HP Extends Digital Partner Programme to Global Retailers


By Adedapo Adesanya

HP Incorporated has announced the extension of HP Amplify, a first-of-its-kind global channel programme, to its vast ecosystem of more than 1,350 retail partners.

Launched in the fall of 2020 to commercial partners, the new partner programme, built on a single, integrated structure provides the insights, capabilities and collaboration tools needed to drive digital transformation and growth as consumer buying behaviours continue to evolve.

HP will begin to transition retail partners to the HP Amplify program beginning August 2, 2021, and continue through the calendar year.

Built on a simplified and easy-to-navigate structure with two distinct retail tracks (Synergy and Power including Power CDR Retail targeted at retail sub-distributors), HP Amplify is designed from the ground up to turn data analytics into insights that spark new strategies, steer innovation and reward partners for performance, collaboration and capabilities while accelerating digital transformation with insights, building a data-driven culture and augmenting common knowledge with collaboration tools.

Speaking on this, Mr Christoph Schell, Chief Commercial Officer, HP Incorporated said, “For the IT industry overall, and the retail channel specifically, it is clear that business as usual is no longer an option. HP Amplify not only makes it easier for retail partners to do business with HP, but it also provides a clear path, built on a proven framework, to transform their business for today while enabling long-term sustained growth in the future.

“Together with our partner community, we are reinventing how consumers experience our products and services, by investing in our shared capabilities while developing new areas of strength to remain competitive.”

Spurred by rising demand for work, learn and entertain at home products accelerated by the pandemic, the retail industry has experienced an accelerated pace of change.

Capitalizing on the momentum of transformational experiences will be critical to building and maintaining the flexibility that is demanded of doing business today. For the foreseeable future, changes in consumer behaviour will have a greater impact on value in retail than any other single factor.

While in-store traffic decreased, e-commerce sales grew by more than 27 per cent in 2020 and is expected to account for 40 per cent of total sales for consumer-packaged goods by 2025. Trends such as hybrid work, the emergence of the prosumer and continued e-commerce growth are making collaborative partnerships in the retail industry more essential than ever.

With the introduction of HP Amplify, HP is empowering retailers to capitalize on these shifts, arming partners to deliver superior customer experiences and drive future growth.

“Customers are requesting a closer and more personalized relationship with brands,” said Mr Quentin Duminy, Global Buyer at Group Auchan, a leading retailer based in France.

“We will increase our common knowledge of the consumption patterns using data analytics in order to redesign the customer journey, improving experiences online and in-store through HP’s Amplify for Retail program,” he added.

HP Amplify offers a common platform designed to enable progressive go-to-market strategies focused on three core pillars: performance, capabilities, and collaboration.

Building on the success of the HP Amplify framework while addressing the unique needs of retailers, the new program rewards partners for a variety of performance indicators tied to portfolio sell-through and revenue. A structured compensation framework, sales boosters, and other tools help retail partners to assess performance and actions providing clear indicators of success.

Beyond sales revenue alone, HP Amplify measures reward based on new capabilities such as driving data insights, service models, consistent online and in-store experiences.

Strengthening and developing of new capabilities are supported by online digital assessments and recommendations based on core capabilities, consumer trends, benchmarking, and best practices. HP Amplify rewards partners who invest in the capabilities to compete – and win – in a world dominated by e-commerce and digital-led customer journeys.

Transformational change requires collaborative partnerships. Companies that regularly collaborate with suppliers can demonstrate higher growth, lower operating costs, and greater profitability than their industry peers.

Partners that report data will be able to anticipate and enable more positive customer outcomes, ultimately driving sales conversions and maximizing average baskets. HP will collaborate closely with partners to optimize sales through store-level assortment tools and cross-category recommendations to unlock opportunity diversification.

The HP Amplify partner program also provides partners with an optional path to a more sustainable future. Launched earlier this year to commercial partners, HP Amplify Impact is an industry-first partner assessment, resource and training program aimed at driving meaningful change across HP’s three Sustainable Impact pillars – Planet, with an emphasis on climate action; People with an emphasis on human rights and social justice; and Community with an emphasis on digital equity.

The HP Amplify Impact program helps to empower partners to set bold, long-term objectives to drive positive impact. Partners that pledge to join the HP Amplify Impact program will work with HP to assess their own practices while tapping into the company’s extensive investments and initiatives.

Recognized as one of the world’s most sustainable companies, HP has enrolled more than 1,000 partners worldwide in the HP Amplify Impact program, representing a major step forward in the company’s ambitious goal to become the most sustainable and just technology company by 2030.

Related Stories

Bosun Tijani, Funke Opeke, Others for DICE Unveiling November 8

By Modupe Gbadeyanka The unveiling of Digital Innovation & Creative Excellence (DICE) on Wednesday, November 8, 2023, will be witnessed by critical stakeholders in the technology industry. DICE is an initiative of Beyond Limits in partnership with key stakeholders in the tech, business, and creative ecosystem. The company, established by an expert in the field, Ms Juliet Ehimuan, has themed the launching of the initiative as Solve for Africa: Co-Creating a Tech-Enabled Future. Those expected to grace the occasion include the Minister of Communications and the Digital Economy, Nigeria, Mr Bosun Tijani; the founder of MainStreet Technologies, Ms Funke Opeke;


NITDA Opens Applications for Tech Accelerator Fellowship

By Adedapo Adesanya The federal government through the National Information Technology Development Agency (NITDA) has opened applications for a tech startup accelerator fellowship program to empower Nigerians with innovative ideas. The Minister of Communications, Innovation and Digital Economy, Mr Bosun Tijani, said the preparations for the training commenced in August with a meeting of stakeholders in tech to co-create innovative ways to achieve the target. He added that the meeting was the first in a series of ecosystem engagements to ensure that the government gets the best solutions from within. The new initiative from the NITDA is part of the


Tijani Unveils Blueprint to Boost Nigerian Startup Funding Rounds

By Adedapo Adesanya The Minister of Communications, Innovation and Digital Economy, Mr Bosun Tijani, has announced a plan to help Nigerian tech startups raise a total of $5 billion yearly in funding rounds by 2027. He disclosed the plan in the ministry’s 31-page Strategic Blueprint document titled Accelerating our Collective Prosperity through Technical Efficiency, released and seen by Business Post on Monday. Mr Tijani said the ministry’s primary objective is to stimulate the growth and sustainability of startups, with a specific focus on developing innovative solutions for critical sectors of the economy. “Recognising the critical role of patient capital in the

More Stories

Fidelity Bank to Buy Back $300m Debt from Investors

By Modupe Gbadeyanka One of the tier-2 banks in Nigeria, Fidelity Bank Plc, has announced offering to repurchase its outstanding $300 million 6.875 percent notes due on May 9, 2018, offering $1,010 per $1,000 of the notes held by investors. This comes few days after another lender, GTBank, offered to give cash to holders of its $400 million notes at 6 percent maturing in November 2018. In a notice to the Nigerian Stock Exchange (NSE), Fidelity Bank Plc disclosed that it would buy back the notes from investors, though no further details were given. In 2013, Fidelity Bank Plc issued


Banking Stocks Crash NSE Index Below 39,000 Points

By Dipo Olowookere The All-Share Index (ASI) closed below the 39,000 thresholds at the Nigerian Stock Exchange (NSE) on Tuesday after the market lost 1.80 per cent. The benchmark index reduced at the market yesterday by 709.72 points to 38,686.85 points from 39,396.57 points, while the market capitalisation fell by N372 billion to N20.241 trillion from N20.613 trillion. The loss could be attributed to selloffs in the banking sector, which depreciated by 5.30 per cent and this was chiefly from UBA, which announced its financial performance in the year 2020. Insurance lost 0.63 per cent, industrial goods depreciated by 0.52


FGN Bonds, T-Bills Dominate N9.031trn Total Pension Fund Assets

By Modupe Gbadeyanka Data from the National Bureau of Statistics (NBS) has said in the first quarter of 2019, investments in FGN Bonds and treasury bills contributed 70.81 percent to the total pension fund assets in Nigeria. According to the NBS, while the FGN Bonds added 49.37 percent to the total pension fund assets, treasury bills had an input of 21.44 percent. In addition, local money market securities contributed 9.68 percent, while the foreign money market securities added 0.25 percent. In the report released by the stats office, it was said that the Pension Asset and RSA Membership Data in


AFRIMA Suspends Best Soundtrack in Film Category

By Ashemiriogwa Emmanuel The nominees’ list for the All Africa Music Awards (AFRIMA) 2021 has been released by the organisers, with the Best Soundtrack in a movie/series/documentary film category suspended. Mrs Angela Martins, a member of the 13-man AFRIMA jury, said that this was a result of the low quality of entries for this year’s edition. Recall that earlier before the deadline for entries submission, three new categories were added to the existing 37 award categories of the laurel platform which included Best Soundtrack in a movie/series/documentary film, Best Global Sound, and Breakout Artiste of the Year as approved by


FG Unveils Funding Framework for Local Oil Firms

By Modupe Gbadeyanka Last Thursday, the Ministry of Petroleum Resources in conjunction with the Nigerian Content Development and Monitoring Board (NCDMB) launched Project100 to provide institutional and financial support to 100 Indigenous oil and gas service companies. The project targets indigenous companies offering seismic, marine, engineering and drilling services and will provide financial and non-financial as well as technical support and access to market for the beneficiary companies. Minister of State for Petroleum Resources Dr. Ibe Kachikwu who performed the official launch said he initiated the Project 100 as an oil and gas industry intervention to identify, recognize and nurture


Transporters Agree to Distribute Dangote’s Refined Products

By Sodeinde Temdayo David Three region-based transport association under the umbrella of the Nigerian Association of Road Transport Owners (NARTO) has agreed to distribute refined products from the soon-to-be-completed Dangote Refinery in Lagos. The group made this pledge after a tour of the Dangote Refinery plant in the Ibeju-Lekki area of Lagos recently. The body expressed its willingness to collaborate and play a good role in the distribution of refined products from the facility when it starts operations after its completion. The association expressed optimism that the 650,000 barrels per day Dangote Petroleum Refinery would develop the downstream sector and


Buhari Denies Snubbing Governor Ganduje in Daura

By Dipo Olowookere President Muhammadu Buhari has refuted reports claiming he did not grant audience to the Kano State Governor, Mr Abdullahi Ganduje, during the recent Eid-el-Kabir holidays, which the President observed in his hometown, Daura, Katsina State. The President, in a statement signed by his Special Adviser on Media and Publicity, Mr Femi Adesina, described the reports as “incorrect.” The statement said the story was probably planted by “mischief makers, who wish to score cheap political points against the Kano State Governor.” Mr Buhari had received the Governor, along with others, a few weeks ago in London, and the


Shell Moves to Reopen Niger Delta Oil, Gas Wells

By Adedapo Adesanya Shell Production Development Company and Joint Venture (JV) partners have revealed plans to reopen some of its oil and gas wells in the Niger Delta as a way of enhancing its portfolio of assets in Nigeria. In its Nigeria Briefing Notes 2021, SPDC said its investment in large gas projects would be selective and will be executed in the Gulf of Guinea as well as rejuvenation of the SPDC JV’s onshore oil and gas production in the Niger Delta. “SCiN (Shell Companies in Nigeria) are working with the federal government of Nigeria to build a network of

Recent Stories

Cytek Advocates Cybersecurity Resilience in Nigeria’s Financial Services Sector

By Adedapo Adesanya Leading global provider of technological solutions YNV Group, through its cybersecurity brand, Cytek, has advocated that stakeholders in the financial services sector prioritise cybersecurity and highlighted key strategies for resilience at a recently hosted webinar for the industry. The session which was held on November 22, was themed Ensuring Cybersecurity Resilience in Financial Services Companies in Nigeria, and served as a pivotal platform for fostering collaboration and knowledge exchange in the sector. Led by cybersecurity experts in the industry, the webinar analysed some of the pressing challenges and emerging threats faced by financial services companies in Nigeria while


BetWGB Empowers Youths With Omo Adugbo Initiative

By Aduragbemi Omiyale An innovative initiative called Omo Adugbo, designed to tackle the high rate of unemployment among youths across Nigeria, has been introduced by a foremost bookmaker, BetWGB. This schemed, which is part of the company to bridge the youth unemployment gap in the country, involves the provision of an outlet in each local government across the country to serve as the organisation’s contact office within the local area. By establishing these outlets across the country, BetWGB Nigeria aims to impact positively on the local economy and bridge the unemployment gap that has affected many young Nigerians. With a


Zenith Bank Seeks Operating Licence for Subsidiary in France

By Aduragbemi Omiyale Zenith Bank Plc has taken a huge step to establish a subsidiary in France, and to make this a reality, it has sealed a Memorandum of Understanding (MoU) with the French government. The Chairman of the company, Mr Jim Ovia, confirmed that the lender may commence operations in the European nation next year, though it is working hard to secure a banking licence. This will add to other countries Zenith Bank has presence in, including Ghana, Sierra Leone, The Gambia, and a Representative Office in China. Speaking at a signing ceremony on Friday, November 24, 2023, Mr


Stanbic IBTC Capital Shines at AIHN Awards

By Modupe Gbadeyanka Like a golden fish, which has no hiding place, Stanbic IBTC Capital, the investment banking subsidiary of Stanbic IBTC Holdings, was the cynosure of all eyes at the recently concluded Association of Issuing Houses of Nigeria (AIHN) Investment Banking Dinner and Awards ceremony. At the event held in Lagos, the company went home with five awards, named as the Best Investment Bank in Nigeria, the Equity Deal of 2022, the Best Equity House of 2022, the Best Corporate Bond House 2022 and the M&A Deal of the Year 2022. The recognitions spread across Stanbic IBTC Capital’s Advisory,


Slave Wages for Contract Private Security Guards in Nigeria

By Emmanuel Udom Today, most contract security guards are earning slave wages, putting their lives in danger while ensuring the safety of other people, corporate bodies, government agencies, etc, 24/7. It is noted that all over the world, security business is deadly, risky, slippery, dangerous and sophisticated. Like in other business concerns, owners of registered and yet-to-be-registered private security companies are in for raw deals. They are driven by profits, the laws of supply and demand and the desperate hustle for big, juicy contracts, our investigations have shown. Private contract security companies hire all sorts of people, give them one


Tinubu Writes Reps for $8.6bn, €100m Foreign Loans

By Adedapo Adesanya  President Bola Tinubu has written to the House of Representatives seeking the approval for an $8.6 billion and €100 million external borrowing plan for critical infrastructure in areas such as power, roads, water, railway, and health. The President also forwarded the Federal Capital Territory (FCT) Supplementary Budget to the lower chamber for consideration. Meanwhile, the President will present the 2024 budget to the National Assembly on Wednesday. This was after the Federal Executive Council (FEC) approved a 2024 budget of N27.5 trillion. The approval followed the review of the Medium-Term Expenditure Framework (MTEF) earlier passed by the


Nigeria to Develop Integrated Electricity Policy, Implementation Plan

By Adedapo Adesanya Nigeria will develop a new integrated national electricity policy and strategic implementation plan, as mandated by the Electricity Act 2023, according to the Minister of Power, Mr Adebayo Adelabu. President Bola Tinubu had on June 9 assented to the Electricity Bill, now an Act empowering states, companies and individuals to generate, transmit and distribute electricity. This, in turn, repealed the Electric Power Sector Reform Act (EPSR A), 2005 and create a comprehensive legal and institutional framework to guide the Nigerian Electricity Supply Industry (NESI). Mr Adelabu, while speaking on Monday at the Nigeria Electricity Management Services Agency


Zenith Bank Lights Up Ajose Adeogun Street With Beautiful Decorations

By Aduragbemi Omiyale The popular Ajose Adeogun Street and Roundabout on Victoria Island, Lagos, is wearing a new look, thanks to Zenith Bank Plc, which designed the areas with beautiful Christmas decorations. The yearly ritual of the financial institution is a part of its Corporate Social Responsibility initiatives aimed at setting the tone for the Christmas and Yuletide seasons. Performing the Light-Up ceremony, the 17th of its kind recently, the chief executive of Zenith Bank, Mr Ebenezer Onyeagwu, expressed his delight in heralding the 2023 Yuletide season by lighting up the iconic Ajose Adeogun Street and Roundabout. He urged everyone


FG Rehabilitate TinCan, Onne Port, Others With $1.1bn

By Adedapo Adesanya  The federal government, through the Nigerian Ports Authority (NPA), has announced plans to invest $1.1 billion to fully rehabilitate decaying port infrastructure at TinCan, Apapa, Rivers, Delta, Calabar, and Onne ports as part of efforts to improve the efficiency of the nation’s existing ports. Out of the estimated 47,000 kilometres of coastline in Africa, Nigeria makes up about 853 kilometres, creating the perfect opportunity to get access to its much-needed revenue. This coastline and a 200 nautical mile exclusive economic zone make up Nigeria’s coastline in the Gulf of Guinea. The coastline equals a maritime area of


EFCC Educates Public About Ways to Prevent ATM Card Swap Fraud

By Adedapo Adesanya The Economic and Financial Crimes Commission (EFCC) has alerted Nigerians of unauthorised bank withdrawals linked to Automated Teller Machine (ATM) card swap fraud. The commission issued the alert on Monday in a statement by the Head of Media and Publicity, Mr Dele Oyewale. According to the EFCC, fraudsters engaged in this activity typically keep a debit card from the same bank and, under the guise of assisting a confused bank customer at an ATM point, swiftly swap the card while memorising the PIN used with fake cards. “These cards get stuck in the machine due to a