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Premier Paints Appoints Adeoye Managing Director

By Modupe Gbadeyanka

Dr Mufutau Adeoye Yusuf has been announced as the new Managing Director of Premier Paints Plc. This information was revealed in a statement signed by Mrs Fatima Abeni Lawal, the Company Secretary/Chief Compliance Officer.

Mrs Lawal disclosed that Mr Yusuf was appointed as the Managing Director/CEO of the paint firm on April 3, 2017, while his appointment was approved by the Board of Directors on May 18, 2017.

Mr Yusuf holds B.Sc (Hons) and M.Sc in Economics. He also has an M.Sc in Management as well as an MBA in Marketing. In addition, the appointee boasts of a Ph.D degree in Business Administration (Marketing); DipM (UK); FCIM (UK); Chartered Marketer (UK).

Mr Yusuf, according to the statement, has 35 years post qualification work experience in business administration and general management.

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He attended several training programmes and was groomed on the job to set the tone for his distinguished career in management, all of which impacted positively on his productivity and leadership qualities.

He held several positions in field sales, marketing, sales administration and general management, climbing the professional ladder from Area Sales Manager (Trainee); Regional Sales Manager; Senior Sales Manager, Marketing Services Manager; Marketing Manager; National Sales Manager; National Sales & Services Controller; Commercial Manager; Head of Sales & Marketing; Deputy General Manager (Sales & Marketing) and General Manager (Sales & Marketing).

He has performed key functions in the manufacturing sector over the years. His strong background in multidisciplinary training prepared him for top level management responsibilities in blue-chip organisations.

Mr Yusuf has an impressive educational background and professional memberships. He has a First Division in the West African School Certificate Examinations (WASCE).

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He is a holder of Post Graduate Diploma in Marketing of the Chartered Institute of Marketing (UK); he has been a Fellow of the Chartered Institute of Marketing (UK) for over two decades and a Chartered Marketer of the same renowned international institute for ever one and half decades. He is a Member of the Institute of Strategic Management (Nigeria) and member of other relevant professional associations in Nigeria and overseas.

The appointee attended several on-the-top training for skill acquisition and professional development. Educational institutions he attended are Ladigbolu Grammar School, Oyo Town; University of Nsukka; University of Lagos, Akoka; and Lagos State University, Ojo. He attended short skill acquisition professional courses at the prestigious Lagos Business School.

Mr Yusuf started his working career at Chesebrough Products Industries Limited as Area Sales Manager from 1983 to 1986. He worked at Vegetable Oils Nigeria Pic as a Senior Sales Manager from 1986 to 1994. He thereafter worked at Dani Foods Limited as Marketing Manager from 1994 to 1996. He also worked at Wiggins Teape Plc a Deputy General Manager (Sales & Marketing) and later as General. Manager (Sales & Marketing) from 1996 to 1999. He worked at Onward Paper Mill Plc as General Manager (Sales & Marketing) from 1999 to 2002. He then worked at Berger Paints Nigeria Pic as Head of Sales & Marketing) from 2002 to 2012. His last place of employment was at Sims Nigeria Limited as National Sales Manager from 2012 before his present employment as Managing Director/CEO of Premier Paints Plc.

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Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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