Salesforce, AWS Expands Collaboration With Enhanced Integrations

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By Modupe Gbadeyanka

Salesforce and Amazon Web Services (AWS) have expanded their strategic partnership, deepening product integrations across data and artificial intelligence (AI).

The new and enhanced integrations will include streamlining purchasing options for customers via the AWS marketplace, enhancing customer experiences through unified data management, empowering developers with new AWS compute and development services, securely bringing AWS data and AI services to Salesforce’s Einstein 1 Platform, and ensuring seamless customer service with service cloud and Amazon connect.

It was gathered these features will enable customers to seamlessly and securely manage their data across Salesforce and AWS, and safely and responsibly infuse the latest generative AI technologies into their applications and workflows.

“Today’s announcement is an incredible milestone in the evolution of our longstanding partnership with AWS.

“We’re bringing together the #No. 1 AI CRM provider and the leading cloud provider to deliver a trusted, open, integrated data and AI platform, and ensure we meet massive customer demand for our products on the AWS Marketplace.

“With these enhancements to our partnership, we’re enabling all of our customers to be more innovative, productive and successful in this new AI era,” the chief executive of Salesforce, Mr Marc Benioff, said.

His counterpart at AWS, Mr Adam Selipsky, while commenting on the development, said, “Salesforce and AWS make it easy for developers to securely access and leverage data and generative AI technologies to drive rapid transformation for their organizations and industries.

“With this expanded partnership, our joint customers gain powerful new ways to innovate, collaborate, and build more customer-focused applications using the broadest and deepest set of cloud services.”

To make it easier for customers to benefit from the combined value of Salesforce and AWS, the companies will deepen the integrations between AWS and Salesforce products.

Salesforce will now support Amazon Bedrock, a fully managed service that makes foundation models (FMs) from leading AI companies available through a single application programming interface (API), as part of Salesforce’s open model ecosystem strategy.

This will make Amazon Bedrock available through the Einstein Trust Layer to power AI-driven apps and workflows in Salesforce.

In addition, Salesforce Data Cloud will expand to support data sharing across additional AWS technologies.

These Data Cloud integrations will be governed by new centralized access controls, giving customers the ability to manage secure user access at the folder, object, and file level for Data Cloud content stored in Amazon Simple Storage Service (Amazon S3).

As part of this partnership, Salesforce will expand its use of AWS, including compute, storage, data, and AI technologies through Hyperforce to further enhance popular services like Salesforce Data Cloud.

AWS will also expand its use of Salesforce products such as Data Cloud. Data Cloud will allow AWS to create a single unified customer profile allowing them to deliver more personalized experiences to customers.

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