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How Data Protection Policy In Nigeria Is Evolving To Secure Customers

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Data protection policy

By Otori Emmanuel

Technology advancement has increased the value of data, and many businesses are willing to invest in it. These data are obtained from customers directly or indirectly. When data is directly gathered, customers are often asked for their consent, and they typically provide it. In contrast, information that is gained inadvertently may be gathered through tracking or linkages to sources that already have the consumers’ data. Businesses use this strategy to improve their products and for research purposes.

To prevent unauthorized access, disclosure, or misuse of user’s personal information, data privacy and data protection policies are in effect. The right of people to decide how their personal information is gathered, utilized, and shared is referred to as data privacy. It involves making sure that people are informed about the information being collected on them, how it is being used, and with whom it is shared. Data protection policies, on the other hand, are protocols set up to safeguard private data against exploitation or unauthorized access. They require putting technical and organizational mechanisms in place to safeguard the privacy, usability, and authenticity of user data and also to prevent its loss, destruction, or alteration.

Data protection policies usually include instructions for the collection, processing, storage, and disposal of data. They also include safeguards for personal data security, such as encryption, access restrictions, and regular backups. Data privacy and protection regulations are crucial in the contemporary digital age, as personal data is captured, processed, and exchanged more frequently than at any time before.

User Data Protection in Nigeria

The Nigerian Data Protection Regulation (NDPR) was decreed in 2019 with the aim to ensure that individuals have control over their personal data and that it is processed fairly and legally. The NDPR mandates that businesses processing personal data get the individual’s consent before processing their information. Additionally, they must take the necessary security precautions to safeguard personal data against theft, loss, and unauthorized access.

Nigeria has established the National Information Technology Development Agency (NITDA) in addition to the NDPR to handle issues with data privacy and cybersecurity. The NITDA is in charge of enforcing the NDPR and ensuring that businesses abide by the data protection laws. Moreover, the NITDA has created frameworks and recommendations to offer firms advice on how to put in place reliable cybersecurity and data protection buffers. These rules address subjects like privacy notices, effect analyses of data protection, and breach reporting.

In accordance with the NDPR, businesses must acquire consent from people before collecting their personal data and have strong security measures in place to safeguard it. Businesses must appoint a Data Protection Officer (DPO) as part of the NDPR, who is responsible for ensuring that the law is upheld. Other laws in Nigeria, in addition to the NDPR, that deal with data protection are the Freedom of Information Act of 2011 and the Cybercrimes (Prohibition, Prevention, etc.) Act of 2015. These laws strengthen the protection of personal information while also outlining the consequences of data protection laws infractions.

With a focus on safeguarding customer personal information and ensuring that businesses are held accountable for any violations by these laws, Nigeria’s data protection regulations are continuously improving.

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Our Goal is to Meet Soaring Demand for Connectivity—MTN

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MTN Nigeria commercial paper sales

By Dipo Olowookere

The Chief Strategy and Innovation Officer for MTN Nigeria, Mr Babalola Oyeleye, has disclosed that the telecommunications company intends to expand its infrastructure to give its customers quality service.

The demand for connectivity in Nigeria is growing, and with a new forecast predicting the Internet of Things (IoT) market to reach $38.7 billion by 2030, stakeholders, especially operators, are already positioning themselves to dominate the space

Government and private sector investments in digital transformation have created an ecosystem that includes system integrators and security specialists. Industries such as utilities and agriculture are leading the charge, adopting IoT to solve localised problems like power theft and low crop yields.

Currently, 4G coverage has reached approximately 80 per cent of Nigeria’s population, with 5G services already in major cities like Lagos, Abuja, Port Harcourt, and Kano. This connectivity backbone is essential for the low-latency communication required by millions of connected devices.

“Reaching the $38.7 billion mark isn’t just about the numbers; it’s about the millions of data points helping Nigerian SMEs and large corporations make smarter decisions every day. Our goal is to ensure the connectivity is there to meet this soaring demand,” Mr Oyeleye noted.

As the ecosystem matures, the focus is shifting toward all-in-one solutions that simplify the user experience. With ongoing investments in NB-IoT (Narrowband IoT) and other low-power connectivity options, the next five years are set to see an explosion in smart city and smart home applications across the country.

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Refiant AI Raises $5m to Cut AI Energy Use

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Refiant AI

By Adedapo Adesanya

South African-founded Refiant AI has raised $5 million to slash the energy footprint of artificial intelligence (AI) in a seed round led by VoLo Earth Ventures, a top climate technology fund.

The startup uses nature-inspired algorithms to radically compress AI models, slashing the hardware and energy required to run them. The new fund will be used to scale Refiant’s team – which already includes a former Google Cloud architect, a Cambridge PhD researcher, and an engineer with NASA experience – to build out a platform and to accelerate enterprise partnerships.

According to a statement shared with Business Post, the company is in active conversations with several multinational technology firms exploring how Refiant’s approach could reduce their AI compute costs while maintaining data and energy sovereignty.

“AI’s growing energy footprint is one of the most urgent and underappreciated challenges in the climate space,” said Mr Sid Gutta, the company’s co-founder. “The industry’s default answer is to build more data centres and consume more power. Ours is to make the AI itself dramatically more efficient.”

The company said it has already successfully demonstrated it can compress a 120 billion parameter AI model to run on a standard laptop, reducing energy requirements by over 80 per cent while preserving near-identical quality. It achieved this to run on a MacBook Pro with just 12GB of RAM. The same model would normally require hardware with at least 80GB of memory. The model retained 95-99 per cent of its fidelity, ran alongside a second AI model on the same machine, and the entire process took four hours with no cloud computing required.

For Refiant, its approach will help businesses reduce their carbon footprint and adopt AI to stay competitive. The energy required to process a single AI prompt on standard infrastructure could power roughly 100 equivalent prompts using Refiant’s approach.

The current breakthrough results were attained at the end of last year, and since then, the team have been gearing up to demonstrate successfully exceeding these results with further compression, longer context windows and model traceability.

“The AI industry is spending hundreds of billions scaling infrastructure when the real breakthrough is the ability to do more with radically less,” said Mr Viroshan Naicker, co-Founder and a mathematician with published research in networks and quantum systems. “Nature doesn’t build by brute force. Evolution optimises. We’ve applied that principle to AI – and the results speak for themselves.”

“AI’s biggest constraint isn’t demand – it’s energy,” added Mr Joseph Goodman, Managing Partner, VoLo Earth. “What’s been missing is a fundamentally more efficient way to compute. Refiant’s architecture replaces brute-force scaling with a far more efficient, nature-inspired approach that lowers energy use while increasing capability. That’s the kind of breakthrough needed to make AI sustainable on a global scale.”

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Google, UpSkill Universe Revamp Hustle Academy to Bring Free AI Skills to Africans

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Google Hustle Academy

By Adedapo Adesanya

Google and UpSkill Universe, Sub-Saharan Africa’s leading AI and business skills training partner, have announced a major redesign of the Google Hustle Academy programme. For the first time, the free training initiative is open to everyone, not just business owners.

The new curriculum is focused on equipping individuals and entrepreneurs with practical AI skills and comes at a time when small businesses have become the engine of Africa’s economy, creating over 80 per cent of jobs on the continent. To help them grow, the Hustle Academy was launched in 2022, providing bootcamp-style training on business strategy, digital skills, AI, and leadership. The program has since trained over 18,000 SMEs, with many reporting increased revenue and job creation.

Now, as AI reshapes the job market, the program is evolving. The 2026 edition is built for anyone in Sub-Saharan Africa, including employees, students, and job seekers, who want to use AI to advance their careers. To meet the needs of a diverse audience, the new format includes short, 60-minute webinars and more immersive, high-impact bootcamps. These sessions are laser-focused on putting AI to work immediately in areas like digital commerce, marketing, and growth strategy.

Speaking about the academy, Mr Gori Yahaya, Founder & CEO of UpSkill Universe, said, “The 2026 Hustle Academy is designed to close the AI Skills gap with hands-on training that is short, focused, and immediately useful. AI is reshaping how businesses win and how careers are built, right across this continent. We’re excited to renew our partnership, now in its fifth year with Google, combining their global AI leadership with our deep regional AI expertise. The next wave of AI leaders will come from this continent. We are making sure they are ready.”

The Hustle Academy initiative has strengthened digital competitiveness across emerging African economies by enabling SMEs to move beyond AI awareness to practical implementation, positioning them for sustained growth in an increasingly AI-driven business environment.

“We believe that the future of Africa’s digital economy lies in the hands of individuals and entrepreneurs alike. Our new strategy focuses on scaling reach by training individuals in the latest AI-centred tools and techniques,” said a Google representative.

Applications for the 2026 cohort are now open. Interested participants can apply at: https://rsvp.withgoogle.com/events/hustle-academy

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