By Sodeinde Temidayo David

Zoho Corporation, an Indian multinational technology company that makes web-based business tools, has launched a new program called Canvas to bring to consumers, a level of simplicity to the customer relationship management (CRM) user experience.

Canvas is a one of a kind no-code design studio that empowers users to redesign the user interface of the CRM and create a personalized instance that meets their specific requirements and preferences.

This will increase the adoption rate of CRM by various users having hard times on the CRM operations.

Canvas enables businesses to create their own CRM interfaces that are better suited to the role of each employee, without IT or developer involvement. It helps simplify complex CRM implementations into streamlined and contextual employee-facing experiences.

Data and workflow customisation can render a CRM system too complex for most employees and personalising the CRM for each employee’s role involves excessive development effort and cost.

As a direct result of this complexity, productivity drops, employees become disengaged, CRM adoption struggles, and ROI can suffer.

With Canvas, companies of all sizes can now avoid these issues and enjoy the breadth of functionality offered by a general-purpose CRM and the specialised experience offered by a vertical CRM.

Also, Zoho’s customer experience platform continues to focus on building a system of experiences that simplifies the experience economy for brands and every stakeholder.

From planning and creating diverse customer experiences to delivering and evolving them for the future, Zoho CRM helps organisations of all sizes enable employee productivity, improve stakeholder collaboration, and increase customer success.

Canvas has been developed with a lot of features like any other design program. It can act as a Drag-and-Drop editor, template gallery, Industry-relevant views, self-service via Portals, role-based assignment and extensive Formatting

Canvas will be available across all editions of Zoho CRM, at no additional cost. Zoho believes that every CRM user deserves a better experience and stands for supporting the CRM community, which is why Zoho is offering Canvas free of charge to all Zoho CRM customers.

Speaking on the launch, President-MEA of Zoho Corp, Mr Hyther Nizam, said “many CRM software already offers an abundance of personalisation for customer experiences, but the same is not true for employee experiences. As a result, everyone is using the same system and paying the productivity tax for no reason”.

He also added, “Imagine a reality where the system is tailor-made for each employee’s role. That is true all-around personalisation, and that is what we are bringing to the market with Canvas. We believe it’s a more natural solution to the challenge of software adoption.

“Our ultimate aim is for businesses to create enterprise-wide software experiences with consumer-grade simplicity.”