Connect with us

Technology

Excitement as Etisalat Nigeria Unveils New Brand Identity ‘9mobile’

Published

on

By Dipo Olowookere

Nigeria’s most innovative telecommunications company, formerly known as Etisalat Nigeria, has launched its new brand identity, 9mobile, with an unveiling of the new name and logo.

With the migration to a new name and brand, 9mobile promised to sustain and continuously provide innovative and value-adding propositions which it has delivered since inception 9 years ago.

At a press briefing held in Lagos, Chief Executive Officer of 9mobile, Mr Boye Olusanya, explained that the new brand identity reflects the bold and creative attributes which the organisation shares with its valued subscribers.

The vivacity of the brand will enable the company connect more with its subscribers especially the youth, he said.

“In our 9 years of operations, we have remained at the forefront of innovation and take pride in consistently delivering superior experiences to our subscribers.

“We continue to establish meaningful partnerships with our customers and partners by providing platforms that support their goals and aspirations,” the chief executive told newsmen.

The telco said that the new name and brand was a deliberate representation and confirmation of its Nigerian heritage, 9ja-centricity, and another phase of its evolution over 9 years of operations in Nigeria.

Although its name and brand changes, it assured its customers that the values on which it operates remain the same.

According to Mr Olusanya, the new logo represents resilience and continuity, and also expresses the brand’s thoughts about the future, particularly of digital technology and its continued impact on communication and human interactions. Being a number-themed logo, it reflects the network’s futuristic slant.

He explained that the colour green, both its light and dark variants, reflects vibrancy, dynamism, life, and youth as well as the brand’s ‘Nigerianness’.

The CEO explained further that, “With the launch of our new brand, our commitment to providing our subscribers with best-in-class telecommunications services continues. We live in a digitalized world and 9mobile is positioned to deliver more platforms, products and services using the power of technology.

“The vivacity of our new brand is an affirmation of our creativity and the recent launch of a volley of value adding services, such as our BlazeOn and Kwikcash service, is testament to this”.

Over the years, the telco has built a strong network which better positions 9mobile to continue delivering innovative solutions which support businesses and people.

The values of innovation, customer-centricity and Quality of Service remain its guiding principles even as the new management focuses on driving efficiency and steering growth.

Supporting the CEO’s statement, the Chief Finance Officer, 9mobile, Mrs Funke Ighodaro, stated that “the immediate focus of the business is to drive value for the benefit of its customers. The approach and timing of the rebranding is evidence of the agility and responsiveness of the business.”

Rebranding has commenced at all of the company’s offices, Experience Centres, online and physical touch points, to facilitate seamless integration, as 9mobile guards its position as the most customer-centric and leading innovative telecoms company in Nigeria.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

Technology

Elumelu-backed Redtech Plans $100m Raise as Transactions Double to N30trn

Published

on

Redtech

By Adedapo Adesanya

Redtech Limited, a Nigerian financial-technology company backed by Nigerian businessman, Mr Tony Elumelu, is considering to raise about $100 million in the next two years to expand its footprints across Africa.

This comes as it announced processing N30 trillion ($20.6 billion) in total transactions over the 2025 financial year, over 100 per cent more than the N12 trillion achieved in 2024, placing the company among the highest-volume processors in Nigeria.

The milestone was driven by strong growth across its payment platform, RedPay – including POS network, merchant collections, and digital payment channels.

According to the firm’s chief executive, Mr Emmanuel Ojo, the milestone marks a decisive shift from capability building to operating at national scale, reflecting sustained trust in Redtech’s infrastructure under high-volume conditions, alongside consistent adoption across sectors.

“This milestone reflects trust from businesses that rely on us to collect and move money at scale, and from partners who expect reliability every single day. We have built Redtech around durability, strong governance, and regularity alignment, so SMEs, enterprises, and regulated clients can grow on our rails without worrying about downtime or friction. With that foundation in place, we are ready to take this approach into more African markets,” he said.

According to a statement, the firm’s transaction volumes have been driven by a mix of SMEs, enterprise customers, and financial institutions across retail, hospitality, insurance, energy, public-sector-linked services, and banking. This highlights Redtech’s ability to support complex transaction flows, including batch processing, reconciliations, and always-on uptime across different sectors.

Redtech plans to expand beyond Nigeria into 29 African countries by January 2027, building towards an Africa-wide payments capability that can support businesses operating across borders, sectors, and payment types.

The company will then consider the Series A funding round, Mr Ojo told Bloomberg.

The startup has so far deployed more than 30,000 point of sale devices and started a payment gateway which helps businesses move money at scale through secure, reliable, and scalable systems that reduce payment failures, downtime, and reconciliation failures while meeting the compliance needs of enterprises and regulated sectors.

Continue Reading

Technology

Innovators Lighten up Interswitch Innovation Product Demo Day

Published

on

Interswitch Innovation Product Demo Day

By Modupe Gbadeyanka

From Wednesday, January 28 to Friday, January 30, 2026, several experienced and budding innovators were at the inaugural Innovation Product Demo Day put together by one of Africa’s leading integrated payments and digital commerce companies, Interswitch.

The event was organized as a celebration of ingenuity and a catalyst for collaboration, as well as the company’s renewed commitment to building scalable digital solutions and infrastructure that power Africa’s evolving digital economy.

The programme brought together product managers, software engineers, and developers from across the Interswitch ecosystem, alongside student innovators from select tertiary institutions, to spotlight ideas, experiments, and early-stage solutions shaping the company’s next frontier of growth.

They all converged on the Interswitch Innovation Lab Co-Working Space in Lagos. The firm used the occasion to showcase how innovation is built at Interswitch, through structured experimentation, rapid iteration, and cross-functional collaboration.

Over the course of three days, teams unveiled a wide range of working prototypes, new product features, and emerging concepts, engaging in open dialogue that encouraged idea exchange, integration opportunities, and customer-centric problem solving.

The event also featured student innovators from Landmark University and Redeemer’s University, who presented solutions developed through the Interswitch Discovery Series, an initiative designed to nurture future-ready technical talent and strengthen Africa’s innovation pipeline. The students showcased products built from the skills and insights gained through the programme, underscoring Interswitch’s long-term investment in talent development and ecosystem sustainability.

Each presentation opened the floor for robust discussion, with participants offering feedback, asking critical questions, and sharing perspectives on how solutions could be refined, strengthened, and scaled. This collaborative environment reinforced Interswitch’s approach to innovation as a continuous learning process, grounded in execution, accountability, and real-world impact.

“The Interswitch Product Demo Day is more than a showcase. It’s a space where our teams can test ideas, learn from one another, and see the real-world impact of their work. It strengthens collaboration, builds technical capability, and inspires both our people and the wider tech community to keep shaping the future of technology,” the Chief Innovation Officer, Interswitch, Ms Adaobi Igwe-Okerekeocha, said.

Continue Reading

Technology

Airtel Commits to Boosting Nigeria’s Digital Infrastructure

Published

on

Airtel Nigeria Nxtra Data Centre

By Modupe Gbadeyanka

A leading telecommunications firm, Airtel Nigeria, has reaffirmed its long-term commitment to strengthening the country’s digital infrastructure and data access to bridge gaps in connectivity and unlock new opportunities in the country.

The company gave this reassurance during a recent inspection tour of its ongoing Nxtra Data Centre at Eko Atlantic, Lagos.

The data centre is being established to deliver hyperscale and edge facilities across key African markets. With a load of 38 Megawatts, the Lagos facility is expected to serve as a major hub for data hosting, cloud services, content distribution, artificial intelligence, and enterprise solutions in West Africa.

“This Nxtra Data Centre in Lagos represents a critical part of our long-term vision for Nigeria’s digital ecosystem. Today’s visit allows us to review progress, engage our stakeholders, and ensure that our infrastructure investments continue to meet global standards and local needs.

“This data centre will deliver critical high multi megawatt capacity in line with hyperscale customers and enable high density environment. We are putting the infra to bring the cloud to Nigeria,” the chief executive of Airtel Africa Plc, Mr Yashnath Issur, said.

Also commenting, the chief executive of Airtel Nigeria, Mr Dinesh Balsingh, said, “Since the announcement of this project, our focus has been on building a world-class facility that supports Africa’s digital transformation agenda.

“We are encouraged by the progress recorded so far and remain committed to delivering a secure, energy-efficient, and future-ready data centre for Nigeria,” reiterating that the data centre is progressing steadily towards the previously announced 2028 go live date.

On his part, the chairman of Eko Atlantic, Mr Gabbi Massoud, disclosed that, “Eko Atlantic as a city with high quality infrastructure will contribute positively to boost the economy of Nigeria and is a perfect place for the development of the digital infrastructure of Nigeria.

“The Nxtra data centre reflects the calibre of projects we seek to attract — long-term, technology-driven investments built to the highest global standards.

“Today’s visit affirms the rigour of the planning and execution process by Nxtra, and the commitment of Eko Atlantic to facilitate and promote the Nigeria’s evolving digital ecosystem.”

Continue Reading

Trending