Rahma Ahmed
By Ahmed Rahma
Leading mobility solutions provider, Comviva, has introduces Data Science-as-a-Service (DSaaS) and AI workbench (MobiLytix AIX) solutions to enhance returns from Customer Value Management Programmes.
The new solutions will help to drive revenue growth, enhance offer acceptance and increase customer retention by accelerating the application of AI in Customer Value Management.
According to the company, marketers are dependent on data science teams for modelling and are hindered by the non-availability of industry-standard or proven Intelligence (AI) and Machine Learning (ML) models.
With this new solution, Comviva’s Data Science-as-a-Service (DSaaS) coupled with MobiLytix AIx solution will provide ready-built and proven AI and ML models to kick start AI-based customer value management (CVM) initiatives.
MobiLytix AIx platform will utilises the full potential of user-centred self-service design to create a multi-experience AI development workbench. With the AI Workbench, data scientists and marketers will benefit from access to a library of embedded attributes, models and algorithms. This reduces the time to develop and implement AI/ML models for marketers.
In addition, it also provides insightful data storytelling to understand customer responses in comparison to predicted behaviours.
Speaking on the launch, Mr Manoranjan (Mao) Mohapatra, Chief Executive Officer, Comviva said, “We noticed that many Communication Service Providers are building customized environment to power proprietary and specialized data models. With DSaaS and MobiLytixTM AIx, we are bringing to life ready-built models, to ensure faster time-to-market and increased returns from their Customer Value Management (CVM) programmes.
For Comviva, Mobilytix AIX is about empowering Telecom operators with user-centred self-service design, so they may unleash the potential of AI for maximizing the returns of the CVM programmes.”
This means that by leveraging Comviva’s Data Science-as-a-Service (DSaaS) offering, Communication Service Providers (CSPs) can implement market-proven AI solutions and build and deploy the model in days and weeks rather than months for immediate activation.
The solution can be used to increase the competency of CVM teams and accelerate the adoption of AI technologies.
Mr Amit Sanyal, Executive Vice President and Chief Operating Officer, Customer Value Solutions, Comviva said, “With DSaaS and MobiLytixTM AIx, we are pleased to introduce a powerful solution for both marketers and data scientists who want to build, import or select their own models. The CVM AI Competency Center ensures collaboration among marketers, CVM and data scientist teams to achieve retention, cross-sell, upsell and acquisition goals much faster.
“The MobiLytixTM AIx workbench, has ready-built dictionaries of attributes, scores, algorithms and dashboards, along with auto AI and auto ML operations features that cut implementation lead times by half.
Comviva’s MobiLytixTM platform has two other major solutions -MobiLytixTM Real-Time Marketing (RTM) and MobiLytixTM Loyalty and Rewards.
Comviva’s MobiLytix Real-Time Marketing (RTM) is next-generation real-time interaction management and multichannel marketing automation platform that leverages advanced artificial intelligence and machine learning algorithms to drive incremental revenue for enterprises.
The platform utilises real-time transactional data in conjunction with a rich unified customer profile to maximize the value of individual customers and their micro-moments of interaction with the service provider.
On the other hand, MobiLytixTM Loyalty and Rewards is a comprehensive loyalty management solution supporting the complete loyalty program lifecycle and reward partner ecosystem.
