By Modupe Gbadeyanka
A pioneering influencer-powered social commerce platform empowering brands, especially MSMEs, to effectively access markets while creating dignified digital job opportunities for young people, Twiva, has emerged as the Best Online Social Commerce Platform, across the Middle East and Africa.
The firm clinched this accolade at the Middle East and Africa Business Awards, which annually acknowledges the outstanding contributions of businesses and individuals that positively impact the Middle East and Africa region, fostering success and true difference.
Twiva’s recognition is a reflection of its significant role in promoting social commerce within the region, benefiting both the local and global communities.
Since its inception, Twiva has been at the forefront of enabling influencers to turn their influence and passion into profitable ventures by reselling merchants’ products and earning from them.
Through its platform, Twiva provides a dynamic space where businesses can connect with influencers to amplify their reach and drive sales.
By harnessing the power of influencer marketing, they enable brands to engage with their target audiences authentically and efficiently.
Twiva is dedicated to creating digital and dignified job opportunities for young people. In a rapidly evolving digital landscape, they recognize the importance of equipping the youth with relevant skills and opportunities for meaningful employment.
“We’re incredibly delighted and honoured to receive this recognition, which speaks volumes about our team’s tireless dedication and hard work. It serves as a clear indication of our steadfast commitment to excellence.
“Our focus remains to help brands effectively gain access to markets by leveraging social media influencers to market and sell goods and services.
“We are building the future of retail in Africa by disrupting a $500 billion industry, digitizing and democratizing access to markets for MSMEs, removing the lack of trust for online consumers in one of the world’s fastest-growing markets, and seamlessly blending social experiences and e-commerce transactions through a single path to purchase,” the Head of Marketing and PR at Twiva, Ms Grace Gikonyo, said.
Twiva has consistently established itself as a leader in the social commerce sector, pioneering a distinct business model. Their dedication to innovation ensures unparalleled efficiency, solidifying their prominent role in the industry.
Adedapo Adesanya 
Business Post Contributor