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Markhack 2.0 Finalists to Get $50,000, Undergo Incubation Programme

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MarkHack 2.0 Aremu Ozi

By Adedapo Adesanya

Five finalists, including the eventual winner of MarkHack 2.0, Aremu, will undergo a 3-month incubation programme at the Eko Innovation Centre and receive a seed capital of $50,000 at the end of the programme.

This is according to Mr Victor Afolabi, the curator of MarkHack and founder of Eko Innovation Center and Art of Technology Lagos.

The grand finale of the event took place over the weekend in Lagos, and it involved three months of innovative pitch sessions, workshops, masterclasses, and mentorship sessions aimed at helping participants develop skills and providing them with the resources needed to transform their ideas into market-ready products.

Mentorship and free working space at the Eko Innovation Centre and other consolation prizes also await the other finalists.

Aremu, a robo-marketing tool that helps businesses run experiments to improve their product metric and conversion rate, beat nine other startups to clinch the grand prize of $5,000 at the grand finale of the event in Lagos.

The startup defeated Ozi, a web application that helps businesses acquire, engage and manage customer conversions all from one place, which emerged as the first runner-up, carting away the sum of $3,000, while Zander, a web-enabled and user-customized response AI tool for automating social media marketing/management and all brand campaign processes emerged as the second runner-up with a prize of $2, 000.

Speaking on this, Mr Tosin Adelowo, co-founder of Aremu, stated that the win serves as a validation of the enormous potential in Nigeria’s creative sector and commended Eko Innovation Center for the MarkHack platform.

“Indeed, this win is a validation that team Aremu can bring this great idea and vision to life with the potential of becoming a global brand in a few years,” Mr Adelowo remarked.

He further expressed appreciation to the organizers of MarkHack for creating the platform that provides an opportunity for new ideas to be birthed in the creative space.

Mr Azeez Adejumo, co-founder and Chief Executive Officer of Ozi.ng, the second prize winner, lauded the Eko Innovation Centre for promoting a culture of excellence in the discovery of new talents and ideas that will shape the future.

“Getting into incubator programs has not been easy for us as entrepreneurs in Nigeria; however, MarkHack has set a pace by opening the doors of opportunity for entrepreneurs to pitch their ideas on a level playing field and get mentorship on how to scale their businesses,” he said.

Themed Unlocking the Power of the Creative Economy, with focus areas on Immersive Experience (XR), Content Creation, and Robo Marketing, MarkHack 2.0 is the second edition of Nigeria’s first and biggest marketing and media hackathon, MarkHack, curated by GDM Group and Eko Innovation Center. It climaxed on a disruptive note, with 10 startups engaging in an innovative pitch contest of ideas before industry experts.

The top 10 startups that spiced up the evening with their innovative pitch sessions were Aremu; Ozi; Zander; Weeshr; Markett AI; VirtualX; Contenting; Shopalz; ShopXR, and GetSeen.

The event gathered innovators, techies, entrepreneurs, policymakers, media mavens, marketing professionals, and corporate moguls who collaborated to create innovative solutions to real-time marketing and media challenges. It was characterized by igniting imaginations, unleashing tech’s potential, crafting creative marvels, illuminating the media sphere, and revolutionizing innovation.

The event’s second edition recorded over 1,365 applications from 92 locations across Europe, Asia, and Africa, all of which were judged by 22 industry experts.

GDM Group, the curator of MarkHack, is a leading marketing and media technology company renowned for bespoke service offerings ranging from marketing tech solutions, big data management, and 360 integrated marketing services.

With MarkHack 2.0, GDM Group and Eko Innovation Center reaffirmed their purpose of supporting enterprises by leveraging innovation and technology at the heart of businesses.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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ipNX Seeks Accessible, Affordable, Locally Relevant AI to Drive Africa’s Digital Future

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ipNX Africa digital future

By Modupe Gbadeyanka

The need for accessible, affordable and locally relevant Artificial Intelligence (AI) to drive Africa’s digital future has been emphasised by the Managing Director of ipNX, Mr Ejovi Aror.

Mr Aror, whose paper was presented by the company’s Director of Strategic Business Initiatives, Mr Olusola Teniola, at the West Africa Telecoms Infrastructure Summit and Exhibition (WATISE) on June 18, 2028, said AI is not a new concept, but has been in existence since 1955 and is an integral part of today’s digital ecosystem, with intelligent algorithms already embedded in so-called ‘traditional’ telecommunications networks and services.

At the event held in Lagos, Mr Aror, in his paper titled Next-G Telecoms Infrastructure and Ethical AI in Networking Management, stated that, “Artificial Intelligence already shapes how networks are managed, optimised, and secured. The conversation is not about whether AI will transform telecommunications, but how we can ensure that its benefits are responsibly deployed.”

He emphasised that while Africa may not have played a leading role during the earliest stages of AI development, the continent still has a significant opportunity to shape the next phase of innovation by developing technologies that address local challenges and realities.

“Africa does not need to be solely a consumer of AI technologies developed elsewhere. There is a unique opportunity to build solutions that reflect our local contexts, address our specific needs, and create value for our economies and communities,” he stated.

The presentation also highlighted the importance of ethical considerations in AI deployment, particularly as intelligent systems become increasingly involved in network operations, service delivery, decision-making processes, and customer interactions.

Mr Aror stressed that the development of AI must be guided by principles of transparency, accountability, privacy, and inclusivity to ensure that innovation delivers meaningful benefits to society.

He further noted that the success of AI across Africa will depend on continued investment in digital infrastructure, including broadband connectivity, data centres, cloud platforms, and reliable telecommunications networks capable of supporting advanced digital services.

The discussions at WATISE 2026 reinforced the strategic importance of the telecommunications industry as the foundation of Nigeria’s digital economy. While stakeholders highlighted the role of telecom infrastructure in enabling innovation across various sectors, participants underscored the need for improved digital literacy, public awareness, and responsible use of emerging technologies.

ipNX was recognised at the event as the Best Customer-centric Telecoms Operator. As Nigeria’s leading technology and connectivity provider, the brand remains committed to advancing the infrastructure, innovation, and collaborative partnerships required to unlock the full potential of AI and support Africa’s digital transformation.

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Nigeria Records 188 million Active Mobile Lines in April 2026

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airtel glo MTN 9mobile subscribers

By Adedapo Adesanya

Latest data from the Nigerian Communications Commission (NCC) has revealed that Nigeria’s teledensity rose to 86.73 per cent in April 2026, up from 85.67 per cent recorded in March, as active mobile subscriptions increased to 188.01 million, reflecting sustained expansion in access to telecommunications services across the country.

Teledensity refers to the number of active telephone connections (mobile or fixed-line) per 100 people in a specific geographic area.

This growth was driven largely by increasing demand for mobile voice and data services, as more Nigerians integrated digital communication into their daily lives for work, education, commerce, and social interaction.

The NCC’s report provided a detailed breakdown of operator performance, with MTN Nigeria retaining its dominant position as the largest mobile network operator. MTN recorded 96,391,419 active subscribers, accounting for more than half of the country’s total mobile subscriptions.

Airtel Nigeria followed with 64,670,018 subscribers, maintaining its stronghold as the second-largest provider. Globacom, the indigenous operator, recorded 23,178,597 subscribers, while 9mobile had 3,538,021 active subscribers during the period.

The competitive dynamics among these operators continued to shape the market, with each vying for greater market share through innovative data plans, network expansion, and enhanced customer service offerings.

The commission’s data also highlighted a significant technological shift in network usage, as consumers increasingly migrated to faster broadband technologies. Fourth-generation technology remained the dominant mobile network platform, accounting for 54.41 per cent of total network connections in April, up from 53.76 per cent in March.

This steady increase underscored the growing preference for high-speed internet capable of supporting video streaming, online gaming, remote work, and digital learning.

Similarly, fifth-generation technology continued its steady growth trajectory, with its market share rising from 4.20 per cent in March to 4.34 per cent in April. The gradual rollout of 5G infrastructure by operators in major cities and urban centres has begun to yield tangible results, offering lower latency and faster download speeds that are expected to drive innovation in sectors such as healthcare, agriculture, and manufacturing.

In contrast, the share of second-generation subscriptions declined to 35.93 per cent from 36.74 per cent, reflecting a gradual but clear shift away from legacy networks to higher-speed broadband services.

The third-generation segment remained relatively stable, accounting for 5.32 per cent of total connections compared with 5.30 per cent recorded in March.

This stability suggested that while 2G users were upgrading, a core group of subscribers still relied on 3G networks, particularly in rural and underserved areas where more advanced infrastructure was not yet fully deployed.

The report further showed that of the total subscriptions, 154,347,260 were on mobile GSM networks, while fixed wired internet subscriptions stood at 156,662. Voice over Internet Protocol services accounted for 220,166 subscriptions, indicating a niche but growing interest in internet-based voice communication alternatives.

The NCC also reported significant growth in broadband subscriptions, which increased to 120,684,625 in April from 117,710,397 in March.

Consequently, broadband penetration improved to 55.67 per cent from 54.30 per cent recorded in the previous month. The commission attributed this increase to continued investment in broadband infrastructure by both private operators and government-backed initiatives, as well as the growing adoption of high-speed internet services by households and businesses seeking to leverage digital tools for productivity and connectivity.

Despite the encouraging growth in broadband subscriptions, total internet data consumption declined slightly during the month. According to the report, internet usage fell marginally to 1,414,848.70 terabytes from 1,422,764.54 terabytes recorded in March.

The report suggested that while more Nigerians were gaining internet access, overall data consumption remained relatively stable, possibly due to factors such as price sensitivity, data bundle optimisation, and the varying intensity of usage across different user segments.

This moderation in consumption did not detract from the broader positive trend of expanding connectivity and digital inclusion. The NCC noted that the telecommunications sector continued to play a critical role in the nation’s economy, contributing 9.19 per cent to Nigeria’s Gross Domestic Product (GDP) in the first quarter of 2026.

This contribution underscored the sector’s transformation from a mere utility provider to a foundational pillar of economic activity, enabling everything from fintech transactions and e-commerce to remote governance and digital entertainment.

The commission added that sustained investment in broadband infrastructure, wider deployment of 5G networks, and improved quality of service would further accelerate digital inclusion, spur innovation across industries, and drive inclusive economic growth in the country.

It also emphasised the need for continued policy support, regulatory stability, and collaborative efforts between the public and private sectors to bridge the remaining digital divide and ensure that the benefits of connectivity reach every corner of the nation.

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Google Play Seeks Entries for $1m Indie Games Fund

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Google Play Indie Games Fund

By Modupe Gbadeyanka

An initiative providing equity-free capital, technical support, and expert mentorship aimed at empowering African game developers with the skills and resources they need to thrive has been launched by Google Play.

Tagged Indie Games Fund, Google Play is committing $1 million for the scheme, with calls for entries expected to close on July 31, 2026.

Applications are open to independent game developers across 32 countries in Africa, including Benin, Botswana, Burundi, Central African Republic, Congo (DRC), Cote d’Ivoire, Equatorial Guinea, Eritrea, Eswatini, Gambia, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Malawi, Mali, Mauritania, Mauritius, Mozambique, Namibia, Niger, Nigeria, Sierra Leone, Somalia, South Africa, Tanzania, Togo, Uganda, Zambia, and Zimbabwe.

They must be officially registered and based within the eligible African countries. They must also operate as a private, non-publicly listed independent studio with 50 or fewer employees, and must have already launched a mobile, PC, or console game.

Final selections and the announcement of the 10 chosen studios will take place in September. Selected studios must commit to making their game available on Google Play and participating non-exclusively in the Google Play Pass subscription programme for two years.

Business Post gathered that selected studios will receive a share of the $1 million fund, with individual allocations ranging from $50,000 to $200,000 to expand and elevate their games.

In addition to financial backing, recipients will benefit from dedicated, hands-on mentorship from industry experts, and studios will receive direct guidance to optimise their games, refine their technical frameworks, and boost market discoverability

While the African region is rich in creative talent and home to some of the world’s most compelling storytelling, limited access to capital has too often held back promising game studios.

This programme addresses that barrier, delivering the critical financial and technical resources required for African indie developers to refine their creative visions, optimise their games, and share uniquely African stories with a global audience.

“Africa’s unique creativity has fuelled a vibrant game development scene. Bringing this fund to the continent underscores our commitment to unlocking the immense talent of local studios, providing the resources needed to scale businesses, refine creative visions, and share uniquely African stories with a global audience,” the Managing Director for Europe, the Middle East and Africa at Google Play, Mr Ben McOwen Wilson, stated.

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