By Dipo Olowookere
One of Nigeria’s leading creative agencies, Noah’s Ark Communications Limited, has joined Dentsu Aegis Network, one of the leading global advertising networks, as an affiliate.
The move by Dentsu Aegis Network is aimed at strengthening its footprint in West Africa, especially in Nigeria, which unarguably has the biggest market in the region.
Noah’s Ark, a member of the Association of Advertising Agencies of Nigeria (AAAN), has won several awards both locally and internationally.
The agency emerged the overall best agency in Nigeria at the 2015 Lagos Advertising & Ideas Festival (LAIF) with 10 awards including a Grand Prix. Also most recently, the agency won one Silver and two Bronze awards at the Loeries held in Durban, South Africa in August 2016.
Dentsu Aegis Network, on its part, specialises in media, digital and creative communications and spans over Southern Africa, Nigeria, Ghana, Kenya, Tanzania and Uganda with both owned businesses and affiliates and affiliate partnerships in another 32 markets across SSA.
Speaking on the affiliation, the Group Chief Operating Officer for Dentsu Aegis Network Sub Saharan Africa, Mr Bevis Hoets, stated that the affiliation marks a step-change for Dentsu Aegis Network SSA, providing immediate scale, talent and new capability in the digital and creative arena in West Africa.
Mr Hoets also revealed that the new affiliation will significantly increase the collective firepower of Media Fuse Dentsu Aegis Network and Noah’s Ark to provide industry-leading solutions for clients.
“We are beyond impressed with the outstanding work and results Noah’s Ark continues to deliver for their clients and we are honoured to have them as our partner in Nigeria. I am happy to welcome them to the Dentsu Aegis Network family and look forward to demonstrating the power of our partnership for our clients both locally and globally,” he said.
On his part, the Managing Director and Chief Creative Officer of Noah’s Ark Communications Limited, Mr Lanre Adisa, stated that the affiliation with Dentsu Aegis Network is another significant milestone in the anals of the agency and would further help position the company as a thought leader in the advertising industry not only in Nigeria but also in the West African sub region.
“We are very excited and proud to be affiliated to the Dentsu Aegis Sub Saharan Africa (SSA). This affiliation gives us an opportunity to further actualise our vision of being in the top league of brand builders out of Africa. It’s an opportunity for us to plug into a global network that will go a long way in strengthening our equity as one of the new leading players in this part of the world.
“With this affiliation, we now have Media Fuse Dentsu Aegis Network, the Nigerian partners of Dentsu, as our media partners. Combining our creative engine with the media prowess of MFDAN will give our current and potential clients an unfair advantage in the sub region,” he said.
In his own remarks, the Group Managing Director, Media Fuse Dentsu Aegis Network, Mr Emeka Okeke, stated that the combination of Media Fuse Dentsu Aegis Network and Noah’s Ark Communications Limited will create a compelling offering for existing and potential clients of both businesses.