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Trusted AI Needs Human at the Helm

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Linda Saunders Trusted AI

By Linda Saunders

AI promises to make our jobs easier, our work more productive, and our businesses more valuable. New research from Slack finds that 80% of employees using generative AI tools are experiencing a boost in productivity — and that’s just the beginning.

And, with the introduction of AI assistants — including Salesforce’s own Einstein Copilot — the potential for businesses is only growing. AI assistants can already answer questions, generate content, and dynamically automate actions. And someday, these assistants will become digital sales and service agents, anticipating our needs and operating on our behalf.

But with each new AI advancement comes new ethical concerns. It’s one thing if an AI assistant offers a bad product recommendation, but if it takes misguided actions on real-world concerns like personal finances or medical information — the stakes suddenly become much higher.

As we enter this new era of human-AI interaction, how can we harness the power of AI without opening ourselves up to dangerous risks?

Keeping a human at the helm

The AI revolution is an evolution. We’re taking quantum leaps forward every day, but we can’t always explain why AI does the things that it does — or eliminate every instance of inaccuracy, toxicity, or misinformation.

For these reasons, it’s important that we keep humans firmly in control of AI systems. But as AI becomes more and more sophisticated, it can be hard to figure out how to layer in that human touch. We’ve all heard of keeping “humans in the loop,” but with this new generation of AI, it’s sometimes just not realistic for us to engage in every AI interaction or review every AI-generated output.

That’s why, at Salesforce, we believe trusted AI needs a human at the helm. Instead of asking humans to intervene in every individual AI interaction, we’re designing more powerful, system-wide controls that put humans at the helm of AI outcomes and enable them to focus on the high-judgement items that most need their attention. In other words, humans aren’t always rowing the boat — but we’re very much steering the ship.

With a human at the helm, we can design AI systems that leverage the best of human and machine intelligence. For example, we can unlock incredible efficiencies by tasking AI to review and summarise millions of customer profiles. At the same time, we can build trust by empowering humans to lean in and use their judgement in ways that AI can’t.

Making AI a copilot, not an autopilot

There’s a reason this generation of AI products are called copilots and not autopilots. As AI becomes more powerful and autonomous — making decisions and taking actions on individuals’ behalf — keeping a human at the helm becomes even more important. By combining the capabilities of AI with the strength of human judgment, we can make AI more effective and trustworthy.

Here are three ways we’re keeping humans at the helm of Salesforce AI:

  • Prompt Builder Helps Us Automate in Authentic Ways: Prompts, or the instructions we send to generative AI models, are very powerful. A single, human-generated prompt can help guide millions of trusted outputs — but only if it’s constructed thoughtfully. With our newly announced Prompt Builder, we’re helping customers craft effective prompts by seeing the likely output in near real-time to help ensure they get the AI outcome they want. We’ve also added different edit modes within Prompt Builder that allow users to tune and revise their prompts to provide more helpful, accurate, and relevant results.

  • Audit Trails Help Us Spot What We’ve Missed: Our Einstein Trust Layer offers a robust audit trail that allows customers to assess AI’s track record and pinpoint where their AI assistant may have gone wrong and where AI went right. These features help identify issues across large datasets that humans might not spot; and can empower us to use our judgement to make adjustments based on the needs of our organisation. For example, Audit Trail can alert us when an AI tool’s outputs are flagged as “thumbs down” a certain number of times — a sign that the AI-generated outputs might not be meeting the business goals. By aggregating implicit feedback signals, like how often users edit an output before using it, Audit Trail can give us a bird’s eye view of our systems, allowing us to identify trends and take action.

  • Data Controls Help Us Better Guard Our Data: AI is nothing without data. That’s why we’ve designed robust controls in Data Cloud — our fast-growing platform that helps bring siloed customer data together in one place — to help businesses securely action their data. Data Cloud features help organizations harness data for AI-powered insights and intelligence. In contrast, longstanding Salesforce core data controls like permission sets, access controls, and data classification metadata fields empower humans and AI models alike to protect and manage sensitive data.

Pioneering a new approach for the AI era

As the AI era continues to unfold, both humans and technology must evolve along with it. The AI revolution is not just about technological innovation — it’s also about empowering humans to sit successfully at the helm of AI, and use it in ways that are trustworthy and effective.

Our approach is evolving, and we are committed to continued research, learning, and multi-stakeholder collaboration on this topic. But with a human at the helm, we believe we can combine the best of human and machine intelligence for this new AI era — leaning into AI’s capabilities and freeing up humans to do what they do best: be creative, exercise their judgement, and connect more deeply with one another.

With AI and humans working together, we can create more productive businesses, more empowered employees, and ultimately, more trustworthy AI.

Linda Saunders is the Salesforce Director for Solution Engineering Africa

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Tribunal Orders Meta, WhatsApp to Pay FCCPC’s $220m Fine in 60 Days

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WhatsApp Self Messaging Feature

By Adedapo Adesanya

Nigeria’s Competition and Consumer Protection Tribunal on Friday ordered WhatsApp and Meta Platforms Incorporated to pay a $220 million penalty and $35,000 to the Federal Competition and Consumer Protection Commission (FCCPC) within 60 days over data discrimination practices in Nigeria.

The tribunal upheld the $220 million penalty imposed by the FCCPC on WhatsApp and Meta Platforms Incorporated, as well as $35,000 as reimbursement for the commission’s investigation against the social media giant.

The tribunal also dismissed the appeal by WhatsApp and Meta Platforms Incorporated regarding the $220 million penalty imposed by the FCCPC for alleged discriminatory practices in Nigeria.

The tribunal’s three-member panel, led by Mr Thomas Okosun, passed the verdict on Friday.

WhatsApp and Meta’s legal team, led by Mr Gbolahan Elias (SAN), and the FCCPC’s legal team, represented by Mr Babatunde Irukera (SAN), a former Executive Vice Chairman of the agency, made their final arguments on behalf of their respective clients on January 28, 2025.

Last year, the FCCPC asked Meta, the parent company of WhatsApp, Facebook, and Instagram, to pay $220 million for an alleged data privacy breach.

According to the agency, Meta was found culpable of denying Nigerians the right to self-determine, unauthorised transfer and sharing of Nigerians data, discrimination and disparate treatment, abuse of dominance, and tying and bundling.

The FCCPC noted that its decision was reached after a 38-month joint investigation by it and the Nigeria Data Protection Commission (NDPC).

The regulator also noted that its actions were based on legitimate consumer protection and data privacy concerns. It highlighted that its final order requires Meta to comply with Nigerian consumers and meet local standards.

“Similar measures are taken in other jurisdictions without forcing companies to leave the market. The case of Nigeria will not be different,” the FCCPC added.

Also weighing in on the issue then, Mr Irukera, noted on X that the approach being taken by the platform varied from that it was applying in other places it was operating.

“The same company just settled a Texas case for $1.4 billion and is currently facing regulatory action in at least a dozen nations, appealing large penalties in several countries. How many has it threatened to exit?” he queried.

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Nigeria Achieves Peak One Terabit Per Second Internet Traffic

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Internet Services

By Adedapo Adesanya

Nigeria has reached a historic peak in internet traffic, recording one terabit per second (Tbps) for the first time ever due to the rise in streaming interest.

According to Internet Exchange Point of Nigeria (IXPN), the 1 Tbps threshold was finally crossed in March 2025, adding that this significant milestone not only highlighted the nation’s accelerating digital transformation but also brings substantial economic benefits through the efficient exchange of local data.

The journey to this 1 Tbps milestone has been a progressive one for Nigeria. Starting from a modest 5 to 10 megabits per second in 2008, internet traffic saw substantial increases, reaching 126 gigabits by 2019, then 250 Gbps in 2020, and climbing to 900 Gbps by late 2024.

This expansion is attributed to the increasing number of local data centers, enhanced interconnection, and the presence of major international content providers such as Google, Facebook, Amazon, Microsoft, Netflix, and TikTok, all now connected to the Internet Exchange Point of Nigeria (IXPN).

According to Mr Muhammed Rudman, CEO of IXPN, this milestone represents a significant advancement in Nigeria’s internet infrastructure development and highlights the crucial role of local internet infrastructure in fostering economic growth, innovation, and connectivity for millions of Nigerians.

According to Rudman, “This milestone is more than just a number. It is a symbol of Nigeria’s digital maturity and our united strides towards becoming a tech-driven nation. By keeping local internet traffic within Nigeria, we reduce costs, improve speeds, and ensure our digital economy thrives with homegrown infrastructure.

Achieving 1 Tbps is a significant victory for Nigeria’s ICT ecosystem, a breakthrough for domestic internet traffic. It serves as a catalyst, enabling millions of Nigerians to enjoy faster, more affordable, and resilient internet connectivity.”

The 1 Terabit per second capacity signifies a transformative leap for Africa’s most populous nation. To illustrate its impact, a speed of 1 Tbps can concurrently support over 1 million Zoom meetings, empowering students, entrepreneurs, and professionals to connect and drive Nigeria’s digital revolution.

Furthermore, this speed allows over 200,000 individuals to simultaneously stream high-definition Nollywood or Netflix movies without any buffering or interruptions. It also enables the transfer of the entire contents of 50,000 smartphones—including photos, applications, and videos—in a mere second.

“For Nigeria, hitting this milestone means reducing reliance on international bandwidth, decreasing latency for local services, and strengthening its position as Africa’s digital heartbeat. This milestone is a testament to the power of collaboration, innovation, and the relentless pursuit of a faster, more connected Nigeria. This accomplishment goes beyond technical advancements; it has significant economic implications,” Mr Rudman explained.

“By encouraging local traffic exchange, IXPN reduces dependency on international bandwidth, leading to significant cost savings. By utilizing local data exchange, Nigerian businesses can save millions of dollars annually on international bandwidth fees.”

“It also helps to enhanced speed and connectivity, in that with reduced latency, users experience smoother streaming, gaming, and real-time services, enhancing their overall online experience. It strengthens Nigeria’s internet infrastructure protects against global disruptions, ensuring consistent access to vital services such as healthcare and education and optimizes digital services like fintech, edtech, e-commerce, and e-health, propelling innovation and growth in these sectors.”

The importance of this progress extends beyond mere speed. The Internet Society (ISOC) has revealed that Nigeria is now saving at least $40 million annually by keeping internet traffic within its borders, a cost avoidance achieved by routing data locally instead of relying on expensive international bandwidth.

Despite this achievement, Rudman also drew attention to Nigeria’s underdeveloped internet infrastructure, noting, “With a population comparable to Brazil, Nigeria has only 257 autonomous system numbers (ASNs), far fewer than Brazil’s 10,000 and South Africa’s 770. This is a major indicator of how few networks we have offering services.”

He highlighted the dominance of mobile internet access, stating that 99 percent of internet access in Nigeria is mobile-based, with many regions still limited to 2G or 3G networks.

“Some states with populations in the millions lack a single network with an ASN. That is a crisis. Even institutions with technical capacity remain unconnected. Out of 22 financial institutions, only the Central Bank of Nigeria is connected to IXPN,” he stated, also criticizing the insufficient interconnectivity among Nigerian universities.

Mr Rudman proposed the development of regional hubs, suggesting that a city like Kano could host Hausa language content and attract neighboring countries to connect through Nigeria, similar to South Africa’s role in Southern Africa.

To realize this vision, he advocated for investments in community networks, regulatory incentives, and support for local Internet Service Providers (ISPs). “The number of ISPs in Nigeria is shrinking. That’s a red flag. We need to reverse that trend to truly become a digital leader,” he advised.

He called for greater collaboration among regulators, stakeholders, and the media to identify and address the gaps within Nigeria’s digital ecosystem.

“We are all Nigerians. We want Nigeria to be a better place. Let’s work together to solve this,” he urged.

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Google Suspends 39 million Advertiser Accounts, Blocks Harmful Ads

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google fined

By Modupe Gbadeyanka

Over 39 million advertiser accounts were suspended in 2024 by Google in a bid to make surfing the internet safer for users.

In its 2024 Ads Safety Report, the tech giant said this action was made possible through the assistance of Artificial Intelligence (AI).

Google’s 2024 Ads Safety Report offers a glimpse into the systems that help keep billions of people safe online—many without ever realizing it. But for those who run small businesses, browse the web, or build tools and content that power Africa’s digital economy, safety is not just technical—it’s foundational.

In the report, Google said about 5.1 billion ads were blocked or removed in the period under review, while over 9.1 billion malicious ads were restricted.

It stated that AI has been helping to transform the fight against bad ads, scams, and misinformation online, particularly as they grow more sophisticated, often impersonating public figures or deploying AI-generated content.

While challenges persist, the report emphasizes that AI is improving both the speed and scale of enforcement—and freeing up human reviewers to focus on the most complex, high-impact investigations.

Google also continues to work closely with regulators, consumer protection agencies, and industry peers, including through the Global Anti-Scam Alliance, to stay ahead of evolving threats.

“We launched over 50 enhancements to our AI models in 2024,” said Alex Rodriguez, General Manager for Ads Safety at Google. “These improvements helped us move faster, identify threats earlier, and take action before bad actors could reach users. That’s the real power of AI—making the internet safer not just reactively, but proactively.”

Last year, because of a rising threat in public figure impersonation scams and misleading election ads, especially in Nigeria, Google updated its Misrepresentation policy, assembled a global team of over 100 experts, and took down over 700,000 scam-related advertiser accounts—contributing to a 90 per cent drop in reported impersonation scams.

With nearly half the world’s population heading to the polls in 2024, Google also expanded election ad transparency, requiring all political advertisers to verify their identities and clearly disclose who’s paying for the message. More than 10 million election-related ads were removed globally for failing to meet these standards.

While these are global figures, their local impact is deeply personal. From the business owner trying to reach new customers online to the everyday user trying to avoid a phishing scam, online safety remains essential for an open, trustworthy web.

In Nigeria and across the continent, safe advertising also helps protect livelihoods—ensuring that small businesses, creators, and publishers can continue to benefit from a free and accessible internet.

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