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WhatsApp Launches In-App Business Directory

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WhatsApp Worldwide users

By Adedapo Adesanya

WhatsApp has launched a new feature to make it possible to search for businesses within its app for the first time.

The Facebook-owned company testing the in-app business directory in Sao Paulo, Brazil, says it allows users to find shops and services through a directory in the app, making it the latest offering in Facebook’s drive to bolster e-commerce on its services.

According to Mr Matt Idema, Facebook’s vice president of business messaging in an interview with Reuters, “This could be … the primary way that people start a commerce process in WhatsApp.”

Mr Idema said previously businesses were promoting their WhatsApp numbers on packaging or websites or using Facebook ads to bring users into chats on WhatsApp.

The messaging service has increasingly courted business users, with a specialized app for small firms and an Application Programming Interface (API), or type of software interface, for larger businesses to connect their systems, which generates revenue.

As online retail has continued to boom during the COVID-19 pandemic, Facebook has pushed in-app shopping features across its other apps – Facebook and Instagram.

In June, Zuckerberg announced Facebook’s Shops feature would expand to WhatsApp in several countries.

WhatsApp said the new test would include thousands of businesses in categories like food, retail and local services across certain Sao Paulo neighbourhoods.

It was also revealed that India and Indonesia, two of Asia’s booming commerce zones, were good next candidates to expand the feature.

The company, which has faced user backlash amid confusion over privacy updates and was fined by the Irish data protection regulator over privacy breaches, said it will not know or store the location of people’s search or results through the new directory feature.

WhatsApp, unlike Facebook and Instagram, does not run ads in its app but Mr Idema did not rule out the possibility that it could introduce the feature.

“There’s definitely a route on ads, which is Facebook’s core business model, that over the long term I think in some form or another will be part of the business model for WhatsApp,” he said.

WhatsApp says about one million advertisers currently use Facebook and Instagram’s ‘click to WhatsApp’ ads to send users to the messaging app.

He also said WhatsApp, which Facebook bought for $19 billion in 2014, has been slow to monetize its features, was also excited about non-ad models like building software to help businesses to manage their services across Facebook’s apps.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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Stakeholders Move to Tackle Vandalization of Telecommunications Infrastructure

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IHS Nigeria Telecommunications Infrastructure

By Aduragbemi Omiyale

Stakeholders in the telecommunications sector in Nigeria have resolved to establish a working group dedicated to addressing key industry challenges, including the vandalization and theft of infrastructure, arbitrary shutdown of base stations, fibre cuts due to road construction and the denial of access by unauthorized individuals by leveraging technology for real-time monitoring and protection, strengthening security measures around telecommunication sites and collaborating more with the security and regulatory agencies to mitigate these challenges.

This followed extensive deliberations at an event organised by IHS Nigeria, part of the IHS Holding Limited, to develop a multi-stakeholder action plan for the protection of Critical National Information Infrastructure (CNII) assets in Lagos State.

The stakeholders underscored the need to prioritize deterrence and prevention of these incidents and highlighted the importance of public awareness campaigns to sensitize the host communities and public of the need to protect telecommunications infrastructure in their localities.

“The protection of Critical National Information Infrastructure (CNII) has been a critical concern for all industry stakeholders.

“We are experiencing daily losses of assets, which significantly impact on the quality of service delivered to subscribers.

“Addressing these issues is paramount to sustaining Nigeria’s digital ecosystem and meeting regulatory expectations,” the Senior Vice President and Chief Corporate Services Officer of HIS Nigeria, Mr Dapo Otunla, stated.

Recognizing the importance of communications infrastructure as the backbone of national security, economic growth and social cohesion, the stakeholders at the meeting convened under the umbrella of the Association of Licensed Telecoms Operators of Nigeria (ALTON) agreed on the urgent need for collaborative solutions to ensure the protection of these vital assets.

The meeting was attended by senior representatives from the telecommunications stakeholder groups and regulatory bodies, including the Nigerian Communications Commission (NCC), the Association of Licensed Telecoms Operators of Nigeria (ALTON), Association of Telecommunications Companies of Nigeria (ATCON) and the Lagos State Infrastructure Maintenance and Regulatory Agency (LASIMRA).

Also in attendance were representatives from the Mobile Network Operators (MNOs), and InfraCos as well as the Nigeria Security and Civil Defence Corps (NSCDC), the security agency tasked with the protection of Critical National Infrastructure across the country.

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Airtel Africa, MTN Group to Share Network Infrastructure in Nigeria, Uganda

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mtn airtel africa network sharing

By Aduragbemi Omiyale

Two of the major telecommunications companies in Africa, Airtel Africa Plc and MTN Group, have entered into agreements to share network infrastructure in Uganda and Nigeria.

The idea behind this is to cost operating costs and improve network coverage for quality mobile services to millions of customers, particularly in remote areas.

However, this would be carried out in compliance with local regulatory and statutory requirements.

The initiative is part of a growing global trend toward network sharing. By collaborating, telecoms operators can explore innovative and pro-competitive solutions to improve service quality while managing costs more effectively.

The sharing of infrastructure has the potential to enable the delivery of world-class, reliable mobile services to more and more customers across Africa.

Already, MTN and Airtel Africa are exploring various opportunities in other markets, including Congo-Brazzaville, Rwanda and Zambia.

Among the types of agreements considered are RAN sharing and those aimed at establishing commercial and technical agreements for fibre infrastructure sharing and, if necessary, the construction of fibre networks.

“As we compete fiercely in the market on the strength of our brand, services and our offerings we are building common infrastructure, within the permissible regulatory framework, to provide a more robust and extensive digital highway to drive digital and financial inclusion at the same time avoiding duplication of expensive infrastructure to drive operational efficiencies and benefits for our customers,” the chief executive of Airtel Africa, Mr Sunil Taldar, said.

His counterpart at MTN Group, Mr Ralph Mupita, while commenting on the development, said, “As MTN, we are driven by the vision of delivering digital solutions that drive Africa’s progress.

“We continue to see strong structural demand for digital and financial services across our markets. To meet this demand, we continue to invest in coverage and capacity to ensure high-quality connectivity for our customers.

“That said, there are opportunities within regulatory frameworks for sharing resources to drive higher efficiencies and improve returns.”

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MTN Nigeria Revolutionises Urban Living With MyLagosApp

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MyLagosApp MyCityApp

By Aduragbemi Omiyale

A mobile application, MyLagosApp, designed to provide real-time updates on events, entertainment, hospitality, transport services and government-related payments, has been launched by MTN Nigeria in partnership with the Lagos State Government.

The digital platform was created by the Software Lab in MTN, according to the Chief Information Officer of MTN Nigeria, Shoyinka Shodunke, and is embedded with global security standards and practices with ISO 27001 certification.

At the launch of the app last Thursday, it was emphasised that security was a key priority in the design and development of the app to ensure the protection of user data and secure access to the app’s features and functionalities.

MyLagosApp, currently entitled MyCityApp on the app store, is available for download on both Android and iOS platforms. Users have been encouraged to download it to experience firsthand how urban living in Lagos has been transformed with the app.

The Deputy Governor of Lagos, Mr Obafemi Hamzat, while speaking at the unveiling of the app, reinforced the government’s commitment to leveraging technology for enhanced city management and connectivity.

He described it as a demonstration of the administration’s dedication to enhancing the lives of citizens through technological innovation.

“I commend the collaboration between MTN Nigeria and the Lagos State Government, alongside other key stakeholders, for making this vision a reality.

“This partnership is a testament to the power of technology in bridging the gap between the public and private sectors to drive innovation and improve lives.

“The app serves as a vital link between the government and the people, simplifying access to public services, providing real-time updates, and promoting transparency and accountability in governance.

“Whether you need to navigate government processes, access essential city services, or stay informed about key developments, MyLagosApp places all the information you need right at your fingertips,” Mr Hamzat said on behalf of Governor Babajide Sanwo-Olu.

On his part, the chief executive of MTN Nigeria, Mr Karl Toriola, said, “As we embrace the future of e-governance, digital entertainment and commercial innovation, initiatives like this are essential in making Lagos a truly smart city, and we are proud to partner with the Lagos State Government to drive digital transformation and enhance urban living.

“With the launch of MyLagosApp, we are leveraging technology to simplify access to essential services, improve connectivity, and create a smarter, more efficient Lagos for residents and visitors alike.”

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