By Modupe Gbadeyanka
A first-of-its-kind campaign that spotlights five emerging creators in Nigeria who are turning what they love into what they do and sparking a new wave of creativity/community on Instagram has been launched by Meta and Pulse Nigeria.
The initiative known as Creators of Tomorrow spotlights creators from lifestyle, comedy, dance and art. Their inspirational journeys will be amplified through the strategic collaboration with Pulse, providing a platform to showcase their creative journey and inspiring a fresh movement of creative content online.
The creators chosen for the first phase of the scheme include Isaac Olayiwola (Layi Wasabi), Tobe Ugeh (Tobeszn), Ifeoluwa Afolabi (Iphe), Rodney Odinakachi (Rodney), and Love Pever.
The Managing Director of Pulse Nigeria Speaking on the collaboration with Meta, Ms Fiona Weeks, while speaking about the partnership with Meta on this project, said, “Over the years, Pulse Nigeria has established a commitment to creative collaboration.
“Through our platforms and events, we’re always seeking out and supporting local creativity. This collaboration with Meta provides just such an opportunity.
“We’re excited to herald the creators of tomorrow and help shine the light on Nigeria’s emerging creative talent to our extensive digital audience across Nigeria.”
On her part, the Corporate Communications Manager for Sub-Saharan Africa at Meta, Ms Oluwasola Obagbemi, said, “At Meta, we are thrilled to spotlight these creators who are using Instagram to express themselves in new ways, build community and bring people closer to the things they love.
“Every day, we are inspired by the level of creativity and talent in Nigeria and across Africa who are innovating using Reels and short-form video content formats, as well as those leveraging and exploring new content formats.
“We are committed to helping them grow their audience and are excited to work closely with these creators as they unlock fresh content and new possibilities for the future.”
Layi Wasabi is an award-winning content creator, comedian and influencer taking social media by storm with his unique blend of wittiness, infectious energy and incredible genius. He has a penchant for developing funny, engaging and relatable content. He has created a niche for himself with the special character of the Lawyer, dominant in most of his skits.
As for Tobeszn, a young fashion and lifestyle creator and influencer, he has made a statement with his creative flair and infectious energy. With a mix of lifestyle and fashion, Tobe inspires his followers by showcasing the beauty and diversity of Nigerian life.
On his part, Iphe is a vibrant content creator with energy and passion for creativity. Specialising in skits, and relatable content, Iphe has a talent for blending humour, and authenticity with his content, which makes it relatable to his audience.
For Rodney, he is blessed with a distinct style of storytelling, creating relatable content through unconventional comedy, earning him the title The Wisdom Man.
The only female in the group, Love Pever, has gathered a loyal following with her infectious dance styles. She brings a unique blend of passion, precision and talent to the creative scene through her captivating performances and choreography videos.
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