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What Could a CRM System Do to Help Your Forex Platform?

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CRM system for Forex

The rise of digital platforms and reduced barriers to entry have led to an increase in the number of traders, investors, and anyone seeking passive income. This trend has made it more difficult for brokerage firms to manage their databases without relying on a robust system. Trading providers and FX platforms increasingly use customer relationship management (CRM) software to manage their businesses effectively.

Additionally, CRM providers are becoming more widely available, offering various services and features that cater to Forex trading providers.

There are several reasons why CRM is becoming more popular among companies of all kinds, which we will discuss below.

The Role of CRM

CRM, also known as Customer Relationship Management, is software designed to help businesses effectively manage their operations, offerings, customer interactions, and sales performance. Each CRM software program comes with a unique set of features and functionalities, including sales and marketing tools, customer behaviour tracking, payment systems, and report generation capabilities.

In Forex trading, CRM systems enable brokers to monitor trading activities, establish interaction points with the market, evaluate overall investment profitability, and take advantage of profitable business services.

Implementing a CRM system for Forex brokers simplifies the process of tracking performances, addressing any misbehaviours, and analysing reports that provide valuable insights for making well-informed decisions.

How to Find a Reliable CRM System?

It’s crucial to find a trustworthy provider for your CRM needs. There are countless developers and providers, each offering comparable services at varying prices and with an expanding array of features. Nevertheless, before deciding about your CRM partner, confirm that they offer the following services.

Report Generation

To expand your Forex business, it is essential to incorporate CRM software for analysing and generating reports. This solution provides a faster and more efficient way of evaluating your business data, enabling you to quickly assess performance, view graphs, and make decisions.

Configurable Operations

Utilising a CRM system allows you to modify your products or services to better match customer demands and market patterns. This is particularly beneficial when implementing a turnkey solution that lets you tailor your offerings.

Expanded Integration

CRM solutions have now become more versatile with the support of various third-party API integrations. These integrations include emailing services, payment gateways, trend trackers, and other tools that make it easier to manage your operations.

Scalability

A flexible CRM can adapt to the changing dynamics of the market. Whether you need to downsize or expand your operations, a scalable system enables you to do so effortlessly without having to incur additional fees or make drastic alterations.

Customer Support

Trading platforms rely heavily on customer support, particularly because they cater to traders who invest significant amounts of money. As a result, CRM systems can be used to optimise customer service by providing various tools such as chatbots, emailing services, and live chat support to streamline the process.

Concluding Thoughts

Having a Forex CRM system is essential to the successful operation of your brokerage firm. This system helps you improve your business’s efficiency, performance, and profit evaluation while generating reports more quickly and accurately.

Choosing the right CRM provider for your business can be challenging. You must consider several factors when providing personalised and customisable services that meet your client’s expectations.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

Economy

Nigerian Equity Market Surpasses N145trn After 1.30% Expansion

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Nigerian equity market

By Dipo Olowookere

The Nigerian equity market showed no signs of slowing down, as it further appreciated by 1.30 per cent on Friday on the back of sustained buying pressure.

Unlike the preceding sessions, investor sentiment was bullish yesterday after the Nigerian Exchange (NGX) Limited ended with 43 price gainers and 26 price losers, implying a positive market breadth index, the first this week.

UPDC gained 10.00 per cent to close at N4.40, Academy Press also appreciated by 10.00 per cent to quote at N7.70, Haldane McCall improved by 9.97 per cent to N3.97, Zichis soared by 9.94 per cent to N15.60, and Wema Bank added 9.84 per cent to settle at N31.25.

Conversely, Meyer lost 9.92 per cent to sell for N16.80, Trans-Nationwide Express also crashed by 9.92 per cent to end at N7.90, C&I Leasing slipped by 8.53 per cent to N5.90, Omatek dipped by 7.34 per cent to N2.02, and eTranzact decreased by 5.28 per cent to N17.05.

When the bourse closed its doors to business, the All-Share Index (ASI) rose by 2,884.81 points to 225,722.49 points from 222,837.68 points, and the market capitalisation grew by N1.858 trillion to N145.335 trillion from N143.477 trillion.

A look at the activity chart showed that market participants transacted 627.6 million shares worth N44.5 billion in 55,232 deals during the trading day compared with the 667.9 million shares valued at N38.1 billion traded in 53,062 deals a day earlier.

This indicated that the volume of transactions went down by 6.03 per cent, the value of trades went up by 16.80 per cent, and the number of deals jumped by 4.09 per cent.

Access Holdings closed the session as investors’ toast, with a turnover of 75.6 million units worth N2.4 billion. UBA transacted 43.1 million units valued at N2.3 billion, Wema Bank exchanged 41.5 million units for N1.3 billion, Zenith Bank traded 38.4 million units valued at N5.2 billion, and Universal Insurance sold 29.5 million units for N35.9 million.

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Economy

Oyedele Eyes Fiscal Discipline, Investor-friendly Environment, Fair Taxation

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taiwo oyedele wale edun

By Aduragbemi Omiyale

Mr Taiwo Oyedele has set some goals he intends to achieve as Nigeria’s Minister of Finance and Coordinating Minister of the Economy.

While taking over from his predecessor, Mr Wale Edun, on Thursday, the tax expert assured that he has no plans to overturn some of the reforms already put in place by the former occupier of the seat.

In a message on Friday, he emphasised that, “Our immediate task is to consolidate these gains, deepen ongoing reforms, and ensure they translate into tangible benefits for all Nigerians.”

He promised to ensure fiscal discipline by embracing transparent and prudent management of public resources, while also harmonising revenue administration, broadening the tax base, reducing the burden on the vulnerable population, and supporting economic growth.

Mr Oyedele further said his other strategic priorities include creating a predictable and investor-friendly environment anchored on policy coherence, consistency, and clarity; and aligning efforts across all tiers and institutions to maximise policy impact.

He also said efforts would be made to deepen collaboration with the private sector and other key stakeholders for data-driven policy design, co-implementation, and feedback for continuous improvement.

According to him, “Good policy design alone is not enough; success will be defined by execution. We are committed to disciplined implementation, accountability, and measurable results.”

“I look forward to working with colleagues across government, the private sector, and all Nigerians as we move from reform to result, accelerate growth and build a more stable, inclusive, and prosperous economy,” he stated.

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Economy

NASD Bourse Edges Up 0.23% as NSI Nears 3,970 Points

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NASD OTC Bourse

By Adedapo Adesanya

The NASD Over-the-Counter (OTC) Securities Exchange further appreciated by 0.23 per cent on Thursday, April 23, with the Unlisted Security Index (NSI) adding 8.99 points to close at 3,969.96 points against the previous day’s 3,968 points.

The rise in the share price of Central Securities Clearing System (CSCS) Plc by N2.86 to N69.34 per unit from N66.48 per unit raised the market capitalisation of the NASD bourse by N5.38 billion to N2.380 trillion from N2.375 trillion.

Yesterday, there were two price losers, led by Food Concepts Plc, which lost 29 Kobo to sell at N2.65 per share versus N2.94 per share, while UBN Property Plc dipped by 22 Kobo to N2.03 per unit from N2.25 per unit.

During the session, the volume of securities traded declined by 97.9 per cent to 451,522 units from 21.5 million units on Wednesday, the value of securities depreciated by 52.32 per cent to N23.6 million from N49.5 million, and the number of deals depreciated by 3.6 per cent to 27 deals from 28 deals.

At the close of business, Great Nigeria Insurance (GNI) Plc remained the most active stock by value on a year-to-date basis with 3.4 billion units valued at N8.4 billion, followed by CSCS Plc with 59.5 million units exchanged for N4.0 billion, and Okitipupa Plc with 27.8 million units traded for N1.9 billion.

GNI Plc also closed the day as the most traded stock by volume on a year-to-date basis with 3.4 billion units worth N8.4 billion, trailed by Resourcery Plc with 1.1 billion units transacted for N415.7 million, and Infrastructure Guarantee Credit Plc with 400 million units sold for N1.2 billion.

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