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Using Palm Wine Exportation To Attract Foreign Tourists

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palmwine

By Olukayode Kolawole

I arrived in the forest. I met the forest lord

He offers me bush meat

I am not here to hunt for bush meat

I journey deep down the ocean

I met the queen of the coast

She offers me fish to eat

I am not here to fish either

On my way back home

I met the palm wine tapper

He gave me some wine to drink

Sozzled and blotto I got home

And then I forget my sorrow

– David Adeyemo –

Nigeria is a country blessed with so many natural and agricultural resources. We are so much blessed that we seem to have these resources in excess as compared to almost all the countries in the African continent. Whether we’re using these resources to our advantage or not is a different ball game entirely. I recently stumbled on United Nation World Tourism Organisation’s (UNWTO) website to check out some of the programmes it has lined up for the last quarter of the year. In the coming months, the apex tourism body will be organizing a wine tourism conference in collaboration with the Georgian National Tourism Administration. The press release on its website stated: “Georgia’s unique winemaking traditions date back 8,000 years and are considered by UNESCO as intangible heritage, making the country an ideal host for the Global Conference on Wine Tourism. The country’s recent success in attracting a growing number of tourists and its development of tourism products, branding and marketing, combine to present an excellent platform for sharing best practices, experience and knowledge.” Wine tourism, did you say?

What wine is better than our locally tapped palm wine? If you have ever been served palm wine in any part of Nigeria especially the west and the east regions, you would be able to testify that nothing beats the taste of our freshly tapped unadulterated palm wine. On the other hand, what beats my imagination is the fact that we’re not doing anything grand with this quintessential alcoholic beverage beyond just consuming it locally and may be a few exportations. We can still do so much more. And surprisingly, there is a huge market for this natural product abroad. The revenue generated every year locally is nothing compared to what we can earn as a country if we intensify exportation of this product. The product has the potential of generating millions of dollars every year if done properly and supported with the necessary marketing efforts.

Palm wine has many names it is known by depending on the region. For instance, in Nigeria it is called emu, oguro, nkwu enu, nkwu ocha, palmy, or tombo liquor. Palm wine is indeed indispensable in many ceremonies in some parts of Nigeria especially among the Ibo people. Guests at weddings, birthday celebrations and funeral wakes are usually served charitably. For instance, a young man who is going for his first introduction at his in-laws place is required to go with palm wine. Depending on the customs of various towns, there are specific gallons of palm wine required for such an event.

Sometimes, it can also be used as a healing agent. It is often mixed with medicinal herbs to cure a wide variety of physical illnesses. Many drinking sessions will often begin with a small amount of palm wine spilled on the ground as a token of respect to deceased ancestors. Women as well as men enjoy drinking palm wine. Although the former consumes it less often in public.

Palm wine tapping is both an art and a science. Ask our Ibo brothers in the East and the Yoruba farmers in the West. It takes certain specialized skills that are learnt over a course of time to be able to master the art and perfect it. It commands more respect than any other alcoholic beverage among the rural and urban dwellers in Nigeria. There are also other alcoholic beverages that are derivatives from fermented palm wine while some others such as Ogogoro (dry gin), Burukutu are locally brewed drinks made from guinea corn or wheat. There are different types of palm wine but the type that’s sourced from either Raffia palm or palm oil tree are the original palm wine. Although, they are a bit more expensive and considered the king of all local wines.

Here are a number of fun facts about palm wine in Nigeria: (1) Palm wine is usually the official drink for all traditional marriages. In fact, it’s in most times included in the bride price list (a list of items to be procured by the groom to-be before a woman is given out in marriage by her family). (2) Getting unadulterated palm wine is indeed very difficult; most are mixed with other drinks by greedy sellers to maximize profit. (3) In the rural areas, palm wine often accompanies (and usually the best drink) pepper soup, Ugba, Nkwobi and Isi Ewu (goat head).

Having looked at the great potentials palm wine wields and the inherent implication on our culture as a country, it is a course of wisdom to create festivals or conferences that will bring tourists from other countries to come into our country, considering the fact that we’re at a point where growing our hospitality and tourism industry is especially important. Organizing an annual Palm Wine Festival, or something of that sort will boost the inflow of tourists into our country which will directly contribute to the economy. For instance, more jobs will be created, more hotels, including those on Jumia Travel platform will experience increase in patronage, airlines will make more sales and several other attendant benefits. A typical festival will need about three to six months to plan and will gulp between N4m – N10m. But the ROI will likely triple the expenditure and once this becomes a yearly event, an additional source of income will definitely emerge.

Beyond hosting a palm wine festival or conference or whatever nomenclature we eventually come up with, I think it’s also important for public private partnership to promote, on a large scale, the exportation of unadulterated palm wine to neighbouring countries and major European countries. We stand to benefit immensely from its export. We only need to get the packaging right and voila, the orders will start coming in. However, before we start intensifying commercialization of this product, local promoters should make conscious effort to get as many Nigerians as possible to start making demands. Thankfully, ecommerce has changed the way everything is done. It’s not improbable for a seller to open a platform on any of the online marketplaces and support it with appropriate publicity. We will go beyond local consumption to selling to other continents. But first, we need to grow local demands for the product.

The journey to building our country to Africa’s number one tourist destination is filled with many road bumps. But every step we take should always be in the right direction. Else, things might just fall apart.

Olukayode Kolawole is the Head of PR and Marketing at Jumia Travel NG.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Travel/Tourism

FAAN Traces Source of Lagos Airport Fire to Server Room

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lagos airport fire outbreak

By Modupe Gbadeyanka

The Federal Airports Authority of Nigeria (FAAN) has disclosed that the fire incident at Terminal 1 of the Murtala Muhammed International Airport (MMIA), Lagos, on Monday originated from the server room on the first floor of Terminal 1.

In a statement in the wee hours of Tuesday, the agency confirmed that six casualties were recorded, involving three males and three females.

“A total of six casualties, comprising three males and three females, were recorded, all of whom are in stable condition. One affected individual has been transferred to the FAAN Headquarters Hospital for further medical evaluation and remains stable,” a part of the statement said.

FAAN noted that emergency response operations remain active, with coordinated firefighting, rescue, and safety teams continuing containment and recovery efforts.

A crane was successfully deployed to support rescue operations at the Control Tower, and all 14 persons initially trapped have been safely rescued and fully evacuated from the facility, it added.

The organisation disclosed that as an additional safety precaution, the sixth floor of the affected facility has been completely evacuated to support ongoing emergency operations and risk mitigation, adding that the fire within the departure hall is now largely under control, while responders continue close monitoring to prevent any spread to adjoining sections of the terminal.

“In line with established safety protocols, the airspace remains temporarily closed,” it stated, confirming that all emergency procedures were promptly activated and continue to collaborate with relevant emergency and support agencies to safeguard lives, infrastructure, and operational integrity.

Also, the statement revealed that the Nigerian Airspace Management Agency (NAMA) is actively working to establish a temporary Control Tower to enable the safe and timely restoration of airport operations as soon as practicable.

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UK to Issue Digital Visas to Nigerian Travellers from February 25

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UK Visa

By Adedapo Adesanya

The United Kingdom says all Nigerian visitors to the country, who need a visa, will only get a digital visa from February 25, 2026.

In a statement, the UK Visas & Immigration said that from the scheduled date, all Nigerian nationals applying for a UK Visit visa will receive an eVisa, rather than a vignette (sticker) in their passport.

The shift also indicates that travellers will access their visa electronically through their UK Visas and Immigration (UKVI) account, marking a significant step in modernising the UK’s visa process.

For Nigerian applicants, the visa application requirements remain unchanged. Travellers will still apply as usual, attend a Visa Application Centre to provide biometric information, and meet all existing eligibility criteria. The only difference is how the visa is issued: instead of a physical sticker, applicants will receive a secure digital record of their immigration status.

According to a statement, the British government clarified that Nigerians currently holding a valid vignette sticker do not need to take any action. Their physical visa remains valid until it expires or requires replacement.

It added that the move to eVisas brings a number of benefits for Nigerian travellers, including passports being returned more quickly and travellers being able to manage their immigration status online at any time, from any location. The digital format offers stronger security as eVisas cannot be lost, stolen, or tampered with.

Welcoming the transition, British Deputy High Commissioner in Abuja, Mrs Gill Lever, said, “We are committed to making it easier for Nigerians to travel to the UK. This move to digital visas will streamline a key part of the visa process, making it more secure while reducing dependence on paper documents. We look forward to continuing to welcome Nigerian visitors, students, and workers to the UK.”

Once a visa is approved, applicants will need to create a free UKVI account to access the eVisa.

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Russia Facilitates Travel, Tourism for Africans

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Africa tourism russia

By Kestér Kenn Klomegâh

Russian Foreign Minister, Sergey Lavrov, has reiterated the official statement on expanding visa-free travel between Russia and Africa, signaling Kremlin’s earlier position on facilitating people-to-people movement and raising cultural interaction. The question of ‘visa-free’ travel and tourism dominated discussions during the first and second Russia-Africa summits, as a step to embrace new bilateral relations and soft-power diplomacy with Africa.

While ‘visa-free’ travel could be interpreted as a potential driver for boosting tourism business, Sergey Lavrov’s definition limited this policy only to ‘Africans holding diplomatic passports’ and largely excludes political elites and business executives looking to develop entrepreneurial connectivity to Russia. The broader ambition is to focus on Africa’s middle class, estimated at 380 million envision as the constituting a huge tourism market, which is twice Russia’s population.

The Russian Ministry of Foreign Affairs has further underlined the fact that the implementation of a ‘visa-free regime’ with all African countries aims at strengthening cultural relations with the continent. That announcement filled the local Russian media from Moscow to Vladivostok. Later, the Ministry clarified that the ‘visa-free regime’ for African countries was still under serious review. Diplomatic talks with various countries on the drafts of visa-free travel agreements were underway at different stages, as each had its specific requirements. There was a need to categorise African countries into groups.

This initiative is within the framework of the Joint Action Plan (2023-2026) adopted at the second summit in St. Petersburg. From investigations, Russia has ‘visa-free agreements’ with only six African countries. The visa-free regime only applied to African countries that signed agreements with the Foreign Ministry. Within the agreements, only holders of diplomatic passports are permitted under this consular agreement. According to sources monitored, agreements would be signed after successful negotiations with Russian authorities.

The Head of the Russian Foreign Ministry’s Consular Department, Alexey Klimov, explained in an interview with local Russian media: “Russia is currently working out travel agreements on abolishing visa requirements and providing visa-free entry for short-term trips, usually up to 90 days, with several friendly states, nine of them being the countries of Africa and the Middle East.”

“As always, we will immediately inform the public about the concrete results achieved and embodied in documented bilateral agreements,” Klimov concluded, the full transcript posted on the official ministry’s website.

With the changing times, Russia has been pursuing an integrative, multipolar approach in its relations with friendly countries around the world, including those in Africa. During these past few years, Asian countries, such as China and India, have been granted such short-term visa-free privileges. In practical terms, this policy boosts tourism. It is noticeable that Russia remains a holiday destination for Africa’s political elite, corporate business leaders, and the middle class. But undoubtedly, African politicians and corporate business leaders highly prefer to spend their vacation in the United States and Europe. Some Asian destinations are becoming increasingly popular as a preferred choice for recreation. That trend is unlikely to change; it will remain as such for the next few decades.

Tourism topic at Russia-Africa summits

Following the Russia-Africa summits, both Russia and Africa adopted joint declarations—in fact, comprehensive documents that outline various parameters for elevating cooperation to a new qualitative stage.

Tourism is one of the most highly praised spheres during discussions. Brilliant speeches called for the frequent exchange of cultural groups and the taking of comprehensive measures to promote a broad scope of cultural and tourism collaboration between Russia and Africa.

Ultimately, to boost compelling economic interests and foster cooperation, frequent interactions are necessary. The frequency of interaction should not be limited to summits and conferences alone. Some basic strategic steps and measures are also required to encourage simple holiday travels to both regions.

These are significantly missing in the current relations between Russia and Africa. Critics often argue that Russia is contributing considerably to its so-called isolation by closing its doors, especially when there are considerable opportunities to develop high-quality tourism. The African elite could visit Moscow, St. Petersburg, and coastal cities, including Sochi, as well as along the Volga River.

Indeed, playing with flexible visa regimes will not only promote tourism and strengthen cultural ties, but also, in practical terms, will build positive perceptions and further help to neutralise a high level of Western media disinformation across the continent. There is a need to adopt a pragmatic approach to these crucial questions and carefully examine social aspects to enhance people-to-people interactions.

Notably, Russian officials consider visits by heads of African states and ministers to be an essential pillar of their version of building relations in the anticipated multipolar world.

With the current geopolitical situation, Africa’s middle class, estimated at 380 million (twice the population of Russia), has suitable alternative holiday destinations. For now, Moscow and St. Petersburg are not their desired priority for spending vacations. Russian tour operators acknowledge, in a media query with this article’s author, that there is no bilateral entrepreneurial activity between Russia and the African tourism sector. However, on the other hand, African destinations such as Egypt, Morocco, the Maldives, Seychelles, South Africa, and Zanzibar are popular among Russian vacationers.

Most often, Russian and African experts have been discussing how best to promote exchanges of delegations, explore untapped resources, and explore the possibilities of boosting cooperation in the field of tourism, as well as the dissemination of information on tourism opportunities in the Russian Federation and African States.

Over the past few years, the summit declarations have remained tacitly as declarations. In practical terms, the visa-free regime for African countries has mainly remained as official declarations. The fundamental question often asked is for what purposes the summit declarations are made.

Current Tourism Challenges

Russian experts say Chinese, Indians and many Asians are the real potentials, taking advantage of the emerging opportunity to travel to Russia, more than Africa’s middle class and entrepreneurs. In addition, Africa is currently assessed as “reawakening to geopolitical changes” and less capable of taking their own development initiatives based on the huge resources on the continent.

The continent’s challenges still existed. Notwithstanding that, Africa is seemingly moving from the periphery toward the negotiating table. With tourism, engagement remains weak and fragmented. In comparison, in African and Asian tourism, that distinction matters. Africa has a demographic advantage, but the dynamics of tourism perceptions are low.

In the sense of uplifting bilateral partnerships, especially during this time at the heightening of geopolitics, Africa is not simply a reliable partner but has to be treated as such for operating at the tourism development scale. The future of the relationship can be an extremely positive lever, and to take important steps for mapping out diverse ways for its sustainability and expansion. Less arguably, Africa’s political leadership and business executives have explicitly understood the criticality of Russia’s ‘visa-free’ regime, as one of the most geopolitical rhetoric in the contemporary era.

Multifaceted relations with Russia

Russia is ready to build multifaceted relations with Africa. “If Russia Wins, Africa Wins!” remarked Azali Assoumani, President of Comoros, during the late July St. Petersburg summit plenary session in 2023.

With hopes for an enduring collaboration on long-term programs, the Secretariat of the Russia-Africa Partnership Forum was created. And it has since been networking, intending to promote Russia’s economic interests in Africa and to foster mutually beneficial cooperation with African countries.

The Director of the Department of Partnership with Africa of the Russian Foreign Ministry, Tatiana Dovgalenko, in an interview with the TV BRICS channel on July 9, 2025, emphasised that the importance of her new department is its functionality—focus on the comprehensive, integrated development of relations between Russia and the entire African continent, which are experiencing a genuine revival today. It implies that the main task is to implement the decisions which cover a wide range of cooperation areas, including culture and tourism.

While Russian officials focus on their work aimed at increasing Russian presence in Africa, the role of Africa in the Russian Federation is vastly underestimated. At these changing times, officials have to necessarily note with mutual interest the economic presence of Africa, beyond just training students, in the Russian Federation. And, of course, promoting African tourism is not only a promising niche but also a unique pathway for sustaining bilateral cooperation.

Still on the topic of bilateral tourism, Tatiana Dovgalenko rightly pointed out that more active participation by representatives of the African tourism industry in various events in Russia, along with the introduction of visa-free travel to African countries, would help increase the tourist appeal of Africa. Within the Action Plan of the Russia-Africa Partnership Forum for the period 2023-2026, it is anticipated that both Russia and Africa will hold constructive positions on mutual bilateral ties in this emerging multipolar world.

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