Connect with us

World

Ekaterina Dyachenko Assesses Russia-Africa Trade

Published

on

Ekaterina Dyachenko Russia-Africa Trade

By Kester Kenn Klomegah

For decades, Russia has been looking for effective ways to promote multifaceted ties and new strategies for cooperation in economic areas in Africa. Now, Kremlin will hold the first Russia-Africa Summit in Sochi on October 23-24 with high hopes of enhancing multifaceted ties, trying to reshape the existing relationship and significantly roll out ways to increase effectiveness of cooperation between Russia and Africa.

Experts have strongly suggested that it is also necessary to review the rules and regulations especially on trade as a step towards changing the situation about Russia’s presence in Africa and Africa’s presence in Russia. It is necessary for both Russia and Africa to make consistent efforts to look for new ways, practical efforts at removing existing obstacles that have impeded trade over the years.

Looking ahead with greater hope and grandiose plans, Ekaterina Dyachenko, the Founder and Chief Executive Officer (CEO) of the B2B Export Group of Companies with about 15 year-experience in African issues, has launched a new digital platform purposely to connect investors with trade, business and investment opportunities in Russia and Africa.

B2B-Export.com is an online trading platform, media resource and professional community that enables customers from all over the world to source goods and technologies from Russia. The platform offers adequate information and ways of business transactions and documentation.

Founded in 2015, the company has since facilitated over 80 export B2B transactions. In 2019, for instance, Dyachenko launched the reverse platform to help find new customers and enter the market in Russia. Its key markets are Africa, Latin America, Middle East and Asia. It is now present in many African locations, working on opening additional regional offices in Mexico City, Bogota and Jakarta.

Here are important excerpts of the exclusive interview conducted recently by Kester Kenn Klomegah for IDN-InDepthNews:

B2B Export Group has been working between Russia and Africa, what are your products and services? What African regions or individual countries are keen on Russian products and business services?

Katya Dyachenko (KD): The B2B Export platform is a marketplace for interaction and a game changer for accelerated economic cooperation between Russia and Africa. B2B-Export is an online trading platform that facilitates trade globally, considering that the internet does not recognize borders. We are currently working in Africa, Russia, Latin America and China.

We sell equipment and technologies from Russia. We are currently looking for suppliers from all over the world to sign up on the platform to trade, including suppliers from Africa.

We are looking for 3 types of goods from Africa: Food Products, home décor and lastly fashion, shoes and bijouterie. We will help suppliers sell their goods and even export for them.

Lastly, we also help in the sourcing of STEM talent, that is, Science Technology, Engineering and Mathematics expertise, from Russia. This is in light of the fact that Russia has the largest number of engineering and science graduates per year.

Compared to other foreign players, how competitive is the African market?

The African market is very competitive, as the world is interested in trading with Africa. Some have even termed it as the new “scramble for Africa”. This is evidenced by the opening of [. . .] missions in Africa from 2010 to 2016.

Additionally, Africa is the only continent that escaped the global decline in foreign direct investment (FDI) as flows to the continent rose to US$46 billion in 2018, an increase of 11% on the previous year, according to UNCTAD.

From the 15 years’ experience in both regions, what key problems and challenges do you face, both ways?

The first major challenge is the lack of information. Many Russian companies are not fully aware of Africa’s potential. This also applies to African companies that are not adequately informed on the potential for development and trade by Russian companies.

This forms a huge impediment to the growth of trade between Africa and Russia. As a result of the lack of knowledge, it has led to a lot of prejudice among potential players and are hesitant to trade with each other.

In my opinion, the only way to fight this, is by providing information to enable both African and Russian companies to make informed decisions. The Sochi summit is one such example, as a part of its objectives is to promote knowledge sharing.

What can B2B Export Group do to facilitate a two-way business cooperation, most especially, when African business people are also looking to do business on the Russian market?

The B2B-Export Group seeks to do this by providing communication to African companies about the opportunities in the Russian and international market, in order to widen their horizon.

To support the trade between Russia and emerging markets, we host business forums in an effort to boost relations and investment between countries. We have organized Russian businesses to visit Kenya, Tanzania, Zimbabwe, Ghana, Nigeria, Rwanda, Egypt, Colombia, Mexico, Indonesia, Malaysia and China and we host delegates from other countries in Russia every year.

Next to that, we also do this by providing the necessary tools for trade, thus in a better position to understand the trading process and allow us to better work with our customers.

What kind of perceptions, popular sentiments and approach could be considered as impediments or stumbling blocks to business between Russia and Africa?

The first major impediment is the lack of trust among companies in both regions. This lack of trust is a result of the inadequacy of knowledge concerning the working arrangements of each other.

Secondly, many companies are hesitant to send money abroad to a company that they have not met, due to the numerous cases of fraud that have been reported. In order to gain trust, traders generally prefer to have face-to-face meetings to discuss their business deals which are not practical due to the high costs associated with an offline trip.

Lastly, a business person would approximately incur the following costs: The fees for the attendance and exhibition of products at a trade fair in Russia costs US$5000. A plane ticket to Russia costs US$1000. Hotel and transport per day will cost US$150. Translating services on site will cost US$110/hour. Warehouse rental US$15,000 per year. Working online on B2B-Export, one gets all the above services and more for only US$190 per year.

Business needs vital information, knowledge about the investment climate and so forth. Do you think that there has been an information vacuum or gap between the two countries?

As I have mentioned, there is a huge gap in the information available concerning both regions. However, it is important to add that for investments the threshold for the trust required is greater than for trade. Companies seeking investment need to provide adequate information to potential investors to convince them that risk can be managed and the returns justify the risk.

As a start for Russian investors looking to invest in Africa, it is easier to begin with setting up localization and assembly facilities. Moreover, they can provide manufacturing licenses to their local partners in the respective African countries.

Russia’s economic power, its global status and as a staunch member of BRICS bloc, how would you assess its current level of investment and business engagement with Africa?

As a BRICS member, Russia is engaging with other BRICS members such as South Africa where a lot of effort has been made to increase trade volume. Russia is a member of BRICS and Afrexim Bank (African Export–Import Bank) to ensure that Russian companies have access to Afrexim investment products. These products are a result of bilateral agreements between BRICS and Afrexim.

I believe that more effort needs to be made to promote investment between Africa and Russia. From my experience, I have noticed that many African companies are presenting proposals for export to the United States and the United Kingdom. Unfortunately, they are not keen on exporting to Russia.

The Russian government is keen in the promotion of such trade; they have organized the first, government run Russia-Africa forum in 30 years, in Sochi. It is important to note that we as the B2B Export Group have organized such forums in the last 4 years.

These forums have revealed the lack of enthusiasm among our African counterparts such as the African promotion boards for the respective countries. They have not been keen and effective in in promoting Russia-Africa trade. They need to be more active in seeking trade and investment opportunities that will benefit the companies in their country and will result in the growth of their economy.

I contend that the tourism sector should be among the first to be promoted. This is premised on the following reasons. Firstly, many Russian cities such as Moscow and St. Petersburg are in the same time zone as countries in Eastern Africa. This factor is very attractive as tourists will not have a difficult time adjusting to the time.

Moreover, when tourism is promoted it will have a domino effect on the investment of that particular country. This is because, it will help to demystify the myths and opinions that some Russians may have about Africa, thus encouraging them to look to invest and trade with the continent.  It will also broaden their understanding of the continent and her people.

And the final question, African leaders are looking for investment in infrastructure, industry and trade. What can African leaders expect from the Kremlin when they finally gather in Sochi?

African leaders should expect further encouragement in technological support and assistance that Russia is happy to provide and has historically been providing.

Furthermore, we expect greater infrastructural support such as in the development of Africa’s railway system. Russia is happy to provide geological exploitation support, as it has been doing in Guniea-Bissau.

Russia has also been keen in the development of South Africa’s gas infrastructure due to the expertise it has in this field.

Russia is also interested in assistance for security Improvement in African states, which is vital. Better security guarantees more stability of the countries’ economy therefore attracting investment.

Moreover, seeing as Russia is a knowledge-based economy, as a nation we are happy to exchange skill in the areas of medicine, veterinary services and engineering among others. It is thus an expectation that the Kremlin will seek to promote education of African students in Russian universities. Currently, Russia hosts 17,000 African students, majority of them private students, each year and the number is growing.

Additionally, it is important to note that Russia does not encourage foreign students to domicile in Russia, it advocates for their return to their respective countries to develop and use the skill set acquired to develop their economies.

In conclusion, I would like to state that it is important for Russians to, equally, seek to educate themselves on African affairs in order to boost trade, business and investment.

Kester Kenn Klomegah writes frequently about Russia, Africa and BRICS

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

World

Echovane Gets $1m to Scale AI Market Research Platform

Published

on

echovane

By Modupe Gbadeyanka

A $1 million funding package has been secured by an Artificial Intelligence (AI) startup, Echovane, to expand its market research platform.

The fresh capital would be used by the company to build AI agents that execute market research end-to-end, used by Fortune-500 firms, including P&G, Haleon, and Kantar.

Echovane will utilise the funds, co-led by Titan Capital and Neon Fund, to make complex market research a done-for-you AI-native service.

The platform is built on the premise that AI should take on the machinery of research while researchers retain control over the judgment. The result should be faster execution without sacrificing rigour, traceability or trust.

Echovane was founded by former Amazon, Stripe, Gojek and Razorpay product leaders and graduates of the Indian Institute of Technology, Smriti Gupta, Vipul Nair and Himadri Roy.

They initially set out to build an AI moderator for consumer interviews. But the deeper they went, the clearer it became that the interview was only a fraction of the problem. Research teams were still spending weeks recruiting participants, coordinating fieldwork, analysing evidence and turning it into something the business could act on.

So, the founders expanded Echovane into the execution layer for the entire research process.

“We thought better AI interviews would unlock faster research. But that was only one step in the research operations, for one methodology of research.

“In reality, research is more complex, and can vary from interviews to unobtrusive observations and longitudinal studies. It has multi-level complexity including finding niche participants, getting the research completed on time with them and maintaining quality checks,” the chief executive of Echovane, Smriti Gupta, stated.

“This funding allows us to deepen the agent infrastructure behind Echovane, expand our multimodal capabilities, and strengthen the global participant network required to deliver increasingly complex studies with consistency,” the chief technical officer, Vipul Nair, noted.

Also commenting, the chief operating officer of Echovane, Himadri Roy, said, “Having done the research ourselves, we understand the operational pain researchers have to go through to conduct a good research that gives useful insights.”

“Echovane has made complex, multi-market studies feel simple. They find the right hard-to-reach participants, handle the nuances across markets and languages, and deliver actionable insights with remarkable speed and consistency,” the Consumer Science and Product Experience Lead for Haleon, Zee Alcasid, disclosed.

“Echovane turned a month of product research into two days. They reached exactly the right participants and let us test, learn and iterate continuously across multiple audiences, countries, product variants all within a single study that would be impossible to execute at speed and scale,” the chief product officer for Trustly, Adam D’arcy, stated.

A spokesperson for Titan Capital said, “We have backed Smriti, Vipul and Himadri because they have deeply understood why market research has stayed slow and expensive for decades.

“With Echovane, they are building an AI-native, end-to-end research platform focused on the quality of the final insight, encoding each client’s context into a system that gets sharper with every study.

“They are turning research from a recurring expense into compounding infrastructure — faster, cheaper and genuinely deeper. Their first-principles thinking and capital-efficient execution gave us confidence in Echovane’s long-term potential.”

Continue Reading

World

Russia Eyes African Students to Boost Strategic Influence

Published

on

Russia and Africa

By Kestér Kenn Klomegâh

Russia’s system of foreign students’ admission is currently experiencing a completely different shape, due to the rapidly shifting geopolitical reality. The emerging trends are closely connected with increasing the number of highly interested applicants rather than the quality of education. The geopolitical shift is pushing Russia to make education for young Africans an ultimate priority. The quota campaign has already begun as the figure compares favourably with previous benchmarks but, to some considerable extent, noticeable challenges are currently affecting enrollment from Africa, Asia, and Latin America.

Despite that, general interest in Russian education among foreign nationals is increasing; the quota campaign confirms this trend. Last year, for instance, there were about 144,000 registrations in Rossotrudnichestvo’s Education in Russian system. The number has exceeded 160,000 in 2026. What is important here is that Russia shows preparedness to get more students from developing countries, especially from Africa and uses it as a factor for influencing its foreign policy in the region.

Regarding educational initiatives, the Russian Ministry of Foreign Affairs, in conjunction with relevant agencies and organisations are active in Africa. Noticeably, Russia is developing and expanding the existing, successfully operating cooperation in the sphere of education. In fact, priority is given to projects in the field of education and training of professional personnel for African countries. Currently, over 37,000 students from Africa are studying at Russian universities. Reports say a gradual increase in the number of scholarships for African citizens and the expansion of the range of professional training programs will provide a strong incentive for further promoting education at Russian universities.

This will continue to actively strengthen inter-university ties with African partners, including through specialised umbrella organisations such as the Russian-African Network University, the Consortium of Technical Universities “Nadra Africa” ​​based at the Empress Catherine II St. Petersburg Mining University, the Russian-African Network Transport University, and the Consortium of Russian Universities Working in West Africa based at the NGO “Centre for Public Diplomacy.”

Reports further indicated that the Rossotrudnichestvo representative offices—the Russian Science and Culture Centres—operating in eight African countries, as well as the Open Education Centres operating under the auspices of the Russian Ministry of Education in 31 African countries, serve as a solid foundation for our humanitarian presence in Africa. They serve as conduits for the Russian language and culture on the continent. It is, however, hoped that their number would only increase in the subsequent years.

While addressing the staff and students at the Moscow State Institute of International Relations, Foreign Affairs Minister Sergey Lavrov reiterated Russia’s readiness to cooperate actively in the sustainable economic development and to strengthen efforts at training the needed specialists and professionals for Africa. After the collapse of the Soviet system in 1991, there were problems sustaining relations with Africa. Then, after more than a decade, Russia started to return to Africa. This process has been ongoing for the past 15 years, according to the top Russian diplomat.

According to Lavrov, these past few years have been characterised by frequent interactions between Russian and African Foreign Ministers, plethora of MoUs were signed that set out the broad parameters of cooperation. Russia’s Education Ministry and the Foreign Affairs Ministry have raised the quotas for many African countries, the highest given to Angola, Ethiopia, Namibia and Mozambique, and South Africa.

According to a report posted on the MFA website in August, for instance, some 1,120 Angolans have enrolled, on Russian scholarships or grants, at various institutes and universities throughout the Russian Federation. Figures for other African countries are available on the official information portal of the ministry.

Besides state-sponsored students, Russia’s Education Ministry has also launched a large-scale educational campaign targeting the recruitment of private foreign students into its educational institutions across the Russian Federation. The program is to be implemented until 2025, which has a website (studyinrussia) translated into different languages, seeks to boost the popularity and improve its image abroad.

Undoubtedly, Russia aims at strengthening the next generation of pro-Russian elites who will help promote its interests, including long-term ones in their home countries. With this in mind, the Ministry of Education and the Ministry of Foreign Affairs, ultimately, hope to improve the efficiency of “soft power” in Africa, though not to the levels during the Soviet era.

Understandably, Russia is now targeting Africa’s fast-growing population as a huge potential market for knowledge transfer and export education. Rossiyskaya Gazeta, a widely circulated Russian daily newspaper, reported that Russia has been focusing on the young population in developing countries of Asia, Africa and Latin America, targeting the elite and middle class in these markets for the export of education, which has great potential.

The newspaper reported on the advantages of multiculturalism and cross-cultural interactive activities paving the way for integration in Russian society. As far back as 2023, Russia’s Federation Council and State Duma (upper and lower houses of parliament) passed a bill. That bill was finally signed into law, allowing foreign students the right to employment, a replica of the work and study model in Western and European countries.

Professor Viktor Sadovnichy, Rector of Moscow State University and Chairman of the Russian Rectors’ Association, an organisation that unites more than 700 heads of higher education institutions, argued that education and demography are interconnected; developing countries of Asia, Africa and Latin America have growing middle classes. “This favours the export of our education; it has great potential cooperating in the education sphere, it could serve as a huge market – training young professionals that are in demand on the labour market,” Sadovnichy said, addressing a plenary meeting of the Russian Rectors’ Association at Peter the Great St Petersburg State Polytechnic University.

Professor Natalia Vlasova, Deputy Rector at the Department of International Relations and Cooperation of the Ural State University of Economics in Yekaterinburg, explained that many African countries are developing rapidly, and the African elites and the growing middle-class have great potential for sponsoring their children’s education abroad. “In the times of the Soviet Union, African countries were strategic partners, and now we should reactivate these relations because in the near future they will have big economic and political power. This could, indeed, be a huge market and has the business potential,” she noted assertively.

An educational survey released in September 2024, divided into five major groups, said Russia has made significant efforts at improving teaching (the learning environment), research, citations (research influence), knowledge transfer, and international outlook (staff, students, research) in the educational field, according to the Times Higher Education (THE) World University Rankings.

Continue Reading

World

From Conviction To Execution: LEAD Launches Its Second Cohort In Rabat

Published

on

africa ceo forum LEAD

By Kestér Kenn Klomegâh

One year after launching a continental initiative designed to make excellence in public governance the foundation of a new drive to transform Africa, LEAD, the Africa CEO Forum’s pan-African leadership programme, takes stock of its first cohort and announces the launch of its second class. Built around a community of senior public decision-makers committed to modernising the state and to the continent’s digital transformation, this new cohort gathers for three days, from 28 to 30 August 2026, on the campus of Mohammed VI Polytechnic University (UM6P) in Rabat, Morocco.

A second cohort that confirms the programme’s durability

For its second class, LEAD brings together 50 fellows, senior public decision-makers engaged in the design and implementation of the continent’s economic and social policies. Over three days, participants take part in collective and collaborative working sessions, peer exchanges and meetings with figures from the public, business and academic spheres, in order to compare their practices and build shared responses to the major challenges of governance.

Speakers include Mehdi Jomaa, former Head of Government of Tunisia, Donald Kaberuka, Managing Partner & Founder, SouthBridge Group, and former President of the African Development Bank, Serge Ekue, President of the West African Development Bank (BOAD), Sanjay Jain, co-creator of India Stack and Director of Digital Public Infrastructure, Gates Foundation, and Mauricio Cardenas, Professor of Professional Practice in Global Leadership, Columbia SIPA, and former Finance Minister of Colombia (2012-2018).

They share their reform experience, their public policy trade-offs and their view of continental priorities. Throughout the programme, the cohort benefits from the dedicated support of Mohammed VI Polytechnic University, Asafo & Co, BOAD, BCG and the African Development Bank, LEAD partners that have chosen to invest in the transformation of African public action.

LEAD, a pan-African community serving public action

Created by the AFRICA CEO FORUM, LEAD is a leadership programme whose ambition is to reposition Africa’s administrative elite as a driver of reform, of performance and of dialogue with all the continent’s stakeholders.

Designed for senior African public decision-makers, LEAD sets out to build a lasting community of public officials able to share their experience, compare their practices and build common solutions to the major economic, technological and institutional transformations under way in Africa. That community is structured around three pillars: modernizing the state, improving public services, and strengthening cooperation between governments, development institutions and private-sector players.

From fellows to alumni: a long-term initiative

Made up of 36 fellows drawn from a range of administrations and institutions and representing 24 countries across the continent, LEAD’s first cohort demonstrated the quality and the potential of this community from its very first year. In less than twelve months, six of its members have taken a significant step forward: two have been appointed ministers, two have moved into strategic positions at the highest level of the state and two have been promoted to chief executive roles. These moves, which account for 16.7% of the first class, show the role LEAD plays as an accelerator of impact within African administrations.

By bringing together a new cohort of fellows every year, each of them joining the LEAD alumni community, the initiative follows a long-term trajectory: in time, to unite several hundred African public decision-makers around a shared culture of transparency, performance and regional cooperation.

A first year devoted to public service and digital public infrastructure

Throughout the year, the fellows devoted their work to strengthening African public action, to make excellence in public governance a central lever of transformation. An awareness campaign, run as part of Africa Public Service Day, brought to light those who, within the continent’s administrations and institutions, are concretely transforming public policy and improving the services offered to citizens.

Members of the cohort also took part in a special round table held in Kigali during the ACF 2026, in order to carry their thinking to a wider community of public and private leaders. That forum reinforced LEAD’s role as a platform for dialogue between the administrative elite and the continent’s economic players. Digital public infrastructure (DPI) formed the main thread of this first year of work.

Discussions covered issues at the heart of the digital sovereignty of African states: digital identity, payments, secure data exchange, interoperability, governance and the protection of citizens. This work examined the conditions under which African states are developing, in some cases, and can develop, in others, shared, open infrastructure robust enough to improve the quality of public services while supporting local innovation and preserving the capacity of public authorities to set the rules of the game.

A white paper to move from consuming technology to creating value

This year of work concludes with the publication, in collaboration with BCG, LEAD’s Knowledge Partner, of a white paper on Africa’s place in the digital economy and in artificial intelligence. With the digital economy still accounting for around 5% of African GDP, against close to 15% worldwide, the paper calls on the continent to shift from a logic of technology consumption to one of value creation.

The white paper identifies three structuring priorities for African public actors:

  • Building shared digital infrastructure that serves as the backbone of public services and private innovation.
  • Pooling investment in order to reach critical mass and avoid the fragmentation of efforts across the continent.
  • Favouring open and interoperable architectures, with trust and governance built in by design, so as to protect citizens while stimulating the entrepreneurial ecosystem.

The white paper is available here to all public decision-makers, technical partners and institutions concerned.

“LEAD’s first cohort confirms a simple conviction: Africa already has the women and men capable of profoundly transforming public action. Our responsibility, either with our partners, is to give them, at pan-African level, a space in which to compare experience, build common solutions and bring forward a new generation of public policy. With this second cohort, we want to accelerate the move from ambition to execution, in particular on digital public infrastructure and artificial intelligence, two decisive issues for sovereignty, for the effectiveness of the state and for value creation across the continent,” says Amir Ben Yahmed, President of the Africa CEO Forum.

Continue Reading