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Using Palm Wine Exportation To Attract Foreign Tourists

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palmwine

By Olukayode Kolawole

I arrived in the forest. I met the forest lord

He offers me bush meat

I am not here to hunt for bush meat

I journey deep down the ocean

I met the queen of the coast

She offers me fish to eat

I am not here to fish either

On my way back home

I met the palm wine tapper

He gave me some wine to drink

Sozzled and blotto I got home

And then I forget my sorrow

– David Adeyemo –

Nigeria is a country blessed with so many natural and agricultural resources. We are so much blessed that we seem to have these resources in excess as compared to almost all the countries in the African continent. Whether we’re using these resources to our advantage or not is a different ball game entirely. I recently stumbled on United Nation World Tourism Organisation’s (UNWTO) website to check out some of the programmes it has lined up for the last quarter of the year. In the coming months, the apex tourism body will be organizing a wine tourism conference in collaboration with the Georgian National Tourism Administration. The press release on its website stated: “Georgia’s unique winemaking traditions date back 8,000 years and are considered by UNESCO as intangible heritage, making the country an ideal host for the Global Conference on Wine Tourism. The country’s recent success in attracting a growing number of tourists and its development of tourism products, branding and marketing, combine to present an excellent platform for sharing best practices, experience and knowledge.” Wine tourism, did you say?

What wine is better than our locally tapped palm wine? If you have ever been served palm wine in any part of Nigeria especially the west and the east regions, you would be able to testify that nothing beats the taste of our freshly tapped unadulterated palm wine. On the other hand, what beats my imagination is the fact that we’re not doing anything grand with this quintessential alcoholic beverage beyond just consuming it locally and may be a few exportations. We can still do so much more. And surprisingly, there is a huge market for this natural product abroad. The revenue generated every year locally is nothing compared to what we can earn as a country if we intensify exportation of this product. The product has the potential of generating millions of dollars every year if done properly and supported with the necessary marketing efforts.

Palm wine has many names it is known by depending on the region. For instance, in Nigeria it is called emu, oguro, nkwu enu, nkwu ocha, palmy, or tombo liquor. Palm wine is indeed indispensable in many ceremonies in some parts of Nigeria especially among the Ibo people. Guests at weddings, birthday celebrations and funeral wakes are usually served charitably. For instance, a young man who is going for his first introduction at his in-laws place is required to go with palm wine. Depending on the customs of various towns, there are specific gallons of palm wine required for such an event.

Sometimes, it can also be used as a healing agent. It is often mixed with medicinal herbs to cure a wide variety of physical illnesses. Many drinking sessions will often begin with a small amount of palm wine spilled on the ground as a token of respect to deceased ancestors. Women as well as men enjoy drinking palm wine. Although the former consumes it less often in public.

Palm wine tapping is both an art and a science. Ask our Ibo brothers in the East and the Yoruba farmers in the West. It takes certain specialized skills that are learnt over a course of time to be able to master the art and perfect it. It commands more respect than any other alcoholic beverage among the rural and urban dwellers in Nigeria. There are also other alcoholic beverages that are derivatives from fermented palm wine while some others such as Ogogoro (dry gin), Burukutu are locally brewed drinks made from guinea corn or wheat. There are different types of palm wine but the type that’s sourced from either Raffia palm or palm oil tree are the original palm wine. Although, they are a bit more expensive and considered the king of all local wines.

Here are a number of fun facts about palm wine in Nigeria: (1) Palm wine is usually the official drink for all traditional marriages. In fact, it’s in most times included in the bride price list (a list of items to be procured by the groom to-be before a woman is given out in marriage by her family). (2) Getting unadulterated palm wine is indeed very difficult; most are mixed with other drinks by greedy sellers to maximize profit. (3) In the rural areas, palm wine often accompanies (and usually the best drink) pepper soup, Ugba, Nkwobi and Isi Ewu (goat head).

Having looked at the great potentials palm wine wields and the inherent implication on our culture as a country, it is a course of wisdom to create festivals or conferences that will bring tourists from other countries to come into our country, considering the fact that we’re at a point where growing our hospitality and tourism industry is especially important. Organizing an annual Palm Wine Festival, or something of that sort will boost the inflow of tourists into our country which will directly contribute to the economy. For instance, more jobs will be created, more hotels, including those on Jumia Travel platform will experience increase in patronage, airlines will make more sales and several other attendant benefits. A typical festival will need about three to six months to plan and will gulp between N4m – N10m. But the ROI will likely triple the expenditure and once this becomes a yearly event, an additional source of income will definitely emerge.

Beyond hosting a palm wine festival or conference or whatever nomenclature we eventually come up with, I think it’s also important for public private partnership to promote, on a large scale, the exportation of unadulterated palm wine to neighbouring countries and major European countries. We stand to benefit immensely from its export. We only need to get the packaging right and voila, the orders will start coming in. However, before we start intensifying commercialization of this product, local promoters should make conscious effort to get as many Nigerians as possible to start making demands. Thankfully, ecommerce has changed the way everything is done. It’s not improbable for a seller to open a platform on any of the online marketplaces and support it with appropriate publicity. We will go beyond local consumption to selling to other continents. But first, we need to grow local demands for the product.

The journey to building our country to Africa’s number one tourist destination is filled with many road bumps. But every step we take should always be in the right direction. Else, things might just fall apart.

Olukayode Kolawole is the Head of PR and Marketing at Jumia Travel NG.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

Travel/Tourism

Nigeria Caps Jet Fuel Prices, Allows Airlines Buy on Credit to Avert Disruptions

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By Adedapo Adesanya

The Nigerian government is capping jet fuel prices and allowing airlines to get supplies on credit as part of efforts to avert flight ​disruptions caused by soaring fuel costs.

Reuters reported that the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA) said in an internal document that aviation fuel should sell for N1,760 to N1,988 ($1.29 to $1.46) per litre in Lagos and N1,809 to ​N2,037 in Abuja, based on benchmarks from April 17 to April 23.

The decision follows ​emergency talks after airlines threatened to go on a strike, warning that jet fuel prices had jumped by more ​than 300 per cent, forcing fare increases and raising the risk of capacity cuts.

The strike was averted after the federal government met with the Airline Operators of Nigeria (AON) and other stakeholders.

President Bola Tinubu last week approved ‌30 per cent relief ⁠on airlines’ debts to aviation agencies and ordered fuel marketers, airlines and regulators to agree on a “fair” fuel price within 72 hours to prevent the sector-wide shutdown that would have impacted the country’s economy.

The talks also agreed to grant airlines a 30-day credit window to pay for fuel and ​tasked the aviation ​ministry with mediating debt ⁠disputes between operators and oil marketers, according to the document.

The NMDPRA also formed a technical committee, which recommended that fuel marketers sell ​directly to airlines within the indicated price range to cut ​costs and ⁠improve supply-chain transparency.

The committee also urged regulators to engage Dangote Petroleum Refinery and Petrochemicals over the increased premiums applied to international benchmarks used to price jet ⁠fuel.

Other recommendations ​include validating airside fuel distributors with adequate infrastructure, ​potentially reducing the number of authorised suppliers at airports, and considering jet fuel for Nigeria’s Crude-for-Naira initiative to ​limit airlines’ foreign exchange exposure. So far, the Crude-for-Naira has only been for upstream operations.

The cost of fuel has generally risen in the last two months due to the escalating war with Iran by the US and Israel, which has triggered one of the most severe energy shocks in decades. Oil prices are currently above $100 per barrel as markets react to escalating tensions and the risk of prolonged disruption.

At the centre of the crisis is the Strait of Hormuz, a chokepoint through which roughly one-fifth of global oil supply flows. With shipping constrained, the effects are cascading across the global economy, raising fuel costs, fueling inflation, and increasing the risk of economic slowdown across many economies. This is forcing airlines to raise fares, curb ⁠growth ​plans and rethink forecasts.

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Travel/Tourism

US to Nigerian Travellers: Visa Overstays Not Good for Fellow Citizens

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Nigerian Travellers US Visa Overstays

By Adedapo Adesanya

The United States (US) has warned that visa overstays by Nigerian travellers could deny future opportunities for other aspiring applicants.

The United States embassy had earlier in February stated that compliance would help protect visa access for students and business travellers.

In a reminder statement posted on its official X handle on Monday, the US Mission in Nigeria advised that strengthening compliance helps protect visa access for students, business travellers, and families who travel responsibly.

“#Reminder: Visa overstays by Nigerian travellers can affect opportunities for their fellow citizens. Strengthening compliance helps protect access for students, business travellers, and families who travel responsibly. If you are aware of visa fraud, please report it to [email protected] or [email protected],” the statement read.

Last August, the Mission also announced that all non-immigrant visa applicants must now provide details of their social media accounts from the past five years.

In a statement, the embassy said applicants are required to disclose usernames or handles from every platform used within the period when completing the DS-160 visa application form.

“Visa applicants are required to list all social media usernames or handles of every platform they have used from the last 5 years on the DS-160 visa application form. Applicants certify that the information in their visa application is true and correct before they sign and submit,” the statement read.

The mission warned that omitting such information could result in visa denial and render applicants ineligible for future visas.

The DS-160 is the standard online form required for most US non-immigrant visas, including temporary business (B-1), tourism (B-2), student visas (F and M), and work-related categories such as the H-1B.

It insisted the new rules were designed to enhance security, they come amid repeated US criticism of governments accused of clamping down on free speech online.

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Travel/Tourism

Tinubu Okays 30% Debt Relief to Airlines, Orders Fuel Price Talks

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Tinubu 2026 budget

By Adedapo Adesanya

President Bola Tinubu has approved a 30 per cent relief ​on debts owed by local ‌airlines to aviation agencies and ordered talks involving fuel marketers, airlines, and ​regulators to reach a ​fair jet fuel price.

He had earlier agreed in principle ​to write off part of domestic ‌airlines’ debts to aviation agencies following successful talks with the Airline Operators of Nigeria (AON).

The group demanded a total waiver of debts owed to aviation agencies to cushion the effect of a 300 per cent increase in aviation fuel prices during a crucial high-level meeting with the Minister of Aviation and Aerospace Development, Mr Festus Keyamo and other critical stakeholders in Abuja.

Recall that the airlines had called off their impending strike due to commence on Monday over the rising cost of operations, particularly for fuel, triggered by the current Middle East crisis.

In an update on Thursday, Mr Keyamo said President Tinubu had approved the 30 per cent write‑off ​and tasked stakeholders, including fuel marketers, government representatives, airlines, and ​regulators, to reach a ​fair jet fuel price by Sunday.

Also, the federal government agreed to set up a committee to ​review taxes, levies and fees charged ​on domestic air tickets, to recommend cuts to ease ‌pressure ⁠on airlines and passengers.

Engagements among representatives from government, ​airlines, fuel marketers, and regulators will continue to agree on what the minister described as “fair and reasonable” pricing for jet fuel, ​with any ​outcome ⁠to be made public.

The cost of fuel has generally risen in the last two months due to the escalating war with Iran by the US and Israel, which has triggered one of the most severe energy shocks in decades. Oil prices are currently above $100 per barrel as markets react to escalating tensions and the risk of prolonged disruption.

At the centre of the crisis is the Strait of Hormuz, a chokepoint through which roughly one-fifth of global oil supply flows. With shipping constrained, the effects are cascading across the global economy, raising fuel costs, fueling inflation, and increasing the risk of economic slowdown across many economies. This is forcing airlines to raise fares, curb ⁠growth ​plans and rethink forecasts.

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