Travel/Tourism
Tourism Doesn’t Just Boost Economies, it Can Also Foster Peace and Equity
With anti-tourism protests erupting in major cities around the world, including Barcelona, Venice, and Athens, it would be all too easy to believe that tourism has become an area of contestation rather than an economic force for good. Dig into the complaints of the protestors – including a reduction in affordable housing, anti-social behaviour, and poorly regulated labour markets, and that belief could become even more entrenched.
But as vocal as anti-tourism protests have been, particularly in Europe, there is still overwhelming evidence to show that the sector remains a net positive. Not only does it provide economic benefits, but it can actually foster peace and equity.
In order for that to happen, however, players within the hospitality sector must play their part too. A key component of that is ensuring that they’re putting out the right kind of messaging to the right audiences.
Fostering peace
A research report compiled by the Institute for Economics and Peace (IEP) for the World Travel and Tourism Council (WTTC), for example, found a correlation between peace and tourism. According to the report, the strongest links are between sustainable tourism and what it labels Positive Peace (a concept which can broadly be defined as the societal structures, attitudes, and institutions which create and sustain peace within societies).
For an example of how sustainable tourism can promote positive peace, it’s worth looking at a country like Rwanda. As Vision of Humanity points out, government efforts to clear landmines, conserve wildlife, and promote gorilla trekking have helped it build a tourism industry. That, in turn, means that visitors to the country come away with a completely different view of Rwanda and Rwandans.
Not only does this kind of sustainable tourism encourage people to be more tolerant of others, it also incentivises governments to be more welcoming of international visitors. Additionally, it can result in improved information flows both within a country and across borders. It may even aid cross-border relations with neighbouring countries as they see the benefits and take similar approaches themselves.
Promoting equity
Properly implemented tourism programmes can also improve equity within countries. Job creation and economic opportunities are probably the most obvious ways they can do so, but tourism promotes equity in other ways too.
Increased tourism revenue can, for example, lead to better infrastructure, such as roads, public transportation, and amenities that benefit the entire community. It can also incentivise the preservation of local cultural heritage, which can strengthen community identity and pride.
Tourism can also provide opportunities for young people and women that they might not otherwise have. The same is true for indigenous communities, who will be better placed to preserve their traditions and generate income through cultural tourism initiatives.
Messaging matters
As important as tourism can be for fostering peace and equity, it cannot do so without effective communication and messaging.
“Whether you’re looking to grow tourism numbers or manage relations in an established tourism market, communication is essential,” says Rachel Irvine, CEO of creative communications firm Irvine Partners, which has represented numerous tourism and hospitality groups including Mariott, Raddisson, and BON Hotels. “But it’s especially important if you’re looking to build the kind of tourist environment that fosters peace and justice.”
As she points out, the kind of communication required from stakeholders is multi-faceted.
“Tourism stakeholders looking to take this approach can’t just afford to market to their ideal customer base and hope for the best,” she says. “That just screams the kind of exclusionary tourism that ultimately creates societal problems. Instead, tourism stakeholders must communicate effectively and transparently with local communities. In doing so, they must remember that communication is a two-way exercise and establishing feedback from locals can help identify areas for improvement and address any negative impacts of tourism.”
Communication, she points out, can also be effective in educating visitors about how they can move through tourism destinations in ways that are sensitive to locals.
“Most destinations won’t have to go as far as Amsterdam’s “stay away” campaign,” Irvine says, “but by recognising that they are the conduit between visitors and locals and communicating as such, they can play an important role in ensuring that hospitality continues to be viewed as a net positive.”
Find the right messenger
Of course, striking that balance isn’t always easy, but as Irvine points out, it can be made a lot easier by ensuring that you have the right communications partners onboard.
“A seasoned communication partner with local knowledge and expertise will go a long way to ensuring that you’re viewed as the kind of tourism stakeholder that encourages and helps foster peace and equity,” she says. “Moreover, they’ll be able to help ensure you communicate that intent with actions as well as words.”
By Adedapo Adesanya
The National Association of Aircraft Pilots and Engineers (NAAPE) has revealed that Nigerian airlines are battling a severe jet fuel crisis, triggered by soaring jet fuel prices and supply shortages.
This is the latest blow to the aviation industry, which escaped an industrial action by airline operators over the price of jet fuel.
The latest development is increasing costs, disrupting flights and creating concerns about operational safety and sustainability.
According to Reuters, the persistent scarcity of jet fuel has triggered widespread operational challenges, including flight delays, route adjustments and extended crew duty periods, as airlines struggle to manage schedules amid rising costs.
According to the President of the association, Captain Bunmi Gindeh, the fuel shortages were pushing crews beyond planned limits, increasing fatigue and potentially eroding safety margins in an industry governed by strict rest regulations.
According to local carrier Rano Air, it revealed that jet fuel prices had more than quadrupled, as well as made some routes commercially unsustainable, forcing operational adjustments.
Other carriers have also begun rescheduling or cancelling flights and cutting unprofitable routes, industry sources cited by Reuters said.
This comes at a difficult time for Nigeria’s aviation sector, already strained by foreign-exchange volatility, high aircraft maintenance costs, airport infrastructure strains and fuel price swings.
Airlines group, Airline Operators of Nigeria (AON), last month threatened to suspend operations over what they described as crippling and artificially inflated jet fuel prices.
Nigeria’s airline industry carries millions of passengers annually across an extensive domestic network and plays a critical role in connecting cities where road travel is often slow or insecure, making reliable air services economically and socially important.
The publication reported that the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA) has said fuel prices would not be capped, adding that any decisions on deregulated products would be formally communicated.
The crisis is worsening existing problems in Nigeria’s aviation sector, including forex instability, expensive aircraft maintenance and weak infrastructure.
By Adedapo Adesanya
The federal government has approved the establishment of a national aircraft leasing company aimed at easing access to modern fleets for domestic airlines and transforming aviation financing in Nigeria.
The minister of aviation and aerospace development, Mr Festus Keyamo, announced the decision after a meeting of the Federal Executive Council (FEC), describing the move as a significant shift in how Nigerian carriers will acquire and finance aircraft.
Mr Keyamo said the proposed company would operate as a private-sector-driven Special Purpose Vehicle (SPV) with government backing.
“This initiative is a game-changer for our aviation industry. It eliminates the long-standing challenges Nigerian airlines face in accessing aircraft on competitive terms and positions the country as a hub for aviation financing in Africa,” he said.
According to the minister, the new platform will allow airlines to source aircraft through a centralised system, replacing the current model where operators negotiate individually with international lessors, often at higher costs and stricter terms.
Mr Keyamo noted that the government’s role would be largely supportive, providing sovereign guarantees to boost investor confidence, while private sector players drive the project.
“Through the Ministry of Finance Incorporated, the government will hold equity and earn revenue without direct financial investment. Our primary obligation is to provide the confidence investors need, especially in ensuring asset security,” he added.
The initiative, he said, has already begun attracting interest from both local and international investors, signalling early confidence in its viability.
Beyond supporting Nigerian carriers, the leasing company is also expected to extend services across West Africa and the broader continent, positioning Nigeria as a regional hub for aircraft leasing.
Airlines in Nigeria have come into focus in recent weeks due to renewed concerns over the financial sustainability of operators, which almost forced them to suspend operations last month. However, the Bola Tinubu-led government approved a 30 per cent relief on debts owed by local airlines to aviation agencies and ordered talks involving fuel marketers, airlines, and regulators to reach a fair jet fuel price.
By Aduragbemi Omiyale
Air travellers flying through Emirates will enjoy Starlink Wi-Fi onboard after the completion of the installation of the internet service on the company’s flagship A380.
The introduction of Starlink on the A380 builds on Emirates’ ongoing investment into redefining the customer journey, including one of the most ambitious retrofit programmes in aviation history.
The airline operator recently test-run this on a flight to Dubai, and it allowed passengers to enjoy seamless broadband while flying at 40,000 feet.
The Emirates A380 was one of the first commercial aircraft in the world to offer internet to its customers, with first-generation systems offering a total aircraft bandwidth of less than 1 Mbps. The installation and certification were accomplished in Newquay, UK.
With more A380s scheduled for accelerated installation throughout 2026, Emirates customers will soon enjoy a transformative leap in onboard connectivity with the ability to stream, game, browse, and work throughout their journey on personal devices.
The service will be complimentary for all customers, across all cabins, with easy sign-up and access. Future enhancements will include Live TV streaming over Starlink, initially on personal devices and later integrated into seatback screens.
So far, more than 650,000 Emirates customers have already flown on Starlink‑equipped flights, experiencing the benefits of next‑generation onboard connectivity firsthand.
As the world’s largest passenger aircraft, the A380 presents unique engineering challenges and opportunities. This industry-first Starlink configuration is designed to meet the demands of the A380’s ‘double-decker’ layout and high passenger capacity and is capable of delivering more than 2 Gbps of total aircraft bandwidth across the cabin.
Compared with the Emirates Boeing 777, the Emirates A380 features additional wireless access points and a third antenna to deliver an enhanced connectivity experience for its higher passenger capacity. Optimised inter‑deck integration supports a seamless Wi‑Fi experience, with customers able to enjoy high speeds depending on usage and device capability.
Starlink installations will soon begin at Emirates Engineering facilities in Dubai to accelerate deployment across the fleet.
Emirates is committed to bringing the best possible connectivity to its entire fleet at the earliest opportunity, with 25 Boeing 777-300ER aircraft already equipped with Starlink and the first A380 now joining service.
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