World
Russia Plans Special Training for Senior Journalists in Africa
By Kester Kenn Klomegah
Russia’s Ministry of Foreign Affairs (MFA), collaborating with Ministry of Communications, Diplomatic Academy and the Institute for African Studies, plans to launch a short orientation and training programme for senior editors working in the state media organisations in African countries.
The media initiative came up as a follow up to Foreign Minister Sergey Lavrov’s discussions during his African tour early March about rolling out a comprehensive strategic roadmap for a more integrated cooperation and find effective ways of improving public diplomacy in Africa.
On May 16, Sergey Lavrov chaired the Foreign Ministry Collegium meeting on the subject “Cooperation with Sub-Saharan African countries as part of implementing important tasks of Russian foreign policy.”
The meeting noted that the consolidation of versatile ties with the Sub-Saharan African countries remains a major part of Russia’s foreign policy strategy, which is acquiring special significance in the context of deep changes in the global arena.
The MFA has released an official document, available to its website, titled “Concept of the Russian Federation on Cooperation with African Media” stresses the need to cooperate with African media as Russia looks forward to strengthening relations and share strategic interests with Africa on international arena.
According to the MFA “the Russian Federation is implementing programmes of cooperation with various African countries which include education, culture, art, the media and sport.”
The Russian Government supports the pilot programme and will be organised for African media groups in two phases: in October and in May, and planned for a two-year period from 2018 to 2020.
The participants from this pilot programme will be at the forefront to highlight or propagate post-Soviet economic and cultural reality, shape the African perception about Russia and raise Russia’s image and reputation among the political and business community and the general population in Africa.
Since the collapse of the Soviet Union, this is the first significant step on media cooperation by the official authorities to address the information gap between the two regions. The initiative particularly seeks to bridge the widening business information gap that has existed and might help strengthen bilateral relations between Africa and Russia.
Experts have acknowledged that, for Russia, there are important geopolitical implications working with Africa and unreservedly praised Russia’s initiative for creating this mechanism for media cooperation and for more diversified aspects of its policy with Africa.
Canadian-Nigerian Professor O. Igho Natufe, Head of Ukraine-African Study Center in Kiev, says looking into the future it is important to continue approaching the relationship beyond natural resources and the economy, and to include soft power, so the move will boost the overall relationship in the long-term since the media has a huge role to play.
Undoubtedly, Natufe further explains that frequent exchange of visits by Russian and African journalists as well as regular publications of economic and business reports could help create public business awareness and raise, to an appreciable level, the understanding of the relationship between Russia and Africa.
Earlier, Dr Olga Kulkova, a Research Fellow at the Moscow based Center for the Study of Russian-African Relations, Institute for African Studies, also pointed out that “more quality information about modern Russia should be reported in Africa. Indisputably, it might take a lot of money and efforts, but the result will pay off.”
“It is excellent to adequately collaborate with African partners and attract Russian business to Africa. Russia ought to take this into account, if it wants to improve the chances for success in Africa,” Kulkova said.
Professor Gerrit Olivier from the Department of Political Science, University of Pretoria in South Africa, noted that “Russian influence in Africa, despite efforts towards resuscitation, remains marginal. The cultural gap (language in particular) is a great handicap. The official visits are mainly opening moves and symbolic and have little long-term concrete results.”
While prioritising Africa now, Russia has to do more, particularly, in the cultural-intellectual field (like China, EU and US) with a view to the longer term and work on its image problem in Africa, Professor Olivier, who previously served as South African Ambassador to the Russian Federation from 1991 to 1996, wrote in an email comment from Pretoria, South Africa.
For decades, a number of foreign countries are cooperating with African media to push their strategic policy interests. For example, the Forum on China-Africa Cooperation has fixed China-Africa Press Exchange Center in Shanghai to encourage and promote exchange and visits between Chinese and African media.
In June 2018, China held the Fourth Forum on China-Africa Media Cooperation. A Joint Statement on Further Deepening Exchanges and Cooperation was adopted. During the Johannesburg summit held in 2015, President Xi Jinping said China would implement access to satellite TV for 10,000 African villages and provide training for 1,000 media professionals from Africa.
World
Germany Acquires Equity Stake in ATIDI to Strengthen Economic Partnership With Africa
By Aduragbemi Omiyale
About $32 million has been put into the African Trade and Investment Development Insurance (ATIDI) by Germany through KfW Development Bank.
This funding package allows the European nation to become a D2-class shareholder of ATIDI, a status dedicated to Export Credit Agencies and Non-African Public Entities.
Of this amount, $18.4 million is funded from BMZ budget resources, with the remaining $13.6 million coming from KfW’s own resources. As such, it will assume the obligations and benefits related to its new shareholding status, including representation in ATIDI Governance and decision-making structures, and equally participating towards improving German trade and investments in Africa in alignment with the G20 Compact with Africa (CwA 2.0).
KfW’s subscription in ATIDI is the culmination of a dynamic partnership between the two organisations.
On behalf of the German Federal Ministry of Economic Cooperation and Development (BMZ), KfW has supported several countries’ membership in ATIDI with over $100 million in financing, thus strengthening the organisation’s capital base and expanding its ability to mitigate risk and mobilise private investment across African markets.
The new equity participation adds a direct shareholding to this long‑standing cooperation.
KfW is the 13th Institutional shareholder in Africa’s premier development insurer, further strengthening the organisation’s capital base and its capacity to support trade and investment across the continent.
At the official signing of the subscription agreement in Nairobi, Kenya, a member of the executive board of KfW, Ms Christiane Laibach, said, “Our membership is executed on behalf of the Federal Republic of Germany. It is only the latest culmination of a successful cooperation that has enabled the ATIDI membership of several African states and has created innovative insurance solutions to attract foreign investment on the continent.”
The chief executive of ATIDI, Mr Manuel Moses, said, “This milestone is iconic in many ways. First, it elevates our already dynamic bond with KfW and creates more opportunities for German investors looking to engage in Africa. It is also a recognition of ATIDI’s earned status as Africa’s top development insurer and the acknowledgement of the soundness of our business. Last, it underscores the power of partnerships in a global context increasingly marked by volatility and uncertainty. ATIDI will spare no effort to make this partnership a successful one.”
Established in 1948, KfW is Germany’s state-owned promotional and development bank and a key implementing partner of BMZ in international financial cooperation. Its shareholding in ATIDI is expected to stimulate up to $500 million in trade and investment between German companies and African markets.
Over the past 25 years, ATIDI has grown to become Africa’s premier provider of development insurance and one of its highest-rated financial organisations. It leverages its partnerships with leading multilaterals and regional bodies, including the African Union, the World Bank Group, COMESA, the European Investment Bank (EIB), and the Norwegian Agency for Development Cooperation (NORAD), to offer innovative credit and investment insurance products that foster sustainable and transformational growth across the continent.
World
Essent Slashes Contact Centre Technology Costs by 50%
By Modupe Gbadeyanka
The Netherlands’ largest energy provider, Essent, has cut the technology costs of its contact centre infrastructure by half.
The organisation, which serves 2.5 million customers, recorded zero critical incidents post-migration and improved agent workplace satisfaction by 36 per cent.
The migration was delivered in partnership with AI-first customer experience transformation specialists, Sabio Group, and was completed in under 12 weeks for an operation spanning over 1,000 agents across two locations.
Agents were forced to juggle multiple disconnected screens simultaneously — a workflow that was as inefficient as it was stressful.
“Our agents were constantly working with different screens — multiple chat instances open at once, multiple agent desktop instances. It was messy, and in some cases, quite stressful,” SAFe Product Manager for Customer Interaction, Omnichannel and Digital Transformation at Essent, Michiel Kouijzer, stated.
“A lot of colleagues were saying I was mad for even suggesting this approach. It kind of feels like a victory on a personal level that it did work out. You just have to be a little ambitious — and have the right expert partner who can make it work,” Kouijzer added.
With stable cloud infrastructure now firmly in place, Essent is turning its attention to the capabilities that were impossible in its legacy environment: AI-powered call summarisation, agentic customer self-service, and next-generation workforce optimisation.
Rather than a reckless ‘big bang’ cutover that could have affected service to millions of households, Sabio engineered a phased migration strategy — beginning with Essent’s SME segment to validate technical readiness before scaling to the full enterprise operation.
“This project showcases Sabio’s unique position in the contact centre technology landscape. We’re not just moving Essent to the cloud — we’re establishing a foundation for continuous improvement in their customer experience delivery,” the Country Manager for Sabio Group Benelux, Wouter Bakker, commented.
World
Africa: A New Market for Russian Business
By Kestér Kenn Klomegâh
On April 11, the presentation of the book “Africa: a new market for Russian business” took place, which aroused lively diverse interests among business representatives, entrepreneurs and employees of federal structures of Russia. The event was dedicated to discussing the prospects of Russian companies entering the African market and became a platform for the exchange of views and experiences.
Participating guests, packed in the small hall, included:
– representatives of business circles,
– entrepreneurs interested in new directions of development,
– employees of federal agencies curating foreign economic activity.
The presentation was held in a constructive and friendly atmosphere. The author of the book, Serge Fokas Odunlami, detailed the key ideas and conclusions presented in the publication. Particular attention was paid to the practical aspects of operating in the African market, as well as the analysis of opportunities and risks for Russian companies.
During the lively discussion, participants asked questions, shared their experiences and made suggestions for developing cooperation with African countries. This format allowed not only to get acquainted with the content of the book, but also to discuss topical issues of expanding business relations.
Meaning of the book: The publication, “Africa: a new market for Russian business” offers readers not only analytical, but also practical recommendations on investment and market trends, and how to enter the African market. The book will be a useful tool for those considering Africa as a promising destination for investment and business development.
The presentation of the book became a significant event for the Russian business community interested in expanding cooperation with Africa. Serge Fokas Odunlami introduced the participants to the new edition, which is a comprehensive business guide that gives an impetus for dialogue and implementation of joint entrepreneurial projects and corporate initiatives across Africa.
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