By Adedapo Adesanya
The number of apps installed across sub-Saharan Africa increased by 55 per cent in 2020 compared with 2019, a report by AppsFlyer, a global attribution leader, has disclosed.
The organisation said in its report that over 30,000 different apps recorded more than 48 billion installations in the period under review.
In the report, AppsFlyer’s mobile marketing analytics noted that COVID-19 forced more people to be on their mobile devices this year, especially because of lockdown and phone users found solace in apps that enabled them to shop, play games, keep fit, stream or indulge in social networking.
In sub-Saharan Africa, key app trends throughout 2020 showed that there was a 93 per cent growth in in-app purchases between April and May 2020 in South Africa, driven by strict COVID-19 lockdown measures and better access to online stores. This is compared to a 43 per cent increase between September and November 2019.
Nigeria saw a 57 per cent increase in organic app installs (44 per cent in non-organic app installs) in 2020 compared to 2019.
The average number of purchases per user in South Africa in general retail apps increased by around 20 per cent between March and April.
An analysis of 27 billion app installs across 495 media networks and 14,000 apps revealed that Google was the best platform for driving performance for app marketers in Africa, while Facebook was the best platform for remarketing across Africa and the Middle East.
It was further shown that Google dominated on Android due to its leap in developing countries where the operating system dominates, while Facebook controls much of iOS.
Globally, summary trends from 2020 showed that mobile app marketers spent $74.6 billion globally in 2020 to drive users to install mobile apps, indicating a 30 per cent increase compared to 2019.
It was revealed that the number of app downloads increased by 33 per cent in 2020, compared to 25 per cent in 2019.
An analysis of 45 apps (mainly eCommerce, Finance, Media & Entertainment, and Food & Drink) found that the number of app installs with a preceding visit to the brand’s website has almost doubled this year.
Speaking on the app trends for the year, the MD Latam & Africa, AppsFlyer, Mr Daniel Junowicz, commented: “Africa’s mobile-first economy has been one of the key markets that has shifted quickly to digital in recent years. Brands here understand more than any other region that mobile needs to be at the forefront of their business activity.
“Looking ahead to 2021, the signs look positive for SMEs looking to acquire more customers through their mobile devices.
“2020 was a challenging year globally for all businesses but with more users seeking to conduct numerous activities on their mobile devices, marketers need to meet consumers where they are to drive sales and mimic the in-person experience as some physical activities increasingly become digital experiences.”
Visa to Acquire Swedish Fintech Tink for €1.8bn
By Adedapo Adesanya
Global payment service, Visa, said Thursday it would acquire Swedish financial technology firm Tink for €1.8 billion ($2.2 billion), months after the US credit card giant dropped a bid to acquire the startup’s American rival, Plaid.
Tink is an open banking platform that connects 3,400 financial institutions in Europe with more than 250 million customers and gives its clients access to aggregated financial data.
Visa’s planned takeover of Tink’s US competitor Plaid was abandoned earlier this year after it was blocked by US authorities on competition grounds.
Tink started in 2012 when it launched an app allowing Swedish consumers to track their personal finances in one place, by connecting to multiple bank accounts.
Over the years Tink pivoted to providing business solutions for banks and financial institutions by leveraging financial data, and in 2020 the company scrapped its personal finance app.
In a statement, Visa wrote, “Tink enables financial institutions, fintechs and merchants to build tailored financial management tools, products and services for European consumers and businesses based on their financial data.
On its part, Visa said, “By bringing together Visa’s network of networks and Tink’s open banking capabilities we will deliver increased value to European consumers and businesses with tools to make their financial lives more simple, reliable and secure,” Visa Chief Executive Officer, Mr Al Kelly said.
Speaking on the deal, Mr Daniel Kjellen, CEO and co-founder of Tink said the deal would allow the company to move faster and reach further than ever before.
Tink is already “integrated with more than 3,400 banks and financial institutions,” and “will retain its brand and current management team, and its headquarters will remain in Stockholm, Sweden,” Visa said.
The deal, which Visa said would be funded from cash on hand and is subject to regulatory approval.
Data Centre Launch: MainOne Assures Ghana Customers 100% Uptime
By Modupe Gbadeyanka
As the leading carrier-neutral data centre provider in West Africa, MainOne, is preparing for the launch of its data centre in Accra, Ghana, customers have been assured 100 per cent uptime.
A statement from the firm disclosed that the facility would be launched this month and it would boost business operations in the area.
MainOne is the leading provider of connectivity, cloud and data centre solutions in West Africa. The Appolonia Data Centre is located 20 kilometres from the heart of Accra.
The centre will expand MainOne’s already robust infrastructure and service profile in West Africa because it was built to cater to the increasing demand for colocation and interconnection services by multinationals and businesses seeking shared services for their ICT resources in a world-class facility.
The Chief Operating Officer of MDXi, a subsidiary of MainOne, Mr Gbenga Adegbiji, stated the “Appolonia Data Centre is a state-of-the-art facility being built to the highest standards required for today’s digital infrastructure and consistent with the MainOne brand.
“With the assurance of the high quality of service designed to meet business requirements for digital colocation and cloud infrastructure, the Appolonia (Accra) Data Centre will provide a highly secured, resilient and scalable solution for our customers.”
Mr Adegbiji further said “the operations of the Uptime Tier III certified Appolonia data centre will be based on the global MDXI Standard Operating Procedures (SOP) which have been proven with 100 per cent facility uptime of the Lekki Data Centre since its launch in 2015.”
Set for launch in June 2021, the 100-rack Appolonia Data Centre offers customers the opportunity to host infrastructure in a facility guaranteed to provide high levels of availability and rich connectivity with a global network of customers, partners and suppliers thus ensuring 24×7 online delivery of services to businesses.
“We established this data centre in Ghana to bring the highly sought services which MainOne is known for closer to institutions in the country,” Emmanuel Kwarteng, Country Manager, MainOne Ghana noted. “We are confident that the Data Centre will not only deliver state-of-the-art services but also create jobs and ultimately contribute to the economic growth of Ghana.” All data centre staff are directly employed by the company and are trained on the latest technology deployed to keep the data centre running smoothly. There are staff dedicated to monitoring all critical systems in the data centre to ensure that proactive actions are taken to guarantee availability on 24X7X365 basis.
The Appolonia Data Centre has also been fitted with high-definition CCTV motion detection cameras, laser-based perimeter intrusion detection systems, and three levels of security barriers before access to computer rooms.
Access to the facility is restricted to pre-authorized individuals with identification only and there is an access management system to record access history for audit purposes.
A dedicated service delivery team assists customers with onboarding and ongoing service management. Remote Hands and Eyes Support services are available for customers to troubleshoot or perform various maintenance activities to ensure their equipment operates as expected while allowing our customers to focus on their core business.
Six Affordable Nokia Phones You Can Purchase
Buying a phone can be arduous, especially when you want great design, durability and functionality at a reasonable price.
The exciting news is, despite your budget, there is the perfect Nokia phone for your needs. Every Nokia phone is built to last, undergoing tougher tests than the industry average, giving you peace of mind.
Each phone is beautiful with a timeless Finnish design and provides experiences at a great value. Three reasons to choose a Nokia phone is because you will love it, trust it and want to keep it.
Together for longer with Nokia 1.4
Feel more connected to the people and things you love with the Nokia 1.4. The big 6.51” HD+ screen is perfect for learning and playtime with the kids, and it’s easy to capture beautiful photos with the versatile Camera Go app and focus on what you love with a built-in macro camera. Like family, this is a phone you can count on- featuring a two-day battery life1 Qualcomm chipset and fingerprint sensor.
Enjoy all of these and more with the Nokia 1.4 selling at N46,500.
Cherish every moment with Nokia C20 and Nokia C10
With the all-day battery life and stunningly clear 6.5” HD+ screen, spending a quiet moment alone or with your family has just become more enjoyable. Immerse yourself in your favourite tunes while travelling to work or settle in to watch a film with the kids.
The latest additions to the popular C Series range bring forward much-loved features like Android 11TM (Go edition), adding up to 20% faster speeds, and improved security features, as well as Nokia smartphone durability with quarterly security updates for two years.
The Nokia C20 is an ultra-high value smartphone that comes with standout features that include the front and rear LED flash to capture those special moments even in low-light. Spend more time speaking to those you love. With fast 4G, you can keep in touch with family on facetime, even on the move. With its Octa-core processor and the latest operating system, you can rely on C20 to get things done swiftly. Enjoy all this and more with just N40,400.
Nokia C10 is the most affordable device of the new portfolio. The Nokia C10 showcases its Nordic heritage in tandem with Nokia smartphones’ trademark durability, and the superior build quality stems from rigorous testing and attention to the most minute details. The ergonomically designed casing with a micro-texture finish makes it easy to hold even for the smallest of hands.
The Nokia C10 is available in stores or on the Nokia official store on Jumia for only N36,000.
A modern classic reimagined -the new Nokia 3310
Fall in love over again with the iconic Nokia 3310, built with care and made to last. With the new Nokia 3310, you can enjoy longer conversations with family, friends and colleagues; and trust its long-lasting battery to take you through the day.
Remember the legendary Snake game? It is back with an even better twist and a little update that makes it more fun to play in colour.
Access popular web content with Opera Mini Browser and manage communication easily with seamless Dual SIM switching.
With four attractive shades to choose from, you can pick a Nokia 3310 that matches your style at just N19,000.
Long-lasting battery with everyday essentials Nokia 105
Inspired by the heritage of Nokia phones, its contoured modern design makes the Nokia 105 a great fit in hand. Featuring inherent colour throughout its polycarbonate casing, minimising the visual impact of knocks and bumps, Nokia 105 is built for everyday life, delivering the quality, reliability and robust design fans expect from a Nokia phone.
Call family and friends for hours on end without worrying about the battery life. With up to 2,000 contacts and 500 SMS storage space, you’ll always have the information that matters to you, ensuring you stay connected with all your contacts from one device.
Additionally, take your music on the go, with Nokia 105’s built-in FM radio and light up your way with the ever-popular LED torchlight – simply press the up key twice to quickly turn the torch on and off.
Get the Nokia 105 for only N6,400.
Mix up the beat with the Nokia 5310
Keep the music flowing both indoors and outdoors with the Nokia 5310. Mix up the beat, anytime, anywhere, thanks to the MP3 player and wireless FM radio. Enjoy the sound of your favourite songs wherever you are with the dual front-facing speakers.. The Nokia 5310 also comes with dedicated music buttons, meaning you can adjust the volume and shuffle through tracks with ease.
With all the reliability you would expect of a Nokia phone, the Nokia 5310 has a battery life that keeps you connected day after day. Stay connected more with a battery that lasts for up to 30 days in standby mode, and keep those calls going from sunrise to sunset.
Get the Nokia 5310 for N17,700, from any offline partner store or the Nokia official store on Jumia.
There you have it. Six phones specially curated to make your life better and keep your wallet smiling.
You can purchase your Nokia mobile at any offline partner store – Finet, Slot, Spar, Pointek, Royalline or 3CHub or the Nokia official store on Jumia.
1Battery is based on a real-life usage test by HMD Global.
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