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Markhack 2.0 Finalists to Get $50,000, Undergo Incubation Programme

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MarkHack 2.0 Aremu Ozi

By Adedapo Adesanya

Five finalists, including the eventual winner of MarkHack 2.0, Aremu, will undergo a 3-month incubation programme at the Eko Innovation Centre and receive a seed capital of $50,000 at the end of the programme.

This is according to Mr Victor Afolabi, the curator of MarkHack and founder of Eko Innovation Center and Art of Technology Lagos.

The grand finale of the event took place over the weekend in Lagos, and it involved three months of innovative pitch sessions, workshops, masterclasses, and mentorship sessions aimed at helping participants develop skills and providing them with the resources needed to transform their ideas into market-ready products.

Mentorship and free working space at the Eko Innovation Centre and other consolation prizes also await the other finalists.

Aremu, a robo-marketing tool that helps businesses run experiments to improve their product metric and conversion rate, beat nine other startups to clinch the grand prize of $5,000 at the grand finale of the event in Lagos.

The startup defeated Ozi, a web application that helps businesses acquire, engage and manage customer conversions all from one place, which emerged as the first runner-up, carting away the sum of $3,000, while Zander, a web-enabled and user-customized response AI tool for automating social media marketing/management and all brand campaign processes emerged as the second runner-up with a prize of $2, 000.

Speaking on this, Mr Tosin Adelowo, co-founder of Aremu, stated that the win serves as a validation of the enormous potential in Nigeria’s creative sector and commended Eko Innovation Center for the MarkHack platform.

“Indeed, this win is a validation that team Aremu can bring this great idea and vision to life with the potential of becoming a global brand in a few years,” Mr Adelowo remarked.

He further expressed appreciation to the organizers of MarkHack for creating the platform that provides an opportunity for new ideas to be birthed in the creative space.

Mr Azeez Adejumo, co-founder and Chief Executive Officer of Ozi.ng, the second prize winner, lauded the Eko Innovation Centre for promoting a culture of excellence in the discovery of new talents and ideas that will shape the future.

“Getting into incubator programs has not been easy for us as entrepreneurs in Nigeria; however, MarkHack has set a pace by opening the doors of opportunity for entrepreneurs to pitch their ideas on a level playing field and get mentorship on how to scale their businesses,” he said.

Themed Unlocking the Power of the Creative Economy, with focus areas on Immersive Experience (XR), Content Creation, and Robo Marketing, MarkHack 2.0 is the second edition of Nigeria’s first and biggest marketing and media hackathon, MarkHack, curated by GDM Group and Eko Innovation Center. It climaxed on a disruptive note, with 10 startups engaging in an innovative pitch contest of ideas before industry experts.

The top 10 startups that spiced up the evening with their innovative pitch sessions were Aremu; Ozi; Zander; Weeshr; Markett AI; VirtualX; Contenting; Shopalz; ShopXR, and GetSeen.

The event gathered innovators, techies, entrepreneurs, policymakers, media mavens, marketing professionals, and corporate moguls who collaborated to create innovative solutions to real-time marketing and media challenges. It was characterized by igniting imaginations, unleashing tech’s potential, crafting creative marvels, illuminating the media sphere, and revolutionizing innovation.

The event’s second edition recorded over 1,365 applications from 92 locations across Europe, Asia, and Africa, all of which were judged by 22 industry experts.

GDM Group, the curator of MarkHack, is a leading marketing and media technology company renowned for bespoke service offerings ranging from marketing tech solutions, big data management, and 360 integrated marketing services.

With MarkHack 2.0, GDM Group and Eko Innovation Center reaffirmed their purpose of supporting enterprises by leveraging innovation and technology at the heart of businesses.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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P2Vest, Others Invest $1.6m in Billboxx for Cash Flow Solutions

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Billboxx

By Dipo Olowookere

To tackle the critical cash flow challenges faced by Small and Medium Enterprises (SMEs) across Africa, investors like P2Vest, Norrsken Accelerator, Afrinovation Ventures, Kaleo Ventures, and 54 Collective (formerly known as Founders Factory Africa), have invested about $1.6 million into Billboxx.

The integrated billing-to-payment platform, founded in 2023, successfully closed the pre-seed funding round, which is a mix of debt and equity, due to its innovative approach and commitment to building a more financially secure future for SMEs – the backbone of the African economy.

Manual invoicing and deferred payments often result in delayed payments, stifling many SMEs, but Billboxx’s integrated billing-to-payment platform streamlines billing processes, reduces inefficiencies from manual invoicing and mitigates the impact of deferred payments.

By providing automated billing and invoicing, secure payment facilitation, and tailored cash flow financing, Billboxx empowers businesses to achieve consistent cash flow and focus on growth.

Since its inception, the company has facilitated over $4 million in invoice payments through its MVP launched in May 2023.

The platform boasts strategic integrations with a leading commercial bank in Nigeria, a prominent African payment gateway, and multiple lending partners, enabling seamless payment facilitation via bank transfers, cards, and financing options.

“Cash flow difficulties are the leading cause of business failures in Africa, with delayed invoice payments being a major contributor.

“Billboxx is dedicated to solving these issues with an integrated platform that ensures consistent cash flow and financial resilience for businesses.

“This funding round enables us to expand our impact and empower more SMEs to thrive,” the co-founder and chief executive of BillBoxx, Mr Justus Obaoye, said.

Another co-founder and chief technical officer, Mr Abdulazeez Ogunjobi, noted that, “Delayed invoice payments pose a significant threat to SME growth and survival.

“Our platform not only streamlines the billing-to-payments workflows but also offers strategic embeddings to expedite payments. We aim to alleviate payment concerns and allow SMEs to focus on their core business.”

One of the investors, Bongani Sithole of 54 Collective, said, “We’re enthusiastic about the innovative work the Billboxx team is building. These 3x founders with successful exits under their belts are leveraging their leadership and business experience to tackle a massive pain point for SMEs across Africa.

“We invested in the company due to the large market size of the opportunity, impressive early traction gained from strong early partnerships with notable large corporates and startups, and the solid tech product the team has developed. We’re delighted to back Justus and Abdulazeez as they continue to scale Billboxx.”

Mr Obaoye and Mr Ogunjobi previously co-founded two startups: Charistouch (Carido), successfully acquired by Cars45, and Fixit45, a spin-off from Cars45.

Their leadership experience in large corporations and scaleups such as Schlumberger, Bolt, and OLX add to their strategic insight and entrepreneurial prowess.

 

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The Rise of Web3 Developers: Why This Career Path is the Future of Tech

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Rise of Web3 Developers

As technology advances, the internet is undergoing a revolutionary shift toward decentralization. Known as Web3, this next phase of the internet is redefining how we interact with digital systems by emphasizing transparency, user ownership, and autonomy.

At the heart of this evolution are Web3 developers—professionals whose expertise in blockchain and decentralized systems is driving innovation and creating exciting new opportunities. Pursuing a Web3 career is not just about adapting to industry trends; it’s about shaping the future of technology. In this article, we’ll explore why Web3 developers are in high demand and how you can step into this promising field.

What is Web3?

Web3 represents the decentralized evolution of the internet. Unlike its predecessor, Web2, where centralized platforms dominate, Web3 leverages blockchain technology to create an ecosystem that is transparent, secure, and community-driven.

Some of the defining features of Web3 include:

  • Decentralization: Control is distributed among users rather than being concentrated in a single organization.
  • Transparency: Blockchain technology ensures that all transactions and operations are open and verifiable.
  • Automation: Smart contracts allow for self-executing agreements, reducing the need for intermediaries.

This paradigm shift has unlocked immense opportunities, particularly for developers who can create, manage, and enhance Web3 applications.

Why a Web3 Career is the Future

  1. Rapid Growth in Blockchain Technology

Blockchain is no longer just about digital currencies; its applications have expanded to include finance, healthcare, logistics, and gaming, among others.

This rapid adoption is driving an unprecedented demand for Web3 developers to build decentralized applications (dApps) and integrate blockchain solutions across various sectors.

  1. High Demand and Competitive Compensation

The demand for Web3 talent has outpaced supply, making it one of the most lucrative fields in tech. Web3 developers often earn significantly more than traditional developers due to their specialized skills.

Many roles offer remote and flexible working arrangements, enabling global opportunities.

  1. Opportunities for Innovation

Web3 is still in its infancy, making it a playground for innovators. From creating decentralized finance systems to building virtual economies in the metaverse, developers have the chance to work on groundbreaking projects that redefine industries.

Key Skills for a Successful Web3 Career

To excel as a Web3 developer, mastering certain skills is essential:

  • Programming Knowledge: Proficiency in languages like Solidity, Rust, or Go, commonly used in smart contract and blockchain development.
  • Blockchain Fundamentals: A deep understanding of how decentralized networks function and their architecture.
  • Smart Contracts: The ability to design and implement self-executing contracts.
  • Cryptography: Knowledge of encryption techniques to ensure security in applications.

Soft skills such as adaptability and problem-solving are equally important, given the fast-paced nature of the industry.

Benefits of Pursuing a Web3 Career

A career in Web3 comes with a range of unique advantages:

  • Global Reach: The decentralized nature of Web3 opens doors to international opportunities without geographical limitations.
  • Future-Ready Skills: Web3 expertise is increasingly sought after, offering a secure and sustainable career path.
  • Collaborative Ecosystem: Unlike traditional tech environments, Web3 thrives on open collaboration and community-driven development.
  • Freedom to Innovate: Developers have the flexibility to experiment and contribute to transformative projects.

Steps to Start Your Web3 Journey

Breaking into a Web3 career may seem challenging, but with a focused approach, it’s entirely achievable. Here’s how to get started:

Understand the Basics

  • Learn the core concepts of blockchain technology, decentralized systems, and smart contracts.
  • Explore educational resources, tutorials, and online communities for foundational knowledge.

Develop Technical Skills

  • Master programming languages and frameworks commonly used in blockchain development.
  • Familiarize yourself with Web3-specific tools and libraries to streamline your workflow.

Build Projects

  • Start small by creating basic decentralized applications or experimenting with smart contracts.
  • Showcase your work in a portfolio to demonstrate your capabilities for a potential employer.

Engage with the Community

  • Join forums, developer meetups, and hackathons to network with others in the field.
  • Stay updated on industry trends by following Web3-focused discussions and publications.

Continue Learning

  • The Web3 space is constantly evolving, so staying up-to-date with advancements is crucial.
  • Seek out certifications or courses to deepen your expertise and credibility.

Challenges and Future Outlook

While the opportunities in Web3 are immense, they come with challenges. The fast-evolving technology requires developers to continually upskill. Additionally, the regulatory landscape for blockchain and decentralized systems is still developing, which may introduce uncertainties. A Web3 career offers more than just a job—it provides a chance to shape the next wave of technological innovation. As industries embrace decentralization, the demand for Web3 developers will only grow. Whether you’re a seasoned tech professional or someone looking to enter the field, now is the perfect time to explore this exciting career path. By stepping into the world of Web3, you’re not just advancing your skills—you’re becoming part of a movement that’s redefining how we connect, transact, and collaborate online. The future of technology is here, and it’s decentralized. Will you be part of it?

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HubPharm Wins FCMB HERccelerate Women in Tech Programme

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HubPharm

By Adedapo Adesanya

HubPharm has emerged as the winner of First City Monument Bank (FCMB)’s HERccelerate Showcase Day held recently at Hub One, FCMB’s Innovation Hub in Yaba, Lagos.

The tech accelerator, powered by FCMB’s SheVentures and Hub One and delivered by 8thGear Hub & Venture Studios, was designed to empower women-led startups in Nigeria with the skills and resources needed to secure funding and scale.

HubPharm was the best out of 10 finalists with Midddleman, a platform simplifying payments for African e-commerce businesses sourcing from China coming second, while Onit, a productivity tool designed for African SMEs, secured third place.

The Showcase Day brought together the finalists selected from over 1,000 applications who pitched their innovative solutions to a panel of judges.

Ms Tope Kareem, the co-founder of the startup explained that HubPharm is a digital platform with a retail pharmacy chain which has delivered over 100,000 medications across 15 cities, ensuring 98 per cent on-time delivery with AI-driven logistics.

We plan to explore more options and ensure Nigerians, both at home and abroad, know the importance of prioritizing their health. This funding will enable us to keep growing and making an impact,” she noted.

Speaking on the HERccelerate initiative, Mrs Nnenna Jacob-Ogogo, Group Head of SheVentures, described it as “a testament to what we can achieve when we invest in women. While this is the first pilot of its kind, it is clear that women in tech have the talent, resilience, and vision to drive innovation.”

She also highlighted SheVentures’ broader impact, noting that over the past five years, they have “scaled businesses through four key pillars: access to finance, knowledge, markets, and networks. Our Zero Interest Loan program has provided over N800 million in funding to women entrepreneurs so far, an unprecedented achievement in the industry.”

The top 10 finalists will get free access to Hub One’s coworking space for a year, valued at over N5 million and will also be supported to scale their businesses.

FCMB’s HERccelerate programme is setting a new standard for supporting women in tech, with plans to accelerate over 200 startups in the next five years. By fostering innovation and inclusion, FCMB is shaping a brighter future for women entrepreneurs in Nigeria.

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