World
Media Debates as Russia Pushes into Africa
By Kester Kenn Klomegah
In an effort to get push its political and economic influence in Africa, Russia has begun identifying news outlets that could facilitate the distribution of its information products and contents (syndication of news reports) from Russian media organizations.
Since the collapse of the Soviet Union, this is the first significant step on media cooperation by official authorities to address the information gap between the two regions. The primary objectives are to promote its Russia’s image more positively, overturn the negative perceptions among the public and to counteract anti-Russian propaganda mostly by western and European media in Africa.
Russia seeks a new image in Africa. On the other hand, Russian media continues presenting Africa as a region of diseases, conflicts and dangerous for business. At least, Africa’s middle-class, approximately 380 million constitutes a huge consumer market, is more than Russia’s population of 150 million and almost the same population size of the United States.
Indisputably, Africa also needs an excellent image among the Russian public. Russian experts and academics have consistently called for forging media cooperation as an instrument for promoting business opportunities and building positive perception, and offering knowledge about post-Soviet achievements in Russia and developments in Africa.
In an emailed interview, Professor Irina Abramova, Director of the Institute for African Studies under the Russian Academy of Sciences, said in the eyes of the Russian political establishment and business community, Africa is still viewed as a continent of poverty, endless wars and epidemics, stuck in the pre-industrial stage of development, and surviving only thanks to international aid.
Meanwhile, there is a different Africa, she maintains, Africa with rapid economic growth, dynamic formation of democratic management systems, modern structures and institutions of a market economy, a major player in the market of natural and human resources, a key source of growth in global demands and profitable spheres of investment operations.
“The media should more actively inform Russians about the prospects for the development of the African continent, its history and culture. Unfortunately, the Russian man in the street does not know much about Africa,” the director explained.
“For Africans, so far Russia is associated with the Soviet Union, the majority of Africans still have very warm feelings towards Russia. In general, the Russian Federation in Africa, and Africa in the Russian Federation are very poorly represented in the media. It is necessary to organize a special media entirely dedicated to Russia-Africa,” Abramova said.
Honorary President of the Africa Institute of the Russian Academy of Sciences and Editor-in-Chief of the Asia and Africa Today magazine, Professor Alexei Vasilyev, has also stressed that Russia and Africa have to raise media work so that people of both regions get to know much about each other.
“Measures are needed to enable us to better understand each other. Africa is different. As journalists, we have to report not only diseases, demonstrations and murders, but also about real achievements and successes (of the African continent),” he said.
TASS Director General, Sergei Mikhailov, noted that without African states it’s impossible to cultivate international economic ties, stable development of international ties, and to build a stable and cohesive system of international security. Thus, cooperation between media outlets has to be one of the most active areas of developing ties with Africa.
Reports show that TASS plans to actively develop cooperation with its colleagues in Africa and give Africans a chance to familiarize themselves with developments in the world and on the African continent, which is different from most Western media. The Russian news agency plans to significantly increase the number of its bureaus in Sub-Saharan Africa, Mikhailov informed at the panel session themed “Russian-African Relations: The Role of Media” held in Sochi.
“We hope this will contribute to improving mutual understanding between Russian and African peoples. We want the events in Africa and vital issues of its development to again become top news,” he added.
The Russian Foreign Ministry supports the plan by the TASS news agency to open new offices across Africa in 2020 and urges the agency to go ahead with widening its African network, according to Russian Deputy Foreign Minister Mikhail Bogdanov. He further suggested Angola, Guinea, Tanzania and Madagascar among the potential host countries for future TASS offices.
Over the years, media and policy experts have noted that nearly 30 years after the Soviet, Russia has not encouraged African media from south of Sahara in the Russian Federation. The Ministry of Foreign Affairs has largely ignored African media, south of Sahara. South Africa, Morocco and Egypt (the Maghreb region) are closer in their relationship to Russia.
Information presented at the Sochi summit explicitly confirmed this observation. Some 300 news bureaus from 60 countries are operating in Russia, including 800 correspondents and 400 technical personnel, while Africa represented by just three bureaus: South Africa, Egypt and Morocco, the Deputy Director of the Russian Foreign Ministry’s Information and Press Department, Artem Kozhin said at the panel discussion.
According to him, this extremely low representation of African media hardly meets the level of dynamically developing relations. “We invite all interested parties to open news bureaus and expand media cooperation with Russia,” Kozhin said.
Some are not ready to spend money by bringing Africa media to Russia. “We understand that getting to Moscow costs quite a bit of money, and this may well be too expensive for African newsrooms,” Alexei Volin, Russia’s Deputy Minister for Communications and Mass Media, said before making the pitch. He further emphasized that information cooperation was developing not the way it should be.
The ministry has put forward proposals on expanding cooperation with Africa, including exchanging information with Russia’s state mass media, training courses for African journalists and trips of Russian specialists to Africa for training personnel.
According to various reports by Roscongress, the organizer of the first Russia-Africa Summit held in October, Russian officials have expressed readiness to collaborate with African media and would be at the forefront to highlight post-Soviet economic and cultural reality and shape the African perception about Russia. Senior media professionals on the African side are highly qualified and have appreciable professional experience in their employment.
From Eurasia Review investigations, TASS is currently strengthening its foothold in Africa. For instance, in September it appointed Vitaly Makarchev as the head of Pretoria office in South Africa. Director General of the Maghreb Arab Press news agency Khalil Hachimi Idrissi and FAAPA Secretary General Mohamed Anis have held talks earlier during the year with TASS First Deputy Director General Mikhail Gusman. The talks focused on widening media cooperation in Maghreb region.
Russian diplomats have also discussed media cooperation with Executive Director of Cabo Verdean News Agency Infopress, Jacqueline Furtado Carvalho; General Manager of Agence Congolaise de Presse, Anasth Wilfrid Mbossa; General Manager of Ghana News Agency, Albert Kofi Owusu, and Chief-Editor of the Seychelles News Agency, Rassin Vannier.
General Manager of Ghana News Agency, Albert Kofi Owusu, told the New York Times that the proposal to distribute stories from TASS, the Russian state-controlled news service, to newspapers, websites and television stations in the West African region made sense, especially since his agency was already sharing Chinese state media reports. But, this has to be done within a framework agreement on cooperation for mutual benefits.
For decades, a number of foreign countries have been cooperating with African media and NGOs to push their strategic policy and business interests. For example, the Forum on China-Africa Cooperation has fixed China-Africa Press Exchange Centre in Shanghai to encourage and promote exchange and visits between Chinese and African media.
Last May, China hosted the fifth Forum on China-Africa Media Cooperation. A joint statement on further deepening exchanges and cooperation was adopted.
Similarly, the United States, European Union, and Asian States support African media enormously in their information and education activity, and with regular publications of economic and business reports to create public business awareness in Africa. They have adequately collaborated with African partners in attracting business to Africa.
Nevertheless, Moscow plans to boost its presence on the continent in the next four to five years. Aware of the common responsibility, Russia and Africa have to continue coordinating efforts at implementing the documents adopted at the summit since this meets the desires and aspirations of Russia and Africa.
As explicitly outlined in the joint declaration, both Russia and Africa have to begin pursuing the targeted goals such as:
*facilitate the people-to-people contacts between Russia and African States using the potential of non-governmental organizations and various fora, including the youth ones.
*encourage further exchanges, mutual learning and cooperation in culture and education.
*facilitate the opening of Russian and African mass media hubs in the respective territories of African States and the Russian Federation.
Ultimately, these could be achieved by building on the existing friendly ties, as well as on the rich experience of multifaceted and mutually beneficial cooperation that serves the collective interests between the Russia and Africa.
Report by Kester Kenn Klomegah, an independent researcher and freelance writer on Russia, Africa and BRICS. He is the author of the Geopolitical Handbook titled “Putin’s African Dream and The New Dawn: Challenges and Emerging Opportunities” devoted to the first Russia-Africa Summit 2019.
World
Essent Slashes Contact Centre Technology Costs by 50%
By Modupe Gbadeyanka
The Netherlands’ largest energy provider, Essent, has cut the technology costs of its contact centre infrastructure by half.
The organisation, which serves 2.5 million customers, recorded zero critical incidents post-migration and improved agent workplace satisfaction by 36 per cent.
The migration was delivered in partnership with AI-first customer experience transformation specialists, Sabio Group, and was completed in under 12 weeks for an operation spanning over 1,000 agents across two locations.
Agents were forced to juggle multiple disconnected screens simultaneously — a workflow that was as inefficient as it was stressful.
“Our agents were constantly working with different screens — multiple chat instances open at once, multiple agent desktop instances. It was messy, and in some cases, quite stressful,” SAFe Product Manager for Customer Interaction, Omnichannel and Digital Transformation at Essent, Michiel Kouijzer, stated.
“A lot of colleagues were saying I was mad for even suggesting this approach. It kind of feels like a victory on a personal level that it did work out. You just have to be a little ambitious — and have the right expert partner who can make it work,” Kouijzer added.
With stable cloud infrastructure now firmly in place, Essent is turning its attention to the capabilities that were impossible in its legacy environment: AI-powered call summarisation, agentic customer self-service, and next-generation workforce optimisation.
Rather than a reckless ‘big bang’ cutover that could have affected service to millions of households, Sabio engineered a phased migration strategy — beginning with Essent’s SME segment to validate technical readiness before scaling to the full enterprise operation.
“This project showcases Sabio’s unique position in the contact centre technology landscape. We’re not just moving Essent to the cloud — we’re establishing a foundation for continuous improvement in their customer experience delivery,” the Country Manager for Sabio Group Benelux, Wouter Bakker, commented.
World
Africa: A New Market for Russian Business
By Kestér Kenn Klomegâh
On April 11, the presentation of the book “Africa: a new market for Russian business” took place, which aroused lively diverse interests among business representatives, entrepreneurs and employees of federal structures of Russia. The event was dedicated to discussing the prospects of Russian companies entering the African market and became a platform for the exchange of views and experiences.
Participating guests, packed in the small hall, included:
– representatives of business circles,
– entrepreneurs interested in new directions of development,
– employees of federal agencies curating foreign economic activity.
The presentation was held in a constructive and friendly atmosphere. The author of the book, Serge Fokas Odunlami, detailed the key ideas and conclusions presented in the publication. Particular attention was paid to the practical aspects of operating in the African market, as well as the analysis of opportunities and risks for Russian companies.
During the lively discussion, participants asked questions, shared their experiences and made suggestions for developing cooperation with African countries. This format allowed not only to get acquainted with the content of the book, but also to discuss topical issues of expanding business relations.
Meaning of the book: The publication, “Africa: a new market for Russian business” offers readers not only analytical, but also practical recommendations on investment and market trends, and how to enter the African market. The book will be a useful tool for those considering Africa as a promising destination for investment and business development.
The presentation of the book became a significant event for the Russian business community interested in expanding cooperation with Africa. Serge Fokas Odunlami introduced the participants to the new edition, which is a comprehensive business guide that gives an impetus for dialogue and implementation of joint entrepreneurial projects and corporate initiatives across Africa.
World
Ryan Collyer Reveals Reasons Behind Africa’s Significant Energy Deficit
By Kestér Kenn Klomegâh
Perhaps Russia’s state nuclear corporation, Rosatom, is at the frontline, shaping Africa’s energy security. And African countries are also accelerating coordinated efforts to build nuclear power plants primarily to supply their energy, which will drive industrialisation and boost power capacity for domestic utilisation.
Energy experts say adopting nuclear can further support a diverse energy mix, reduce reliance on fossil fuels, and help across the continent. Over the past two decades, Russia has been collaborating with African countries, adopting energy initiatives to provide power to approximately half the continent’s population, and making it an important component of Africa’s future energy strategy and solutions. At this point, however, it is necessary to underline the irreversible fact that Russia’s ultimate goal is to ensure long-term African energy security.
In this interview, Rosatom’s Chief Executive Director for Central and Southern Africa, Ryan Collyer, reiterates the strategic importance of Russia-Africa’s energy cooperation through strengthening bilateral agreements on collaboration on the peaceful use of nuclear energy. Collyer explains that the Russian approach is its ability to offer an integrated solution, from technology and financing to training and localisation. According to him, partnerships must be built on mutual benefit and on the principle of transparency. Here follows the interview excerpts:
What are the expectations, specifically in the nuclear energy sphere, for Africa during the forthcoming Russia–Africa Summit scheduled for 2026?
The expectation is a clear shift from dialogue to delivery. Over the past few years, we have built a strong foundation through agreements, feasibility discussions and partnerships. The 2026 Russia–Africa Summit is an opportunity to demonstrate tangible progress.
In practical terms, I would expect greater focus on implementation readiness. That includes regulatory development, human capital, financing models and localisation strategies. We also expect to see more structured cooperation in areas like small modular reactors, which are particularly relevant for many African grids, as well as stronger emphasis on education and training partnerships. Ultimately, the success of the Summit will be measured by how many initiatives move from concept to execution.
Why, despite many bilateral agreements, is Africa still experiencing a significant energy deficit?
Africa’s energy deficit is not a result of a lack of ambition or agreements. It is primarily a question of scale, financing and infrastructure readiness. Energy projects, especially large-scale ones, require long-term investment, stable policy frameworks and strong institutional capacity. Many countries are working under fiscal constraints, and at the same time, demand is growing rapidly due to population growth and urbanisation. So, even when progress is made, it can be outpaced by rising demand.
It is also important to understand that many agreements are not meant to deliver immediate infrastructure. They are part of a longer preparation cycle, including feasibility studies, regulatory development and workforce training. Nuclear projects in particular are long-term by nature, and while this can be perceived as slow progress, it is actually a reflection of the level of diligence required.
How do you assess the contribution of nuclear energy to climate change mitigation and technological development in Africa?
Nuclear energy plays a dual role in Africa’s development, both as a clean energy source and as a driver of technological advancement. From a climate perspective, nuclear provides reliable, low-carbon electricity at scale. Africa needs a significant expansion of its energy capacity to support economic growth, and this growth must be both stable and sustainable.
Nuclear allows countries to increase power generation without increasing emissions, while ensuring a consistent baseload supply. At the same time, its impact goes beyond electricity. Nuclear technologies support medicine, agriculture, water management and industrial processes. Across Africa, they are already used in areas such as cancer treatment, food preservation and environmental monitoring, making nuclear a broader platform for sustainable development.
In this context, Rosatom offers integrated solutions across the full nuclear value chain. This includes large-scale and small modular reactors, as well as advanced non-power applications such as nuclear medicine and irradiation technologies. Our focus is on delivering practical, tailored solutions that support long-term development and local capacity building.
Is Africa unprepared to deal with nuclear waste, as some critics suggest?
I would say that preparedness varies across countries, but it would be inaccurate to suggest that the issue is being ignored. Responsible nuclear programmes require a comprehensive approach to waste management from the very beginning. This includes legal frameworks, regulatory oversight, storage solutions and long-term planning. These elements are part of international best practice and are supported by organisations such as the IAEA. What is true is that this topic is often undercommunicated in the public space. It should be discussed more openly, because transparency builds trust.
Countries that are serious about nuclear energy understand that waste management is not optional. It is a core component of the programme, and it is addressed in parallel with all other aspects of development. Rosatom offers comprehensive solutions for spent fuel and radioactive waste management. These include technologies for safe storage, transportation, reprocessing and recycling of nuclear materials. In fact, advanced reprocessing solutions allow for the reuse of valuable components of spent fuel, significantly reducing the volume of waste and improving the overall sustainability of the nuclear cycle.
Nuclear power remains controversial. Why do you believe it is important for Africa, and what role does it play in the energy mix?
Africa needs a balanced and pragmatic energy strategy. The conversation should not be about choosing one technology over another, but about building an energy mix that is reliable, affordable and sustainable. Renewables will play a critical role and are already expanding rapidly. However, they are variable by nature. For industrialisation, countries also need stable, continuous power that is baseload. This is where nuclear can make a meaningful contribution. A diversified energy mix that includes renewables, nuclear, hydropower and other sources allows countries to reduce risk, improve energy security and support long-term economic growth.
Nuclear is not the only solution, but it is an important part of a resilient system, especially for countries with growing industrial ambitions. In this context, Rosatom is able to support countries with integrated energy solutions that combine reliability, sustainability and long-term partnership models, tailored to national development priorities.
How can we shift public perception, given the legacy of Chornobyl and Fukushima?
We cannot rewrite history, and we should not try to. Events like Chornobyl and Fukushima shaped public perception for a reason. The starting point is respect for those concerns, not dismissal. At the same time, what is often missing in the conversation is what happened after those events. Chornobyl, in particular, fundamentally reshaped the entire philosophy of nuclear safety. It led to a complete rethinking of reactor design, emergency response, and regulatory oversight. Independent regulators were strengthened, safety responsibilities were clearly separated from operators, and safety culture became not just a principle but a legal requirement supported by continuous drills and probabilistic risk assessments.
Technologically, the industry also changed dramatically. Modern reactors are designed to withstand even worst-case scenarios, with multi-layered “defence-in-depth” systems, core melt traps, and passive safety mechanisms that rely on natural physical processes rather than human intervention. These are not incremental improvements. They are the direct result of lessons learned at a very high cost. But facts alone do not change perception. People do not build trust through reports. They build it through experience and transparency. That is why our approach in Africa is deliberately open.
We create opportunities for students, young professionals and journalists to visit nuclear facilities, research centres and training programmes. When people can see how systems operate, how safety is managed, and how seriously it is taken, the conversation becomes more grounded and less abstract. There is also an important human dimension that is often overlooked.
The history of Chornobyl is not only a story of tragedy. It is also a story of professionalism, responsibility and the people who managed the crisis and generated the knowledge that made today’s safety standards possible. Acknowledging that the full picture helps move the discussion away from fear alone toward understanding. At the same time, we need to broaden the narrative. Nuclear is not only about power generation. It is about cancer treatment, food security, water management and high-skilled employment. When communities begin to connect nuclear technology with real benefits in their own lives, it stops being an abstract risk and starts becoming a practical solution. Ultimately, perception does not change through persuasion. It changes through consistency. Through transparency, long-term engagement, and real-world impact.
What are your final thoughts on Russia’s preparedness to support Africa’s nuclear ambitions?
Russia has demonstrated that it is committed to long-term partnerships in Africa, particularly in the nuclear sector. We are already seeing concrete examples of cooperation in areas such as project development, education and skills transfer. The key strength of the Russian approach is its ability to offer an integrated solution, from technology and financing to training and localisation. Partnerships must be built on mutual benefit and transparency. Africa’s priorities are clear: energy security, economic development and local capacity building. Any partner that is ready to contribute to these goals consistently and practically will have a meaningful role to play. If we look country by country, the picture becomes even more interesting.
Take Ethiopia. This is a country thinking long-term about energy security and industrialisation. It has strong hydropower, but also understands the need to diversify. Ethiopia is prepared to take a big step towards nuclear energy. In Rwanda, the approach is different. It is focused on innovation and speed. There is a strong interest in small and flexible nuclear technologies, alongside active use of nuclear science in healthcare and agriculture. What stands out is the clarity of vision and pace of implementation.
Then, there is Namibia. As a major uranium producer, the question is how to move up the value chain. Partnerships can help connect resources to technology, skills and future energy applications. So, Russia’s role is not one-size-fits-all.
The real strength lies in adapting to each country’s strategy. If that continues, nuclear cooperation becomes not just about energy, but about shaping long-term technological development. Rosatom is one of the few global players capable of delivering the entire nuclear value chain. This includes reactor technologies, fuel supply, waste management solutions, including reprocessing, as well as long-term operational support and human capital development. This comprehensive capability is what allows us to move projects from concept to reality in a structured and sustainable way.
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