Excitement as Etisalat Nigeria Unveils New Brand Identity ‘9mobile’

By Dipo Olowookere

Nigeria’s most innovative telecommunications company, formerly known as Etisalat Nigeria, has launched its new brand identity, 9mobile, with an unveiling of the new name and logo.

With the migration to a new name and brand, 9mobile promised to sustain and continuously provide innovative and value-adding propositions which it has delivered since inception 9 years ago.

At a press briefing held in Lagos, Chief Executive Officer of 9mobile, Mr Boye Olusanya, explained that the new brand identity reflects the bold and creative attributes which the organisation shares with its valued subscribers.

The vivacity of the brand will enable the company connect more with its subscribers especially the youth, he said.

“In our 9 years of operations, we have remained at the forefront of innovation and take pride in consistently delivering superior experiences to our subscribers.

“We continue to establish meaningful partnerships with our customers and partners by providing platforms that support their goals and aspirations,” the chief executive told newsmen.

The telco said that the new name and brand was a deliberate representation and confirmation of its Nigerian heritage, 9ja-centricity, and another phase of its evolution over 9 years of operations in Nigeria.

Although its name and brand changes, it assured its customers that the values on which it operates remain the same.

According to Mr Olusanya, the new logo represents resilience and continuity, and also expresses the brand’s thoughts about the future, particularly of digital technology and its continued impact on communication and human interactions. Being a number-themed logo, it reflects the network’s futuristic slant.

He explained that the colour green, both its light and dark variants, reflects vibrancy, dynamism, life, and youth as well as the brand’s ‘Nigerianness’.

The CEO explained further that, “With the launch of our new brand, our commitment to providing our subscribers with best-in-class telecommunications services continues. We live in a digitalized world and 9mobile is positioned to deliver more platforms, products and services using the power of technology.

“The vivacity of our new brand is an affirmation of our creativity and the recent launch of a volley of value adding services, such as our BlazeOn and Kwikcash service, is testament to this”.

Over the years, the telco has built a strong network which better positions 9mobile to continue delivering innovative solutions which support businesses and people.

The values of innovation, customer-centricity and Quality of Service remain its guiding principles even as the new management focuses on driving efficiency and steering growth.

Supporting the CEO’s statement, the Chief Finance Officer, 9mobile, Mrs Funke Ighodaro, stated that “the immediate focus of the business is to drive value for the benefit of its customers. The approach and timing of the rebranding is evidence of the agility and responsiveness of the business.”

Rebranding has commenced at all of the company’s offices, Experience Centres, online and physical touch points, to facilitate seamless integration, as 9mobile guards its position as the most customer-centric and leading innovative telecoms company in Nigeria.