Technology
Markhack 2.0 Finalists to Get $50,000, Undergo Incubation Programme
By Adedapo Adesanya
Five finalists, including the eventual winner of MarkHack 2.0, Aremu, will undergo a 3-month incubation programme at the Eko Innovation Centre and receive a seed capital of $50,000 at the end of the programme.
This is according to Mr Victor Afolabi, the curator of MarkHack and founder of Eko Innovation Center and Art of Technology Lagos.
The grand finale of the event took place over the weekend in Lagos, and it involved three months of innovative pitch sessions, workshops, masterclasses, and mentorship sessions aimed at helping participants develop skills and providing them with the resources needed to transform their ideas into market-ready products.
Mentorship and free working space at the Eko Innovation Centre and other consolation prizes also await the other finalists.
Aremu, a robo-marketing tool that helps businesses run experiments to improve their product metric and conversion rate, beat nine other startups to clinch the grand prize of $5,000 at the grand finale of the event in Lagos.
The startup defeated Ozi, a web application that helps businesses acquire, engage and manage customer conversions all from one place, which emerged as the first runner-up, carting away the sum of $3,000, while Zander, a web-enabled and user-customized response AI tool for automating social media marketing/management and all brand campaign processes emerged as the second runner-up with a prize of $2, 000.
Speaking on this, Mr Tosin Adelowo, co-founder of Aremu, stated that the win serves as a validation of the enormous potential in Nigeria’s creative sector and commended Eko Innovation Center for the MarkHack platform.
“Indeed, this win is a validation that team Aremu can bring this great idea and vision to life with the potential of becoming a global brand in a few years,” Mr Adelowo remarked.
He further expressed appreciation to the organizers of MarkHack for creating the platform that provides an opportunity for new ideas to be birthed in the creative space.
Mr Azeez Adejumo, co-founder and Chief Executive Officer of Ozi.ng, the second prize winner, lauded the Eko Innovation Centre for promoting a culture of excellence in the discovery of new talents and ideas that will shape the future.
“Getting into incubator programs has not been easy for us as entrepreneurs in Nigeria; however, MarkHack has set a pace by opening the doors of opportunity for entrepreneurs to pitch their ideas on a level playing field and get mentorship on how to scale their businesses,” he said.
Themed Unlocking the Power of the Creative Economy, with focus areas on Immersive Experience (XR), Content Creation, and Robo Marketing, MarkHack 2.0 is the second edition of Nigeria’s first and biggest marketing and media hackathon, MarkHack, curated by GDM Group and Eko Innovation Center. It climaxed on a disruptive note, with 10 startups engaging in an innovative pitch contest of ideas before industry experts.
The top 10 startups that spiced up the evening with their innovative pitch sessions were Aremu; Ozi; Zander; Weeshr; Markett AI; VirtualX; Contenting; Shopalz; ShopXR, and GetSeen.
The event gathered innovators, techies, entrepreneurs, policymakers, media mavens, marketing professionals, and corporate moguls who collaborated to create innovative solutions to real-time marketing and media challenges. It was characterized by igniting imaginations, unleashing tech’s potential, crafting creative marvels, illuminating the media sphere, and revolutionizing innovation.
The event’s second edition recorded over 1,365 applications from 92 locations across Europe, Asia, and Africa, all of which were judged by 22 industry experts.
GDM Group, the curator of MarkHack, is a leading marketing and media technology company renowned for bespoke service offerings ranging from marketing tech solutions, big data management, and 360 integrated marketing services.
With MarkHack 2.0, GDM Group and Eko Innovation Center reaffirmed their purpose of supporting enterprises by leveraging innovation and technology at the heart of businesses.
Technology
Our Goal is to Meet Soaring Demand for Connectivity—MTN
By Dipo Olowookere
The Chief Strategy and Innovation Officer for MTN Nigeria, Mr Babalola Oyeleye, has disclosed that the telecommunications company intends to expand its infrastructure to give its customers quality service.
The demand for connectivity in Nigeria is growing, and with a new forecast predicting the Internet of Things (IoT) market to reach $38.7 billion by 2030, stakeholders, especially operators, are already positioning themselves to dominate the space
Government and private sector investments in digital transformation have created an ecosystem that includes system integrators and security specialists. Industries such as utilities and agriculture are leading the charge, adopting IoT to solve localised problems like power theft and low crop yields.
Currently, 4G coverage has reached approximately 80 per cent of Nigeria’s population, with 5G services already in major cities like Lagos, Abuja, Port Harcourt, and Kano. This connectivity backbone is essential for the low-latency communication required by millions of connected devices.
“Reaching the $38.7 billion mark isn’t just about the numbers; it’s about the millions of data points helping Nigerian SMEs and large corporations make smarter decisions every day. Our goal is to ensure the connectivity is there to meet this soaring demand,” Mr Oyeleye noted.
As the ecosystem matures, the focus is shifting toward all-in-one solutions that simplify the user experience. With ongoing investments in NB-IoT (Narrowband IoT) and other low-power connectivity options, the next five years are set to see an explosion in smart city and smart home applications across the country.
Technology
Refiant AI Raises $5m to Cut AI Energy Use
By Adedapo Adesanya
South African-founded Refiant AI has raised $5 million to slash the energy footprint of artificial intelligence (AI) in a seed round led by VoLo Earth Ventures, a top climate technology fund.
The startup uses nature-inspired algorithms to radically compress AI models, slashing the hardware and energy required to run them. The new fund will be used to scale Refiant’s team – which already includes a former Google Cloud architect, a Cambridge PhD researcher, and an engineer with NASA experience – to build out a platform and to accelerate enterprise partnerships.
According to a statement shared with Business Post, the company is in active conversations with several multinational technology firms exploring how Refiant’s approach could reduce their AI compute costs while maintaining data and energy sovereignty.
“AI’s growing energy footprint is one of the most urgent and underappreciated challenges in the climate space,” said Mr Sid Gutta, the company’s co-founder. “The industry’s default answer is to build more data centres and consume more power. Ours is to make the AI itself dramatically more efficient.”
The company said it has already successfully demonstrated it can compress a 120 billion parameter AI model to run on a standard laptop, reducing energy requirements by over 80 per cent while preserving near-identical quality. It achieved this to run on a MacBook Pro with just 12GB of RAM. The same model would normally require hardware with at least 80GB of memory. The model retained 95-99 per cent of its fidelity, ran alongside a second AI model on the same machine, and the entire process took four hours with no cloud computing required.
For Refiant, its approach will help businesses reduce their carbon footprint and adopt AI to stay competitive. The energy required to process a single AI prompt on standard infrastructure could power roughly 100 equivalent prompts using Refiant’s approach.
The current breakthrough results were attained at the end of last year, and since then, the team have been gearing up to demonstrate successfully exceeding these results with further compression, longer context windows and model traceability.
“The AI industry is spending hundreds of billions scaling infrastructure when the real breakthrough is the ability to do more with radically less,” said Mr Viroshan Naicker, co-Founder and a mathematician with published research in networks and quantum systems. “Nature doesn’t build by brute force. Evolution optimises. We’ve applied that principle to AI – and the results speak for themselves.”
“AI’s biggest constraint isn’t demand – it’s energy,” added Mr Joseph Goodman, Managing Partner, VoLo Earth. “What’s been missing is a fundamentally more efficient way to compute. Refiant’s architecture replaces brute-force scaling with a far more efficient, nature-inspired approach that lowers energy use while increasing capability. That’s the kind of breakthrough needed to make AI sustainable on a global scale.”
Technology
Google, UpSkill Universe Revamp Hustle Academy to Bring Free AI Skills to Africans
By Adedapo Adesanya
Google and UpSkill Universe, Sub-Saharan Africa’s leading AI and business skills training partner, have announced a major redesign of the Google Hustle Academy programme. For the first time, the free training initiative is open to everyone, not just business owners.
The new curriculum is focused on equipping individuals and entrepreneurs with practical AI skills and comes at a time when small businesses have become the engine of Africa’s economy, creating over 80 per cent of jobs on the continent. To help them grow, the Hustle Academy was launched in 2022, providing bootcamp-style training on business strategy, digital skills, AI, and leadership. The program has since trained over 18,000 SMEs, with many reporting increased revenue and job creation.
Now, as AI reshapes the job market, the program is evolving. The 2026 edition is built for anyone in Sub-Saharan Africa, including employees, students, and job seekers, who want to use AI to advance their careers. To meet the needs of a diverse audience, the new format includes short, 60-minute webinars and more immersive, high-impact bootcamps. These sessions are laser-focused on putting AI to work immediately in areas like digital commerce, marketing, and growth strategy.
Speaking about the academy, Mr Gori Yahaya, Founder & CEO of UpSkill Universe, said, “The 2026 Hustle Academy is designed to close the AI Skills gap with hands-on training that is short, focused, and immediately useful. AI is reshaping how businesses win and how careers are built, right across this continent. We’re excited to renew our partnership, now in its fifth year with Google, combining their global AI leadership with our deep regional AI expertise. The next wave of AI leaders will come from this continent. We are making sure they are ready.”
The Hustle Academy initiative has strengthened digital competitiveness across emerging African economies by enabling SMEs to move beyond AI awareness to practical implementation, positioning them for sustained growth in an increasingly AI-driven business environment.
“We believe that the future of Africa’s digital economy lies in the hands of individuals and entrepreneurs alike. Our new strategy focuses on scaling reach by training individuals in the latest AI-centred tools and techniques,” said a Google representative.
Applications for the 2026 cohort are now open. Interested participants can apply at: https://rsvp.withgoogle.com/events/hustle-academy
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