Connect with us

Technology

Twitter Introduces Location Spotlight, Others to Benefit Professionals, Businesses

Published

on

Twiiter Location Spotlight

By Adedapo Adesanya

Twitter has launched Location Spotlight globally, a tool designed to help professionals customize and strengthen their business presence and showcase their products to customers directly on the social media platform.

According to a release made available to Business Post, Twitter said, “Professionals – whether they are creators, nonprofits, developers, small business owners, or big brands – come to Twitter every day to drive results that can move their business forward.

“For the past year, we’ve been developing a collection of foundational, free-to-use products that give this community the tools they need to customize and strengthen their business presence and showcase their products to customers directly on Twitter.

“Today, we’re hitting an exciting milestone in this journey: we’re making the Location Spotlight available to all professionals on Twitter. This is the first spotlight for professionals to become globally available.”

As a tool, Location Spotlight allows professionals with physical business locations to display their business address, hours of operation, and additional contact information so that customers can reach them via phone, text, email, or Twitter Direct Message.

The company noted that, “As we scale the Location Spotlight, we’re also giving it an extra boost that can help professionals drive their customers further down the path to purchase.

“Using Google Maps Platform, this spotlight now gives professionals the option to add a map of their business location. Customers can then click on the map for directions to navigate there.”

Alongside Location Spotlight, Twitter also announced other professional products and resources it plans to introduce this year. These include – Professional Home, Profile Spotlights, and Taking Care of Business series, among others.

On Professional Home, Twitter said, “For the first time, professionals will be able to access a homepage to track performance, discover product offerings, tap into additional resources and drive performance. Professional Home will become available to all professionals globally in the coming weeks with additional updates and iterations to come throughout the year.”

For Profile Spotlights, the company announced that “We plan to test and launch a few additional profile spotlights this year to better serve our broader audience of professionals. Ultimately, these spotlights will enable professionals to encourage potential customers to take the actions they care about most when discovering their account on Twitter. Stay tuned for more information as we begin piloting these spotlights!”

Starting this month, Twitter said it will be offering a monthly, live online workshop series created by Twitter Flight School called “Taking Care of Business.” The series is designed to help professionals who are just getting started with Twitter gain a better understanding of the newest products and offerings available to Professionals on the platform or simply need a refresher on how to leverage Twitter to grow their business.

The workshops will cover how to set up Professional Account; how to activate an appropriate spotlight for businesses and how to tweet confidently and engage with your audience.

It also announced #TweetLikeAPro On-Demand Courses on Twitter Flight School.

“In addition to the live webinars, in August, we’ll be rolling out 10 a la carte courses on Twitter Flight School that will cover several topics that are top of mind for professionals on how to leverage Twitter to drive customers to buy. Our #TweetLikeAPro coursework will be designed specifically for small to medium businesses and will cover topics like how to Up Your Tweet Game, Creating a Community of Engaged Followers and Keeping it Simple: The 4 Cs of Content Strategy.”

“We are proud of the foundation we’ve laid with the initial suite of products we’ve unveiled to date and we’re excited to continue introducing new ways to help professionals achieve business success on Twitter,” it announced.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Damage to Fibre Networks Carries Significant Economic Consequences—NCC

Published

on

ATCON FTTH fibre networks

By Modupe Gbadeyanka

The Executive Vice Chairman of the Nigerian Communications Commission (NCC), Mr Aminu Maida, has reemphasised the need to protect the nation’s telecommunications infrastructure, especially fibre networks, noting that damage to fibre networks carries significant economic consequences.

Speaking virtually at the Association of Telecommunications Companies of Nigeria (ATCON) Critical Conversation Forum on Fibre-to-the-Home (FTTH) in Lagos recently, he described FTTH as a critical enabler of Nigeria’s digital future.

“FTTH is uniquely positioned to meet Nigerians' next phase of data demand. The quality of our broadband will increasingly shape the competitiveness of our businesses, the growth of our digital industry and the opportunities available to our citizens,” the NCC chief stated.

“We must uphold deployment standards. Nigeria needs fibre that is properly installed, properly documented, and properly protected,” Mr Maida further said at the event themed Fibre to the Home in Nigeria: Addressing Challenges, Strengthening Standards and Ensuring Sustainable Deployment.

During a panel discussion titled Policy, Governance and Regulatory Alignment, the Deputy Director of Strategic Business Initiatives at ipNX, Mr Segun Okuneye, highlighted the need for stronger collaboration across the telecommunications ecosystem to unlock the full potential of fibre broadband in Nigeria.

According to him, sustainable fibre deployment extends beyond technology and investment to include policy consistency, stakeholder alignment, infrastructure protection, and shared responsibility.

“Achieving universal fibre connectivity requires more than deploying infrastructure; it requires sustained collaboration between operators, regulators, government agencies and host communities.

“When policies are aligned, deployment standards are consistently enforced, and critical infrastructure is protected, we create an environment where investment thrives and more Nigerians can enjoy reliable, high-speed broadband.

“At ipNX, we remain committed to working with all stakeholders to build resilient digital infrastructure that will support Nigeria’s economic growth for generations to come.”

Earlier in his welcome address, ATCON President, Mr Tony Emoekpere, underscored the strategic importance of FTTH in achieving the country’s broadband penetration targets while calling for greater public awareness around protecting communications infrastructure.

“This forum is critical because Fibre-to-the-Home is the technology that will enable the country to achieve full broadband penetration. We all depend on communication infrastructure, and it must be protected,” he declared.

Drawing a comparison with power infrastructure in the country, he added, “If somebody comes to your neighbourhood to tamper with your transformer or power cables, everybody will come out. The same thing needs to apply for communications infrastructure. When we see people damaging fibre cables, we should raise an alarm.”

Continue Reading

Technology

Financial Services Professionals Discuss Meeting Rising Customer Expectations

Published

on

Core by Interswitch

By Modupe Gbadeyanka

Thursday, July 23, 2026, provided an opportunity for financial services professionals to converge on Landmark Event Centre, Lagos, to brainstorm on ways to meet the rising customers’ expectations.

The platform used for this purpose was Core by Interswitch. It is part of the company’s broader commitment to strengthening Africa’s digital payments ecosystem by fostering collaboration, knowledge sharing and operational excellence across the financial services value chain.

At the event, participants, numbering over 400, also highlighted the growing importance of operational excellence in sustaining resilient payment infrastructure.

As digital financial services continue to expand across Africa, closer collaboration among financial institutions, fintechs and payment service providers will be essential to improving responsiveness, resolving operational challenges more effectively and delivering consistently reliable customer experiences.

The Executive Vice President for Operations and Technology at Interswitch, Mr Babafemi Ogungbamila, said the forum reflects the company’s belief that exceptional customer experiences are built not only on innovative technology but also on the expertise, collaboration and commitment of the professionals who keep payment systems running every day.

“Every successful digital transaction is powered by professionals whose work often goes unseen but is fundamental to building trust in digital payments. Core by Interswitch was created to recognise their contribution, strengthen collaboration across the industry and create opportunities for shared learning that ultimately benefit financial institutions and the customers they serve.

“As digital payments continue to evolve, investing in the people and processes that power the technology is just as important as investing in the technology itself,” Mr Ogungbamila said.

Beyond recognising the professionals whose work often goes unnoticed, the programme underscored the value of creating stronger connections across the payments ecosystem.

By creating a dedicated platform for knowledge sharing, collaboration and professional development, Core by Interswitch aims to build a more connected community of payments operations professionals equipped to respond to the evolving demands of the digital economy.

Continue Reading

Technology

WhatsApp Introduces Web Calling, Call Transfer, QuickHD Features

Published

on

WhatsApp Web Calling feature

By Aduragbemi Omiyale

WhatsApp has been updated with a web calling feature, allowing users to now make and receive audio and video calls, both one-on-one and group, directly from WhatsApp Web.

A notice from the Meta-owned messaging platform disclosed that this feature works without the need to download any app.

It was disclosed that this update was made to WhatsApp to make it easier for users to make calls wherever they are and on whatever device, phone or laptop.

Users will have access to features available on their other devices, including screen sharing, reactions, and a dedicated Calls tab with full call history and favourites, all from their browsers.

WhatsApp noted that calls from this feature are end-to-end encrypted, with no time limits and at no cost, as it is the same private experience they expect from the platform.

WhatsApp has also been embedded with easy call transfer, enabling the movement of an active group call from one device to another without hanging up. Users can seamlessly transfer calls to WhatsApp Web or Desktop when they arrive home to collaborate on a larger screen – or vice versa.

The platform further said it now has QuickHD, which allows for an improved video experience at the beginning of a call. With QuickHD, users can now enjoy high-definition video immediately in the very first few seconds of the call.

In addition, it has launched noise suppression to remove the background noise around callers so their voices come through clearly to the person on the other end, even in loud or busy environments. This can be managed at any time in in-call settings.

WhatsApp said these features are rolling out gradually and will be available to everyone soon, expressing its desire to make WhatsApp calling simpler to use.

Continue Reading