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Meet Most Followed World Leaders on Instagram

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By Dipo Olowookere

Indian Prime Minister, Narendra Modi, is the most followed world leader on Instagram with 14.8 million followers. He is closely followed by Indonesian President, Joko Widodo, with 12.2 million followers, who more than doubled his followers over the past 12 months, according to the newly released 2018 World Leaders on Instagram study by leading global communications agency BCW (Burson Cohn & Wolfe). With 10 million followers, the United States President, Mr Donald Trump, is in third position.

Pope Francis is in fourth position with 5.7 million followers, just ahead of Queen Rania of Jordan, Turkey’s President Recep Tayyip Erdoğan and the White House account, each with more than 4 million followers. The UK Royal Family has almost tripled its followers over the past 12 months in large part thanks to the pictures of the royal wedding of Prince Harry and Meghan Markle which increased the account’s followers by 570,000 on May 19, 2018.

The study analyses the activity of the 426 Instagram accounts of heads of state and government and foreign ministers, 100 more than in the 2017 study, using aggregate data from Facebook’s CrowdTangle tool.

As of October 1, 2018, the accounts have a combined total of 98.3 million followers and published 98,372 posts in the past 12 months which have garnered a total of 860.4 million interactions (comments and shares).

U.S. President Donald Trump leads the rankings in terms of total interactions (comments and likes). Over the past 12 months, @realDonaldTrump has garnered more than 218 million interactions, more than three times as many as Indian Prime Minister Narendra Modi who has more followers but only 69 million interactions on his 80 photos and videos over the past year. However, considering the number of interactions (comments and likes) per post, India’s Prime Minister Narendra Modi is the most effective world leader on Instagram, with each of his 80 posts receiving, on average, 873,302 interactions. Turkey’s President Erdoğan is in second position with 413,934 interactions and Indonesia’s President Joko Widodo’s Instagram posts receive an average of 411,673 interactions per post.

“This third installment of the BCW study shows Instagram has become the social media network where world leaders garner the most interactions,” said Chad Latz, Chief Innovation Officer, BCW. “What is astounding is that the average size of world leaders’ Instagram accounts is less than half the size of their Facebook pages – with five times fewer posts over the past 12 months. However, all Instagram accounts together total 860 million interactions, which is 162 million (23 percent) more than the total interactions on Facebook over the same period.”

The World Leaders on Instagram study also found that 156 of the 193 United Nations member states maintain an official Instagram account, 16 more than in the 2017 study. Ninety-two heads of state, 48 heads of government and 36 foreign ministers maintain personal pages on the platform, which tend to get better engagement than institutional accounts.

Instagram is not the most obvious social network to make sweeping policy statements, however Instagram Stories have become a secondary channel for digital diplomacy, where word leaders meet, greet and tag each other.

Ghana’s President Nana Akufo-Addo is Sub-Saharan Africa’s most followed leader on Instagram with 431 million followers, ahead of Rwanda’s President Paul Kagame and Nigerian President Muhammadu Buhari with more than 160,000 followers each.

Also, Jordan’s Queen Rania is the most followed Arab leader with more than 4.8 million followers, surpassing Sheikh Mohammed, the Vice President and Prime Minister of the United Arab Emirates, with more than 3.3 million followers.

In addition, Argentina’s President Mauricio Macri is the most followed Latin American leader on Instagram with 880,000 followers ahead of outgoing Mexican President Enrique Peña Nieto and Paraguay’s Mario Abdo Benítez who each boast more than half a million followers.

The British Royal Family tops the Instagram ranking in the European Union with 3.5 million followers, far ahead of French President Emmanuel Macron, with 1.1 million followers, and Germany’s Chancellor Angela Merkel with 684,000 followers.

The Information Department of the Government of Brunei is the most active government account, with more than 17 posts per day on average. Imran Khan, Pakistan’s Prime Minister, is in second position with more than 10 posts per day and the Foreign Ministry of Kuwait is the third most prolific with more than eight posts per day.

Since June 2018, 15 percent of the 426 accounts have created Instagram TV (IGTV) channels which allow users to upload up to 60-minute-long videos in vertical format.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Nigeria, US Seal $2.1m Infrastructure Grant for Broadband Penetration

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Broadband Penetration

By Adedapo Adesanya

Nigeria and the United States signed a new $2.1 million grant to lay at least 90,000 km of new fibre optic backbone infrastructure across Nigeria as part of efforts to boost broadband penetration to 70 per cent.

In a statement on Tuesday, the agreement was signed by Nigeria’s Minister of Communication, Innovation, and Digital Economy, Mr Bosun Tijani; and the US Deputy Secretary, Mr Kurt Campbell, at the inaugural US-Nigeria Technology Dialogue in Washington, D.C. on January 10.

The project, funded by the US Trade and Development Agency, supports Nigeria’s National Broadband Plan 2020-2025 with the goal of increasing the country’s broadband penetration rate from 42.27 per cent to 70 per cent and ensuring that at least 90 per cent of Nigeria’s population has access to affordable and reliable broadband coverage.

The US-Nigeria Technology Dialogue is designed to enhance bilateral cooperation in critical technology sectors and builds upon Mr Campbell’s earlier visit to Abuja for the sixth US-Nigeria Binational Commission (BNC) co-hosted with Nigerian Foreign Minister Yusuf Tuggar on April 29-30, 2024, the US Department of State and Government of Nigeria-funded Global Inclusivity and Artificial Intelligence (AI) event held in Lagos on September 9-11, 2024, and the United Nations General Assembly (UNGA) AI event hosted by the US Department of State on September 23, 2024, in which Minister Tijani participated.

Now, the latest dialogue discussed enhancing the resilience and security of essential services and facilities; promoting digital trade, e-commerce, and innovation-driven economic growth; developing a skilled workforce to meet the demands of the digital age; expanding artificial intelligence partnership related to capacity building, infrastructure, and rights-respecting approaches to governance; and promoting information integrity.

The statement added that following the formal Technology Dialogue, the delegations joined a roundtable discussion with industry representatives hosted by the US Chamber of Commerce which saw participants included representatives from over 25 US and Nigerian companies active in technology sectors, highlighted opportunities for public-private partnerships and investment solutions to spur innovation and promote digital talent development through the US-Nigeria commercial partnership.

A second-panel discussion on the role of critical infrastructure in advancing the use of AI examined the interplay between the infrastructure that is essential to the development of AI and the governance frameworks that can help spur the deployment of emerging technologies to support inclusive growth.

Both countries agreed to hold a virtual expert exchange on AI-enabled biotechnology that will explore how the convergence of AI and biotechnology can spur progress in addressing global health, food security, and science – with a focus on sub-Saharan Africa.

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Interswitch Supports Push for Vibrant Digital Ecosystem in Africa

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By Aduragbemi Omiyale

One of Africa’s leading integrated payments and digital commerce companies, Interswitch, has expressed its commitment to promoting a vibrant digital ecosystem on the continent.

The Nigerian fintech firm reaffirmed this by supporting the recently concluded Google Developer Groups (GDG) DevFest Ibadan, Oyo State.

The flagship conference, which held at the Aweni Arena in Ibadan, brought together developers, tech enthusiasts, and industry leaders for a dynamic day of knowledge sharing, networking, and exploration of cutting-edge technologies, including artificial intelligence, machine learning, cloud computing, and mobile app development.

Now in its fifth edition, DevFest Ibadan has grown in scale and impact over the years, attracting thousands of attendees from across Oyo State and beyond.

Participants enjoyed a variety of engaging activities, including thought-provoking talks, hands-on workshops, and hackathons designed to inspire innovation and foster collaboration.

Interswitch said it threw its full weight behind this programme because of its unwavering commitment to advancing Nigeria’s technology landscape and nurturing the next generation of innovators.

“At Interswitch, we recognise the pivotal role developers and tech communities play in driving innovation across the continent.

“Sponsoring GDG DevFest Ibadan 2024 aligns perfectly with our mission to equip these communities with the tools, platforms, and opportunities they need to innovate, collaborate, and succeed.

“We are committed to promoting a vibrant ecosystem that accelerates Africa’s digital transformation while nurturing the next wave of innovators shaping the future of fintech in Nigeria and beyond,” the Divisional Head for Growth Marketing (Merchants and Ecosystems) at Interswitch, Mr Olawale Akanbi, said.

In her presentation, a Developer Ecosystem Executive at Interswitch, Ms Elizabeth Okaome, highlighted the company’s robust suite of Application Programming Interfaces (APIs) and their use cases, supported with live demos.

Cutting across payments integration, transfers, bill payments and airtime recharge, identity verification or lending services, Interswitch APIs equip developers with tools to enable secure and seamless online and offline payment acceptance).

Another highlight at the event was the introduction of the Quickteller Business Referral Programme, also known as the ‘5 for 5’ Initiative, which offers developers or any referrer an opportunity to earn 5% commission on Interswitch’s share of every transaction charge, for five whole years, while enabling businesses to thrive.

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Nigerians to Know New Tariffs for Calls, Data, SMS Today

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By Adedapo Adesanya

Nigerian will today, Friday, January 10, 2025, know what they will henceforth pay to make calls, send SMS, and browse the internet as telecommunication operators have received the approval of the Nigerian Communications Commission (NCC) to raise tariffs.

This will bring an end to the long-term tussle for a hike in tariffs, which telcos wanted to be at 100 per cent, but the Nigerian government rejected.

Industry sources have shared with the media that the new tariffs will be announced by the NCC on Friday.

on Wednesday, the Minister of Communications, Innovation, and Digital Economy, Mr Bosun Tijan, at a stakeholders’ meeting in Abuja, said the NCC would come up with modalities for tariff adjustment in the telecoms industry.

“We’ve look at a number of things in terms of how to ensure that can meaningfully contribute to the development of Nigeria.

“Some of those things include implementing the Executive Order around ensuring that we can protect infrastructure around telecoms, driving up significantly local content and importantly, ensuring the sustainability of the companies themselves that as we see inflation across the world that telecommunications companies, we don’t run them down but we allow them to continue to be sustainable so that they can contribute to our economy.

“You have seen over the past weeks that there has been agitation from some of these companies to increase tariffs, requesting for 100 per cent tariff increase. This is not something that as a government we will be able to subscribe to at the minute,” he stated.

Recently, the chief executive of MTN Nigeria, Mr Karl Toriola, said in an interview that although operators have put forward the 100 per cent suggestion, he doubts that the regulator, the Nigerian Communications Commission (NCC), would accept.

“Now, we’ve put forward requests of approximately 100 per cent and type increases to the regulators,” he said.

The operators have also said the sustainability of the telecommunications industry in Nigeria needs to be addressed, if not, it could negatively impact Nigeria’s economy.

Mr Toriola’s counterpart at Airtel, Mr Dinesh Balsingh, in an op-ed published by this newspaper said it was needed to acquiesce to the proposed tariff adjustments in order to ensure the long-term sustainability of the sector while unlocking significant benefits for Nigerian consumers.

“For over a decade, tariffs have remained static despite the dramatic increase in operating expenses, which have surged by over 300% in the last 18 to 24 months alone,” he wrote.

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