incremental. It’s structural. Real-time processing of massive datasets. Forecasting future behavior instead of autopsying the past. Personalization that reaches millions, not hundreds. Continuous sentiment monitoring. Automated competitive tracking. None of these were realistic options a decade ago. They are now. Companies that wire these capabilities into their core operations make faster, sharper decisions — ones that show up directly in revenue, satisfaction scores, and market share. Those that don’t will keep falling further behind. And the gap between organizations that wield these tools well and those still grinding through traditional approaches? It’s not closing. It’s widening every quarter.
By Adedapo Adesanya
Redtech, a financial technology company backed by Mr Tony Elumelu’s Heirs Holdings, has intensified its pan-African expansion strategy as it extends its payment infrastructure beyond Nigeria and leverages recent global recognition to strengthen its footprint across the continent.
The fintech firm was named in the payments category of the World’s Top Fintech Companies 2026 ranking by CNBC and Statista. It is among the only 11 African companies recognised in this year’s edition.
Developed by CNBC and Statista, the annual ranking identifies 500 leading fintech companies from a pool of more than 3,500 businesses worldwide. Serving as a data-driven benchmark, the ranking highlights companies shaping the future of financial services through technology, innovation and scalable digital solutions.
The company said it is accelerating its push into new African markets with the rollout of digital banking and payment solutions.
As part of this expansion, the UBA RedPay mobile application is now operational in Benin, Burkina Faso, Côte d’Ivoire, Mali and Senegal, marking the company’s first significant digital banking presence outside Nigeria.
It has also introduced virtual account services in Ghana through a partnership with UBA, broadening its payment collection capabilities in West Africa.
The company said the move aligns with its long-term ambition to build a unified payment infrastructure that enables businesses to collect, process, reconcile, disburse and manage funds seamlessly across African markets.
Commenting on the company’s growth strategy, the chief executive of Redtech, Mr Emmanuel Ojo, said Africa’s increasingly interconnected digital economy requires payment infrastructure that can support cross-border commerce.
“Recognition from CNBC and Statista reflects the growing relevance of African Fintech companies on the global stage and validates our ambition to build Redtech into Africa’s payment infrastructure company.
“We are building the technology that enables businesses of every size to collect, pay and manage money seamlessly across channels and markets. As African commerce becomes increasingly digitally connected across multiple market borders, businesses need payment infrastructure that is reliable, secure, interoperable and designed for the realities of operating across the continent.
“Our goal is to help power that growth by making payments simpler and more connected for African businesses, while building solutions that reflect global standards.”
Redtech continues to scale its operations, with available numbers showing that the fintech has processed approximately N45.84 trillion ($33.21 billion) in transaction value through its flagship RedPay platform and deployed more than 55,000 point-of-sale terminals serving merchants across sectors including banking, fintech, retail, hospitality, energy and utilities.
Looking ahead, the company said it plans to expand its collections and financial infrastructure capabilities across all 54 African countries, enabling businesses and financial institutions to manage transactions across multiple markets through a single technology platform.
Technology
CREDICORP Expands Consumer Credit for Locally-assembled Digital Devices With C.L.I.C.K.D.
By Modupe Gbadeyanka
To expand affordable consumer credit for locally assembled laptops and devices for digital workers, the Nigerian Consumer Credit Corporation (CREDICORP) has launched the C.L.I.C.K.D (Credit for Laptops, Internet, Connectivity and Knowledge Digital Devices) scheme.
This initiative is in partnership with the federal government through the Three Million Technical Talent (3MTT) Programme.
It was designed to democratise access to consumer credit, expand economic opportunity and empower millions of Nigerians to improve their quality of life through responsible borrowing.
At the unveiling of the scheme on Tuesday in Abuja at the Afreximbank African Trade Centre (AATC), the chief executive of CREDICORP, Mr Uzoma Nwagba, said the initiative focuses on fellows’ training through the Learn2Earn platform, many of whom are acquiring in-demand digital skills without access to the devices needed to complete their training and transition into employment or entrepreneurship.
Delivered in collaboration with Fidelity Bank as credit administration partner and NASENI and Imose Technologies as device manufacturers, it will provide 1,000 locally assembled laptops to eligible fellows across Nigeria, with 77 beneficiaries in Abuja receiving their devices at the launch ceremony as the first phase of a nationwide rollout.
Assembling the devices in Nigeria shows how consumer credit can expand digital inclusion, strengthen local manufacturing and deepen the country’s technology ecosystem.
“C.L.I.C.K.D. transforms digital devices from a barrier into an opportunity. By embedding affordable consumer credit into a national talent programme like 3MTT, starting with locally assembled laptops, we are giving qualifying Nigerians a responsible pathway to the tools they need to learn, work and earn, while advancing the federal government’s vision for industrial development and job creation on both sides,” Mr Nwagba averred.
Also commenting, the Minister of Communications, Innovation and Digital Economy, Mr Bosun Tijani, said, “Nigeria’s digital economy can only thrive when our people have both the skills and the tools to succeed.
“Through C.L.I.C.K.D., we are helping qualifying Nigerians participate more fully in the opportunities created by the 3MTT initiative while strengthening local manufacturing through the use of locally assembled devices.”
C.L.I.C.K.D. is CREDICORP’s flagship device financing initiative, open to working Nigerians nationwide, with the 3MTT programme as launch partner for this first phase. Interested Nigerians can register at www.credicorp.ng/clickd.
