Technology
Ilori Wants More Investments in Technology in Solving Problems
A technology enthusiast, Mrs Roseline Ilori, has reiterated the need for government at all levels and stakeholders to consider more investments in technology; not just software development, but in robotics, artificial intelligence, bio-medicine, voice biometrics and a host of other technology spectra.
Mrs Ilori, the founder and Chief Executive Officer (CEO) of Bridge57 Solutions Limited, made the call in a statement in Lagos.
According to her, such investments will shore up manufacturing competitiveness via authentication and traceability of goods and services and improve physical and cyber security, among others.
She said that government needs to be more proactive in making the Nigerian technology environment more friendly, seeing that the growth and young people’s interest in technology were massive.
She noted that Nigerian technology experts were the most sought-after in developed economies as the relocation syndrome had taken up to half of the country’s technology brains.
“The fact is that the environment we are in is not conducive enough for technology to thrive, so the government has to do more in that regard to bring out more technology to the fore.
“The ‘Japa Syndrome’ has been a major challenge affecting our human capital potential, hence, the need to grow more of these professionals internally so that when some leave, many more would be around to keep the country going.
According to the Bridge57 boss, Nigeria still lags earnestly in innovation as she submitted that, unlike the notion many are having, technology is quite different from innovation.
She noted; “In terms of innovation, we are still very far in Nigeria. For instance, while I had the opportunity to go through some training on innovation in some international organizations, I realized that many people talk about innovation, but very few people do innovation, as a lot of people don’t really understand what innovation means.
“For technology, yes, we are doing well, but for innovation as a practice itself, we still lag. Innovation is not just about technology, it is deeper than that. Innovation can be applied to processes, products, marketing and different areas of business models. But technology can use innovation; when people often mention innovation, people assume that it is technology, but they are two different things. They both need each other in a way to flourish.”
However, the technology expert also advised the government to remodel the Nigerian educational curriculum across levels to accommodate the practical aspects of technology to engender early exposure to the nitty-gritty of technology and innovation.
She said that the need to expose, encourage and sensitise the Nigerian child through the educational system from a tender age was due to the massive economic potential of technology and its ability to solve almost every problem across sectors.
“Technology as of today is beyond computers and smartphones as it encompasses a whole lot which, if youths are properly exposed to practice, can yield massive economic potential and gains for the country.
“We must, therefore, rework the curriculum to accommodate technology, innovation and robotics beyond the surface use of computers.
“In our universities, a lot is going on technologically that the government can take advantage of, but they must first invest enormous resources right from the universities to open students’ minds to the practical aspects of technology.
“More practical approach that is relatable to real life more than the abstract classes the Nigerian child is used to is what is needed to open up their minds to the endless possibilities of technology,” she said.
Mrs Ilori said that government funding, upon disbursement, must be put to good use to secure the future of technology and educate more persons willing to use their intelligence for the nation’s development.
She charged young girls with interest in the technology industry, perceived as a male-dominated industry, to take the bulls by the horn, even if they might be few, and assert their competencies and capabilities.
“Funding is key, and the cash flow is the blood of any business, and this is necessary to build innovation-driven start-ups.
Speaking on Bridge57 Solutions, where she had implemented diverse business initiatives and products for several organizations, NGOs, and government parastatals using strategic foresight, drive and determination, Ilori said the organisation was established to organise workshops, using innovative practices, methodology and tools to improve the Nigerian technology environment.
“I have been in the technology space for 18 years now in Nigeria and several other countries in Africa where we have deployed many solutions in the past. I decided to start Bridge57 Solutions because I saw that there are more problems to be solved in Nigeria and in Africa at large. Our problems are in abundance, if I can put it that way. But where there are problems, there are opportunities as well. So I was looking for the opportunity to solve more problems on a larger scale. That was one of the things that prompted me. I see there are lots of opportunities that would enable more entrepreneurs to be born.
“At Bridge57, there are two pillars; innovation and technology and in between them is digital transformation. Those are the two pillars our business is being built on.
“We have a lot of international partners that we work with that are technology providers. We partner with them to bring such technology that does not exist here. For instance, looking at voice biometrics, we have a solution in voice biometrics. It would surprise you that our voices are as unique as our fingerprints. We can use that to help people using services, but they are not very literate. Some people have problems with remembering their PINs, because they are not literate, and you see people that are not so literate telling people their passwords and therefore exposing themselves. How can we use that voice, for example, in terms of security, as we have a lot of security issues in our society?
“These are some of the problems that this technology, as simple as it might seem, can solve. Aside the voice technology, there is a technology that uses artificial intelligence, AI. There is a partner we are working with, we use AI to identify moving objects. It can tell if the person is a male or female. These are some innovations we do at Bridge57,” Mrs Ilori submitted.
The rules have changed. How companies actually know their customers — really know them — looks almost nothing like it did ten years ago. Old-school research methods are drowning. Too slow, too narrow, too dependent on humans manually stitching together datasets that have already gone cold. Markets shift in days now, not quarters. And the cost of a slow read on consumer behavior keeps climbing. This isn’t just a tooling upgrade. The underlying logic of how businesses decide what to build, what to charge, and who to reach has been gutted and rebuilt from scratch. Staying reactive isn’t a strategy anymore. It’s a liability.
1. Real-Time Data Processing and Pattern Recognition
Consumer intelligence used to run on stale numbers. Analysts dug into data weeks — sometimes months — after whatever actually happened. Modern AI kills that lag. Entirely. These systems chew through enormous volumes of behavioral data on the fly, surfacing patterns that human teams couldn’t find in the same timeframe with ten times the headcount. Machine learning algorithms can process millions of customer interactions, transactions, and behavioral signals simultaneously — pulling clean signal out of what would otherwise be undifferentiated noise. A retailer can track sentiment across social media, reviews, and support tickets right now, catching a brewing problem or an emerging trend in hours rather than weeks. Inventory shifts, pricing moves, message pivots — all of it happens before a trend fully crystallizes. That’s a different game entirely.
2. Predictive Analytics and Consumer Behavior Forecasting
Here’s what actually changed: AI stops consumer intelligence from being a backward-looking exercise. Instead of cataloguing what customers already did, companies can now forecast what they’re likely to do next — and with striking accuracy. Advanced ML models thread together historical patterns and live behavioral signals to predict churn, flag high-value prospects, and project demand across entire product lines. A telecom company can spot which customers are quietly drifting toward a competitor before they ever make the switch — and intervene first. That’s not a marginal improvement. It’s a fundamentally different posture. Resources flow toward the segments that actually matter, rather than spreading thin across the whole base and hoping something sticks.
3. Personalization at Scale
Consumers expect personalized experiences. Full stop. Meeting that expectation at scale — for millions of people at once — is simply beyond what human analysts and traditional segmentation can deliver. Machine learning models read individual purchase histories, browsing patterns, preferences, and demographic signals to build dynamic profiles that drive product recommendations, custom messaging, and tailored interfaces. When building and refining these individualized profiles, marketers who need to enrich their first-party data with verified behavioral signals rely on audience data providers to ensure their models are trained on accurate, high-quality consumer information. An e-commerce platform can serve each visitor a genuinely different experience — different layouts, different offers, different content — all built around that visitor’s unique fingerprint. Conversion lifts. Lifetime value climbs. People respond when recommendations actually fit their lives, not just the average of everyone else’s.
4. Sentiment Analysis and Brand Perception Monitoring
Knowing how consumers feel about a brand means wading through unstructured mess. Reviews, comment threads, support tickets, social posts, video captions — none of it parses cleanly by hand at any useful speed. Natural language processing handles it. NLP systems automatically scan text-based content across digital channels, classifying sentiment as positive, negative, or neutral while bucketing feedback by topic, product feature, or customer segment. An automaker can track online conversations about a specific reliability concern and catch it before it snowballs into a full-blown reputation crisis. No waiting for quarterly surveys. No lag. Brand perception monitoring becomes continuous — and decisions about product fixes, messaging shifts, or service interventions get grounded in real signal rather than gut instinct.
5. Competitive Intelligence and Market Positioning Analysis
Competitive intelligence used to mean manual tracking, sprawling spreadsheets, and perpetually incomplete pictures. AI automates the entire collection-and-analysis loop. ML models watch competitor pricing moves, product launches, promotions, and messaging shifts across digital channels — then stack that data against a company’s own position. Gaps surface. Threats register earlier. A financial services firm can monitor exactly which themes competitors are pushing on social media and which ones are actually generating engagement — then sharpen their own positioning accordingly. Real-time visibility into competitive dynamics means strategic calls about where to invest, which markets to enter, and how to stand apart in crowded categories aren’t made blind anymore.
Conclusion
What AI has done to consumer intelligence isn’t incremental. It’s structural. Real-time processing of massive datasets. Forecasting future behavior instead of autopsying the past. Personalization that reaches millions, not hundreds. Continuous sentiment monitoring. Automated competitive tracking. None of these were realistic options a decade ago. They are now. Companies that wire these capabilities into their core operations make faster, sharper decisions — ones that show up directly in revenue, satisfaction scores, and market share. Those that don’t will keep falling further behind. And the gap between organizations that wield these tools well and those still grinding through traditional approaches? It’s not closing. It’s widening every quarter.
By Adedapo Adesanya
Redtech, a financial technology company backed by Mr Tony Elumelu’s Heirs Holdings, has intensified its pan-African expansion strategy as it extends its payment infrastructure beyond Nigeria and leverages recent global recognition to strengthen its footprint across the continent.
The fintech firm was named in the payments category of the World’s Top Fintech Companies 2026 ranking by CNBC and Statista. It is among the only 11 African companies recognised in this year’s edition.
Developed by CNBC and Statista, the annual ranking identifies 500 leading fintech companies from a pool of more than 3,500 businesses worldwide. Serving as a data-driven benchmark, the ranking highlights companies shaping the future of financial services through technology, innovation and scalable digital solutions.
The company said it is accelerating its push into new African markets with the rollout of digital banking and payment solutions.
As part of this expansion, the UBA RedPay mobile application is now operational in Benin, Burkina Faso, Côte d’Ivoire, Mali and Senegal, marking the company’s first significant digital banking presence outside Nigeria.
It has also introduced virtual account services in Ghana through a partnership with UBA, broadening its payment collection capabilities in West Africa.
The company said the move aligns with its long-term ambition to build a unified payment infrastructure that enables businesses to collect, process, reconcile, disburse and manage funds seamlessly across African markets.
Commenting on the company’s growth strategy, the chief executive of Redtech, Mr Emmanuel Ojo, said Africa’s increasingly interconnected digital economy requires payment infrastructure that can support cross-border commerce.
“Recognition from CNBC and Statista reflects the growing relevance of African Fintech companies on the global stage and validates our ambition to build Redtech into Africa’s payment infrastructure company.
“We are building the technology that enables businesses of every size to collect, pay and manage money seamlessly across channels and markets. As African commerce becomes increasingly digitally connected across multiple market borders, businesses need payment infrastructure that is reliable, secure, interoperable and designed for the realities of operating across the continent.
“Our goal is to help power that growth by making payments simpler and more connected for African businesses, while building solutions that reflect global standards.”
Redtech continues to scale its operations, with available numbers showing that the fintech has processed approximately N45.84 trillion ($33.21 billion) in transaction value through its flagship RedPay platform and deployed more than 55,000 point-of-sale terminals serving merchants across sectors including banking, fintech, retail, hospitality, energy and utilities.
Looking ahead, the company said it plans to expand its collections and financial infrastructure capabilities across all 54 African countries, enabling businesses and financial institutions to manage transactions across multiple markets through a single technology platform.
Technology
CREDICORP Expands Consumer Credit for Locally-assembled Digital Devices With C.L.I.C.K.D.
By Modupe Gbadeyanka
To expand affordable consumer credit for locally assembled laptops and devices for digital workers, the Nigerian Consumer Credit Corporation (CREDICORP) has launched the C.L.I.C.K.D (Credit for Laptops, Internet, Connectivity and Knowledge Digital Devices) scheme.
This initiative is in partnership with the federal government through the Three Million Technical Talent (3MTT) Programme.
It was designed to democratise access to consumer credit, expand economic opportunity and empower millions of Nigerians to improve their quality of life through responsible borrowing.
At the unveiling of the scheme on Tuesday in Abuja at the Afreximbank African Trade Centre (AATC), the chief executive of CREDICORP, Mr Uzoma Nwagba, said the initiative focuses on fellows’ training through the Learn2Earn platform, many of whom are acquiring in-demand digital skills without access to the devices needed to complete their training and transition into employment or entrepreneurship.
Delivered in collaboration with Fidelity Bank as credit administration partner and NASENI and Imose Technologies as device manufacturers, it will provide 1,000 locally assembled laptops to eligible fellows across Nigeria, with 77 beneficiaries in Abuja receiving their devices at the launch ceremony as the first phase of a nationwide rollout.
Assembling the devices in Nigeria shows how consumer credit can expand digital inclusion, strengthen local manufacturing and deepen the country’s technology ecosystem.
“C.L.I.C.K.D. transforms digital devices from a barrier into an opportunity. By embedding affordable consumer credit into a national talent programme like 3MTT, starting with locally assembled laptops, we are giving qualifying Nigerians a responsible pathway to the tools they need to learn, work and earn, while advancing the federal government’s vision for industrial development and job creation on both sides,” Mr Nwagba averred.
Also commenting, the Minister of Communications, Innovation and Digital Economy, Mr Bosun Tijani, said, “Nigeria’s digital economy can only thrive when our people have both the skills and the tools to succeed.
“Through C.L.I.C.K.D., we are helping qualifying Nigerians participate more fully in the opportunities created by the 3MTT initiative while strengthening local manufacturing through the use of locally assembled devices.”
C.L.I.C.K.D. is CREDICORP’s flagship device financing initiative, open to working Nigerians nationwide, with the 3MTT programme as launch partner for this first phase. Interested Nigerians can register at www.credicorp.ng/clickd.
