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WhatsApp Launches In-App Business Directory

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WhatsApp Worldwide users

By Adedapo Adesanya

WhatsApp has launched a new feature to make it possible to search for businesses within its app for the first time.

The Facebook-owned company testing the in-app business directory in Sao Paulo, Brazil, says it allows users to find shops and services through a directory in the app, making it the latest offering in Facebook’s drive to bolster e-commerce on its services.

According to Mr Matt Idema, Facebook’s vice president of business messaging in an interview with Reuters, “This could be … the primary way that people start a commerce process in WhatsApp.”

Mr Idema said previously businesses were promoting their WhatsApp numbers on packaging or websites or using Facebook ads to bring users into chats on WhatsApp.

The messaging service has increasingly courted business users, with a specialized app for small firms and an Application Programming Interface (API), or type of software interface, for larger businesses to connect their systems, which generates revenue.

As online retail has continued to boom during the COVID-19 pandemic, Facebook has pushed in-app shopping features across its other apps – Facebook and Instagram.

In June, Zuckerberg announced Facebook’s Shops feature would expand to WhatsApp in several countries.

WhatsApp said the new test would include thousands of businesses in categories like food, retail and local services across certain Sao Paulo neighbourhoods.

It was also revealed that India and Indonesia, two of Asia’s booming commerce zones, were good next candidates to expand the feature.

The company, which has faced user backlash amid confusion over privacy updates and was fined by the Irish data protection regulator over privacy breaches, said it will not know or store the location of people’s search or results through the new directory feature.

WhatsApp, unlike Facebook and Instagram, does not run ads in its app but Mr Idema did not rule out the possibility that it could introduce the feature.

“There’s definitely a route on ads, which is Facebook’s core business model, that over the long term I think in some form or another will be part of the business model for WhatsApp,” he said.

WhatsApp says about one million advertisers currently use Facebook and Instagram’s ‘click to WhatsApp’ ads to send users to the messaging app.

He also said WhatsApp, which Facebook bought for $19 billion in 2014, has been slow to monetize its features, was also excited about non-ad models like building software to help businesses to manage their services across Facebook’s apps.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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Leticia Otomewo Becomes Secure Electronic Technology’s Acting Secretary

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Secure Electronic Technology

By Aduragbemi Omiyale

One of the players in the Nigerian gaming industry, Secure Electronic Technology (SET) Plc, has appointed Ms Leticia Otomewo as its acting secretary.

This followed the expiration of the company’s service contract with the former occupier of the seat, Ms Irene Attoe, on January 31, 2026.

A statement to the Nigerian Exchange (NGX) Limited on Thursday said Ms Otomewo would remain the organisation’s scribe in an acting capacity, pending the ratification and appointment of a substantive company secretary at the next board meeting.

She was described in the notice signed by the Managing Director of the firm, Mr Oyeyemi Olusoji, as “a results-driven executive with 22 years of experience in driving business growth, leading high-performing teams, and delivering innovative solutions.”

The acting secretary is also said to be “a collaborative leader with a passion for mentoring and developing talent.”

“The company assures the investing public that all Company Secretariat responsibilities and regulatory obligations will continue to be discharged in full compliance with the Companies and Allied Matters Act, applicable regulations, and the Nigerian Exchange Limited Listing Rules,” the disclosure assured.

Meanwhile, the board thanked Ms Attoe “for professionalism and contributions to the Company during the period of her engagement and wishes her well in her future endeavours.”

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Russia Blocks WhatsApp Messaging Service

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WhatsApp Self Messaging Feature

By Adedapo Adesanya

The Russian government on Thursday confirmed it has blocked the WhatsApp messaging service, as it moves to further control information flow in the country.

It urged Russians to use a new state-backed platform called Max instead of the Meta-owned service.

WhatsApp issued a statement earlier saying Russia had attempted to “fully block” its messaging service in the country to force people toward Max, which it described as a “surveillance app.”

“Today the Russian government attempted to fully block WhatsApp in an effort to drive people to a state-owned surveillance app,” WhatsApp posted on social media platform X.

“Trying to isolate over 100 million users from private and secure communication is a backwards step and can only lead to less safety for people in Russia,” it said, adding: “We continue to do everything we can to keep users connected.”

Russia’s latest move against social media platforms and messaging services like WhatsApp, Signal and Telegram comes amid a wider attempt to drive users toward domestic and more easily controlled and monitored services, such as Max.

Russia’s telecoms watchdog, Roskomnadzor, has accused messaging apps Telegram and WhatsApp of failing to comply with Russian legislation requiring companies to store Russian users’ data inside the country, and of failing to introduce measures to stop their platforms from being used for allegedly criminal or terrorist purposes.

It has used this as a basis for slowing down or blocking their operations, with restrictions coming into force since last year.

For Telegram, it may be next, but so far the Russian government has been admittedly slowing down its operations “due to the fact that the company isn’t complying with the requirements of Russian legislation.”

The chat service, founded by Russian developers but headquartered in Dubai, has been a principal target for Roskomnadzor’s scrutiny and increasing restrictions, with users reporting sluggish performance on the app since January.

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Nigerian AI Startup Decide Ranks Fourth Globally for Spreadsheet Accuracy

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Nigerian AI Startup Decide

By Adedapo Adesanya

Nigerian startup, Decide, has emerged as the fourth most accurate Artificial Intelligence (AI) agent for spreadsheet tasks globally, according to results from SpreadsheetBench, a widely referenced benchmark for evaluating AI performance on real-world spreadsheet problems.

According to the founder, Mr Abiodun Adetona, the ranking places Decide alongside well-funded global AI startups, including Microsoft, OpenAI, and Anthropic.

Mr Adetona, an ex-Flutterwave developer, also revealed that Decide now has over 3,000 users, including some who are paying customers, a signal to the ability of the startup to scale in the near future.

SpreadsheetBench is a comprehensive evaluation framework designed to push Large Language Models (LLMs) to their limits in understanding and manipulating spreadsheet data. While many benchmarks focus on simple table QA, SpreadsheetBench treats a spreadsheet as a complex ecosystem involving spatial layouts, formulas, and multi-step reasoning. So far, only three agents rank higher than Decide, namely Nobie Agent, Shortcut.ai, and Qingqiu Agent.

Mr Adetona said SpreadsheetBench measures how well AI agents can handle practical spreadsheet tasks such as writing formulas, cleaning messy data, working across multiple sheets, and reasoning through complex Excel workflows. Decide recorded an 82.5% accuracy score, solving 330 out of 400 verified tasks.

“The result reflects sustained investment in applied research, product iteration, and learning from real-world spreadsheet workloads across a wide range of use cases,” Mr Adetona told Business Post.

For Mr Adetona, who built Decide out of frustration with how much time professionals spend manually cleaning data, debugging formulas, and moving between sheets, “This milestone highlights how focused engineering and domain-specific AI development can deliver frontier-level performance outside of large research organisations. By concentrating on practical business data problems and building systems grounded in real user environments, we believe smaller teams can contribute meaningfully to advancing applied AI.”

“For Decide, this is a foundation for continued progress in intelligent spreadsheet and analytics automation,” he added.

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