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Growing Nigerian Economy Via Mobile & Telecom Sector

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By Adeniyi Ogunfowoke

Undoubtedly the giant of Africa, with an estimated population of 194 million people, Nigeria remains the largest mobile market in the continent and still has more potential for growth and for competing on a level-playing ground with the developed nations.

Although the economic growth of the country might not be as fast-paced as its counterparts’, it is full of hopes and promises.

The mobile trends published in the 2017 Nigerian Mobile Report, by Jumia Nigeria, Africa’s biggest e-commerce platform, provided some convictions for this belief.

In summary, the report examined how the market has democratized mobile internet use, the consumer behaviours driving increased smartphone adoption and the role of the different stakeholders within the sector.

Jumia is set to release the 2018 edition of the Mobile Report, which will focus on various mobile trends in the country and in Africa at large. And Juliet Anammah, CEO, Jumia Nigeria is as excited as everyone else about the report.

But, while we patiently wait for the report pending its release, let’s examine some facts and figures from the 2017 report.

There were about 150 million mobile subscribers equivalent to 81 percent penetration (as a percentage of the population) in 2016.

Internet penetration was at 18 percent with 216 million internet users while Nigeria’s internet penetration was much higher at 53 percent; its mobile subscription was similar to Africa’s at 81% penetration (960 million mobile subscribers).

To benchmark this data, a similar report by the Nigerian Communications Commission (NCC) put the number of subscribers, by the end of December 2016 – at 154 million. This subscriber base is a sum total of all the active subscribers for telephony services on each of the licensed service providers utilizing different technologies. The difference in the number of subscribers presented by both reports can be attributed to the lack of accurate census in the country.

Meanwhile, the percentage of internet penetration widened increasingly; number of internet subscribers peaked at 97.2 million (more than half the number of mobile subscriptions) by end of 2016, which represented a much higher penetration rate than the rest of Africa combined.

The subscriber base of internet users in the country was predicted to increase by at least 30 percent by end of 2017.

With the number of Nigerians having access to the internet, mostly through smartphones, growing in leaps and bounds, it’s a clear indication that there is a huge potential for e-commerce in the country.

For instance, Jumia recorded 394 percent growth on the sales of smartphones between 2014 and 2016, mostly driven by an increasing range of lower smartphones price points. And 71 percent of website visitors on Jumia Nigeria in 2016 used their mobile phones to shop, whereas only 53 percent of Jumia African customers did so.

Although, the contribution of the telecom & mobile sector to the country’s GDP was indeed a small fraction, according to a report by the NCC, only 9.13 percent was directly or indirectly accrued from the sector.

Yet, it is worthy of note to mention that it was a great leap from the previous year. E-commerce companies like Jumia, present in 15 African markets, are facilitating the promotion and distribution of both high-end and low-end price points mobile phones in Nigeria.

The NCC is not also relenting in exercising its power to regulate the operations of the licensed telecom operators especially in the area of voice & data tariff.

So, what is the future of the telecom and mobile sector in Nigeria? To witness an improvement over the previous years will require a collective, yet individual effort from both the private and public sectors. Primarily, the growth of the sector, among other things, depends on the availability of affordable mobile phones & data tariff.  To the former, Jumia is committed – with its partners – to facilitating and leading the charge in this regard.

The week of March 15th-25th, 2018 will be interesting and exciting for the entire country for two reasons: the 2018 edition (4th report) of the Nigerian Mobile Report will be released at a press conference; and secondly, although still related to the first event is the commencement of Jumia Mobile Week (an entire week dedicated to the sales of mobile phones at the best prices in Nigeria).

Nothing beats the excitement of getting your dream mobile phone at nearly half the price and such was the frenzy all over the Nigerian cyberspace in 2017.

From the moment you spot the juicy deals, the swift race for the fastest fingers, the sigh of relief when you have successfully placed your order and the short wait for your order to be delivered.

Last year, Jumia Mobile Week featured 3 mouth-watering flash sales every day at nearly 50 percent off; both night crawlers and day troopers had a piece of the pie.

MTN also gave out free MTN 4G SIM and 20 percent data bonus on their data plan every time you recharged for the first 3 months. There were also juicy discounts on mobile brands like: Infinix at 40 percent off; Tecno at 20 percent off; Motorola at 50 percent off, and Innjoo at 20 percent off.

So, this year, which brands will top the list of Jumia top selling mobile phones? How much discounts will be available to customers and on what mobile brands? How much money are you hoping to save during this year’s Mobile Week? Which mobile phones will have the best deals this year? How much discount will Jumia offer on purchases done on its mobile App? How do you get to participate in the Treasure Hunt so as to win a coveted prize? How do you participate in the fashion accessory giveaways on social media by your favourite fashion celebrity/icon?

Your guess is as good as mine. But, you will find answers to all of these questions during the week of March 15th through 25th, 2018! Add it to your calendar. Join the conversation on social media using the #JumiaMobileWeek2018, and follow @JumiaNigeria across all social media platforms.

Adeniyi Ogunfowoke is a PR Associate at Jumia Travel.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Meta Expands Business Agent to Instagram, WhatsApp, Messenger

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Meta Business Agent

By Aduragbemi Omiyale

The reach of the Meta Business Agent is being expanded to Instagram and other platforms of the social media giant.

Meta Business Agent is an artificial intelligence (AI) that allows business owners to attend to customers’ needs with ease.

Customers expect instant responses, but no team can be everywhere at once. This innovation handles such without hassles.

It helps businesses to answer questions specific to the business, makes product recommendations from the catalogue, books appointments, qualifies incoming leads, and closes sales.

More than one million businesses are already using a Meta Business Agent on WhatsApp and Messenger to respond to customers around the clock.

“We’re now expanding our Business Agent to businesses big and small globally, so within minutes you can have yours up and running, responding in your customer’s local language using your tone,” Meta said in a statement.

“We’re also expanding these agents to Instagram since businesses connect with their customers there, too. Businesses can activate their Business Agent here. Getting started with the Business Agent is free. In the coming months, businesses will access the agent through our paid subscription offerings, with options for businesses of every size,” it added.

Meta also stated that it is making it simpler for people to discover businesses powered by a Meta Business Agent directly on WhatsApp. It noted that starting soon, people will be able to find businesses by typing their name in the Search bar, or by sharing their phone number or contact card in chats with friends and family. This way, when more customers reach out, they get a quick, helpful response.

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Lagos Eyes 250MW Data Centre Capacity by 2030

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Datacentre Investment1

By Adedapo Adesanya

The Lagos State government plans to expand the city’s data centre capacity to over 250 megawatts (MW) by 2030 as part of efforts to strengthen its digital infrastructure ecosystem.

This was disclosed by the state’s Commissioner for Innovation, Science, and Technology, Mr Olatubosun Alake, at the launch of the Kasi Cloud LOS1 data centre facility in Lekki. Nigeria Sovereign Investment Authority (NSIA) invested in Kasi Cloud through an $8 million convertible loan note in 2021.

Mr Alake said Lagos already hosts nearly three-quarters of Nigeria’s commercial data centre capacity, adding that the government intends to expand its infrastructure footprint significantly over the next five years.

“There are about 146 additional megawatt data centres planned in the pipeline,” he said. “We envisage that by 2030, we would have over 250 megawatts of data centre capacity in Lagos, three times the current capacity growth.”

The expansion comes as demand for cloud services, AI computing power, and local data storage continues to grow across Nigeria’s digital economy, with Lagos at the forefront, housing thousands of businesses and startups.

Mr Alake said the Kasi Cloud facility represents Lagos’ entry into “large-scale hyperscale AI infrastructure,” signalling the state’s ambition to evolve beyond being known primarily as a startup hub into a major centre for digital infrastructure and AI computing.

“Lagos is no longer simply a startup city,” he said. “It is an infrastructure city.”

The Kasi LOS1 facility is designed as a 40MW hyperscale data centre campus, beginning operations with an initial 7.2MW IT load.

According to Mr Alake, the facility includes advanced GPU computing infrastructure powered by Nvidia H100 and H200 chips, alongside liquid cooling systems and cloud infrastructure services designed to support AI workloads.

The Lagos State government believes such infrastructure will become critical as AI adoption accelerates globally.

Mr Alake said the state is investing in fibre optic networks, smart city technologies, university innovation programmes, and digital government systems to prepare for the transition.

“The AI economy is going to require hundreds of megawatts,” he said. “The market has already made its decision about where digital infrastructure belongs.”

On his part, Mr Johnson Agbogun, co-founder and chief executive officer of Kasi Cloud, said the project was built to reduce Nigeria’s dependence on foreign cloud infrastructure and give African businesses more control over how their data and AI systems are developed.

“Nigerian enterprises are currently spending $850 million every year on foreign cloud infrastructure,” he said. “Every naira spent abroad on cloud and AI infrastructure helps build capabilities somewhere else.”

He added that the facility runs GPU-powered AI workloads from local enterprises and described the Lekki campus as “the beginning of Nigeria’s AI factory.”

“As artificial intelligence reshapes economies globally, the nations that control their own compute infrastructure and data will be the ones positioned to lead,” added Mr Kolawole Owodunni, NSIA’s Executive Director and Chief Information Officer.

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Google I/O 2026: 4 Major Updates That Are Changing How Google Search Works

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google nigeria

The goal of Google Search has always been simple: to help you ask anything on your mind. Whether it is a quick fact to help with your daily hustle or a complex question about starting a new business, Nigerians rely on Search every single day.

Over the last year, Google has rapidly reimagined what Search can do with AI. The momentum has been incredible—just one year after its debut, AI Mode has surpassed one billion monthly users globally. As people have realised just how much more Search can do for them, they are searching more than ever before, reaching an all-time high in search queries last quarter. Today at Google I/O, Google shared the next step in its journey to bring together the best of a search engine with the best of AI.

To power this next chapter, Google is officially upgrading Search with Gemini 3.5 Flash as the new default model in AI Mode for everyone worldwide. Delivering sustained frontier performance for agents and coding, Gemini 3.5 Flash is the engine driving the new era of AI-powered Search. Because curiosity doesn’t always fit into standard keywords, this powerful AI model is transforming Search from a tool that simply finds information into an intelligent platform capable of reasoning, monitoring the web, and executing complex tasks on your behalf.

Here is a look at the four biggest AI-powered announcements coming to Google Search:

1. A Completely Reimagined Search Box

Google is introducing the biggest upgrade to its Search box in over 25 years. Now completely reimagined with AI, the new intelligent Search box dynamically expands to give you the space to describe exactly what you need. It goes beyond simple autocomplete by anticipating your intent and helping you phrase your questions. You are no longer limited to typing; you can now search using text, images, files, videos, or even Chrome tabs as inputs. Additionally, Google is making it easier to ask follow-up questions directly from an AI Overview, flowing naturally into a conversational back-and-forth where your context stays with you as you explore.

2. New Search Agents That Work in the Background

We are entering the era of Search agents, where you can create and manage multiple AI agents directly in Search. Google is launching “Information agents” that operate in the background 24/7. These agents intelligently scan the web—alongside fresh data on finance, shopping, and sports—to monitor for changes related to your specific questions. For example, if you are house hunting, your agent will continuously scan the market and notify you the moment a listing matches your exact criteria. Furthermore, Search is expanding its agentic booking capabilities; you can soon share specific criteria (like a late-night private karaoke room) and Search will pull the latest pricing and links to finish booking. For certain categories, Google can even call businesses on your behalf.

3. Custom Mini-Apps and Visuals Built Just for You

Search is no longer just returning links; it is now building the ideal response in the perfect format for your query entirely on the fly. By bringing the power of Google Antigravity and the agentic coding capabilities of Gemini 3.5 Flash into Search, users will get a custom “Generative UI.” This means Search can design custom layouts, interactive visuals, tables, graphs, or simulations in real-time. But it goes a step further: if you have an ongoing task, like establishing a new health routine, Search can actually code a custom fitness tracker or mini-app for you. These custom dashboards tap into real-time sources like live maps and weather, giving you a personalised tracker you can return to again and again.

4. Expanded Personal Intelligence Without a Subscription

For AI to be truly helpful, it shouldn’t just know the world’s information—it should understand your personal context, too. To achieve this, Google is expanding Personal Intelligence in AI Mode to more people in nearly 200 countries and territories across 98 languages. Crucially, this is being rolled out with no subscription required. Users can securely connect apps like Gmail, Google Photos, and soon Google Calendar directly to Search. Designed with transparency and choice at its heart, this allows you to safely ask Search to find information buried in your own personal files, always keeping you in complete control of your connected data.

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