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Coronavirus Outbreak Forces New Shopping Patterns Among Consumers

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Nigerian Consumers Shoppers

As the world grapples with the effects of the COVID-19 pandemic and African countries such as Nigeria announce their country-specific responses to the outbreak Nielsen has found that global consumers are adapting their purchase behaviour to cope with this rapidly evolving situation.

This insight stems from the identification of six key consumer behaviour threshold levels that tie directly to concerns around the novel coronavirus (COVID-19) outbreak. These thresholds offer signals of spending patterns, particularly for emergency pantry items and health supplies with these patterns being mirrored across multiple markets.

Nielsen’s Global Intelligence leader Scott McKenzie says the spending patterns identified across the various thresholds will be critical to understand as stores work to maintain supply levels of in-demand items. “As patterns begin to emerge in response to news events of this nature, it will be imperative for companies to learn from these scenarios so they can sustain growth even in times where COVID-19 is deeply impacting people’s lives. These patterns will help provide leading and trailing indicators to those trying to understand how people will respond as developments continue to play out at different times in different countries,” says McKenzie.

Key purchase indicators

When reviewed across impacted countries these patterns (though still evolving), provide a set of leading indicators for packaged goods manufacturers and retailers faced with supply issues as they race to meet record levels of demand and changing purchase habits.

Nielsen has therefore developed six threshold levels, based on these indicators across markets which are detailed below. Each one correlates with different levels of consumption, but there are some common timing elements, which are primarily driven by news cycles.

Nielsen Six Consumer Behaviour Thresholds of Covid-19 Concern

Threshold Levels 1-4 show predictable signs of spending from consumers. In other words, depending on what stage any particular country is in, there are signs that spending occurs in a common way that may make it possible to predict what might happen next at a country level.

Overall, the world is largely past the first two stages of proactive health-minded buying that drove only minor changes to sales patterns.

As news reports detailed the continued and quick spread of the virus around the world, consumers in many countries jumped to threshold level 3: pantry preparations – where countries such as Nigeria currently are. By this stage, consumers begin developing stockpiles of food and emergency supplies. These spending spikes lessen in the weeks after panic buying but spiked on subsequent news events or developments.

Pantry panic

In many countries, localized COVID-19 news developments have ignited consumer demand to the “pantry preparation” threshold. Reports of local transmission (and even deaths from COVID-19 in some markets) and government enforced containment measures drive consumer interest toward necessities one might need at home in times of ongoing crisis. Some of the more affected markets, such as Italy and South Korea, are, however, well past the mid thresholds of “pantry preparations” and even “quarantined living prep” moving onto the more advanced consumer thresholds of “restricted living”.

Looking ahead, learning from the purchase habits that were adopted in countries where consumers have progressed through the threshold levels, may help supply chain management in the countries entering the earlier threshold stages, particularly as governments enact more aggressive protocols as they learn more about the virus and its spread.

These public efforts also appear to shorten the time it takes for some countries to move through each threshold. As it stands, China is the only country with large levels of its population impacted to reach level 6 and begin returning to normal ways of living. After extended periods of isolation, many Chinese workers have returned to offices and factories, with the exception of areas hardest hit, such as Hubei province.

Changed shopping behaviour

In the coming days, Nielsen will gain further visibility into how consumers behave during threshold levels 5 and 6. For example, Italy’s decision to lock down the country in a bid to stem a rising number of cases, for example, will be a key case study of how consumers react through the ‘quarantine living preparations’ and ‘restricted living’ thresholds.

McKenzie comments; “Similar to experiences in China, we anticipate difficulties in online order fulfilment and supply chain constraints affecting those both inside and outside Italy, as consumers contend with extended periods of isolation and lack of normal access to shops.

“The outbreak has already caused an array of changes in shopping behaviour and we’re focused on understanding the ones that will come next, how long they’ll last—and whether any will stay with us after the outbreak is behind us,” he adds.

As this global health crisis continues to evolve, Nielsen will provide ongoing updates on the impact COVID-19 is having on consumer purchasing.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Results of the IV Forum Russia-Africa: What’s Next?

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Russia-Africa,Youth Forum

By Kestér Kenn Klomegâh

“The Fourth Forum “Russia-Africa: What’s Next?”, which took place from April 22 at MGIMO University of the Russian Foreign Ministry, concluded on April 25, 2025. The event confirmed its status as an authoritative platform for discussing key areas of cooperation between Russia and the countries of the African continent. This year, the Forum brought together 1,500 participants, including representatives of 41 African countries.

The business program included more than 30 events, including expert and panel discussions, round tables, creative brainstorms and other interactive sessions devoted to education, sports and space diplomacy, energy partnership, scientific cooperation, humanitarian interaction and information security. The Forum also included sessions organized jointly with the Center for Global and Strategic Studies and the Council of Young Scientists of the Institute of Africa of the Russian Academy of Sciences, the OIE Laboratory of the Institute of Europe of the Russian Academy of Sciences, the I.S. Turgenev, as well as the MGIMO Law Club.

Participants had the opportunity to exchange opinions and develop new approaches to developing relations between Russia and Africa. Particular attention was paid to the sports and cultural program, which allowed participants to immerse themselves in the atmosphere of the African continent and experience its diversity and color.

On the first day of the Forum, the II Russian-African Spartakiad was held, which included sports competitions in football, volleyball, and basketball. Dozens of heads of African diplomatic missions accredited in Moscow, as well as representatives of various Russian ministries and departments, attended the grand opening of the IV Forum “Russia-Africa: What’s Next?”.

The ceremony was hosted by I.V. Tkachenko, Attaché of the Department of African States (sub-Saharan Africa) of the Russian Ministry of Foreign Affairs, Executive Secretary of the Forum’s Program Committee. Russian Foreign Minister S.V. Lavrov addressed the participants with a video message. Advisor to the President of the Russian Federation A.A. Kobyakov also delivered a welcoming speech. Among the honored guests were MGIMO Rector, Academician of the Russian Academy of Sciences A.V. Torkunov, Deputy Minister of Foreign Affairs of the Russian Federation M.L. Bogdanov, Russian Senator, member of the Federation Council Group for Cooperation with African Parliaments A.V. Voloshin, Chairman of the State Duma Committee on International Affairs L.E. Slutsky, Honorary President of the Institute of African Studies of the Russian Academy of Sciences A.M. Vasiliev, Deputy Director General of ITAR-TASS M.V. Petrov, Head of the Department for Work with Government Agencies and Diplomatic Missions of African Countries, Consultant on Interaction with Africa Jose Fernando Sambo, as well as Chairman of the Council of Young Diplomats of the Russian Foreign Ministry E.M. Akopyan.

During his speech, Igor Tkachenko, together with MGIMO Rector A.V. Torkunov and Deputy Minister of Foreign Affairs of the Russian Federation M.L. Bogdanov, put forward the initiative to organize a Youth Day as part of the upcoming Russia-Africa summit in 2026. This proposal, aimed at strengthening intercultural dialogue and developing youth cooperation between the countries, received the support of the event participants.

Vice-Rector for Youth Policy, Social Work and International Relations Stanislav Igorevich. In his speech, Surovtsev emphasized that one of MGIMO’s main priorities is training new generation leaders who are ready to participate in implementing large-scale cooperation projects with African countries in all areas.

Stanislav Igorevich also noted that MGIMO traditionally acts in the forefront of educational partnership with Africa, relying on the rich traditions that were laid down in Soviet times and have survived to this day. Leading Russian and foreign experts took part in the Forum, including Director of the Department of Partnership with Africa of the Russian Foreign Ministry T.E. Dovgalenko, Deputy Director of the Department of International Organizations of the Russian Foreign Ministry V.E. Sergeev, Ambassador-at-Large of the Russian Foreign Ministry S.S. Belousko, State Duma deputies N.V. Novichkov, D.V. Kuznetsov, I.A. Filatova, representatives of major news agencies, as well as business and scientific circles.

The headliners of the Forum were the consultant on interaction with Africa Jose Fernando Sambu, the executive chairman of the African Youth Commission Marubini Muswede and the CEO of StudEx Group Tumelo Ramaphosa. The following exhibitions were presented on the sidelines of the IV Forum “Russia-Africa: What’s Next?”: “Africa: Past and Present…”, “Chroniclers of History”, and “Explore Uganda”, organized jointly with the Moscow Financial and Law Academy, the magazine “New Regions” and the Embassy of the Republic of Uganda, respectively.

The grand opening of the exhibitions took place on April 23 with the participation of the Rector of the Moscow Financial and Law Academy A.G. Zabelin, the Vice-Rector of MGIMO S.I. Surovtsev, the Deputy Executive Secretary of the Forum’s Program Committee, MGIMO analyst V.V. Zhuchkov and the Chairman of the Student Secretariat of the Forum V.G. Avetisyan.

The final event of the Forum was the Russian-African concert, which brought together talented performers from Russia and African countries on one stage. The cultural program included a variety of musical and dance numbers reflecting the rich heritage, culture and traditions of both regions.

Following the IV Forum, a number of fundamental documents were signed, including agreements on cooperation in the field of education and science with the Africa House organization and the Madagascar-Russia Brotherhood Association.

During the closing ceremony, consultant on interaction with Africa José Fernando Sambou, executive chairman of the African Youth Commission Marubini Muswede, as well as attaché of the Department of African States (Sub-Saharan Africa) I.V. Tkachenko and deputy executive secretary of the Forum’s Program Committee, MGIMO analyst V.V. Zhuchkov signed the final resolution of the Forum.

The partners of the event were the Russian Ministry of Foreign Affairs, Rossotrudnichestvo, the Roscongress Foundation, the Directorate of the World Youth Festival, as well as CMR Bank, Priority 2030 and the MGIMO Endowment. The general information partner was TASS, media coverage was also provided by Russia Today and the African Initiative. IV Forum “Russia-Africa: What’s Next?” became a confirmation of the mutual interest of the parties in developing cooperation and identified promising areas for further joint work.

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A7 African Cargo Lines Connecting West Africa With Russia

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A7 African Cargo Lines

By Kestér Kenn Klomegâh

Today, boosted by the Kremlin’s diplomatic push and support from the Ministry of Foreign Affairs’ Department of Partnership, Russian companies are moving with multitude of development projects and corporate entrepreneurial investments into Africa. St. Petersburg summit has also charted the roadmap cum well-designed strategies for boosting the entire bilateral economic cooperation with the continent whose endowed resources include the huge human capital.

The geography of Russia-African economic cooperation is steadily expanding. As previously reported, the Russian Industry and Trade Ministry, since the beginning of 2025, approximately 150 Russian companies have moved into Africa. And with Africa, ready to engage in priority partnerships, the Russian registered company called A7 African Cargo Lines LLC (A7 ACL, Moscow) has started its logistics and shipping services to West Africa. According to the Unified State Register of Legal Entities, A7 African Cargo Lines LLC (A7 ACL, Moscow), was registered on April 17, and has its primary activity listed as railway freight transportation.

“We intend to operate in West Africa,” the Board Chairman Andrei Severilov, told Interfax regarding the company’s establishment. “At the first stage, with the assistance of the Russian trade mission in Nigeria, we are implementing a project to establish a direct shipping line,” Severilov said. According to the news report, the launch of a maritime route between Novorossiysk and Nigeria’s port of Lagos is planned for mid-June, with two container ships chartered for the line’s inauguration, each with a capacity of 700 twenty-foot equivalent units (TEU). Future plans also include establishing maritime connections with Senegal (Dakar port).

Severilov previously owned a 23.8% stake in PJSC Far Eastern Shipping Company (FESCO, the parent company of FESCO Transportation Group). In September 2024, Severilov announced his intention to re-enter the transportation business and established the asset management company A7 African Cargo Lines LLC (A7 ACL, Moscow), with a focus on Africa and primarily targeting to get substantive returns, in terms of, profits. It’s unique decision to take up logistics connecting Africa’s transport market is poised for significant trade growth, by transporting goods across the region and for exports to Europe.

By building a new shipping line that would connect the West Africa, first through Nigeria promises raising trade. Nigeria is Africa’s most populous nation and its largest economy. Nigeria is a key member of the African Continental Free Trade Area (AfCFTA), which is fostering intra-African trade and economic integration. In addition to above factors, Russian companies are showing increased interest in Nigeria, for example in reviving the countries largest steel plant. There is also interest in investing in Nigeria’s energy sector.

Undoubtedly, establishing A7 African Cargo Lines LLC (A7 ACL, Moscow) could be an explicit opportunity for promoting trade by its logistics infrastructure. Reports indicate that Russia’s exports to Nigeria currently amount to about $1.51 billion, mainly consisting of refined petroleum, wheat, and malt, while Nigeria exports a small amount to Russia, primarily cut flowers, other oily seeds, and nuts.

Further to that, the overall Africa’s trade statistics at the end 2024, soared to a record of $24.5 billion from the previous figure, approximate $20 billion that came up during the special panel discussions in 2023 when the second Russia-Africa summit was held in St. Petersburg, the second largest city in the Russian Federation.

By the next Russia-Africa summit slated for 2026, with high anticipation of more Russian enterprises dominating the African landscape, in spite of the existing complexities and challenges would extend or broaden the sphere of economic influence in the context of geopolitical power shifts being capitulated by the Western powers and President Donald Trump of the United States.

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Conclave to Elect New Pope Commences May 7

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St Mary Catholic Church

By Adedapo Adesanya

The leadership of the Catholic church should announce a successor to the late Pope Francis on May 7.

A new Pope will be elected via a conclave, which involves a secret voting system.

This was initially supposed to hold on May 5 but was delayed for two days to help the cardinal electors get to know one another better and find consensus on a candidate before they are sequestered in the Sistine Chapel.

The cardinals set the date after arriving for the first day of informal meetings following Pope Francis’ funeral on Saturday.

The College of Cardinals that will elect a new pope includes members from far-flung corners of the globe whom Pope Francis named over his 12-year papacy to bring in new points of views of the Catholic Church hierarchy.

According to reports, 135 cardinal electors — 108 of whom were appointed by the late Pope Francis — don’t know each other very well.

The last 20 were appointed in early December.

Only cardinals under 80 are eligible to vote, and it is not clear how many of the 135 will participate.

Who Could Be The Next Pope?

Some candidates have emerged and Business Post has gathered from several sources of the possible candidates that could emerge as the new Pope.

Italian Cardinal Pietro Parolin, the Vatican’s Secretary of State, is recognized for his diplomatic skills and is viewed as a moderate who could continue Pope Francis’ policies, although his involvement in a €200 million investment scandal may affect his candidacy.

Cardinal Matteo Zuppi, also from Italy, serves as the Archbishop of Bologna and is known for his focus on inclusivity and social justice, aligning closely with Francis’ pastoral approach.

Cardinal Pierbattista Pizzaballa, the Latin Patriarch of Jerusalem, has demonstrated a commitment to interfaith dialogue and peace efforts in the Middle East, and his selection would make him the youngest pope since John Paul II.

From the Philippines, Cardinal Luis Antonio Tagle is considered a rising star within the Church, known for his humility and compassionate outreach, particularly towards marginalized communities.

Cardinal Robert Sarah of Guinea is a prominent conservative voice, advocating for traditional Catholic teachings and liturgical practices, appealing to those seeking a return to doctrinal orthodoxy.

Hungarian Cardinal Péter Erdő is another leading conservative candidate, noted for his strong doctrinal stance and experience within the Church’s hierarchy.

Swedish Cardinal Anders Arborelius, the Bishop of Stockholm, is the first cardinal from Scandinavia and is known for his ecumenical efforts and commitment to dialogue within the Church.

Cardinal Fridolin Ambongo Besungu of the Democratic Republic of the Congo is an outspoken critic of liberal teachings within the Church, representing a conservative perspective from the Global South.

Dutch Cardinal Wim Eijk, a former medical doctor, is known for his conservative views, particularly on issues related to marriage and family, and his opposition to Pope Francis’ liberal approach.

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