By Ashemiriogwa Emmanuel
The classified e-commerce platform, Jiji Kenya, has deployed Artificial Intelligence (AI) tools and algorithms to ensure safety for real estate buyers and sellers on its platform.
The online marketplace, with over 10 million active users, said it has designed a computing algorithm based on user behaviour that tracks suspicious advertisements on its platform and automatically blocks them in a bid to ensure a seamless and safe experience for property sellers.
Amid the rapid increase of online transactions as a result of the high demand for land and properties in Kenya, the strategic upgrade is directed towards helping its sellers to create more effective ads and catering to the increasing buyer demand in various locations within the country.
According to Jiji Kenya’s Country Manager, Mr Maksym Golubev, the online platform houses the highest listings of real estate with incremental traffic in Kenya, making it an ideal avenue for property sellers to increase their revenue.
“We boast of over 42,000 listings in our property category, which is the highest among all our competitors in Kenya. This will enable sellers to increase their revenue by tapping into our site’s traffic by making it easier to connect to the right buyers.
“We, therefore, need to fasten a few buttons in our bid to continue being the classifieds leader in the region. Our mission is to ensure that we provide an enabling platform that safely and sanely leads you to the right property, based on your needs and the seller is able to reach you faster and easier than ever before,” Mr Golubev said.
With its network across five countries, Jiji is a leading online marketplace in Africa with over 3 million ads with a total value of over $10 billion.
In the African e-commerce space, the firm’s mobile app is currently among the most downloaded and highest-rated.
Adedapo Adesanya 
Dipo Olowookere