By Modupe Gbadeyanka
A new loyalty programme aimed to reward about 28,000 cardholders in Nigeria has been launched by Visa. The new scheme will also offer customers of the payments firm 10 per cent cashback when they spend up to N25,000 using their Visa credentials online or via Point of Sale (POS) terminals.
According to the company, the loyalty programme, which will last till September 30, 2020, is part of Visa’s effort to champion cashless transactions. It was stated that the offer is available to customers of all issuing banks of Visa cards.
“We are delighted to bring tailored offers to our cardholders so they can save when they pay with Visa,” the Vice President of Visa West Africa, Ms Kemi Okusanya said.
“This reward program is one of the many ways we are showing our commitment to digitizing the Nigerian economy. We want to encourage Nigerians to replace all their physical cash transactions with cards which are more convenient and secure,” she added.
Shopping habits have changed a lot within the past few months, as more and more people now prefer to shop from the comfort of their homes. Visa’s Covid-19 impact tracker revealed that 71 per cent of Nigerians turned online for the first time during the pandemic.
“e-commerce has continued to grow in Nigeria and this trend is likely to continue as the payments industry is witnessing an unprecedented acceleration of digital adoption.
“While online commerce has increased, in-store purchases have not gone away especially as lockdown restrictions are being gradually lifted.
“Some goods simply cannot be purchased online and delivered to consumers. In these situations, card payments can offer peace of mind and Visa is glad to make this possible,” Ms Okusanya said further.
Visa recently launched its Where You Shop Matters initiative, a campaign that seeks to raise awareness of the importance of supporting local businesses that serve as the backbone of the economy.
The campaign leverages Visa’s network, knowledge, and expertise to support the immediate needs of small businesses today while helping them build the road to recovery for tomorrow.
