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US-Africa Business Summit: Partnering for Sustainable Success

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Mokgweetsi Masisi Botswana President US-Africa business summit

By Kestér Kenn Klomegâh

The Corporate Council on Africa (CCA) held the US-Africa business summit in Dallas, Texas, on May 6-9 with the theme US-Africa Business: Partnering for Sustainable Success gathered several African leaders, senior US and African government officials, and corporate business executives to review performance, discuss existing challenges and chart future pathways into the commercial spheres across Africa.

While it aims at forging strategic partnerships and exploring investment opportunities, the participants gain important insights from industry experts and business thought leaders. Principally the Texas summit hosted the largest African diaspora population of any state in the United States. Dallas, as the location of headquarters and major business operations for a large number of Fortune 1000 firms, was the ideal location to facilitate the exchange of ideas and strategies that will shape the future of US-Africa business relations and private sector-led economic growth both in the United States and on the African continent.

Speeches and discussions were delivered successfully. Among the African leaders who delivered speeches included President Mokgweetsi E.K. Masisi of the Republic of Botswana, President Faure Gnassingbé of the Republic of Togo, and Dr. Lazarus McCarthy Chakwera of the Republic of Malawi. The presence of large numbers of African leaders and representatives, in fact, underscored the importance of the summit as a platform for high-level discussions and economic partnerships between the United States and Africa.

Dr Mokgweetsi E.K. Masisi, President of the Republic of Botswana, has made a strong case for Botswana as a top investment destination, citing the country’s stability, progressive policies, and strategic initiatives promoting economic growth and sustainability.

The Botswana leader spoke during the ‘Doing Business in Botswana’ session in Dallas, Texas. Addressing a strong audience of potential investors, and summit attendees, President Masisi outlined Botswana’s strategic priorities under the ‘Reset Agenda,’ which aims for significant post-pandemic recovery and sustainable development. He emphasized vital areas such as digitization, value-chain development, and green energy, highlighting the country’s commitment to digital innovation and boosting key economic sectors such as agriculture, tourism, and mining.

President Masisi also called for enhanced women’s role in trade during the summit’s panel session, organized by the African Women’s Entrepreneurship Program (AWEP) in partnership with the United States Department of Commerce Commercial Law Development Program (CLDP), the Africa Women and Youth Empowerment Group (AWYEG), and the Corporate Council on Africa.

President Masisi pointed out women’s significant economic contributions, particularly through informal cross-border trade valued at $17.6 billion. In spite of their contributions, women frequently face exploitation and violence, with little protection. To address these challenges, Botswana’s head of state emphasized the importance of the African Continental Free Trade Area (AfCFTA), which is expected to boost Africa’s income by $450 billion by 2035 and significantly increase intra-African exports.

Standard Bank, the leading bank and financial services group in Africa, championed the vital role of global trade, economic development and robust partnerships at the opening of a power-packed U.S.-Africa business summit. With Texas as an international business hub and home of a large and vibrant African diaspora community, the event carries significant weight for Dallas, a gateway to global markets and cross-cultural connections.

“Trade and investment are economic lifelines, and this meeting links immense potential in Africa with the powerhouse market of the United States,” said Anne Aliker, Standard Bank’s Group Head, Corporate and Investment Banking, Client Coverage. “Both offer abundant growth opportunities, leveraging Africa’s markets and resources while providing avenues for US businesses to diversify.”

African countries’ effective participation in the ever-evolving international trade landscape is central to boosting the continent’s development. While African exports of goods and services have registered faster growth in the past decade, the volumes remain low, stagnant and heavily skewed toward primary goods.

Aliker said the policymakers must broaden their perspective beyond conventional methods to engage actively in today’s broad markets. Although Africa has about 18% of the world’s population, it has only about 2.9% of global GDP and only 2.2% of world exports. According to the US Census Bureau, Africa exported $38.1 billion worth of goods to the U.S. and imported U.S. goods worth $28.6 billion in 2023.

“Trade is deeply rooted in Africa’s history and essential for its future development. We’re committed to using our position, presence and insight to inform and grow the continent’s trade ecosystem,” she said.

Discussions over the reauthorization of the African Growth and Opportunity Act (AGOA), a cornerstone of US efforts to cultivate deeper economic relations with sub-Saharan Africa, allowing countries there to export certain products to the US duty-free. Last July, the Biden administration reported facilitating more than 900 deals across 47 African countries since 2021, for an estimated $22 billion in two-way trade and investment. Also, the US private sector sealed investment deals exceeding $8.6 billion.

Fielding questions on the sidelines, Jonathan Stember says the growth potential in Africa is considerable and the US must rethink its business mindset and strategy towards Africa. As a prominent figure in political and corporate global campaigns for over 25 years, Jonathan Stember says there are broad areas of win-win partnerships and cooperation between US firms and entities and Africa.

Creating a reliable partnership, whether in Africa or globally, mirrors the challenges inherent in any business endeavour—it demands dedication and perseverance. Mutual trust is key for success among all parties involved. Communication, a fundamental aspect of human interaction, plays a crucial role in nurturing these partnerships. Our efforts have resulted in the establishment of bridges that facilitate connections between Africa and the US, fostering mutual growth and understanding. Africa presents an array of prospects spanning technology, youth empowerment, food security, trade and commerce, and the establishment of sustainable economies.

During the business sessions, CCA was proud to partner with the Millennium Challenge Corporation (MCC) to celebrate its 20th anniversary and highlight MCC’s $10.4 billion US government investment in infrastructure across more than 24 African countries. From power projects to roads, ports, education, ICT, health and more —MCC’s 42 country-driven development programs address binding constraints to economic growth. A high-level event celebrating MCC’s 20th anniversary featured distinguished guests, including President George W. Bush and other notable U.S. government and African leaders.

MCC has worked side-by-side with partner countries to deliver on priorities that promote entrepreneurialism, private sector business investment and job creation for two decades. MCC’s anniversary event promises to set the tone for the summit, showcasing government and private sector commitment to partnership, US-Africa trade, investment, business, and sustainable economic development.

The US-Africa business summit served as a platform for African and US private sector and government representatives to engage at the highest levels on a range of issues impacting the US-Africa economic relationship. The sessions focused on key sectors including agribusiness, energy, health, infrastructure, security, trade facilitation, ICT, creative industries, and finance.

The participants networked with key private sector and government officials, explored new business opportunities, interacted with potential business partners, and forged new business deals. In addition, the gathering also served as an opportunity to shape and advocate for effective US-Africa trade and investment policies. Over the last 30 years, CCA has hosted over 50 US and African Heads of State and over 15,000 participants at its summits.

One distinguishing feature in US-African relations is the Global Development Alliance (GDA) is USAID’s premier model for public-private partnerships. Its connectivity and support for the African-American diaspora in immeasurable. According to World Bank Statistics, remittance inflows to sub-Saharan Africa soared from $49 billion in 2021 to an estimated $68 billion. Beyond remittances, Africa stands to benefit largely from the input of its diaspora considered progressive in the United States.

Over the years, African leaders have been engaging with their diaspora, especially those excelling in sports, academia, business, science, technology, engineering and other significant fields that the continent needs to optimize its diverse potentials and to meet development priorities. These professionals primarily leverage various sectors and act as bridges between the United States and Africa. President Joe Biden has created the African Diaspora Advisory Council as part of the presidency. It has been working closely together to deepen and fortify America’s strategic partnerships with the African diaspora in the interests of sustaining meaningful stability between Africa and the United States.

Until today, the Young African Leaders Initiative (YALI) continues to run various educational and training programs including short professional courses, conferences and seminars for Africans. It has some other economic development programs, like the Academy for Women Entrepreneurs program. Since its inception in 2019, this program has provided more than 5,400 women throughout Africa with the training and networks they need to start and scale small businesses.

The United States is not only the undisputed leader of the free world but also home to the most dynamic African diaspora. The African diaspora ranks amongst the most educated immigrant groups and is found excelling and making invaluable contributions in all sectors of life-business, medicine, healthcare, engineering, transportation and more. The contribution of the African diaspora is not negligible, we see more of them appointed to senior government positions by President Joe Biden.

US Trade Representative Katherine Tai also told the gathering there about the necessity to establish more investment, in addition to market access. The duty-free access for nearly 40 African countries has boosted development, and fostered more equitable and sustainable growth in Africa. The AGOA offered promise as a “stepping stone to address regional and global challenges” with Africa’s young and entrepreneurial population. The future is Africa, and engaging with this continent is the key to prosperity for all of us, according to Katherine Tai.

The last 2023 business summit was a tremendous success which took place in Botswana. The participants – most importantly – private sector corporate executives looked at Africa and the United States engaging in strategic dialogue on the key issues and opportunities driving US-Africa trade, investment, and commercial engagement. “The pace of engagement with Africa by President Biden and his Cabinet Secretaries is unprecedented, especially the strong focus on supporting private sector trade and investment deals. There can be no mistaking the strength of President Biden and his Administration’s commitment to and engagement with Africa,” says Corporate Council on Africa chairperson Florie Liser.

The Texas business summit was organized by the Corporate Council on Africa (CCA) in conjunction with the Millenium Challenge Corporation (MCC), which is an independent U.S. Government agency that partners with developing countries to reduce poverty through economic growth. The US Trade and Development Agency and Foreign Affairs’ Africa Department offered its full-fledged support.

The Corporate Council on Africa (CCA) is the leading U.S. business association focused solely on connecting business interests in Africa. According to its reports, the CCA was established in 1993 and has been pivotal in promoting business and investment between Africa and the United States, serving as a trusted intermediary for over three decades. Its primary mission is to strengthen commercial relations between Africa and the United States of America.

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AfBD, AU Renew Call for Visa-Free Travel to Boost African Economic Growth

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map of africa

By Adedapo Adesanya

The African Development Bank (AfDB) and the African Union have renewed their push for visa-free travel to accelerate Africa’s economic transformation.

The call was reinforced at a High-Level Symposium on Advancing a Visa-Free Africa for Economic Prosperity, where African policymakers, business leaders, and development institutions examined the need for visa-free travel across the continent.

The consensus described the free movement of people as essential to unlocking Africa’s economic transformation under the African Continental Free Trade Area (AfCFTA).

The symposium was co-convened by AfDB and the African Union Commission on the margins of the 39th African Union Summit of Heads of State and Government in Addis Ababa.

The participants framed mobility as the missing link in Africa’s integration agenda, arguing that while tariffs are falling under AfCFTA, restrictive visa regimes continue to limit trade in services, investment flows, tourism, and labour mobility.

On his part, Mr Alex Mubiru, Director General for Eastern Africa at the African Development Bank Group, said that visa-free travel, interoperable digital systems, and integrated markets are practical enablers of enterprise, innovation, and regional value chains to translate policy ambitions into economic activity.

“The evidence is clear. The economics support openness. The human story demands it,” he told participants, urging countries to move from incremental reforms to “transformative change.”

Ms Amma A. Twum-Amoah, Commissioner for Health, Humanitarian Affairs and Social Development at the African Union Commission, called for faster implementation of existing continental frameworks.

She described visa openness as a strategic lever for deepening regional markets and enhancing collective responses to economic and humanitarian crises.

Former AU Commission Chairperson, Ms Nkosazana Dlamini-Zuma, reiterated that free movement is central to the African Union’s long-term development blueprint, Agenda 2063.

“If we accept that we are Africans, then we must be able to move freely across our continent,” she said, urging member states to operationalise initiatives such as the African Passport and the Free Movement of Persons Protocol.

Ghana’s Trade and Industry Minister, Mrs Elizabeth Ofosu-Adjare, shared her country’s experience as an early adopter of open visa policies for African travellers, citing increased business travel, tourism, and investor interest as early dividends of greater openness.

The symposium also reviewed findings from the latest Africa Visa Openness Index, which shows that more than half of intra-African travel still requires visas before departure – seen by participants as a significant drag on intra-continental commerce.

Mr Mesfin Bekele, Chief Executive Officer of Ethiopian Airlines, called for full implementation of the Single African Air Transport Market (SAATM), saying aviation connectivity and visa liberalisation must advance together to enable seamless travel.

Regional representatives, including Mr Elias Magosi, Executive Secretary of the Southern Africa Development Community, emphasised the importance of building trust through border management and digital information-sharing systems.

Ms Gabby Otchere Darko, Executive Chairman of the Africa Prosperity Network, urged governments to support the “Make Africa Borderless Now” campaign, while tourism campaigner Ras Mubarak called for more ratifications of the AU Free Movement of Persons protocol.

Participants concluded that achieving a visa-free Africa will require aligning migration policies, digital identity systems, and border infrastructure, alongside sustained political commitment.

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Nigeria Exploring Economic Potential in South America, Particularly Brazil

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Uche Uzoigwe Secretary-General of NIDOA-Brazil

By Kestér Kenn Klomegâh

In this interview, Uche Uzoigwe, Secretary-General of NIDOA-Brazil, discusses the economic potential in South America, particularly Brazil, and investment incentives for Brazilian corporate partners for the Federal Republic of Nigeria (FRN). Follow the discussion here:

How would you assess the economic potential in the South American region, particularly Brazil, for the Federal Republic of Nigeria? What investment incentives does Nigeria have for potential corporate partners from Brazil?

As the Secretary of NIDOA Brazil, my response to the questions regarding the economic potentials in South America, particularly Brazil, and investment incentives for Brazilian corporate partners would be as follows:

Brazil, as the largest economy in South America, presents significant opportunities for the Federal Republic of Nigeria. The country’s diverse economy is characterised by key sectors such as agriculture, mining, energy, and technology. Here are some factors to consider:

  1. Natural Resources: Brazil is rich in natural resources like iron ore, soybeans, and biofuels, which can be beneficial to Nigeria in terms of trade and resource exchange.
  2. Growing Agricultural Sector: With a well-established agricultural sector, Brazil offers potential collaboration in agri-tech and food security initiatives, which align with Nigeria’s goals for agricultural development.
  3. Market Size: Brazil boasts a large consumer market with a growing middle class. This represents opportunities for Nigerian businesses looking to export goods and services to new markets.
  4. Investment in Infrastructure: Brazil has made significant investments in infrastructure, which could create opportunities for Nigerian firms in construction, engineering, and technology sectors.
  5. Cultural and Economic Ties: There are historical and cultural ties between Nigeria and Brazil, especially considering the African diaspora in Brazil. This can facilitate easier business partnerships and collaborations.

In terms of investment incentives for potential corporate partners from Brazil, Nigeria offers several attractive incentives for Brazilian corporate partners, including:

  1. Tax Incentives: Various tax holidays and concessions are available under the Nigerian government’s investment promotion laws, particularly in key sectors like agriculture, manufacturing, and technology.
  2. Repatriation of Profits: Brazil-based companies investing in Nigeria can repatriate profits without restrictions, thus enhancing their financial viability.
  3. Access to the African Market: Investment in Nigeria allows Brazilian companies to access the broader African market, benefiting from Nigeria’s membership in regional trade agreements such as ECOWAS.
  4. Free Trade Zones: Nigeria has established free trade zones that offer companies the chance to operate with reduced tariffs and fewer regulatory burdens.
  5. Support for Innovation: The Nigerian government encourages innovation and technology transfer, making it attractive for Brazilian firms in the tech sector to collaborate, particularly in fintech and agriculture technology.
  6. Collaborative Ventures: Opportunities exist for joint ventures with local firms, leveraging local knowledge and networks to navigate the business landscape effectively.

In conclusion, fostering a collaborative relationship between Nigeria and Brazil can unlock numerous economic opportunities, leading to mutual growth and development in various sectors. We welcome potential Brazilian investors to explore these opportunities and contribute to our shared economic goals.

In terms of this economic cooperation and trade, what would you say are the current practical achievements, with supporting strategies and systemic engagement from NIDOA?

As the Secretary of NIDOA Brazil, I would highlight the current practical achievements in economic cooperation and trade between Nigeria and Brazil, alongside the supporting strategies and systemic engagement from NIDOA.

Here are some key points:

Current Practical Achievements

  1. Increased Bilateral Trade: There has been a notable increase in bilateral trade volume between Nigeria and Brazil, particularly in sectors such as agriculture, textiles, and technology. Recent trade agreements and discussions have facilitated smoother trade relations.
  2. Joint Ventures and Partnerships: Successful joint ventures have been established between Brazilian and Nigerian companies, particularly in agriculture (e.g., collaboration in soybean production and agricultural technology) and energy (renewables, oil, and gas), demonstrating commitment to mutual development.
  3. Investment in Infrastructure Development: Brazilian construction firms have been involved in key infrastructure projects in Nigeria, contributing to building roads, bridges, and facilities that enhance connectivity and economic activity.
  4. Cultural and Educational Exchange Programs: Programs facilitating educational exchange and cultural cooperation have led to strengthened ties. Brazilian universities have partnered with Nigerian institutions to promote knowledge transfer in various fields, including science, technology, and arts.

Supporting Strategies

  1. Strategic Trade Dialogue: NIDOA has initiated regular dialogues between trade ministries of both nations to discuss trade barriers, potential markets, and cooperative opportunities, ensuring both countries are aligned in their economic goals.
  2. Investment Promotion Initiatives: Targeted initiatives have been established to promote Brazil as an investment destination for Nigerian businesses and vice versa. This includes showcasing success stories at international trade fairs and business forums.
  3. Capacity Building and Technical Assistance: NIDOA has offered capacity-building programs focused on enhancing Nigeria’s capabilities in agriculture and technology, leveraging Brazil’s expertise and sustainable practices.
  4. Policy Advocacy: Continuous advocacy for favourable trade policies has been a key focus for NIDOA, working to reduce tariffs and promote economic reforms that facilitate investment and trade flows.

Systemic Engagement

  1. Public-Private Partnerships (PPPs): Engaging the private sector through PPPs has been essential in mobilising resources for development projects. NIDOA has actively facilitated partnerships that leverage both public and private investments.
  2. Trade Missions and Business Delegations: Organised trade missions to Brazil for Nigerian businesses and vice versa, allowing for direct engagement with potential partners, fostering trust and opening new channels for trade.
  3. Monitoring and Evaluation: NIDOA implements a rigorous monitoring and evaluation framework to assess the impact of various initiatives and make necessary adjustments to strategies, ensuring effectiveness in achieving economic cooperation goals.

Through these practical achievements, supporting strategies, and systemic engagement, NIDOA continues to play a pivotal role in enhancing economic cooperation and trade between Nigeria and Brazil. By fostering collaboration and leveraging shared resources, we aim to create a sustainable and mutually beneficial economic environment that promotes growth for both nations.

Do you think the changing geopolitical situation poses a number of challenges to connecting businesses in the region with Nigeria, and how do you overcome them in the activities of NIDOA?

The changing geopolitical situation indeed poses several challenges for connecting businesses in the South American region, particularly Brazil, with Nigeria. These challenges include trade tensions, shifting alliances, currency fluctuations, and varying regulatory environments. Below, I will outline some of the specific challenges and how NIDOA works to overcome them:

Current Challenges

  1. No Direct Flights: This challenge is obviously explicit. Once direct flights between Brazil and Nigeria become active, and hopefully this year, a much better understanding and engagement will follow suit.
  2. Trade Restrictions and Tariffs: Increasing trade protectionism in various regions can lead to higher tariffs and trade barriers that hinder the movement of goods between Brazil and Nigeria.
  3. Currency Volatility: Fluctuations in the value of currencies can complicate trade agreements, pricing strategies, and overall financial planning for businesses operating in both Brazil and Nigeria.
  4. Different regulatory frameworks and compliance requirements in both countries can create challenges for businesses aiming to navigate these systems efficiently.
  5. Supply Chain Disruptions: Changes in global supply chains due to geopolitical factors may disrupt established networks, impacting businesses relying on imports and exports between the two nations.

Overcoming Challenges through NIDOA.

NIDOA actively engages in discussions with both the Brazilian and Nigerian governments to advocate for favourable trade policies and agreements that reduce tariffs and improve trade conditions. This year in October, NIDOA BRAZIL holds its TRADE FAIR in São Paulo, Brazil.

What are the popular sentiments among the Nigerians in the South American diaspora? As the Secretary-General of the NIDOA, what are your suggestions relating to assimilation and integration, and of course, future perspectives for the Nigerian diaspora?

As the Secretary-General of NIDOA, I recognise the importance of understanding the sentiments among Nigerians in the South American diaspora, particularly in Brazil.

Many Nigerians in the diaspora take pride in their cultural roots, celebrating their heritage through festivals, music, dance, and culinary traditions. This cultural expression fosters a sense of community and belonging.

While many individuals embrace their new environments, they often face challenges related to cultural differences, language barriers, and social integration, which can lead to feelings of isolation.

Many express optimism about opportunities in education, business, and cultural exchange, viewing their presence in South America as a chance to expand their horizons and contribute to economic activities both locally and back in Nigeria.

Sentiments regarding acceptance vary; while some Nigerians experience warmth and hospitality, others encounter prejudice or discrimination, which can impact their overall experience in the host country. NIDOA BRAZIL has encouraged the formation of community organisations that promote networking, cultural exchange, and social events to foster a sense of belonging and support among Nigerians in the diaspora. There are currently two forums with over a thousand Nigerian members.

Cultural Education and Awareness Programs: NIDOA BRAZIL organises cultural education programs that showcase Nigerian heritage to local communities, promoting mutual understanding and appreciation that can facilitate smoother integration.

Language and Skills Training: NIDOA BRAZIL provides language courses and skills training programs to help Nigerians, especially students in tertiary institutions, adapt to their new environment, enhancing communication and employability within the host country.

Engaging in Entrepreneurship: NIDOA BRAZIL supports the entrepreneurial spirit among Nigerians in the diaspora by facilitating access to resources, mentorship, and networks that can help them start businesses and create economic opportunities.

Through its AMBASSADOR’S CUP COMPETITION, NIDOA Brazil has engaged students of tertiary institutions in Brazil to promote business projects and initiatives that can be implemented in Nigeria.

NIDOA BRAZIL also pushes for increased tourism to Brazil since Brazil is set to become a global tourism leader in 2026, with a projected 10 million international visitors, driven by a post-pandemic rebound, enhanced air connectivity, and targeted marketing strategies.

Brazil’s tourism sector is poised for a remarkable milestone in 2026, as the country expects to welcome over 10 million international visitors—surpassing the previous record of 9.3 million in 2025. This expected surge represents an ambitious leap, nearly doubling the country’s foreign-arrival numbers within just four years, a feat driven by a combination of pent-up global demand, strategic air connectivity improvements, and a highly targeted marketing campaign.

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African Visual Art is Distinguished by Colour Expression, Dynamic Form—Kalalb

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Natali Kalalb Art Gallery, Moscow

By Kestér Kenn Klomegâh

In this insightful interview, Natali Kalalb, founder of NAtali KAlalb Art Gallery, discusses her practical experiences of handling Africa’s contemporary arts, her professional journey into the creative industry and entrepreneurship, and also strategies of building cultural partnership as a foundation for Russian-African bilateral relations. Here are the interview excerpts:

Given your experience working with Africa, particularly in promoting contemporary art, how would you assess its impact on Russian-African relations?

Interestingly, my professional journey in Africa began with the work “Afroprima.” It depicted a dark-skinned ballerina, combining African dance and the Russian academic ballet tradition. This painting became a symbol of cultural synthesis—not opposition, but dialogue.

Contemporary African art is rapidly strengthening its place in the world. By 2017, the market was growing so rapidly that Sotheby launched its first separate African auction, bringing together 100 lots from 60 artists from 14 foreign countries, including Algeria, Ghana, Mali, Nigeria, Senegal, and others. That same year during the Autumn season, Louis Vuitton Foundation in Paris hosted a major exhibition dedicated to African art. According to Artnet, sales of contemporary African artists reached $40 million by 2021, a 434% increase in just two years. Today, Sotheby holds African auctions twice a year, and in October 2023, they raised $2.8 million.

In Russia, this process manifests itself through cultural dialogue: exhibitions, studios, and educational initiatives create a space of trust and mutual respect, shaping the understanding of contemporary African art at the local level.

Do you think geopolitical changes are affecting your professional work? What prompted you to create an African art studio?

The international context certainly influences cultural processes. However, my decision to work with African themes was not situational. I was drawn to the expressiveness of African visual language—colour, rhythm, and plastic energy. This theme is practically not represented systematically and professionally in the Russian art scene.

The creation of the studio was a step toward establishing a sustainable platform for cultural exchange and artistic dialogue, where the works of African artists are perceived as a full-fledged part of the global cultural process, rather than an exotic one.

To what extent does African art influence Russian perceptions?

Contemporary African art is gradually changing the perception of the continent. While previously viewed superficially or stereotypically, today viewers are confronted with the depth of artistic expression and the intellectual and aesthetic level of contemporary artists.

Portraits are particularly impactful: they allow us to see not just an abstract image of a “continent,” but a concrete personality, character, and inner dignity. Global market growth data and regular auctions create additional trust in African contemporary art and contribute to its perception as a mature and valuable movement.

Does African art reflect lifestyle and fashion? How does it differ from Russian art?

African art, in my opinion, is at its peak in everyday culture—textiles, ornamentation, bodily movement, rhythm. It interacts organically with fashion, music, interior design, and the urban environment. The Russian artistic tradition is historically more academic and philosophical. African visual art is distinguished by greater colour expression and dynamic form. Nevertheless, both cultures are united by a profound symbolic and spiritual component.

What feedback do you receive on social media?

Audience reactions are generally constructive and engaging. Viewers ask questions about cultural codes, symbolism, and the choice of subjects. The digital environment allows for a diversity of opinions, but a conscious interest and a willingness to engage in cultural dialogue are emerging.

What are the key challenges and achievements of recent years?

Key challenges:

  • Limited expert base on African contemporary art in Russia;
  • Need for systematic educational outreach;
  • Overcoming the perception of African art as exclusively decorative or ethnic.

Key achievements:

  • Building a sustainable audience;
  • Implementing exhibition and studio projects;
  • Strengthening professional cultural interaction and trust in African

contemporary art as a serious artistic movement.

What are your future prospects in the context of cultural diplomacy?

Looking forward, I see the development of joint exhibitions, educational programs, and creative residencies. Cultural diplomacy is a long-term process based on respect and professionalism. If an artistic image is capable of uniting different cultural traditions in a single visual space, it becomes a tool for mutual understanding.

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