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Growing Nigerian Economy Via Mobile & Telecom Sector

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By Adeniyi Ogunfowoke

Undoubtedly the giant of Africa, with an estimated population of 194 million people, Nigeria remains the largest mobile market in the continent and still has more potential for growth and for competing on a level-playing ground with the developed nations.

Although the economic growth of the country might not be as fast-paced as its counterparts’, it is full of hopes and promises.

The mobile trends published in the 2017 Nigerian Mobile Report, by Jumia Nigeria, Africa’s biggest e-commerce platform, provided some convictions for this belief.

In summary, the report examined how the market has democratized mobile internet use, the consumer behaviours driving increased smartphone adoption and the role of the different stakeholders within the sector.

Jumia is set to release the 2018 edition of the Mobile Report, which will focus on various mobile trends in the country and in Africa at large. And Juliet Anammah, CEO, Jumia Nigeria is as excited as everyone else about the report.

But, while we patiently wait for the report pending its release, let’s examine some facts and figures from the 2017 report.

There were about 150 million mobile subscribers equivalent to 81 percent penetration (as a percentage of the population) in 2016.

Internet penetration was at 18 percent with 216 million internet users while Nigeria’s internet penetration was much higher at 53 percent; its mobile subscription was similar to Africa’s at 81% penetration (960 million mobile subscribers).

To benchmark this data, a similar report by the Nigerian Communications Commission (NCC) put the number of subscribers, by the end of December 2016 – at 154 million. This subscriber base is a sum total of all the active subscribers for telephony services on each of the licensed service providers utilizing different technologies. The difference in the number of subscribers presented by both reports can be attributed to the lack of accurate census in the country.

Meanwhile, the percentage of internet penetration widened increasingly; number of internet subscribers peaked at 97.2 million (more than half the number of mobile subscriptions) by end of 2016, which represented a much higher penetration rate than the rest of Africa combined.

The subscriber base of internet users in the country was predicted to increase by at least 30 percent by end of 2017.

With the number of Nigerians having access to the internet, mostly through smartphones, growing in leaps and bounds, it’s a clear indication that there is a huge potential for e-commerce in the country.

For instance, Jumia recorded 394 percent growth on the sales of smartphones between 2014 and 2016, mostly driven by an increasing range of lower smartphones price points. And 71 percent of website visitors on Jumia Nigeria in 2016 used their mobile phones to shop, whereas only 53 percent of Jumia African customers did so.

Although, the contribution of the telecom & mobile sector to the country’s GDP was indeed a small fraction, according to a report by the NCC, only 9.13 percent was directly or indirectly accrued from the sector.

Yet, it is worthy of note to mention that it was a great leap from the previous year. E-commerce companies like Jumia, present in 15 African markets, are facilitating the promotion and distribution of both high-end and low-end price points mobile phones in Nigeria.

The NCC is not also relenting in exercising its power to regulate the operations of the licensed telecom operators especially in the area of voice & data tariff.

So, what is the future of the telecom and mobile sector in Nigeria? To witness an improvement over the previous years will require a collective, yet individual effort from both the private and public sectors. Primarily, the growth of the sector, among other things, depends on the availability of affordable mobile phones & data tariff.  To the former, Jumia is committed – with its partners – to facilitating and leading the charge in this regard.

The week of March 15th-25th, 2018 will be interesting and exciting for the entire country for two reasons: the 2018 edition (4th report) of the Nigerian Mobile Report will be released at a press conference; and secondly, although still related to the first event is the commencement of Jumia Mobile Week (an entire week dedicated to the sales of mobile phones at the best prices in Nigeria).

Nothing beats the excitement of getting your dream mobile phone at nearly half the price and such was the frenzy all over the Nigerian cyberspace in 2017.

From the moment you spot the juicy deals, the swift race for the fastest fingers, the sigh of relief when you have successfully placed your order and the short wait for your order to be delivered.

Last year, Jumia Mobile Week featured 3 mouth-watering flash sales every day at nearly 50 percent off; both night crawlers and day troopers had a piece of the pie.

MTN also gave out free MTN 4G SIM and 20 percent data bonus on their data plan every time you recharged for the first 3 months. There were also juicy discounts on mobile brands like: Infinix at 40 percent off; Tecno at 20 percent off; Motorola at 50 percent off, and Innjoo at 20 percent off.

So, this year, which brands will top the list of Jumia top selling mobile phones? How much discounts will be available to customers and on what mobile brands? How much money are you hoping to save during this year’s Mobile Week? Which mobile phones will have the best deals this year? How much discount will Jumia offer on purchases done on its mobile App? How do you get to participate in the Treasure Hunt so as to win a coveted prize? How do you participate in the fashion accessory giveaways on social media by your favourite fashion celebrity/icon?

Your guess is as good as mine. But, you will find answers to all of these questions during the week of March 15th through 25th, 2018! Add it to your calendar. Join the conversation on social media using the #JumiaMobileWeek2018, and follow @JumiaNigeria across all social media platforms.

Adeniyi Ogunfowoke is a PR Associate at Jumia Travel.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Interswitch Retail Summit 2026: Rethinking the Playbook for Nigeria’s Retail Leaders

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Interswitch

The Interswitch Retail Summit 2026 will convene on April 23, 2026, at the Lagos Marriott Hotel Ikeja, bringing together senior leaders across Nigeria’s retail ecosystem for a focused conversation on the future of commerce. The forum, themed “The Modern Retail Playbook: What Works, What’s Changing, What’s Next?”, is designed to foster meaningful, execution-driven dialogue among decision-makers and key industry stakeholders. At its core, the event aims to bridge the gap between insight and action in a rapidly evolving market.

Nigeria’s retail sector is undergoing a profound and inevitable evolution. The familiar structures that once defined how businesses operate, how customers engage, and how transactions are completed are steadily giving way to a more dynamic, technology-driven ecosystem. For many organisations, this shift has moved beyond theory into daily reality, where decisions around growth, efficiency, and customer experience must now be made within the context of constant change.

At the centre of this evolution is the growing influence of digital technology. Consumers are more informed, more connected, and more demanding than ever before. They expect seamless interactions, faster service, and consistent experiences across both physical and digital channels. Meeting these expectations requires more than incremental improvements; it calls for a fundamental rethinking of how retail operations are structured, delivered, and scaled.

Leadership, therefore, has taken on a more integrated and strategic role. Today’s Chief Executive Officers (CEOs), Chief Technology Officers (CTOs), and Chief Financial Officers (CFOs) are not just managing their respective functions; they are collectively responsible for navigating a new kind of business environment. Strategy, technology, and finance are no longer separate conversations; they intersect in ways that directly influence an organisation’s ability to compete and grow.

Across Nigeria, there are already clear signs of adaptation. Retailers are leveraging data to better understand customer preferences and tailor their offerings in real time. Payment solutions are becoming more seamless, reducing friction at checkout and enabling new forms of commerce. At the same time, partnerships across the ecosystem are unlocking efficiencies and opening new pathways for growth. Yet, while progress is evident, it remains uneven.

Many organisations are still grappling with how to translate emerging trends into practical strategies that deliver measurable outcomes. This underscores the importance of platforms that bring industry leaders together. When decision-makers exchange ideas, challenge assumptions, and learn from one another, the entire ecosystem benefits. It is through these shared conversations that best practices are refined, new approaches are tested, and meaningful progress is accelerated.

As a company with over two decades of experience enabling digital payments and commerce across Africa, Interswitch Group has seen firsthand how collaboration drives innovation. Its work across retail and the broader commerce ecosystem reinforces a simple but powerful reality: the most effective solutions are often developed through partnership. Whether it is integrating payment systems, improving operational efficiency, or enhancing customer engagement, the ability to work across boundaries is becoming a defining feature of successful organisations.

The timing of the forum is particularly significant. Nigeria’s economic landscape continues to evolve, presenting both challenges and opportunities for businesses. Rising operational costs, shifting consumer spending patterns, and increased competition are prompting organisations to rethink traditional approaches. At the same time, advances in technology are opening new possibilities for efficiency, scalability, and innovation. Navigating this dual reality requires a balanced approach, one that combines strategic foresight with disciplined execution.

Operational efficiency will be a key area of focus at the forum. In a competitive environment, the ability to streamline processes, reduce waste, and optimise resources can significantly impact performance. Technology plays a central role in enabling this shift through automation, improved visibility, and more informed decision-making. However, unlocking these benefits requires more than tools; it demands organisational alignment and strong leadership commitment.

The forum will also explore the future of retail in Nigeria, with a focus on emerging trends and their implications for business strategy. From the rise of omnichannel retailing to the growing importance of data-driven insights, the forces shaping the industry are increasingly interconnected. Understanding these dynamics is essential for leaders looking to position their organisations for sustained success.

Ultimately, the evolution of Nigeria’s retail sector is not a distant prospect; it is already underway. The question for business leaders is no longer whether they will be affected, but how they will respond. Will they take a proactive approach, seeking out insights and building the partnerships needed to thrive, or will they struggle to keep pace with change?

Platforms like the Interswitch Retail Summit 2026 offer a timely opportunity to choose the former. By bringing together the individuals shaping the future of retail, the forum creates space for learning, collaboration, and decisive action. In a rapidly evolving landscape, such platforms are no longer optional; they are essential for leaders looking to build resilient, future-ready retail businesses in Nigeria.

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4 Nigerian Firms for 2026 Google for Startups Accelerator Africa Cohort

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Startups Accelerator Africa Cohort1

By Aduragbemi Omiyale

Four Nigerian firms have been selected to join the 10th Google for Startups Accelerator Africa Cohort, which began on April 13 and will end on June 19, 2026.

Fifteen companies are participating in the hybrid programme, which will receive dedicated guidance from experienced mentors and industry experts, alongside hands-on technical workshops focused on AI and machine learning.

The four Nigerian startups chosen for this scheme include Bani, MasteryHive AI, Regxta, and Termii.

They were picked from an exceptionally competitive pool of nearly 2,600 applications. The beneficiaries are utilising Artificial Intelligence (AI) to address critical local and regional challenges.

As for Bani, it is a cross-border payments infrastructure platform eliminating settlement delays for African businesses trading globally, while MasteryHive AI is an AI-native platform automating transaction reconciliation, fraud detection, and AML monitoring.

On its part, Regxta combines alternative data-driven credit scoring with a hybrid digital-agent distribution model to deliver financial products to unbanked micro businesses, while Termii uses its AI-native communications infrastructure platform to ensure reliable financial messaging for banks and fintechs.

African tech founders are actively solving fundamental infrastructural challenges, bridging gaps in financial inclusion, healthcare, and supply chains with complex AI.

The continent’s venture ecosystem showed remarkable resilience by raising $3.9 billion in 2025. However, scaling deep-tech solutions requires specialised technical infrastructure, advanced cloud capabilities, and strategic mentorship to complement this capital.

Accelerator initiatives provide these exact tools, ensuring local innovations can sustainably grow into businesses that power the continent’s digital economy.

“At Termii, we’re building AI-powered infrastructure that ensures financial transactions don’t fail, from login PINs to payment OTPs and fraud alerts.

“The Google Startup Accelerator is helping us accelerate our AI roadmap and scale globally, and even in the first week, access to technical support and insights has been incredibly valuable for our next phase of growth,” the chief executive of Termii, Mr Gbolade Emmanuel, stated.

“We are absolutely thrilled to welcome these exceptional founders into Class 10. African startups are driving essential economic growth and social development.

“Our role is to serve as a supportive partner, providing these developers and founders with the technical infrastructure, mentorship, and global network they need to scale their solutions and amplify their real-world impact,” the Head of Startup Ecosystem for Google Africa, Mr Folarin Aiyegbusi, disclosed.

Since launching in 2018, the Google for Startups Accelerator Africa program has supported 106 startups from 17 African countries, empowering them to collectively raise over $263 million and create more than 2,800 jobs.

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19 Startups Pitch Solutions to Investors, Others at Demo Day in Ilorin

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Ilorin Innovation Hub 19 Emerging Startups

By Modupe Gbadeyanka

Nineteen emerging startups are being showcased at the 2026 Demo Day organised by the Ilorin Innovation Hub in partnership with IHS Nigeria, a part of IHS Holding Limited, also known as IHS Towers.

The participating small firms took part in the hub’s accelerator and incubation programmes. At this event, themed The Convergence, they will pitch their solutions to investors, venture capital funds, corporate partners, and the media.

The platform would be used to help them unlock funding opportunities, foster strategic collaborations, and amplify visibility for these startups that are developing solutions across critical sectors, including agriculture, health-tech, green energy, lifestyle, and digital services.

“We believe innovation and digital technology are powerful drivers of economic growth and sustainable development. This is why we partnered with the Kwara State Government on the Ilorin Innovation Hub.

“It is impressive and very fulfilling to see the diverse portfolio of ideas and solutions showcased today from the hub within a year of the commencement of operations. This speaks to the depth of creativity among Nigerians and what is possible when they are equipped and supported.

“Today’s event makes me proud of our investment in the space and underscores IHS Nigeria’s continued commitment to supporting technology, entrepreneurship, and digital innovation in Nigeria,” the chief executive of IHS Nigeria, Mr Mohamad Darwish, said.

The Managing Director of Ilorin Innovation Hub, Temi Kolawole, also said, “Today, we showcase 19 startups that have shown that when you combine talent with the right support, the results speak for themselves.

“The Ilorin Innovation Hub exists to ensure that geography is never a barrier to building something extraordinary, and this Demo Day is proof that we are on the right track.”

The Ilorin Innovation Hub, a partnership between the Kwara State Government and IHS Nigeria, began operations in February 2025 with programmes managed by Co-creation Hub and Future Africa.

The Demo Day presents an opportunity to take stock and assess how the Ilorin Innovation Hub is helping to nurture and bring to life groundbreaking ideas and solutions supporting economic resilience and addressing real-world societal challenges.

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