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Interswitch Launches #NeverStop Campaign to Celebrate 20th Anniversary

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#NeverStop

By Adedapo Adesanya

To herald its 20th-anniversary commemoration, Interswitch has launched a new brand campaign to project its positioning as a pioneering and integral enabler in the Nigerian business ecosystem.

The campaign tagged #NeverStop will not only actively support the growth and development of fintech and payments across Africa over the last 20 years but also amplify the brand’s progressive outlook as a frontier-driving company that keeps pushing boundaries and facilitating the creation of new ecosystems that help businesses and individuals scale and thrive.

Speaking at the anniversary kick-off on Tuesday, the founder/Group CEO of the company, Mr Mitchell Elegbe, said this is in line with its purpose of inspiring Africa to greatness through innovation, value-creation, and excellence.

“Today, as we flag off our celebrations, there is quite a lot of excitement within Interswitch, but also some deep reflection as we look back on the journey of the last two decades – twenty years of transforming Africa’s digital economy. Interswitch was founded to solve a social problem – to make people’s lives easier when it came to payments, transactions, and access their funds.

“We saw a way to do this by developing products and services with the consumer at the heart, leading with technology and innovation. As is the case with many pioneers, while we navigated uncharted waters, there were times when we pushed ahead with absolutely no assurances and were buoyed up by just sheer tenacity and grit.

“At those times, the big picture kept us going, our dream to deliver a prosperous Africa, driven by a seamless exchange of value and commerce,” he stated.

Mr Elegbe noted that the foregoing was the foundation upon which Interswitch’s two flagship products, Quickteller and Verve, were created – born from the over-arching mission to solve problems and focused on delivering comprehensive solutions for individuals to make everyday payments, to help connect and simplify the lives of our consumers across the continent.

From Mr Elegbe’s perspective, the runway for growth remains significant as well over 50 per cent of Nigeria is still unbanked or underbanked and 85 per cent of transactions in sub-Saharan Africa still occur in cash.

“Today, technology is at the forefront of society and will continue to play a significant role in how we work and live. Nigeria is fast becoming the tech-capital of Africa, with one of the fastest growing tech markets in the world.”

“Interswitch has always been focused on the bigger picture, with the understanding that “going it alone” is not the answer, and that we do better by working together.

Building a profitable, thriving business has been important, but in order to achieve our purpose of Inspiring Africa to Greatness, we had to play our part in providing an enabling environment for the holistic ecosystem to thrive,” he said.

On her part, Ms Cherry Eromosele, the company’s Executive Vice-President for Group Marketing and Communications stated that “As we look ahead, we see enormous potential for future growth and the furthering of our vision. The outlook is rapidly evolving; At Interswitch, we also see the application of digital payments as being sector-agnostic and, with the increasing adoption of technology and digital payments across Nigeria and Africa, opportunities to broaden the fintech/payments landscape continue to present themselves”.

Over the next six months, the company intends to progressively unveil a line-up of brand campaigns, commemorative events, and thought-leadership initiatives centred around this significant corporate milestone on a Pan-African level.

Founded in 2002, Interswitch disrupted the traditional cash-based payments value chain in Nigeria by supporting the introduction of electronic payments processing and switching services.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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FG May Consider 60% Telcos Tariffs Hike

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By Adedapo Adesanya

The Minister of Communications, Innovation and Digital Economy, Mr Bosun Tijani, has said the federal government may consider between 30 and 60 per cent hike in tariffs and not the 100 per cent proposed by telecommunications companies in the country.

“I think it should not be more than anywhere between 30 and 60 per cent,” he said during an interview on Channels Television on Wednesday night, monitored by Business Post.

He said that even though the companies are insisting that a 100 per cent increase is what is needed to stabilise the sector, the government knows that such a level of increase will be harmful to the people.

“We have already made it clear that we are not going to approve 100 per cent. These companies are asking for 100 per cent, stating clearly that this is what they believe they need to get.

“But what we are looking at in terms of the sector is that if this is the sector that is responsible for driving growth in our country, it will be harmful to our people to allow MNO to increase by 100 per cent,” Mr Tijani said.

The Minister noted that the Nigerian Communications Commission (NCC) is still working on the tariff increase and is yet to arrive at a particular figure.

This points to continued standoff after it was widely expected that the tariffs will be announced last Friday.

According to him, it is necessary to look at the numbers, the implication any increase will have on the people and the sustainability of the sector for proper balancing.

Mr Tijani said that for mobile network operators to improve their service to the required standard, there is a need for them to keep improving their equipment.

Speaking recently, the Chief Executive Officer of MTN Nigeria, Mr Karl Toriola, said telcos are proposing a 100 per cent increase in tariffs to the Nigerian government.

He, however, pointed out that it won’t get such approval but said a substantial change, beneficial to all stakeholders, could be agreed upon.

“So, I’m not sure they will give us 100 per cent, but I am optimistic they will give us something substantial and maybe progressively over the course of the year we can have smaller adjustments that will help us to get back to where we need to be,” Mr Toriola said.

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Nigeria, US Seal $2.1m Infrastructure Grant for Broadband Penetration

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Broadband Penetration

By Adedapo Adesanya

Nigeria and the United States signed a new $2.1 million grant to lay at least 90,000 km of new fibre optic backbone infrastructure across Nigeria as part of efforts to boost broadband penetration to 70 per cent.

In a statement on Tuesday, the agreement was signed by Nigeria’s Minister of Communication, Innovation, and Digital Economy, Mr Bosun Tijani; and the US Deputy Secretary, Mr Kurt Campbell, at the inaugural US-Nigeria Technology Dialogue in Washington, D.C. on January 10.

The project, funded by the US Trade and Development Agency, supports Nigeria’s National Broadband Plan 2020-2025 with the goal of increasing the country’s broadband penetration rate from 42.27 per cent to 70 per cent and ensuring that at least 90 per cent of Nigeria’s population has access to affordable and reliable broadband coverage.

The US-Nigeria Technology Dialogue is designed to enhance bilateral cooperation in critical technology sectors and builds upon Mr Campbell’s earlier visit to Abuja for the sixth US-Nigeria Binational Commission (BNC) co-hosted with Nigerian Foreign Minister Yusuf Tuggar on April 29-30, 2024, the US Department of State and Government of Nigeria-funded Global Inclusivity and Artificial Intelligence (AI) event held in Lagos on September 9-11, 2024, and the United Nations General Assembly (UNGA) AI event hosted by the US Department of State on September 23, 2024, in which Minister Tijani participated.

Now, the latest dialogue discussed enhancing the resilience and security of essential services and facilities; promoting digital trade, e-commerce, and innovation-driven economic growth; developing a skilled workforce to meet the demands of the digital age; expanding artificial intelligence partnership related to capacity building, infrastructure, and rights-respecting approaches to governance; and promoting information integrity.

The statement added that following the formal Technology Dialogue, the delegations joined a roundtable discussion with industry representatives hosted by the US Chamber of Commerce which saw participants included representatives from over 25 US and Nigerian companies active in technology sectors, highlighted opportunities for public-private partnerships and investment solutions to spur innovation and promote digital talent development through the US-Nigeria commercial partnership.

A second-panel discussion on the role of critical infrastructure in advancing the use of AI examined the interplay between the infrastructure that is essential to the development of AI and the governance frameworks that can help spur the deployment of emerging technologies to support inclusive growth.

Both countries agreed to hold a virtual expert exchange on AI-enabled biotechnology that will explore how the convergence of AI and biotechnology can spur progress in addressing global health, food security, and science – with a focus on sub-Saharan Africa.

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Interswitch Supports Push for Vibrant Digital Ecosystem in Africa

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By Aduragbemi Omiyale

One of Africa’s leading integrated payments and digital commerce companies, Interswitch, has expressed its commitment to promoting a vibrant digital ecosystem on the continent.

The Nigerian fintech firm reaffirmed this by supporting the recently concluded Google Developer Groups (GDG) DevFest Ibadan, Oyo State.

The flagship conference, which held at the Aweni Arena in Ibadan, brought together developers, tech enthusiasts, and industry leaders for a dynamic day of knowledge sharing, networking, and exploration of cutting-edge technologies, including artificial intelligence, machine learning, cloud computing, and mobile app development.

Now in its fifth edition, DevFest Ibadan has grown in scale and impact over the years, attracting thousands of attendees from across Oyo State and beyond.

Participants enjoyed a variety of engaging activities, including thought-provoking talks, hands-on workshops, and hackathons designed to inspire innovation and foster collaboration.

Interswitch said it threw its full weight behind this programme because of its unwavering commitment to advancing Nigeria’s technology landscape and nurturing the next generation of innovators.

“At Interswitch, we recognise the pivotal role developers and tech communities play in driving innovation across the continent.

“Sponsoring GDG DevFest Ibadan 2024 aligns perfectly with our mission to equip these communities with the tools, platforms, and opportunities they need to innovate, collaborate, and succeed.

“We are committed to promoting a vibrant ecosystem that accelerates Africa’s digital transformation while nurturing the next wave of innovators shaping the future of fintech in Nigeria and beyond,” the Divisional Head for Growth Marketing (Merchants and Ecosystems) at Interswitch, Mr Olawale Akanbi, said.

In her presentation, a Developer Ecosystem Executive at Interswitch, Ms Elizabeth Okaome, highlighted the company’s robust suite of Application Programming Interfaces (APIs) and their use cases, supported with live demos.

Cutting across payments integration, transfers, bill payments and airtime recharge, identity verification or lending services, Interswitch APIs equip developers with tools to enable secure and seamless online and offline payment acceptance).

Another highlight at the event was the introduction of the Quickteller Business Referral Programme, also known as the ‘5 for 5’ Initiative, which offers developers or any referrer an opportunity to earn 5% commission on Interswitch’s share of every transaction charge, for five whole years, while enabling businesses to thrive.

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