Technology
Google Suspends 39 million Advertiser Accounts, Blocks Harmful Ads
By Modupe Gbadeyanka
Over 39 million advertiser accounts were suspended in 2024 by Google in a bid to make surfing the internet safer for users.
In its 2024 Ads Safety Report, the tech giant said this action was made possible through the assistance of Artificial Intelligence (AI).
Google’s 2024 Ads Safety Report offers a glimpse into the systems that help keep billions of people safe online—many without ever realizing it. But for those who run small businesses, browse the web, or build tools and content that power Africa’s digital economy, safety is not just technical—it’s foundational.
In the report, Google said about 5.1 billion ads were blocked or removed in the period under review, while over 9.1 billion malicious ads were restricted.
It stated that AI has been helping to transform the fight against bad ads, scams, and misinformation online, particularly as they grow more sophisticated, often impersonating public figures or deploying AI-generated content.
While challenges persist, the report emphasizes that AI is improving both the speed and scale of enforcement—and freeing up human reviewers to focus on the most complex, high-impact investigations.
Google also continues to work closely with regulators, consumer protection agencies, and industry peers, including through the Global Anti-Scam Alliance, to stay ahead of evolving threats.
“We launched over 50 enhancements to our AI models in 2024,” said Alex Rodriguez, General Manager for Ads Safety at Google. “These improvements helped us move faster, identify threats earlier, and take action before bad actors could reach users. That’s the real power of AI—making the internet safer not just reactively, but proactively.”
Last year, because of a rising threat in public figure impersonation scams and misleading election ads, especially in Nigeria, Google updated its Misrepresentation policy, assembled a global team of over 100 experts, and took down over 700,000 scam-related advertiser accounts—contributing to a 90 per cent drop in reported impersonation scams.
With nearly half the world’s population heading to the polls in 2024, Google also expanded election ad transparency, requiring all political advertisers to verify their identities and clearly disclose who’s paying for the message. More than 10 million election-related ads were removed globally for failing to meet these standards.
While these are global figures, their local impact is deeply personal. From the business owner trying to reach new customers online to the everyday user trying to avoid a phishing scam, online safety remains essential for an open, trustworthy web.
In Nigeria and across the continent, safe advertising also helps protect livelihoods—ensuring that small businesses, creators, and publishers can continue to benefit from a free and accessible internet.
Technology
NCC, CBN Implement 30 Seconds Refunds for Failed Airtime, Data Purchases
By Adedapo Adesanya
The Nigerian Communications Commission (NCC) and the Central Bank of Nigeria (CBN) have introduced new rules that will ensure faster refunds for failed airtime and data purchases, following rising consumer complaints over debits without value.
Under the new rules, refunds are expected to be completed within 30 seconds, except where a transaction remains pending, in which case the resolution can take up to 24 hours.
The new framework, contained in a statement issued by NCC’s Head of Public Affairs, Ms Nnenna Ukoha, on Thursday, targets unsuccessful transactions linked to network downtime, system failures and human errors that affect subscribers nationwide.
According to the statement, the guideline was developed after months of joint engagements involving telecom operators, banks, value-added service providers and other industry stakeholders.
The NCC said the framework brings the financial and telecommunications sectors up to speed on how failed transactions are handled and resolved.
“These engagements were prompted by a rising incidence of failed airtime and data purchases, where subscribers were debited without receiving value and experienced delays in resolution.
“The framework represents a unified position by both the telecommunications and financial sectors on addressing such complaints.
“It identifies and tackles the root causes of failed airtime and data transactions, including instances where bank accounts are debited without successful delivery of services,” she said.
Under the framework, Ms Ukoha said mobile network operators and banks are bound by a service level agreement that clearly defines their roles in transaction processing and refunds.
She emphasised that operators are also required to notify customers by SMS on the status of every airtime or data transaction.
The rules also address erroneous recharges to ported lines, incorrect airtime or data purchases, and instances where transactions are made to the wrong phone number.
On her part, the Director of Consumer Affairs at the NCC, Mrs Freda Bruce-Bennett, said the framework also introduces a central monitoring system to improve oversight.
She said the dashboard will be jointly managed by the NCC and the CBN to track failed transactions, refunds and breaches of service timelines in real time.
“We are grateful to all stakeholders, particularly the CBN and its leadership, for their tireless commitment to resolving this issue and arriving at this framework,” she said.
The official said failed top-ups are among the top three complaints received by the commission, adding that implementation of the framework is expected to begin on March 1, subject to final approvals and completion of technical integration by all operators and banks.
Technology
Nigeria, Google in Talks for New Undersea Cable
By Adedapo Adesanya
The Nigerian government is in advanced talks with Google for a new undersea cable to strengthen the country’s digital connectivity and resilience.
The country wants to augment existing undersea links with Europe, said the chief executive of National Information Technology Development Agency (NITDA), Mr Kashifu Inuwa Abdullahi, as per Bloomberg on Tuesday.
Mr Inuwa said this was necessary at this time, calling Nigeria’s current reliance on cables that follow the same path “a single point of failure.”
Google earlier this year said it plans to expand its digital presence significantly in Africa with the development of four new strategic subsea cable connectivity hubs in the north, south, east, and west regions of the continent.
Already, Google is investing $2.1 million to accelerate Nigeria’s artificial intelligence (AI) growth, aiming to create one million digital jobs and bolster the country’s expanding technology economy.
This is aligned with Nigeria’s National AI Strategy, which is expected to play a meaningful role in the nation’s broader digital transformation. Projections indicate that AI could contribute up to $15 billion to Nigeria’s economy by 2030.
The fund will support partnerships with local organisations. To achieve these aims, the funding will support partnerships with local organisations working in digital skills development and cyber security.
The investment further signals global trust in Nigeria’s technology sector and underlines the nation’s role as a leader in Africa’s digital transformation. As new opportunities emerge, Google believes it support is set to help shape Nigeria’s economy and its place on the global technology stage.
Technology
Airtel Africa, SpaceX to Launch Starlink Direct-to-Cell Connectivity
By Modupe Gbadeyanka
An agreement for a satellite-to-mobile service that will benefit millions of people in Africa has been entered into between Airtel Africa Plc and SpaceX.
This service is through the introduction of Starlink Direct-to-Cell satellite connectivity across all the 14 markets of Airtel Africa that serve 174 million customers.
Through this partnership, Airtel Africa customers with compatible smartphones in regions without terrestrial coverage can have network connectivity through Starlink, which is the world’s largest 4G connectivity provider (by geographic reach).
The satellite-to-mobile service will begin in 2026 with data for select applications and text messaging.
This agreement also includes support for Starlink’s first broadband Direct-to-Cell system, with next-generation satellites that will be capable of providing high-speed connectivity to smartphones with 20x improved data speed. The rollout will proceed in line with country-specific regulatory approvals.
Airtel Africa is the first mobile network operator in Africa to offer Starlink Direct-to-Cell service, powered by 650 satellites to provide seamless connectivity to its customers in remote areas.
The partnership reinforces Airtel Africa’s commitment to bridge digital divide and offer seamless connectivity to its customers.
Airtel Africa and Starlink will continue to explore additional collaboration opportunities to further advance digital inclusion across the continent.
“Airtel Africa remains committed to delivering great experience to our customers by improving access to reliable and contiguous mobile connectivity solutions.
“Starlink’s Direct-to-Cell technology complements the terrestrial infrastructure and even reaches areas where deploying terrestrial network solutions are challenging.
“We are very excited about the collaboration with Starlink, which will establish a new standard for service availability across all our 14 markets,” the chief executive of Airtel Africa, Mr Sunil Taldar, said.
Also commenting, the Vice President of Sales for Starlink, Ms Stephanie Bednarek, said, “For the first time, people across Africa will stay connected in remote areas where terrestrial coverage cannot reach, and we’re so thrilled that Starlink Direct-to-Cell can power this life-changing service.
“Through this agreement with Airtel Africa, we’ll also deliver our next-generation technology to offer high-speed broadband connectivity, which will offer faster access to many essential services.”
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