By Adedapo Adesanya
Nigeria’s leading telecommunication service provider, MTN and music streaming service, Tidal, have announced a partnership which will allow MTN users to access the streaming service via their phones in a wide variety of short and long-term subscriptions.
The membership includes high-quality music, videos, concerts, interviews, and more from top artists across the globe.
Following Tidal and MTN’s historic launch in Uganda in 2018, this partnership marks Tidal’s continued expansion into the multi-genre world of African music.
To woo users, there is a 30-day free trial offer after which users can choose to subscribe to a range of plans from three days to one year depending upon the plan that aligns with their listening patterns.
Plans are as short as three days’ access, which costs N120, and a month’s Tidal access is N800. Tidal subscriptions can be bundled with MTN mobile data purchases – monthly access with data is N1,200.
Speaking on the partnership, Chief Digital Officer, MTN Nigeria, Mr Srinivas Rao, said, “MTN has always been supportive of local and upcoming artists. Our partnership with Tidal is another footprint on how we continue to contribute to the growth of the music industry. We will continue to provide platforms like this that enable our customers to consume good music and connect with their favourite musicians.”
Also speaking, Lior Tibon, COO at Tidal, said, “Tidal naturally generates a hub for creatives of all backgrounds to intimately share their art. This launch taps into a nation with both rising and established performers taking over the entertainment industry, and provides a forum for artists to exchange ideas and foster growth.”
The music streaming ecosystem is blossoming across the continent as smartphones become, internet infrastructure rapidly improves, and data plans fall in price. These factors are contributing to music fans ability to pay for music in a way that works for them.
Available in 56 countries, Tidal has more than 60 million songs and 250,000 high-quality videos in its catalogue along with original video series, podcasts, thousands of expertly curated playlists and artist discovery via Tidal Rising.
With the commitment of its owners to create a more sustainable model for the music industry, Tidal is available in premium and HiFi tiers—recordings which include Master Quality Authenticated (MQA), Sony’s 360 Reality Audio recordings, and Dolby Atmos Music.
With the partnership with MTN Nigeria, it will have the potential to connect over 68 million people in communities across the country.
