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The Growing Importance of Privacy Amongst Customers and How Businesses Should Cater to it

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Kehinde Ogundare Top 5 Zoho Platforms

By Kehinde Ogundare and Veerakumar Natarajan

Privacy is a growing concern for technology consumers worldwide. While there was a time when that may not have been the case for countries like Nigeria and Kenya, that’s no longer the reality. As connectivity becomes more affordable and ubiquitous, Kenyans and Nigerians have become increasingly tech-savvy and conscious regarding how much data they share with technology companies and what the latter is doing with it.

In the face of these growing concerns, companies operating in Africa need to be mindful of the increasing privacy mindset of their customers. Aside from regulatory compliance, companies should actively demonstrate that they care about their customers’ privacy concerns to build and sustain trust and to show they’re taking a proactive approach to protect their personal information.

The importance of regulatory compliance

The first step any company should take to safeguard their customers’ privacy is ensuring they’re compliant with all of the relevant laws and regulations. In countries like Kenya and Nigeria, data protection regulations are relatively new.

The Data Protection Act of 2019, enforced by the Office of the Data Protection Commissioner (ODPC), regulates data protection in Kenya. The act expressly prohibits organisations from processing personal data if their consent has not been provided first. Each organisation must have a data controller and/or a data processor whose responsibility is to prove they’ve obtained consent before processing a person’s data.

Nigeria’s Data Protection Act, meanwhile, was signed into law in 2023. The act governs both manual and automatic data processing. The act also established the Nigeria Data Protection Commission (NDPC), which is an independent body that governs data protection and regulation in the country. In addition to defining sensitive personal data as including an individual’s genetic and biometric data as well as their race, ethnicity, and health status, among other things, the act also provides specific grounds for the processing of this sensitive personal data. According to the act, such data can be processed where consent is provided or where processing is necessary for social security or employment laws.

Both of these laws are in line with similar laws and regulations around the world, such as Europe’s GDPR. That means they’re not only a good place for Nigerian and Kenyan businesses to start for compliance, but they also help businesses gain a good footing when it comes to protecting customer data should they start operating internationally.

Beyond compliance

Companies should, however, view regulatory compliance as the bare minimum when it comes to meeting their customers’ privacy needs. Given the parlous state of privacy protection across many African countries, going above and beyond with customer privacy can be a positive differentiator for companies that get it right.

Among the initiatives they can undertake in this direction are investing in data centre security to minimise the collection of data, requesting permission from customers while collecting sensitive information, and ultimately reducing their reliance on selling user data for revenue gains. Another initiative that organisations can implement is implementing multi-factor authentication if they require customers to log in to an account to access their products and services.

Another aspect that businesses should pay close attention to is which technology vendor they work with to run their internal operations. Businesses should ensure the third-party tech tools they deploy within their IT infrastructure also come with strong data privacy and protection controls, and the corresponding vendors also practice transparent data collection practices. Should one of these vendors fall victim to a cybersecurity breach, the customer data of the organisations using it could easily fall into nefarious hands.

Businesses should, therefore, ensure they make use of software providers and vendors that are, themselves, compliant with all the relevant privacy laws and regulations, and offer a comprehensive set of security measures and procedures, including controlled user access, enterprise mobility management (EMM) integration, IP restrictions, and secure integrations.

Riding the positives of proactive protection

While there are many negatives associated with data protection failures, including reputational damage and legal punishments, it’s also important that organisations understand the positives associated with proactive data protection.

High up on the list of those positives is building trust. Customers who trust the companies they buy from are more likely to be loyal in the long term, make repeat purchases in the future, and act as evangelists to others. At a time when customers are increasingly concerned about data privacy, building that trust is more difficult, but also more rewarding than ever. It, in other words, is something worth investing in.

Kehinde Ogundare is the Country Manager for Zoho Nigeria and Veerakumar Natarajan is the Country Head for Kenya Zoho Corp.

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Simplify Your Mobile Life with eSIM and Virtual Numbers

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eSIM Plus

Managing phone numbers used to be a constant hassle. Between personal lines, work numbers, online registrations, and international travel, people often juggled multiple SIM cards, devices, or expensive roaming plans just to stay reachable. Today, eSIMs and virtual phone numbers offer a smarter way to handle communication. One device can manage multiple lines, switch between them instantly, and keep work and personal contacts separate—all without a physical SIM. For travelers, remote workers, and tech professionals, this setup offers efficiency, control, and flexibility that traditional SIM cards simply cannot match.

A virtual phone number is a digital line that exists independently of any physical SIM. Calls and messages are routed through the cloud, meaning the same number can function across multiple devices: smartphone, tablet, or computer. You can pick a local number in another country without actually being there, or maintain separate lines for freelance projects while keeping your personal number private. Virtual numbers also help protect privacy and streamline online activity. They are perfect for temporary projects, online sign-ups, or situations where you do not want to share your main number.

When paired with eSIM technology, virtual numbers become extremely convenient. Platforms like eSIM Plus let users download multiple numbers onto a single device, switch between them instantly, and manage personal and business lines without touching a physical SIM card. Travelers can maintain local numbers abroad, freelancers can manage multiple client contacts, and tech-savvy users gain complete control over their connectivity. eSIM Plus simplifies this process, allowing for seamless integration of digital numbers and minimizing the complications associated with traditional SIMs.

Businesses also find virtual numbers invaluable. They enable companies to create a local presence in multiple regions without the need for physical offices. Calls can be forwarded to employees anywhere, while integration with CRM tools allows monitoring and analytics of communication. For individuals, virtual numbers enhance privacy and simplify digital life. Whether signing up for online services, running a side business, or protecting personal information, virtual numbers provide flexibility and control that traditional numbers cannot offer.

Everyday Scenarios for Virtual Numbers

Virtual numbers are not just a tech gimmick—they solve real problems.

  • International Travel: A traveler can maintain a local number in multiple countries, avoiding expensive roaming fees while staying reachable by family, friends, and colleagues.
  • Remote Work and Freelancing: A consultant or freelancer can separate client communications from personal calls without carrying multiple phones. Multiple virtual lines can support different projects simultaneously.
  • Privacy Protection: Individuals can use temporary numbers for online registrations, dating apps, or marketplace accounts, significantly reducing spam and unwanted contacts.
  • Small Businesses and Startups: Companies can create local contact points in different regions, forward calls to employees, and integrate with communication software for better workflow management.

With eSIMs, managing these numbers becomes effortless. Instead of swapping physical SIM cards, users download the eSIM profile to their device, and virtual numbers become instantly available. This combination provides unparalleled flexibility for modern digital lifestyles.

How Virtual Numbers Work

Getting a virtual number is straightforward. Providers allow you to select a number online, link it to your smartphone or VoIP service, and manage it through an app. Common features include:

  • Call forwarding to any device
  • Text messaging and multimedia messaging

  • Voicemail management

  • Temporary numbers for short-term projects or verification purposes

When integrated with eSIM, the activation process is even faster. Download the eSIM profile to your device, and all your virtual numbers are ready to go. This approach is ideal for travelers, remote workers, and anyone managing multiple lines on a single phone without extra hardware.

Leading eSIM Providers

Several providers lead the market in combining eSIM technology with virtual numbers:

  • eSIM Plus: Offers digital SIMs integrated with virtual numbers, allowing multiple lines on one device. Users can manage personal, business, and international numbers seamlessly, making it perfect for remote workers, travelers, and freelancers.
  • Truphone: Provides global coverage with quick activation. Users can switch numbers without changing SIM cards, ideal for business professionals moving across regions.
  • Airalo: Focused on international travelers, offering cost-effective eSIMs for data and voice in over 190 countries. Airalo simplifies connectivity for tourists and remote workers abroad.
  • GigSky: Offers pay-as-you-go and subscription eSIM plans suitable for frequent travelers and digital nomads. GigSky supports multiple virtual lines on one device.
  • Ubigi: Enterprise-focused, enabling companies to deploy eSIMs and virtual numbers to distributed teams. Employees maintain local numbers across regions without physical SIM swaps.
  • Nomad: Travel-oriented eSIM provider supporting multiple virtual lines on one device. Ideal for digital nomads, remote professionals, and long-term travelers.

These services show how eSIMs and virtual numbers have evolved from niche tech to mainstream tools for managing modern communication efficiently.

Advantages Over Traditional Numbers

Virtual numbers have several key advantages over regular SIM-based numbers:

  • Multiple lines on one device: Manage work, personal, and international numbers without carrying multiple phones.
  • Privacy and control: Easily change or deactivate numbers for temporary projects, online registrations, or spam prevention.
  • Global accessibility: Make and receive calls from anywhere without costly roaming charges.
  • Integration with software: Works with VoIP apps, cloud platforms, and CRMs. Supports automated call routing, analytics, and communication tracking.

Traditional numbers cannot match this flexibility, efficiency, or convenience. Virtual numbers are built for modern workflows and digitally connected lifestyles.

Combining eSIM and Virtual Numbers

The combination of eSIMs with virtual numbers creates a flexible communication system. One device can handle multiple lines for home, work, or international use. Businesses can provide employees with local numbers in multiple regions without physical offices. Travelers can maintain home and foreign numbers without swapping SIM cards.

Consider a freelance consultant traveling across Europe: a virtual number in France, one in Germany, and a personal line—all on a single device. Clients reach local numbers, costs are minimized, and management happens from one interface. This setup highlights the efficiency eSIMs and virtual numbers provide.

Real-World Examples

  1. Remote Work Across Time Zones: An employee in Asia receives calls from North American clients using a local virtual number, avoiding international fees. eSIM profiles allow switching lines based on work hours.
  2. Maintaining Local Presence While Traveling: A business owner visiting multiple countries can maintain virtual local numbers. Clients call local numbers, but calls are forwarded seamlessly.
  3. Privacy and Online Security: Individuals use temporary virtual numbers for online registrations, reducing spam to their primary number.

These examples show why eSIMs combined with virtual numbers are essential for modern digital workflows.

The Future of Connectivity

With the rise of 5G, cloud communications, and AI-powered tools, eSIMs and virtual numbers will become increasingly integral to daily life. Expect tighter integration with business applications, enhanced security features, and instant switching between personal and professional lines.

For travelers, remote workers, and anyone managing multiple contacts, eSIMs paired with virtual numbers are more than a convenience—they’re a smarter, more efficient way to control communication in today’s digital world.

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Lagos’ Team Nevo Wins 3MTT Southwest Regional Hackathon

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Lagos 3MTT Hackathon Team Nevo

By Adedapo Adesanya

Lagos State’s representative, Team Nevo, won the 3 Million Technical Talent (3MTT) South-West Regional Hackathon, on Tuesday, December 9, 2025.

The host state took the victory defeating pitches from other south west states, including Oyo, Ogun, Osun, Ekiti, and Ondo States.

This regional hackathon was a major moment for the 3MTT Programme, bringing together young innovators from across the South-West to showcase practical solutions in AI, software development, cybersecurity, data analysis, and other key areas of Nigeria’s digital future.

Launched by the Federal Ministry of Communications, Innovation, and Digital Economy, the hackathon brought together talented young innovators from across the Southwest region to showcase their digital solutions in areas such as Artificial Intelligence (AI)/Machine Learning, software development, data analysis, and cybersecurity, among others.

“This event not only highlights the potential of youth in South West but also advances the digital economy, fosters innovation, and creates job opportunities for our young people,” said Mr Oluwaseyi Ayodele, the Lagos State Community Manager.

Winning the hackaton was Team Nevo, made up of Miss Lydia Solomon and Mr Teslim Sadiq, whose inclusive AI learning tool which tailors academic learning experiences to skill sets of students got the top nod, with N500,000 in prize money.

Team Oyo represented by Microbiz, an AI business tool solution, came in second place winning N300,000 while Team Ondo’s Fincoach, a tool that guides individuals and businesses in marking smarter financial decisions, came third with N200,000 in prize money.

Others include The Frontiers (Team Osun), Ecocycle (Team Ogun), and Mindbud (Team Ekiti).

Speaking to Business Post, the lead pitcher for Team Nevo, Miss Solomon, noted, “It was a very lovely experience and the opportunity and access that we got was one of a kind,” adding that, “Expect the ‘Nevolution’ as we call it, expect the transformation of the educational sector and how Nevo is going to bring inclusion and a deeper level of understanding and learning to schools all around Nigeria.”

Earlier, during his keynote speech, the chief executive officer (CEO) of Sterling Bank, Mr Abubakar Suleiman, emphasised the need for Nigeria’s budding youth population to tap into the country’s best comparative advantage, drawing parallels with commodities and resources like cocoa, soyabeans, and uranium.

“Tech is our best bet to architect a comparative advantage. The work we are doing with technologies are very vital to levelling the playing field.”

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re:Invent 2025: AWS Excites Tech Enthusiasts With Graviton5 Unveiling

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AWS Graviton5

By Aduragbemi Omiyale

One of the high points of the 2025 re:Invent was the unveiling of Graviton5, the fifth generation of custom Arm-based server processors from Amazon Web Services (AWS).

Many tech enthusiasts believe that the company pushed the limits with Graviton5, its most powerful and efficient CPU, frontier agents that can work autonomously for days, an expansion of the Amazon Nova model family, Trainium3 UltraServers, and AWS AI Factories suitable for implementing AI infrastructure in customers’ existing data centres.

Graviton5—the company’s most powerful and efficient CPU

As cloud workloads grow in complexity, organizations face a persistent challenge to deliver faster performance at lower costs and meet sustainability commitments without trade-offs.

AWS’ new Graviton5-based Amazon EC2 M9g delivers up to 25% higher performance than its previous generation, with 192 cores per chip and 5x larger cache.

For the third year in a row, more than half of new CPU capacity added to AWS is powered by Graviton, with 98 per cent of the top 1,000 EC2 customers—including Adobe, Airbnb, Epic Games, Formula 1, Pinterest, SAP, and Siemens—already benefiting from Graviton’s price performance advantages.

Expansion of Nova family of models and pioneers “open training” with Nova Forge

Amazon is expanding its Nova portfolio with four new models that deliver industry-leading price-performance across reasoning, multimodal processing, conversational AI, code generation, and agentic tasks. Nova Forge pioneers “open training,” giving organizations access to pre-trained model checkpoints and the ability to blend proprietary data with Amazon Nova-curated datasets.

Nova Act achieves breakthrough 90% reliability for browser-based UI automation workflows built by early customers. Companies like Reddit are using Nova Forge to replace multiple specialized models with a single solution, while Hertz accelerated development velocity by 5x with Nova Act.

Addition of 3 frontier agents, a new class of AI agents that work as an extension of your software development team

Frontier agents represent a step-change in what agents can do. They’re autonomous, scalable, and can work for hours or days without intervention. AWS announced three frontier agents—Kiro autonomous agent, AWS Security Agent, and AWS DevOps Agent. Kiro autonomous agent acts as a virtual developer for your team, AWS Security Agent is your own security consultant, and AWS DevOps Agent is your on-call operational team.

Companies, including Commonwealth Bank of Australia, SmugMug, and Wester Governors University have used one or more of these agents to transform the software development lifecycle.

Unveiling Trainium3 UltraServers

As AI models grow in size and complexity, training cutting-edge models requires infrastructure investments that only a handful of organizations can afford.

Amazon EC2 Trn3 UltraServers, powered by AWS’s first 3nm AI chip, pack up to 144 Trainium3 chips into a single integrated system, delivering up to 4.4x more compute performance and 4x greater energy efficiency than Trainium2 UltraServers.

Customers achieve 3x higher throughput per chip while delivering 4x faster response times, reducing training times from months to weeks. Customers including Anthropic, Karakuri, Metagenomi, NetoAI, Ricoh, and Splash Music are reducing training and inference costs by up to 50 per cent with Trainium, while Decart is achieving 4x faster inference for real-time generative video at half the cost of GPUs, and Amazon Bedrock is already serving production workloads on Trainium3.

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