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Google Brings Generative AI to Search in Africa

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Generative AI Search Labs

On Wednesday, Google rolled out its Search Generative Experience (SGE) in the SSA region as an opt-in experiment in Search Labs. This AI-powered experience is available in English.

With new breakthroughs in generative AI, Google is reimagining what a search engine can do and is bringing these powerful new capabilities to Search in a bold and responsible way. This powerful new technology can unlock entirely new types of questions that Search could not previously answer and transforms the way information is organized in Search to help people sort through and make sense of what’s out there.

Improving Search with generative AI 

With SGE’s generative AI capabilities in Search, people will see an AI-powered overview of key information to consider, with links to dig deeper. For anyone who has ever been overwhelmed by the amount of information online, this will help find answers more quickly.

For instance, with a question like “Does Honey ever Spoil?” Normally, you might break this question down into smaller ones, sort through the vast amount of information available, and then start to piece things together yourself. With generative AI, Search can do some of that heavy lifting.

SGE first delivers an overview, and beneath this, users will see suggested next steps where they can simply tap a query like “What is the oldest honey ever eaten?” or type in a specific follow-up question. This conversational experience enables people to intuitively learn more about the topic they’re exploring.

Context will be carried over from question to question, to help people more naturally continue their exploration.

Featuring a wide range of voices and sources 

Hearing insights from others is always useful when making decisions, so Google has designed these new experiences to highlight and drive attention to content on the web, making it easy for people to dive deeper into the topic they’re learning about. As generative AI makes its way into Search, Google is committed to continue sending valuable traffic to sites across the web. With SGE, Google is showing more links, and links to a wider range of sources on the results page, creating new opportunities for content to be discovered.

Ads are a vital piece of how the web works, and help people find relevant products and services. In this new generative experience, Search ads will continue to appear in dedicated ad slots throughout the page. Google will continue to uphold its commitment to ads transparency and making sure ads are distinguishable from organic search results. When Search ads do appear, they will continue to feature their industry-leading clear and transparent ad labels with the “Sponsored” label in bold black text.

Taking a responsible approach 

Google is taking a responsible and deliberate approach to bringing new generative AI capabilities to Search. The company has trained the models used in SGE to uphold Search’s high bar for quality, which will continue to improve over time. These hallmark systems have been fine-tuned for decades, but will also have additional guardrails, like limiting the types of queries where generative AI capabilities will appear.

GM for Search in Africa, Wambui Kinya, said, “With new generative AI capabilities in Search, we’re now taking more of the work out of searching. We’re imagining a supercharged Search that does the heavy lifting for you so you’ll be able to understand a topic faster, uncover new viewpoints and insights, and get things done more easily. This Search Generative Experience is the first step we’re taking in this journey, and part of our vision to make Search radically more helpful. We’re excited to bring this to the SSA region, and look forward to receiving feedback and iterating on the experience alongside our users over the next few months.”

Sign up in Search Labs and experiment today

Google is bringing SGE as an experiment in Search Labs, available on Chrome desktop and the latest version of the Google App on Android and iOS. Access via Chrome desktop is available today, and access through the Google app will be enabled over the coming week. – people can opt-in to try it out and share feedback directly with the teams working on it. Simply tap the Labs icon in the Google app or Chrome desktop, and visit labs.google.com/search to learn more.

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Nigeria to Buy Two New Communication Satellites to Drive Digital Growth

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Communication Satellites

By Adedapo Adesanya

Nigeria will purchase to new communication satellites to boost Nigeria’s digital infrastructure as part of efforts to achieve President Bola Tinubu’s plan to grow the economy to $1 trillion.

The Minister of Communications and Digital Economy, Mr Bosun Tijani, disclosed this on Wednesday in Abuja at a press conference to mark Global Privacy Day 2026, organised by the Nigerian Data Protection Commission (NPDC).

Mr Tijani said the approval marked a significant shift in Nigeria’s digital strategy, noting that the country currently stands out in West Africa for lacking active communication satellites, a gap the new assets are expected to address.

“As you know, Mr President has been very clear about his ambition to build a $1 trillion economy, and digital technology is central to achieving that vision,” adding that, “The President has now approved that we should procure two new satellites. Nigeria today is the only country in West Africa with non-communication satellites. And we have been given the go-ahead to procure two new ones, ensuring that we can use that satellite to connect.”

He also said progress had been made on the Federal Government’s flagship 90,000-kilometre fibre optic backbone project, which is aimed at expanding broadband access across the country. According to the minister, about 60 per cent of the fibre project has been completed, while funding for the remaining work has already been secured.

“The 90,000 kilometres fibre optic project is not a dream. About 60 per cent of the work has already been completed, and the funding for the project is secure. As we bring more Nigerians online, connectivity without protection is incomplete. Privacy is the foundation of trust, safety, and sustainability in the digital world.”

“The success of Nigeria’s digital economy will depend not just on infrastructure and talent, but on trust, and the NDPC remains central to building that trust,” the minister said.

Mr Tijani said the Tinubu administration was positioning digital technology as a key driver of inclusive growth, improved public service delivery, and long-term economic expansion, adding that investments were also being channelled into digital skills, rural connectivity, and institutional reforms.

He stressed that the expansion of connectivity must be matched with stronger data protection, especially as Nigeria’s young and digitally active population continues to grow.

Recall that Nigerian Communications Commission (NCC) recently granted licenses to three global internet service providers – Amazon’s Project Kuiper, BeetleSat-1, and and Germany-based Satelio IoT Services – as part of efforts to strengthen internet connectivity via satellite and to boost competition among existing internet service providers in the country.

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DataPro Predicts Surge in Individual Claims, Constitutional Privacy Actions

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DataPro 2026 Privacy Week

By Dipo Olowookere

In 2026, there should be a surge in individual claims and constitutional privacy actions, a leading Data Protection Compliance Organisation (DPCO) in Nigeria, DataPro, has projected.

In a statement signed by its Head of Emerging Services, Ademikun Adeseyoju, the company noted that this means organisations must remain “litigation ready” by preserving processing records and strengthening internal controls.

In the disclosure to prepare for this year’s Privacy Week themed Privacy in the Age of Emerging Technologies: Trust, Ethics, and Innovation, it noted that 2026 would also be defined by board and executive ownership, as privacy will no longer be an IT-only concern but a standing governance issue requiring regular risk reports and dedicated budgets.

“DataPro anticipates intensity on sector-specific enforcement, with the NDPC (Nigeria Data Protection Commission) focusing on high-risk industries like fintech, healthcare, etc,” a part of the statement made available to Business Post on Wednesday said.

Giving a review of key milestones from the 2025 ecosystem, DataPro said the NDPC moved decisively into active enforcement, publicly naming non-compliant entities, particularly in the financial services sector.

It also said the year witnessed landmark court rulings, affirming that transparency in personal data handling is a constitutionally protected right, as courts awarded significant damages to data subjects for privacy breaches, signalling that organisational size no longer shields against accountability.

The firm noted that regulatory settlements with multinational technology firms have set a high bar for behavioural advertising and data processing standards in Nigeria.

In the cybersecurity landscape, the year under review experienced an unprecedented surge in cyber threats, as attackers shifted their focus from technical exploits to identity-driven campaigns, targeting valid credentials with high precision.

“This identity-centric threat environment has made robust access management a non-negotiable requirement for corporate resilience,” it stressed.

As for the 2026 Privacy Week, DataPro has lined up activities, with launch of the Privacy Pulse A year-in-review of Nigeria’s Data Protection Ecosystem on Thursday, January 29.

The next day, a webinar tagged Privacy Pulse to train attendees on the new mandatory bi-annual in-house audits and DPO certification requirements will hold and next Monday, there is an interactive quiz designed to test organizational response to identity-driven cyber campaigns.

A social media session answering complex privacy questions via concise 30-second videos is slated for Tuesday, February 3, and the next day, it is for a social media showcase where winners will be selected for their insights on building Trust, maintaining Ethics in AI, and fostering Innovation under the NDPA.

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MTN Nigeria Suffers 9,218 Fibre Cuts in 2025

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Karl Toriola MTN Nigeria

By Adedapo Adesanya

MTN Nigeria has revealed that it experienced 9,218 fibre cuts in 2025, causing widespread network disruptions across the country.

The telecommunications giant also reported that 211 sites were affected by theft and vandalism as of November 30, 2025, impacting essential services relied upon by customers daily.

The company recorded a total of 1,624,263 customer complaints, all of which were resolved across various service channels during the year. Despite these challenges, MTN reached 85 million subscribers by September 2025.

The chief executive of the telco, Mr Karl Toriola, made these revelations in his latest post on LinkedIn, acknowledging the company’s responsibility for network performance and its efforts to improve the customer experience.

He stated that the services fell short of customers’ expectations and clarified that some of these gaps were shaped by real operational challenges such as fibre cuts, theft, and vandalism.

“Their impact is felt directly by customers and reflected in what they tell us. We take responsibility for the signals we receive and for how we respond to the realities that shape the customer experience on our network,” he said.

Regardless, Mr Toriola added that, “There is progress to be proud of. And we clearly still have work to do.”

“We are not where we want to be yet, but our commitment to putting the customer at the centre of everything we do remains constant.”

As MTN prepares to celebrate its 25th anniversary in 2026, Mr Toriola reaffirmed the company’s dedication to listening to customers, responding quickly to issues, and driving consistent service improvements.

Some other milestones announced include addressing 1,624,263 customer complaints across all communication channels as well as receiving best network recognition from Ookla, getting back to profitability, and declaring interim dividends to shareholders.

The report comes in the wake of a February 2025 initiative by the Federal Ministry of Works and the Federal Ministry of Communications, Innovation, and Digital Economy, which established a joint standing committee on the protection of fibre optic cables in Nigeria.

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