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Four Ways Young Nigerians Can Enhance Their Digital Skills for Free

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Adopt Digital Skills

By Sean Riley

The start-up economy in Africa is booming, but all that noise makes it hard to get the correct message across to the right customers. In order to thrive, new businesses require the marketing skills relevant in our current digital age, and there has never been a better time to be a digital marketeer, capturing audiences and achieving business targets by curating campaigns and crafting narratives.

Lagos has been ranked the best city for start-ups by StartupBlink, maintaining its standing as the continent’s sole entry, within the top 100 global destinations, to stake a digital business. Moreover, in Nigeria the digital sector is contributing about 10% to the GDP, making Nigeria the best home for digital skills in the continent.

That said, the youth unemployment rate in Nigeria has accelerated to over 53% during the pandemic. Many of these so-called digital natives, born during the digital age, despite their confidence in engaging in the digital world, lack the skills or the funds to unlock the potential of this emerging tech market through traditional academic streams. There are, however, still other paths that can be explored.

Get a Digital Ad Degree

Aleph, a global leader in digital advertising, is the driving force behind the geographic expansion of the world’s biggest tech companies, across emerging markets. Aleph is committed to educating more than 50,000 people across over 90 countries, thus forming the core of the next generation of digital professionals.

The training is provided through Digital Ad Expert, featuring the flagship programme of Digital Ad Degree, all you need is access to the internet and to Zoom. The course runs over 12 weeks with a mix of live and on-demand sessions, covering the basics of strategy and analytics, as well as platform-specific advertising methodologies for all the major social media platforms.

The Aleph degree awards badges upon completion allowing you to showcase acquired skills across all social profiles. The programme also provides overviews of the current Nigerian and Ghanaian job markets so that you can put your skills immediately into practice.

The Latest Research

Digital Ad Expert also benefits from Aleph’s industry leadership through regular uploads, featuring the latest marketing trends and insights from the company. Tap into a unique well of knowledge and content to enhance your digital skills, enabling you to stay ahead of the competition, and discover real-world examples from the experts.

Listen Carefully

While social media can seem overwhelming, it can also be a valuable learning tool, allowing you to interact directly with your role models, and locate mentors. The Twitter Spaces tab is your door to topical discussions that are relevant to your interests and is the perfect way to further expand your digital understanding, wherever you are, at your convenience.

Similarly, by applying the same strategy to podcasts and you’ll quickly build an audio library that will enrich your personal skills and feed your future career ambitions.

Watch and Learn

True digital natives already know that almost anything can be learnt from watching a few YouTube videos, but what you might not know is that the development of digital skills is no exception. The real magic of the internet is in the flood of webinars you can attend for free.

Yes, the pandemic taught workplaces that workers can be productive outside of the office and that anyone can host a webinar. Therefore, keep a close eye open for event listings on relevant industry association websites (such as IAB for digital marketers), and discover an endless list of informative sessions to attend.

Sign up to Ad Experts for Free

Applications for the next group of Digital Ad Expert are now open. The first session is scheduled to kick off on August 17th, 2022. Candidates can apply to complete a free three-month comprehensive digital ad degree here. The program will be conducted in English, twice weekly, over Zoom.

Sean Riley is the CEO of Ad Dynamo by Aleph

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Nigeria Records 188 million Active Mobile Lines in April 2026

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airtel glo MTN 9mobile subscribers

By Adedapo Adesanya

Latest data from the Nigerian Communications Commission (NCC) has revealed that Nigeria’s teledensity rose to 86.73 per cent in April 2026, up from 85.67 per cent recorded in March, as active mobile subscriptions increased to 188.01 million, reflecting sustained expansion in access to telecommunications services across the country.

Teledensity refers to the number of active telephone connections (mobile or fixed-line) per 100 people in a specific geographic area.

This growth was driven largely by increasing demand for mobile voice and data services, as more Nigerians integrated digital communication into their daily lives for work, education, commerce, and social interaction.

The NCC’s report provided a detailed breakdown of operator performance, with MTN Nigeria retaining its dominant position as the largest mobile network operator. MTN recorded 96,391,419 active subscribers, accounting for more than half of the country’s total mobile subscriptions.

Airtel Nigeria followed with 64,670,018 subscribers, maintaining its stronghold as the second-largest provider. Globacom, the indigenous operator, recorded 23,178,597 subscribers, while 9mobile had 3,538,021 active subscribers during the period.

The competitive dynamics among these operators continued to shape the market, with each vying for greater market share through innovative data plans, network expansion, and enhanced customer service offerings.

The commission’s data also highlighted a significant technological shift in network usage, as consumers increasingly migrated to faster broadband technologies. Fourth-generation technology remained the dominant mobile network platform, accounting for 54.41 per cent of total network connections in April, up from 53.76 per cent in March.

This steady increase underscored the growing preference for high-speed internet capable of supporting video streaming, online gaming, remote work, and digital learning.

Similarly, fifth-generation technology continued its steady growth trajectory, with its market share rising from 4.20 per cent in March to 4.34 per cent in April. The gradual rollout of 5G infrastructure by operators in major cities and urban centres has begun to yield tangible results, offering lower latency and faster download speeds that are expected to drive innovation in sectors such as healthcare, agriculture, and manufacturing.

In contrast, the share of second-generation subscriptions declined to 35.93 per cent from 36.74 per cent, reflecting a gradual but clear shift away from legacy networks to higher-speed broadband services.

The third-generation segment remained relatively stable, accounting for 5.32 per cent of total connections compared with 5.30 per cent recorded in March.

This stability suggested that while 2G users were upgrading, a core group of subscribers still relied on 3G networks, particularly in rural and underserved areas where more advanced infrastructure was not yet fully deployed.

The report further showed that of the total subscriptions, 154,347,260 were on mobile GSM networks, while fixed wired internet subscriptions stood at 156,662. Voice over Internet Protocol services accounted for 220,166 subscriptions, indicating a niche but growing interest in internet-based voice communication alternatives.

The NCC also reported significant growth in broadband subscriptions, which increased to 120,684,625 in April from 117,710,397 in March.

Consequently, broadband penetration improved to 55.67 per cent from 54.30 per cent recorded in the previous month. The commission attributed this increase to continued investment in broadband infrastructure by both private operators and government-backed initiatives, as well as the growing adoption of high-speed internet services by households and businesses seeking to leverage digital tools for productivity and connectivity.

Despite the encouraging growth in broadband subscriptions, total internet data consumption declined slightly during the month. According to the report, internet usage fell marginally to 1,414,848.70 terabytes from 1,422,764.54 terabytes recorded in March.

The report suggested that while more Nigerians were gaining internet access, overall data consumption remained relatively stable, possibly due to factors such as price sensitivity, data bundle optimisation, and the varying intensity of usage across different user segments.

This moderation in consumption did not detract from the broader positive trend of expanding connectivity and digital inclusion. The NCC noted that the telecommunications sector continued to play a critical role in the nation’s economy, contributing 9.19 per cent to Nigeria’s Gross Domestic Product (GDP) in the first quarter of 2026.

This contribution underscored the sector’s transformation from a mere utility provider to a foundational pillar of economic activity, enabling everything from fintech transactions and e-commerce to remote governance and digital entertainment.

The commission added that sustained investment in broadband infrastructure, wider deployment of 5G networks, and improved quality of service would further accelerate digital inclusion, spur innovation across industries, and drive inclusive economic growth in the country.

It also emphasised the need for continued policy support, regulatory stability, and collaborative efforts between the public and private sectors to bridge the remaining digital divide and ensure that the benefits of connectivity reach every corner of the nation.

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Google Play Seeks Entries for $1m Indie Games Fund

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Google Play Indie Games Fund

By Modupe Gbadeyanka

An initiative providing equity-free capital, technical support, and expert mentorship aimed at empowering African game developers with the skills and resources they need to thrive has been launched by Google Play.

Tagged Indie Games Fund, Google Play is committing $1 million for the scheme, with calls for entries expected to close on July 31, 2026.

Applications are open to independent game developers across 32 countries in Africa, including Benin, Botswana, Burundi, Central African Republic, Congo (DRC), Cote d’Ivoire, Equatorial Guinea, Eritrea, Eswatini, Gambia, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Malawi, Mali, Mauritania, Mauritius, Mozambique, Namibia, Niger, Nigeria, Sierra Leone, Somalia, South Africa, Tanzania, Togo, Uganda, Zambia, and Zimbabwe.

They must be officially registered and based within the eligible African countries. They must also operate as a private, non-publicly listed independent studio with 50 or fewer employees, and must have already launched a mobile, PC, or console game.

Final selections and the announcement of the 10 chosen studios will take place in September. Selected studios must commit to making their game available on Google Play and participating non-exclusively in the Google Play Pass subscription programme for two years.

Business Post gathered that selected studios will receive a share of the $1 million fund, with individual allocations ranging from $50,000 to $200,000 to expand and elevate their games.

In addition to financial backing, recipients will benefit from dedicated, hands-on mentorship from industry experts, and studios will receive direct guidance to optimise their games, refine their technical frameworks, and boost market discoverability

While the African region is rich in creative talent and home to some of the world’s most compelling storytelling, limited access to capital has too often held back promising game studios.

This programme addresses that barrier, delivering the critical financial and technical resources required for African indie developers to refine their creative visions, optimise their games, and share uniquely African stories with a global audience.

“Africa’s unique creativity has fuelled a vibrant game development scene. Bringing this fund to the continent underscores our commitment to unlocking the immense talent of local studios, providing the resources needed to scale businesses, refine creative visions, and share uniquely African stories with a global audience,” the Managing Director for Europe, the Middle East and Africa at Google Play, Mr Ben McOwen Wilson, stated.

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Airtel Nigeria CEO Urges Adoption of Intelligent Technology Platforms

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Dinesh Balsingh Airtel Nigeria CEO

By Modupe Gbadeyanka

To accelerate Nigeria’s digital future, the chief executive of Airtel Nigeria, Mr Dinesh Balsingh, has advocated the adoption of intelligent technology platforms that drive innovation, productivity, and sustainable economic growth.

According to him, the future lies in intelligent ecosystems powered by artificial intelligence (AI), the Internet of Things (IoT), satellite connectivity, and integrated enterprise solutions.

He submitted that the telecommunications industry is evolving beyond connectivity to become the foundation for enterprise transformation and the country’s digital economy.

“The role of telecommunications has fundamentally changed. Businesses are no longer asking only for connectivity; they want solutions that improve productivity, strengthen security, and accelerate digital transformation. That is the journey Airtel is leading.

“We are evolving from a telecommunications company into a technology partner that helps organisations unlock growth and create long-term value,” Mr Balsingh said at the Lagos Business School (LBS) Breakfast Club on the theme, From Telco to Techno.

Noting that value is no longer measured by the volume of data consumed but by the business outcomes technology delivers, he highlighted a key shift in telecommunications to AI-powered customer protections, industry-specific digital solutions, IoT platforms, and hybrid satellite-terrestrial networks that extend reliable connectivity to underserved communities and remote business locations.

“Technology should do more than connect people. It should protect them, simplify operations, and help businesses make better decisions. Investments are now focused on building smarter, more resilient digital infrastructure that supports organisations across every sector of the economy,” he further stated, adding that sectors, including retail, education, healthcare, government, manufacturing, and oil and gas, increasingly require integrated digital solutions that combine connectivity with cloud services, intelligent networking, surveillance, automation, and data analytics.

Mr Balsingh also urged business leaders to rethink their digital priorities, noting that future competitiveness will depend on how connected, intelligent, secure, automated, and resilient their organisations become.

“The organisations that will lead the next decade are those that invest today in intelligent digital infrastructure. Our customers are no longer buying connectivity alone. They are investing in productivity, intelligence, and digital transformation,” the Airtel Nigeria chief said.

The session, which also featured the IMF Resident Representative for Nigeria, Mr Christian Ebeke, formed part of the Lagos Business School Breakfast Club, a platform that brings together business executives and industry leaders to examine emerging trends shaping the future of enterprise and economic development.

Airtel Nigeria’s participation reinforced its commitment to supporting Nigeria’s digital transformation by enabling businesses with innovative technologies that improve efficiency, strengthen resilience, and unlock new opportunities for growth across the country’s rapidly evolving digital economy.

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