Twitter Introduces Location Spotlight, Others to Benefit Professionals, Businesses
By Adedapo Adesanya
Twitter has launched Location Spotlight globally, a tool designed to help professionals customize and strengthen their business presence and showcase their products to customers directly on the social media platform.
According to a release made available to Business Post, Twitter said, “Professionals – whether they are creators, nonprofits, developers, small business owners, or big brands – come to Twitter every day to drive results that can move their business forward.
“For the past year, we’ve been developing a collection of foundational, free-to-use products that give this community the tools they need to customize and strengthen their business presence and showcase their products to customers directly on Twitter.
“Today, we’re hitting an exciting milestone in this journey: we’re making the Location Spotlight available to all professionals on Twitter. This is the first spotlight for professionals to become globally available.”
As a tool, Location Spotlight allows professionals with physical business locations to display their business address, hours of operation, and additional contact information so that customers can reach them via phone, text, email, or Twitter Direct Message.
The company noted that, “As we scale the Location Spotlight, we’re also giving it an extra boost that can help professionals drive their customers further down the path to purchase.
“Using Google Maps Platform, this spotlight now gives professionals the option to add a map of their business location. Customers can then click on the map for directions to navigate there.”
Alongside Location Spotlight, Twitter also announced other professional products and resources it plans to introduce this year. These include – Professional Home, Profile Spotlights, and Taking Care of Business series, among others.
On Professional Home, Twitter said, “For the first time, professionals will be able to access a homepage to track performance, discover product offerings, tap into additional resources and drive performance. Professional Home will become available to all professionals globally in the coming weeks with additional updates and iterations to come throughout the year.”
For Profile Spotlights, the company announced that “We plan to test and launch a few additional profile spotlights this year to better serve our broader audience of professionals. Ultimately, these spotlights will enable professionals to encourage potential customers to take the actions they care about most when discovering their account on Twitter. Stay tuned for more information as we begin piloting these spotlights!”
Starting this month, Twitter said it will be offering a monthly, live online workshop series created by Twitter Flight School called “Taking Care of Business.” The series is designed to help professionals who are just getting started with Twitter gain a better understanding of the newest products and offerings available to Professionals on the platform or simply need a refresher on how to leverage Twitter to grow their business.
The workshops will cover how to set up Professional Account; how to activate an appropriate spotlight for businesses and how to tweet confidently and engage with your audience.
It also announced #TweetLikeAPro On-Demand Courses on Twitter Flight School.
“In addition to the live webinars, in August, we’ll be rolling out 10 a la carte courses on Twitter Flight School that will cover several topics that are top of mind for professionals on how to leverage Twitter to drive customers to buy. Our #TweetLikeAPro coursework will be designed specifically for small to medium businesses and will cover topics like how to Up Your Tweet Game, Creating a Community of Engaged Followers and Keeping it Simple: The 4 Cs of Content Strategy.”
“We are proud of the foundation we’ve laid with the initial suite of products we’ve unveiled to date and we’re excited to continue introducing new ways to help professionals achieve business success on Twitter,” it announced.