By Aduragbemi Omiyale
A distinctive and innovative initiative to improve financial literacy among young adults has been introduced by Stanbic IBTC Asset Management.
The company announced the birth of an Invest Beta game show designed to offer engaging quiz-style challenges covering various critical financial segments.
From savings and budgeting to investments and retirement planning, the platform aims to teach financial education in a fun and memorable way, as participants compete for a slice of the N10 million investment portfolio.
By encouraging the contestants to open mutual fund accounts to qualify for the game show, the organisation drives the proper investment culture which many Nigerians still struggle with.
Contestants will attempt to answer up to eight investment-related questions to win a maximum prize of an investment portfolio worth N1 million.
The game show will commence in May 2024 with a tour across university campuses in Nigeria.
The students will be encouraged to answer questions to win up to N100,000 investment portfolios in the first instance, and they will also be able to compete for the grand prize on the bigger game show.
“With Investbeta, our goal is to empower Nigerians, especially young Gen Z adults, with essential financial knowledge to help them make informed decisions and attain financial independence quicker than they probably would on their own,” the chief executive of Stanbic IBTC Asset Management, Ms Busola Jejelowo, said.
She emphasised the organisation’s commitment to youth development and economic empowerment, especially as Nigerians navigate the current economic climate.
Also commenting, the Executive Director for Business Development at Stanbic IBTC Asset Management, Ms Yinka Johnson, said the choice to include a campus play was primarily to drive the right financial behaviour among youths, thereby developing the right investment culture in Nigeria.
She further mentioned that the winners retain full control of the funds won, and they can access the funds in line with the associated redemption guidelines of the chosen investment account.
‘We are excited about the immense possibilities of this project and remain committed to enriching lives by promoting financial inclusion and literacy in Nigeria,” Ms Johnson added.
